Assignment on Management - Development of a Survey
Added on 2022-08-24
14 Pages1999 Words10 Views
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Running head: MANAGEMENT
Management
Management
MANAGEMENT 2
Table of Contents
1. Purpose (the goal of your survey)................................................................................. 3
2. Development of a survey instrument (the objectives of your survey questions).........................3
3. Administration processes (how was this survey distributed and why).....................................3
4. Data Analysis (a succinct summary of the survey results)...................................................4
5. Key Findings (an analysis of emerging themes from gathered results)....................................7
References................................................................................................................ 9
Appendix................................................................................................................ 11
Table of Contents
1. Purpose (the goal of your survey)................................................................................. 3
2. Development of a survey instrument (the objectives of your survey questions).........................3
3. Administration processes (how was this survey distributed and why).....................................3
4. Data Analysis (a succinct summary of the survey results)...................................................4
5. Key Findings (an analysis of emerging themes from gathered results)....................................7
References................................................................................................................ 9
Appendix................................................................................................................ 11
MANAGEMENT 3
1. Purpose (the goal of your survey)
Intention of conducting this research is to increase current understanding of team towards
consumer buying behaviour with favour of Amazon Prime. The researcher has mainly
focused on certain factor to understand the consumer behaviour named as individual
differences, perception, lifestyle, culture, motivation, attitudes, and family. It can support to
make the decision in favour of Amazon Prime.
2. Development of a survey instrument (the objectives of your survey questions)
This study is completed by entailing survey monkey software. This software is mostly used
by the people to get the feasible or direct responses of particular participants towards the
research matter (Awan, et al., 2015). The questionnaire is made on behalf of certain aspects
which are known as perception, cultures, attitudes, motivation, and family. The researcher
has made easy questions that are practical in nature so as to participants fill also the research
questions. Apart from this, it is illustrated that the Likert scale method is practised by the
researcher due to getting a suitable solution in favour of concern (Karedza and Sikwila,
2017).
3. Administration processes (how was this survey distributed and why)
Initially, researcher will make the question that will be asked by them to the research
candidates. For this, the researcher has finalized ten research questions to collect the
responses towards consumer buying behaviour. Subsequently, investigator has selected
source by which study has been conducted. And, it is stated that a monkey survey is the best
software as compared to other software for collecting the feasible reaction of consumers
(Stankevich, 2017). For conducting this study, only 15 consumers have been selected caused
by avoiding the biases. The small size of samples could lead to get reliable information or
result in the favour of a particular matter. The researcher has frankly discussed all norms of
the study to the participants before starting the study. In the study, the research informed to
1. Purpose (the goal of your survey)
Intention of conducting this research is to increase current understanding of team towards
consumer buying behaviour with favour of Amazon Prime. The researcher has mainly
focused on certain factor to understand the consumer behaviour named as individual
differences, perception, lifestyle, culture, motivation, attitudes, and family. It can support to
make the decision in favour of Amazon Prime.
2. Development of a survey instrument (the objectives of your survey questions)
This study is completed by entailing survey monkey software. This software is mostly used
by the people to get the feasible or direct responses of particular participants towards the
research matter (Awan, et al., 2015). The questionnaire is made on behalf of certain aspects
which are known as perception, cultures, attitudes, motivation, and family. The researcher
has made easy questions that are practical in nature so as to participants fill also the research
questions. Apart from this, it is illustrated that the Likert scale method is practised by the
researcher due to getting a suitable solution in favour of concern (Karedza and Sikwila,
2017).
3. Administration processes (how was this survey distributed and why)
Initially, researcher will make the question that will be asked by them to the research
candidates. For this, the researcher has finalized ten research questions to collect the
responses towards consumer buying behaviour. Subsequently, investigator has selected
source by which study has been conducted. And, it is stated that a monkey survey is the best
software as compared to other software for collecting the feasible reaction of consumers
(Stankevich, 2017). For conducting this study, only 15 consumers have been selected caused
by avoiding the biases. The small size of samples could lead to get reliable information or
result in the favour of a particular matter. The researcher has frankly discussed all norms of
the study to the participants before starting the study. In the study, the research informed to
MANAGEMENT 4
the participant whenever they feel uncomfortable then they would skip the research (Biswas
and Roy, 2015).
4. Data Analysis (a succinct summary of the survey results)
Q1: Please mention Gender
Male 46.67% 7
Female 53.33% 8
The above table as well as chart demonstrated that investigator chosen 46.67% male while
53.33% were female of the total population. The main cause of selecting males and females is
to get the diverse responses of towards their buying behaviour.
Q2: Please specify your age-group
18-24 26.67% 4
25-34 60.00% 9
35-44 13.33% 2
In the study, 15 out of 9 participants came in the age group off 25 to 34 which demonstrates
youth group. In this, 4 out of 15 came in the age group of 18-24. From the data, it is
addressed that the researcher has mainly considered youth group for their study.
Perception
Q3: What reflects more to you when purchasing online?
Speed 6.67% 1
Free shipping 20.00% 3
Ease to use 26.67% 4
All of the above 66.67% 7
the participant whenever they feel uncomfortable then they would skip the research (Biswas
and Roy, 2015).
4. Data Analysis (a succinct summary of the survey results)
Q1: Please mention Gender
Male 46.67% 7
Female 53.33% 8
The above table as well as chart demonstrated that investigator chosen 46.67% male while
53.33% were female of the total population. The main cause of selecting males and females is
to get the diverse responses of towards their buying behaviour.
Q2: Please specify your age-group
18-24 26.67% 4
25-34 60.00% 9
35-44 13.33% 2
In the study, 15 out of 9 participants came in the age group off 25 to 34 which demonstrates
youth group. In this, 4 out of 15 came in the age group of 18-24. From the data, it is
addressed that the researcher has mainly considered youth group for their study.
Perception
Q3: What reflects more to you when purchasing online?
Speed 6.67% 1
Free shipping 20.00% 3
Ease to use 26.67% 4
All of the above 66.67% 7
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