Stakeholder Analysis of Facebook: Government, Employees, Users, Competitors

Dynamic
Strategy and
Disruptive
Innovation
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Management 1
Contents
Part A.........................................................................................................................................2
Introduction of Facebook.......................................................................................................2
Part B..........................................................................................................................................2
Stakeholder View...................................................................................................................2
Part C..........................................................................................................................................3
Stakeholder Analysis..............................................................................................................3
Government........................................................................................................................3
Employees..........................................................................................................................4
Facebook users...................................................................................................................4
Competitors........................................................................................................................4
Conclusion..................................................................................................................................5

Management 2
Part A
Introduction of Facebook
The aim of the report is conduct the stakeholder analysis of the well-known company that is
Facebook. Along with this, the analysis of the stakeholders has been conducted with the help
of the stakeholder’s view model including the major stakeholders. Facebook Inc. is an
American online social media as well as the social networking service company that is
majorly based in Menlo Park, California. The company came into existence in the year 2004
to complete the mission that is to give people the power to form and bring the world closer
together. Most of the people use our products to remain connected with the family and friends
to discover what’s going on across the world as to share and express the essential elements
(Facebook, 2019).
The vision of company is majorly based on the company’s social media service offering that
is people make use of Facebook to stay linked with the family as well as friends to determine
what’s going on in the world as well as to share and express what matters to them (Smithson,
2019). The recent development that is done by Facebook include hiring of Nick Clegg as the
former UK deputy prime minister as it’s head of global policy as well as communications.
Clegg will provide the support to the company in a manner to handle the fallout majorly from
the recent scandals related to privacy, fake news and other elements (Mercer and Macaulay,
2018). This shows that the major challenge that is faced by company include issues with the
privacy as well as security of Facebook. The trends of the company are clear as there is 68%
of American who use Facebook and 74% of the user’s visit on regular basis with 96% used it
with the help of mobile phone. In the end, this can be said that there is wide range of
stakeholders of company that are required to be included.