Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 PART 1............................................................................................................................................3 1.Definition of leader and manager.............................................................................................3 2. Similarities and differences between the characteristics of managers and modern leaders...4 3.Various roles of managers and leadership in application of different situations.....................4 4.The roles of leaders and managers in different situations with the help of concepts and theories........................................................................................................................................5 5.Theories of leadership..............................................................................................................6 6.Strengths and weakness of different leadership theories.........................................................6 PART 2............................................................................................................................................7 1.Introduction of Corus...............................................................................................................7 2.Key operational function and roles and responsibilities of mangers......................................7 3.Importance of operation management for achieving goal........................................................8 4.Impact of external business environment factors affecting in decision making of leaders and managers.....................................................................................................................................8 5.Howoperationalefficiencyimproveswiththehelpofmanagementsandleadership approaches..................................................................................................................................9 6.Conclusion..............................................................................................................................10 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION Operationmanagement is field of management which is concerned with controlling and designing the process ofproduction ofgoods and services(Balducci and et.al., 2019). In this report, the case study is based on Corus which is part of Tata steel groups. Corus deals as steel retail industry and its product are electrical steel, plates, narrow strips, semi finished steel, tube products, wire rode and other rail products. In this report, the discussion will be based on roles and functions of leaders and managers in the organisation. The study will analyse the roles of manager and leaders in different situation. The study will discuss different management theories and models of leadership. Further, the discussion will be based on key approaches to operation management. Lastly, the study will discuss relationship between leaders and managerto dynamic business environment. MAIN BODY PART 1 1.Definition of leader and manager. Leadershave the ability to evaluate the plan and forecast policies and long term goal of the company by influencing its members to achieve it with determined strategies. Leader is a person who is in charge of a group of members who influences and make them to follow their commands.Like for example A great leader builds confidence in its team members and make them enable to achievethe goals of the organisation. Like for example a leader must be the person who supports people at organization.(Bender and et. al., 2018). Manageris defined as someone who has the responsibility for management of other persons.Like for example Managers is responsible for planning, organising, directing, staffing and controlling the organisational activities. Like for example manager must be the person who manages all the work of their employees. Manageris defined as individual who is responsible for managing the activity or task of the company. As manager's main work is to exercises control over the managerial functions of the company. Managers controls and examines the accomplishment of task that need to be done on time with optimum utilisation of resources(Bush, Bell and Middlewood, 2019).
2. Similarities and differences between the characteristics of managers and modern leaders MarkZuckerbergisanexampleofmodernleaderswhohasdifferenttraitsand characteristic, different from managers in aspects of creativity and innovation which an manager usually does not possess(Egger and Ebner, 2019). SimilaritiesDis-similarities The similarities in the characteristics of leaders and manager is that they both supervise or guide a group of people in the organisation. As thetheybothrelyontheeffective communication. Leaders and manager of Corus have similarities in characteristic for measuring the performance of the employee and overall performanceoforganisation.Theoriginal concern of leaders and managers of Corus is that they allocate the resources in such a ways that it can be utilised in best and efficient manner(Hallinger,2018).Forexamplethe vision of leaders and managers are same. Thedissimilaritiesincharacteristicsof managers and leaders are that managers sets theprocessforachievingthegoalof organisationlikemanagerplans,organise, coordinate, forecast, train and monitor where asleadersinfluencesthemembersof organisation to work efficiently and effectively for accomplishment goal of the company. The leadersusesproactivestrategywhereas managers uses reactive strategies. Leaders of Corus focuses on encouraging its members to bring change in their working style where as managers focuses on bringing stability in the working nature of its members. The managers are dissimilar in the characteristic to leaders as managers directs to employees and leaders asks questions to its members (McCaffery, 2018). Managers uses authoritarian style and leaders havemotivationalstyleforinfluencingits members. Different roles of managers and leaders arethatmanagerstakesdecisionwhereas leadersfacilitatesthatdecision-making.A leaders aligns influencers where as managers organises employees.
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3.Various roles of managers and leadership in application of different situations. Condition when new product is introduced in market: Henry Fayol managements theory six basic functions of management that are related to the principles of management. The functions are forecasting, planning, organising, directing, coordinating and controlling.Henry Fayol's theory of management explains about the fourteen principle that are needed to be fulfilled by Corus company. The Fayol principles of management are division of work, authority, discipline, unity of command, unity of direction, subordinate of individuals, remunerations, centralisation, scalar chain, order, equity, stability of tenure of personnel, initiative and esprit de corps. The role of manager is to plan about product introduction in the market. Organise talented staff for manufacturing of the product , controlby taking corrective actions for increasing the sales in the market. 'Great Man' theory of leadershipexplains that the leaders are born with great inbuilt characters that are confidence, charisma, intelligence, social skills and many more. The theory of great man assumed that strong leaders are not made they are born with leadership qualities. In Corus the role of managers is to accomplish the smooth functioning of company with the help of applying henry fayol's management theory. The role of leaders in organisation is to increases the productivity by applying unique leadership skill to increases the productivity of the company. The role of leaders is to influence its members to bring creative ideas for product designing or increasing it market share so that new consumers can gets attracted to buy the product. 4.The roles of leaders and managers in different situations with the help of concepts and theories. The function of managers and leaders ofCorusare different in various situations faced by the company. Conflict resolution: Working in teams always creates interpersonal conflicts which can be small or large conflict.The function of manager inCorusis to resolve the conflict by controlling the situation ans analysis corrective measure to resolve the problems(Sebastian and et.al., 2018).The role of leaders is to identify the main cause for arising of the conflict and identify the element which creates conflict in the team.As leader talk to the employee separately
who has created the conflict and encourages them to reduce the differences and cooperates with the co-workers in theCorus. Employee grievances: The employees have many issues related to the work or working environment ofCorus.The function of managers is to resolve the issues by organising good working environment for the employees of Corus.Role of leaders is to encourage employees to deals and adjust in the situation. When leaders gives listen to the problems of the employee, they feels valued. 5.Theories of leadership Different theories of leadership are adopted in the Corus to deals with situation faced by the company.The leaders transform their roles according to the requirement of the situations. Some of the theories of leadership are system theory, situational theory and contingency theory. System theory: This leadership theory enables leaders in company to creates conditions through which the employee working in the company at all the levels can increase their productivity in work and improve their potential.The principles that are required to create human behaviours aregood leadership, system design, organisational strategies and social process. As the theory helps to the determine behaviour of the employees. This can help Corus in doing all the work systematically. It improves their operational efficiency.(Whaley and Gillis, 2018).For example the company manages its product manufacturing cycle in systematice manner. Situational theory: The theory proposes that no single leaderships style is best as it depends upon the situation that which kind of leadership style and strategies are suited in the situation for accomplishment of the task. The most effective leaders are those who adapt their style according to the demands of the situation that company is facing.As leaders is easily able to assess the pros and cons of the situations which helps them to evaluate different alternative to resolve the situation which helps them to take decision according to the demand of the situation. Corus can make use of situational leadership at every situation where there is a necessity of change. This can help them in adapting change easily. For example the leaders uses situational leadersip when the company wants to increased the sales when company faces loss situation. Contingency theory: The theory explains that the leaders have very exceptional kind of skill for approach which states that leaders does not depends upon theirs abilities to deal with
uncertainty faced by the company. Similarly, the managers require different set of abilities, experiences, preferences, skills, etc. to face uncertainty(Williamson, 2018). Coruscompanyapplysystemandsituationalleadershiptheorytoimprovethe productivity and for achievement of organisational objective effectively and efficiently. 6.Strengths and weakness of different leadership theories While applying leadership theories, Corus faces many pros and cons in relation to implementation of leadership theories by leaders in the company.The Strengths and weakness of different leadership theories are: System theory: Theadvantagesof system approach is that it focuses on achieving the individual as well as organisational goal. The approach is dynamic and adaptive in nature. Disadvantagesof the theory is that nature of interdependence is not determined. The approach may not be practical and can lead to delays in decision making(Zasada and Sagebiel, 2018). Situational theory:Advantagesof the theory is that it helps the organisation to value the needs for bendable working in the company. The approach creates consciousness among the leaders to deal with situation in efficient manner. Thedisadvantagesof the theory is that it demands to focus on immediate requirement rather then fulfilling long term needs. Another disadvantage is that it can creates ineffectiveness in leaders for taking correct decision according to the situation. Contingency theory: Thestrengthof contingency theory is to make changes in the policies of the company according to the requirement of uncertainty. The approach enhance leaders to improve their skill in decision making.Disadvantagesof theory is that it is complex theory and it is easy to give suggestion but, implementationin practical life is difficult(Bush, Bell and Middlewood, 2019). PART 2 1.Introduction of Corus Corus was formed in 1999 with the fusion of two organization. It major production sites are in Netherlands, France,Germany, etc. the branches are in more then forty countries. Corus has leading market position in the market for construction and packaging of steel in Europe. Corus used its knowledge of key operation to win new business so that it can increases the size of revenue which will increases the market image of the company. Acquisition with Tata steels
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leadsthecompanytoincreaseitsbuyerswhichdevelopedthechainforincreasingthe profitability of the Corus company. 2.Key operational function and roles and responsibilities of mangers The key operational functions of Corus are finance,strategy, product design, forecasting, etc. All these functions are explained below with the roles and responsibilities of managers. Finance:It is one of the most important component in operation management as the finance should be utilised in proper manners which will allow Corus to create more products and satisfy the needs of consumers (Hallinger, 2018). The roles and responsibilities of managers is to manage the finance and keep check oversight budgets and financial statement. Product design:The main element of operation management in Corus company is to design it product in such way that it can cater the consumer needs and market trends. The focus of modern consumers is on quality of the product which should be durable for long time. Roles and responsibilities of managers is to modify the operations systems and processes quality of goods and services. Assess supply chain and stock to maintain the steady and smooth functioning in the company so that it will help in increasing the revenue of the company. 3.Importance of operation management for achieving goal OperationmanagementhelpsCorustoachieveitsobjectivebyimprovingthe productivity of the company (Rickey, 2019). Operation management help to increase the presence of Corus in the global market and maintain the goodwill of the firm by setting various manufacturing units. Operation management is also important as it enables the manager of Corus to utilize its resources optimally.The key approaches of operation managements are planning in which managers plan to accomplish the organisational goal. Another key approach is to design in which managers and leader have the role to design the activities of the organisation. With the help of just in time operational strategy the company can increases its productivity and manages the time. Operational strategy is also important in total quality management of the product as the quality of the product becomes standard quality product and compatible in the market.
4.Impact of external business environment factors affecting in decision making of leaders and managers External business environment can be assessed with the help of PESTLE analysis and the decision making of leaders and managers gets affected due to following reasons (PESTLE on Corus,2019). Political:Government of UK follows different policy and Europeans directives which impacts on company to plan according to the policy of UK. For examples planning of environmental issues which also includes sustainability will affect the structure of business. The decision making of managers and leaders will take into consideration of policies of UK as it will affects the taxation policies and other regulations for strategic implementation (Sebastian and et.al., 2018). Economical:The economy health impacts on the interest rates and affects the supply for commercialised and residential holding. The government of UK use taxation policy as means to improve environmental performance. For example landfill taxes and aggregate environmental condition change levy. The decision making of managers and leaders will get affects to faces issues related to confidence in liquidity and return on investments. Social:The Corus company needs to fulfil the ethical consideration towards the society which can be fulfilled with the help of providing quality of product to the consumer which can satisfy their needs from company. Mangers and leaders takes dIn Corus the key operational functions are management of finance, product design and formulation of strategy operational managements. Lastly the report discussed external business environments with the help of pestle analysis in which political and legal factors influences more to operational management of the company. ecision to improve the quality of product which enables them to improve their compatibility from rivals in the market. Technological:The adoption of new technology affects the working practices in the company which impacts to increases the economies of scale of Corus. The decisions of leaders and managers gets affected when it enables to adopt new technology which requires huge investments and arrangement of finance (Whaley and Gillis, 2018). Legal:The government of UK believes that improvement in industry will improves the performance of the company in terms of environment and safety as the legislation needs to be also improved. This will affects the decision making of managers and leaders as the discharge of
industry waste should be less and must be treated before discharging in environment less harmful for the people. The managers needs to control the harmful chemicals,etc. Which will require more attention on fulfilling the legal requirements. Environmental:Their are two main issues from which one is to meet the requirement of Kyoto agreement which is production of carbon monoxide from fossil fuels burning and the waste product departure in land fills. This affects thedecision making of managers and leaders to produce less carbon emission in the environment impacts as the policies will also be designed to manage the pollution produced by the company (Williamson, 2018). corporates social responsibility:It refers to regulating of the business model thst helps the company to fulfill its social responsibility towards the society and its stakeholders. By exersising all CSR the company has impact on the aspects of the society that includes economic, social and environmental. CSR- Corus is been engaged in following corporate social responsibility. They are engage in doing charity business and also they are organizing campaign which is useful for the people who are in need. 5.Howoperationalefficiencyimproveswiththehelpofmanagementsandleadership approaches. The operational efficiencies which helped the Corus to meets its business objective successfully are lean manufacturing, six sigma and just in time. Lean manufacturing:This approach is used to eliminate the waste fromproduction process of the Corus company. The main focus of operational management is to remove the wastes so that the resources can be utilised optimally (Egger and Ebner, 2019). This helps Corus to improve its productivity by increasing the efficiency of the company. Six sigma:It is a procedure for keeping the desirable quality of the product undertaking required steps in accomplishing the procedure.Corus uses this method based on statistics and mathematics evaluations. It is an important operation in Corus which helped the company to meets the demands of the consumers which satisfies their needs. Just in time:In this operation management Corus manufactures the productas per the demand in markets at a particular point of time. The focus of the organisation is to eliminate the fault and waste matter. As it requires the balancing of flow of scheduled and output. The Corus
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maintains itsmachines and equipments for carrying specific output so that it can produce less waste (Santoro and et.al., 2018). 6.Conclusion From the case study based on Corus, it can be concluded that operation management played key role in increasing the production and profitability of the company. The company merged with Tata steel so that it can increase it revenues size and able to creates new customers across the globe. The roles of managers and leaders helped the company to gain higher market position. External business environment helped Corus to assess the capabilities of the company inmarkets and establish the position in the market. The company improved its business operational efficiencies by adopting just in time, lean manufacturing and six sigma approach which helped the company to reduce the wasteand increases the productivity and make optimum utilisation of resources. For future the company is recommended to use advances technology for the production of the products and it can hire skilled and talented employee who can give them different business ideas to improve their efficiency and productivity of the company . CONCLUSION From the above report, it can be concluded that operational managements is key factor for the success of the organisation. Corus manages its operations with the helps of effective roles played by the leaders and managers in the company. Corus adopted situation and system leadership approach which helped the leaders of the company to improve the leading skills and capabilities to lead the organisation towards the success.In Corus the key operational functions aremanagementoffinance,productdesignandformulationofstrategyoperational managements. Lastly the report discussed external business environments with the help of pestle analysis in which political and legal factors influences more to operational management of the company.
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