Table of Contents INTRODUCTION...........................................................................................................................3 TASK 1............................................................................................................................................3 P.1 Define and compare the different roles and characteristics of a leader and a manger.....3 TASK 2............................................................................................................................................5 P.2 The role of leader and function of manager apply in different situational context..........5 P.3 Different leadership theory and approaches which support the organisational growth and performances..........................................................................................................................6 TASK 3 &4.....................................................................................................................................7 Covered in PPT.......................................................................................................................7 CONCLUSION................................................................................................................................7 REFERENCES...............................................................................................................................9
INTRODUCTION Operationmanagementisprocessofday-to-daymaintenanceandmanagementof organization. This involves the planning, organizing, directing and supervising the process to make necessary improvement for the higher profit. The management of process and resources is based on the distribution of work (Management and operation. 2018). This exist in every business area, like production, resources, service provisioning, administrative office and the procurement part of the company.The organisation which is undertaken here is ASOS. Its a online British fashion and cosmetic retailer. The headquarters is in Camden Town, London. This report is all about the role of leader and functions which are perform by the manager. The different leadership style applies in different situation. At last the role leader in operational management in context of ASOS. TASK 1 P.1 Define and compare the different roles and characteristics of a leader and a manger. The run operations effectively the organisation is required to have a leader as well a manager. Operational management is a process of converting the raw-material into finished goods(Anderson, D.R., and et. al., 2018). To control the proper cost of business company need to have the leader and manger. They have different roles and functions to perform in the organisation by which performance will be improved and company will generates the higher profit. Here, the roles and functions of leader and manager:- Leader Its very important for a organisation to have a leader. Leader is a person who sets the objectives, initiates actions for the employee and directing and motivating employee. Leader is essential element in the organisation to direct the functions of management. The functions of ASOS leader are:- Setting goals:-Goals are form to achieve the objectives of the business. These are set by which employees are ready to work(Bazargan, M., 2016). In this appropriate policies are also made which supports the ASOS in achieving the goals properly. Organizing:- It a responsibility of ASOS leader to assen the roles to an individual according to their abilities which insure them that will lead the organisation towards the achievement of goals and objectives.
Co-ordination:- The leader have to insure that in team there should be a appropriate coordination which will help them in achieving the goals in time. Direction and motivation:- Direction is very important in a organisation then only employee will be motivated(Choi, T.M., Chan, H.K. and Yue, X., 2017). If leader didn't directed their employees properly then its very difficult for leader to motivate them to do work in accordance to the achievement of desired goals. The leaders is only person who build confidence and the zeal in employees. Link between management and workers:- The policies and guidelines which are formed by leader have to be in favour of subordinates rather than in support of management(Harrison, F. and Lock, D., 2017). Then only leader is able to improve the efficiency of employee with true guardian of interest of their subordinates. Manager Manage is the person who take-care of decisions which are perform on daily basis. They go out to just perform the responsibilities. The functions which ASOS manage perform are:- Planning:- Its refers to developing the plan or map to the way of achieving the goals and the objectives(Ptak, C.A. and Schragenheim, E., 2016). Its manager responsibilities to decide the steps which are taken to accomplish the plan. Organizing:- After appropriate plan the mange will assign the responsibilities to its employee,teamisformedandtheorganizethematerialswhicharerequiredto accomplish the plan. Staffing and leading:- The manage will recruit the employees for the company and lead them in direction to achieve the ASOS desired goals. Difference between the manager and leader The manager and the leader are different and the work is also different in a organisation. Here is the difference between the ASOS leader and a manager:- BasisLeaderManager ApproachesLeadersetsthedirectionfortheir employees(Schwarz, E.C., Hall, S.A. and Shibli, S., 2015). They always set thevisionwhichhelpthemin Manager do the mapping. The path will formed in terms of resources and employees.
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achievement of objectives BuildASOS Leaders focus onbuild the relationshipwiththepeopleinthe organisation. The manager focus is on building the proper system and processin achieving the ASOS desired goals. ChangeTheypromotesthechangesinthe organisation. Theyonlyreactonthechanges which are going to be implemented. Similarities between the leader and manager Here are the similarities between the leader and the manager of ASOS:- BasisLeader & manager Achievement of goalsThey both focus on achieving the goal of the organisation and take initiatives as well as maintain orders. Supports the employeeTheybothsupportstheemployeesinachievingthe organisationalgoals(Hazen, B.T., and et. al., 2018). They encouragetheemployeetoperformeffectivelyinthe organisation and after that influential outcome will be generated. TASK 2 P.2 The role of leader and function of manager apply in different situational context The role of leader and functions of manager changes in different situations are slow, moderate and fast change which is going to occur in the business. The roles and functions are discuss above. Here are the situations and according to which decision are taken:- Slow change Its a situation when companies communication system is aligned. The top management have the authority to made the decision but they discuss the situation, changes and acquire the ideas from the employee(Kato, T., and et. al., 2015). As company is not in hurry to make decision. The manager have to report their senior leader to take a decision and discus the situation with them. The leader role is to formed the decision according to the change and manager of ASOS is responsible for mapping the details according to the situation. Slow
situation means there is no sudden changes take place proper communication style is follow and discussing is going to take decision. They have proper system in the organisation to process the change. Leader follows the democratic leadership style as everyone have the freedom to share their idea and views. Fast change Market is pervasive in nature and its keep on growing as well as changing. To control the fast changes the leader and manager are required to form the decision quickly. To control the customer demand & preferences, forces that are quickly need adaption and organisation are required to work on them immediately(Matta, A., and et. al., 2014). If the government polices changes, the organisation need to work on it quickly to control the negative impact on ASOS environment. When there is burden on ASOS to make the cloths according to the season then decision are formed by leader and they follow the autocratic leadership style as they don't have to discuss with their subordinates. The manger role is to assign the roles and duties of employee according to their capabilities. P.3 Different leadership theory and approaches which support the organisational growth and performances. Leadership is essential part of a organisation. The the size of the organisation doesn't matter, if the leadership style proficient and effective to be implemented(Mijumbi, R., and et. al., 2016). The leadership style is effective then only employees of a organisation get motivated andgoal-oriented.Followingaretheorieswhichhelptheorganisationtoimprovethe performance. Leadership theories are:- Situational theory:- This theory work on the assumptions that leadership style keeps on changing according the situation in the organisation. To take effective decision the ASOS leader chose the style in responds with the situation of a company(Mitsuo, Y., and et. al., 2014). If in ASOS retailer there is slow change they adapt the demotic leadership style and in fast change they opt the autocratic leadership style. As the situation defer the leadership style also changed. System theory:- In this style leader formed the condition where employee of all level can work efficiently according to their potential. This theory provide the techniques which
help the leader to predict the employee behaviours. ASOS leader use this leadership style to asses their employee behaviour and potential according to which work is assign in stated situation whether it is slow or fast. Contingency theory:- The leadership style is not wholly depends upon the leading style but it is also depends upon the control over the situation. The leader will reward the employee as well punish the employee for performing task efficiently. These have be in a right combination otherwise leadership style fails(Muller, M.S., CommVault Systems Inc, 2014). The ASOS retailer appreciate their employee for doing task productivity and punish them as well for not performing task effectively. Management theories:- Chaos theory of management:- This management theory is very helpful in growing and improving the performance of a employee. Through this management theory leader and manager is able to understand the behaviour of employee. This theory focus on existing and latent strength of an individual and within the organisation(Natarajan, K.V. and Swaminathan, J.M., 2014). That will increase the result with the minimal energy will be produce. The ASOS manager and leader focuses on the both work should be done on time as well as the people efficiency also increase and employees are doing their best in the organisation. Management by objectives:-In this approach manager is try to maintain the balance between objectives of employees and the objectives which are set by leader for the organisation(Pohl, B., 2014). The ASOS manager increase the commitment by giving the opportunity to focus on the new ideas and the contribution in innovation towards the development of the organisation(Starr, M.K. and Van Wassenhove, L.N., 2014). So, applying this approach in ASOS retailer the performance of employee as well the growth of organisation will happen. TASK 3 &4 Covered in PPT CONCLUSION From the above given information concluded that the key operation of business is essentialand helpful in achieving business objectives. The operational management can done
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appropriately by the manager to achieve the goals. The inventory and quality of products required to be control which is also helpful for the business.The company used the six sigma and business process management approach. The external analysis which effects the decision- making of the leader and manager.
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