Management and Operations - ASOS Assignment

MANAGEMENT
AND OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P.1 Define and compare the different roles and characteristics of a leader and a manger.....3
TASK 2............................................................................................................................................5
P.2 The role of leader and function of manager apply in different situational context..........5
P.3 Different leadership theory and approaches which support the organisational growth and
performances..........................................................................................................................6
TASK 3 &4 .....................................................................................................................................7
Covered in PPT.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................9

INTRODUCTION
Operation management is process of day-to-day maintenance and management of
organization. This involves the planning, organizing, directing and supervising the process to
make necessary improvement for the higher profit. The management of process and resources is
based on the distribution of work (Management and operation. 2018). This exist in every
business area, like production, resources, service provisioning, administrative office and the
procurement part of the company. The organisation which is undertaken here is ASOS. Its a
online British fashion and cosmetic retailer. The headquarters is in Camden Town, London. This
report is all about the role of leader and functions which are perform by the manager. The
different leadership style applies in different situation. At last the role leader in operational
management in context of ASOS.
TASK 1
P.1 Define and compare the different roles and characteristics of a leader and a manger.
The run operations effectively the organisation is required to have a leader as well a
manager. Operational management is a process of converting the raw-material into finished
goods (Anderson, D.R., and et. al., 2018). To control the proper cost of business company need
to have the leader and manger. They have different roles and functions to perform in the
organisation by which performance will be improved and company will generates the higher
profit. Here, the roles and functions of leader and manager:-
Leader
Its very important for a organisation to have a leader. Leader is a person who sets the
objectives, initiates actions for the employee and directing and motivating employee. Leader is
essential element in the organisation to direct the functions of management. The functions of
ASOS leader are:-
 Setting goals:- Goals are form to achieve the objectives of the business. These are set by
which employees are ready to work (Bazargan, M., 2016). In this appropriate policies are
also made which supports the ASOS in achieving the goals properly.
 Organizing:- It a responsibility of ASOS leader to assen the roles to an individual
according to their abilities which insure them that will lead the organisation towards the
achievement of goals and objectives.