Significance of Management in Enterprise Operations
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This assignment explores the significance of management in enterprise operations, highlighting the essential roles of managers and leaders. It discusses various leadership theories such as situational, system, and contingency theories, which can be applied in different enterprise cultures and consequences.
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Table of Contents INTRODUCTION...........................................................................................................................1 ACTIVITY 1....................................................................................................................................1 P1 Define and compare the different roles and characteristics of a manager and a leader....1 M1 Analyse and differentiate role of leader and function of manager by effectively applying a range of concepts and theories...............................................................................................2 P2 Examine examples of how the role of a leader and functions of a manager apply in distinct situational context...................................................................................................................3 P3 Apply different models and theories of approach including systems leadership, situational and contingency leadership....................................................................................................4 M2 Strengths and weakness of different leadership approaches............................................4 D1. Critically analyse and evaluate different theories and approaches to leadership in given context....................................................................................................................................5 ACTIVITY 2....................................................................................................................................5 Covered in PPT.......................................................................................................................5 P6Assessthefactorswithinthebusinessenvironmentthatimpactuponoperational management and decision making by leaders and managers.................................................5 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................7
INTRODUCTION Management can be referred to the coordination and organisation of business activities in regard of attaining certain objectives (Management Operations, 2018). In simple words, it is an art or act of managing: supervising and conducting of business operations and activities in an accurate manner. Google is the referred enterprise in the report which is an American technology organisation experiencing in internet-associated products and service including search engine, online advertising technologies, cloud computing, hardware and software. Basic concept of leader and manager will be compared and investigated in report analysing numerous theories and models of management and leadership. Role of leader as well as function of manager would also be elaborated along with operation management importance in context of firm. ACTIVITY 1 P1 Define and compare the different roles and characteristics of a manager and a leader Leader as well as manager, both play significant role within an enterprise which are more likely similar to each other. On the other side, both terms are vitally distinct from each other which discussing the characteristics and role of these players. Leader:-They are the ones who influence, motivate and inspire team to attain the allotted task with their full potential. Manager:-They are the individual who create connection between firm and its stakeholder including supplier, shareholder, employee, consumer etc. (Ahuja,2017). Google is a large telecom. Company which requires considering the basic difference between leader and manager to carry out outcome of performed action systematically: Role and characteristics of a leader: Characteristic: Honesty: This is refer as main and importance characteristic for the business leader to work with full dedication and honesty. With the help of this, a leader can easily achieve their personal and professional goal and attain better result for an enterprise. Conviction:A willingness and strong vision to see it via is one of the most essential characteristic of leader. The business leader who believes in the work and mission towards it will be a thought and resources to their employees. Roles: Role as a Structuralizer:Leader of the Google require to be concise and straightforward in order to set an effective plan at workplace that is makes sense and should be clear.In this leader is responsible to give the better framework as well as process to take an organisation. Role as a Socializer:Business leader have to finally engage and connect with their team members. Beside this leader is liable and responsible for developing an effective and friendly environment of mutual collaboration and accountability. Role and characteristics of a manager: Role: Controlling and directing:It is identify as one of the main role of the manager to control all activities and challenges in a proper manner. Beside this manager is responsible to direct their all employees about how to deal with challenging situation and achieve better results. Planning: This is another important role of the manager of Google to plan an effective strategies or polices towards accomplishment of long term goals and objectives. Characteristics: 1
Communication: It is identify as one of the main characteristic which is posses by manager in order to communicate all information to their subordinates. With the help of this characteristic manager can easily communicate with their employee towards achievement of business goals and objectives. Time management:It is another characteristic which is also posses by manager of Google in order to complete each and every activity of business in given time period. Thus, it is essential and important for the manager to manage time and done entire work in proper and accurate manner. Difference between leader and manager: BasisLeaderManager MeaningLeaderdirectstheirpeoplefor meeting set outcomes in Google. Managerisliableformanaging relationsandplanning,organising, controlling and directing actions. VisionaryGoogle’s leaders are visionary and areaccountablefordeveloping vision,objectivesandoutlining decisions. Manager of Google are also visionary but help in shaping vision and organise practice to meet the set benchmark of leader. MotivatingLeaderstimulatesworker,teams, manager and other public of Google tocreaterelationshipandmeet target. Manager of Google encourage workers to perform action with full potential andbalancetheworkplace environment (Brandenburg, 2014). RoleLeaderofGooglerequireat organisational division so they can represent enterprise conveniently. Manager at Google is required at entire functionalareasastheyare accountable for performing functions ofsales,accounting,marketingand other division. ResponsibilityLeaderofGoogleisliablefor inspiring whole workforce to work asateamtomeetstandard objectives. Google’smanagerperformsvarious role to meet the task. Thus, both are crucial player of Google and have essential roles to play to function and operate enterprise differently and systematically. M1 Analyse and differentiate role of leader and function of manager by effectively applying a range of concepts and theories To understand this soft leadership skills and hard management skills is elaborated in context of Google’s manager and leader: Hard management skill:These refer to knowledge and professional skills i.e. acquired through education such as language skill, computer skills etc. (Cucoranu, 2015). Soft Leadership Skill: These are basically competencies, traits and characteristics of an individual that present person’s emotional intelligence. Such as etiquette, empathy, critical thinking etc. Google’s manager and leader need to consider both of these skills as these are significant for performing actions positively. 2
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P2 Examine examples of how the role of a leader and functions of a manager apply in distinct situational context Management is a set of principles linked with organising, planning, controlling and directing. Simply, this can refer to the execution of principles in harnessing physical, personnel, informational, financial actions to meet goals of Google. Organisation’s manager is accountable formaintainingseveralpracticesofenterprise.MainfunctionsofGoogle’smanageris coordinating, controlling, planning and directing activities. Here are elaborated these in brief: Stable Situation:It is a type of situation which describe the business policies and strategies which is made by the manager. For example: In the Google, company decide to develop performance appraisal strategy for their employees. In this role of manager is to provide appraisal to their employeesaccording to its work and performance in the organisation. On the other hand, leader also play vital role for guiding those employees towards dealing with this situation easily. Moderate Situation:It is another type of situation in the organisation. Google is a multinational company that provide different services to their customers. It is a part of digitalisation that not change daily basis. In this role of manager is to guide those employees who have lack of knowledge in this field. On the other hand, leader also play essential role for leading all workforce towards maintaining such types of situation properly. Fast changing:It is a part of customer needs and wants which is change on daily basis. Thus, it is a biggest challenge for an organisation and effect on business performance and profitability in direct manner. In this manager play vital role for conducting market research and identifying customer needs. Role of leader in this situation is to lead other workforce about how to analysis customer's need and how to fulfil as per the same. Planning: Google’s manager map out target which is focused to meet. For example; if Google is focusing on enlarging service user or web browsers, manager will be liable to perform the steps that are required to meet goals. Organising: Google’s manager need to organise the designed plans coordinating resource and proper team after planning phase. Granting authority, work alignment and resource management in Google are fundamental factors to undertake. Leading: Another key function of manager after organising and planning is leading entire project comprising stimulating, communicating and encouraging people (Fernie, 2014). Therefore, this require manager to help, guide and resolve issues among worker. Controlling: Google’s manager is accountable for directing and monitoring project to shape the actions and ensure outcome against set target to make improvement required. Hence, these are significant functions of manager in organisation which ascertain accomplishmentoftargetsandsmoothfunctioningofenterprise.LeaderofGoogleare indispensable player which play requisite role in enterprise. Here is mentioned role of leader and function of manager by delivering situational example: Decision making:A service user faced issue of Gmail hacking and claimed lack of security on Google services which is creating negative image of public. Manager, in this condition, is liable for performing actions to either provide user the account access or identify the hacker and resolve the issue. Leader in this condition play major role as he investigate entire operation whether such cases incurring often and take corrective actions accordingly. 3
P3 Apply different models and theories of approach including systems leadership, situational and contingency leadership Various leadership theories are founded by experts or great leader which is being employed by an enterprise as per requirements and present consequences in market. Here are explained some of those: Contingency Leadership Theory: In 1951, Fiedler came up with the idea of contingency leading styles as per situation. This target how conditional factors communicates with the behaviour, attribute and personality of a leader. Hence, the model states that a leader need to make advancement in leadership style as per numerous consequences cooperated by Google in their existing environment for maximising the firm’s productivity (Gillen, 2015).This is associated with empirical research which assisted this in surviving among other theories of leadership. System Leadership:This theory enables an organisation’s leader for developing the condition where people at each level can give better productivity at their best. The method utilise soundprincipleinregardofhumanbehaviourtodevelopeffectiveleadershipmodels, organisation strategy, social procedure and system design. Dr. Ian MacDoanld introduced this models which often assist to create impactful structure that drives creative behaviour and direct to effective target realisation of enterprise. Situational Leadership:Ken Blanchard as well as Paul Hersey primarily founded this concept of leadership in 1969, published with the name ‘Life Cycle Theory of Leadership’ that was later popularised as situational theory of leadership. Despite of other leadership theories, this is used to encounter distinct styles suitability as per the consequences in order to maximise the performance of Google. As per this, manager and leader of organisation should utilise only the style which is appropriate to condition of enterprise to encourage their worker and positively shape the results. Henceforth,itcanstatethatsituationalleadershipismostsuitableinGoogleas organisation promote creativity and productive operations in enterprise to carry out innovative outcome. The theory mainly encourages use of different leading style beside of concentrating on one limited leading methods to influence team and control situation in an effective manner. M2 Strengths and weakness of different leadership approaches Situational Leadership: It refers to the management style that Google’s manager can optimise. It support perceiving requirement to adapt method as per the existing consequences and undertake two elements into account: task complexity and maturity of employee working. Below some demerits and merits of this method is discussed beneath: Advantages: This method is easy to consider and more intuitive to most manager of enterprise. This assist in evaluation of flexibility need on the leader’s role of leader to set certain policies, roles and activities. This aid in creating effective relationship between worker as well as manager at management centre experience. Disadvantages: Implementation of this model may not be perceptive to project-oriented or regimented manager. Manager can feel complication in assessing and quantifying maturity. 4
System Leadership: This method enables Google’s leader to create the situation where people work to their best. This make use of holistic methods for development of organisation to make utilisation of available resource at their best (Acquillat, 2016). Advantage: This enhances adaptability of enterprise as per dynamic environment. This focus on multiple management’s dimension. Disadvantage: This is less practical and lead to postponement in decision making processes. Contingency Leadership: This extend the scope of leading to one to different style of leading as per demand of various situation cooperated by Google. Advantage: This support flexible management style in which opinion of worker are provided preference to involve in decision making of Google. Disadvantage: It seems convenient but feels complicated to execute into practice. Therefore,evaluationofdifferenttheory’sstrengthsanddrawbacksaffirmsthat situational leadership technique is suitable for Google as this not only emphasises on different leading style usage but focus on effective management and productive performance of worker. D1. Critically analyse and evaluate different theories and approaches to leadership in given context Despite of discussed theories, Google can use various other fundamental leadership theories elaborated under: Transformational Leadership: This is sort of style which promotes change among worker. Leader can opt this method to carry out set changes and work collaboratively with sub-ordinate (Odoni, 2016). This focus on ideas, values, morals and needs of team member’s working in Google. Transactional Leadership: Under this, punishment and rewarding methods are used to stimulate employee. It focuses in building connection with their team and deliver more settled circumstances to worker to meet efficient results. Transactional leadership theory is more suitable in context of Google as organisation encourages worker participation, productive working and effective leadership within their workplace. ACTIVITY 2 Covered in PPT P6Assess the factors within the business environment that impact upon operational management and decision making by leaders and managers Booklet Business environment and its determinants influence the activities of organization in negative as well as positive way (Radnor, 2015). Here is discussed impact of some elements: Political : This includes politics of a nation in which enterprise is operating. In case of emergence of political crisis, operation management process will be influenced. If Google will focus on their duties and the services of company, it will enlarge the cost andvalue of delivered services. Economic : In this, economical condition of UK and other nations will beconsidered as 5
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organisationisoperatingbusinessininternationalmarket.Googledealswith telecommunication goods and services which are used by most populations, hencedifferent economical factors affect less to their services such as search engine service ofGoogle. Therefore, this leads to development in productivity of operation and increaseservice user of enterprise. Social : This factor comprises of social determinants such as religion, family, wealth,lifestyle etc. that are considered as per situation (Martínez, 2016). Since, Google dealservices and products worldwide, they ensure that provided services do not affectanyone’s interest. Through this, enhancement in sales and service users can be done. Technological:Asadvancementintechnologiesisincurringdaybyday,itis significant for Google to become more innovative while serving their service to meettheir standardreputation.Googlerendercustomersearchengineservicesandother telecommunicationproductsandserviceswhicharecompetingrivalswithinbusiness environment (Song, 2018). Therefore, such activities influence the process and affairs of operation management of enterprise shaping the result i.e. significant to evaluate to monitor. How these different factors affect the business environment and wider community CSR: This can refer to the social and communal actions performed for development which are significant for Google to coordinate and maintain properly in regard o achieving standard outcome and develop effective recognition in business environment Stakeholder: Attaining the requirements of stakeholder is significant. If stakeholder is satisfied, company can get external benefits along with effective operation management. Critically evaluate application of operation management and factors that impact on the wider business environment According to Maull (2015),Operation management activities are essential to be handled in organisation like Google. Several factors situated in external environment affect the business as well as environment itself of Google. Hence, organisation needs to undertake each and every factor included in order to meet outcome. CONCLUSION This can affirm from above notion that administration is significant for an enterprise to operate several operations and practices in systematic form. Report propounds that manager and leader are essential players of an enterprise which play different crucial roles and responsibilities to handle the enterprise’s operations. Numerous leadership theories such as situational, system and contingency theories can be applied in enterprise as per different enterprise culture and consequences. 6
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