Management and Organisation Assignment : Snapchat
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Added on 2021-04-22
Management and Organisation Assignment : Snapchat
Added on 2021-04-22
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Running head- MANAGEMENT AND ORGANISATIONSMANAGEMENT AND ORGANISATIONSName of studentName of universityAuthor note
1MANAGEMENT AND ORGANISATIONTable of ContentsIntroduction......................................................................................................................................2Task 1...........................................................................................................................................2Task 2...........................................................................................................................................3Task 3...........................................................................................................................................6SWOT analysis............................................................................................................................7Strength....................................................................................................................................7Weaknesse...............................................................................................................................8Opportunities...........................................................................................................................8Threats.....................................................................................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10
2MANAGEMENT AND ORGANISATIONIntroduction Snap Inc. is a camera company that lets its users communicate with each other overimages and videos. Their hardware Spectacle are sunglasses that record videos and their mostpopular social media application is Snapchat that gave the company immense popularity.Snapchat allows its users to share images and videos with captions with friends and family,which then disappear after some time, which creates privacy for the users (Heider, Simões andGram 2017). The company offers tools that allow its users to express themselves through snaps,lenses, bitmojis and geofilters. The company’s chat service offer text chat, voice and videocalling, stickers group chat and bitmojis. Task 1a)Snap Inc. Company invents and maintain picture messaging and multimedia mobile appSnapchat. It also develops wearable camera called Spectacles that links the user’sSnapchat account and record and circulate videos. It operates in the hardware and socialmedia industry. Snap Inc. founded on September 16, 2011 by Bobby Murphy and EvanSpiegel is an American technology and social media company. The company wasinitially named Snapchat Inc. and was rebranded as Snap Inc. on September 24, 2016 toinclude a vaster range of products under its brand. Presently it has four products, whichare Snapchat, Bitmoji, Spectacles and Zenly (Piwek and Joinson 2016). In May 2015 theymoved their headquarters to Venice which is known as the silicone beach due to thepresence of prominent companies like tinder and whisper. In March 2016, the companyacquired bitstrips for $100 million. Google reportedly offered snap $30 million in 2016for acquisition, which snap turned down. It has its headquarters in Venice, California. On
3MANAGEMENT AND ORGANISATIONJanuary 2017, the company declared their international headquarters in Soho, London.Snap owns a joint studio at NBC Universal. In 2017, it earned revenue of $824.95million. The number of employees working under snap inc. is 3,069 as of 2017.Snapchatreportedly revealed that it has 158 million daily users. b)The CEO of the company is Evan Spiegel. Bobby Murphy is the CTO and co founder.Imran khan is chief strategy officer and Emily White is the chief operating officer. SnapInc’s internal culture is based on kindness. They encourage group therapy among its staff.In 2017, they started their charity snap foundation. The office setup of the company isconsiderable unusual, which is considered as a weakness for the company in the future.They do not have headquarters like other companies (Schoja 2016). They use dispersedprivate houses as their office and the CEO drives around the various offices. Thecompany admits that this might adversely affect the morale of the employees. It isdifficult to unite a company when its employees are separated like this into small groups.Spiegel and Murphy plans to retain their full control on the company no stocks areoffered for votes. The company seems to acknowledge the difficulty of usage of itsproduct.Task 2a)Contingency approach also known as situational approach is a management concept thatwas developed by Kieser and Kubicek in the 1960s. It says there is no universallyapplicable set of management principles to rule a company. The theory suggests thatadoption a single rigid style will be inefficient in the end. The contingency approachbelieves that there is no system that would be best in planning, organizing or leadingevery organization and that it needs to be customized as per the situations faced by an
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