Strategic Management of Snap Inc.: Organizational Structure, Modern Management Approach, and SWOT Analysis

Running head: Management and organizations
Management and organizations

Management and organizations
Table of Contents
Introduction.................................................................................................................................................3
Task 1..........................................................................................................................................................3
1. Profile of the company............................................................................................................................3
2. Organizational structure of the company.................................................................................................4
Task 2..........................................................................................................................................................6
1. Modern management approach................................................................................................................6
2.Johnson & Scholes cultural web...............................................................................................................7
Task 3..........................................................................................................................................................8
Two strategic management objectives of Snap Inc......................................................................................8
Strategy and strategic management.........................................................................................................8
Role of managers in decisions making....................................................................................................9
Objectives................................................................................................................................................9
Customer objective................................................................................................................................10
Financial objectives...............................................................................................................................10
Strategic framework..............................................................................................................................10
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12
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Management and organizations
Introduction
The main aim of this paper is to provide a brief outline about the strategic management of Snap
Inc. The company was founded in 2011 having employee’s approx 3069 across the world. Here
is the discussion about the organizational structure of the firm that is used by the company. On
the other hand, it also explains the modern management approach that is used by Snap Inc.
Company such as system approach. Furthermore, SWOT analysis, porter five forces analysis and
pestle analysis are done by the firm to overcome the competitors.
Task 1
1. Profile of the company
Snap Inc. is a social media and American technology company, incorporated in 16th September
2011 by Evan Spiegel and Bobby Murphy. It offers various products such as Bitmoji, Zenly,
Spectacles and Snapchat. There are approx 3069 employees employed in the company. The
company’s headquater is located in Venice city that is known as Silicon Beach. The revenue of
the company is US$824.95. In today’s world, the organization is expanding and exploring the
business activities and operations globally. Along with this, Snap chat is a group messaging and
one to one app that lets users send video, photo and text messages that disappear after the several
seconds1. The company’s application is available in more than 18 different languages throughout
the world. Snap chat is an image messaging application software product. Snap Inc. tops the list
of the 11 most significant companies with maintaining highest valuation per headcount ratio
about $48million per worker. The size of the Snapchat is 25.8MB. Along with this, the company
is also involved in developing and manufacturing the spectacles adding features of camera lens.
By using Snapcodes, friends have been able to add via their usernames and photo contracts. In
this way, Snap Inc. has been able to be good and strong player in the market2.
1 Benyi, Heider, Simões Sofia Carla, and Gram Caroline, (2017). "Snapchat as an innovative
service."
2 Jonatan, Storesund. (2019)"Competitive Marketing advantage by Co-Creation of Value on
Snapchat: Part 2 How should Marketers adapt?."
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Management and organizations
2. Organizational structure of the company
The organizational structure of the firm is strong and unique to attract and retain the customers
across the world. The vertical organizational structure is followed by the company for proper
flow of information from the top to bottom. All the decisions are taken by the top management
after considering the views and opinion of middle and lower management. Top management
divides the policies to run the business activities successfully. They guide and communicate with
middle level management to maximize the profitability of the firm. In addition, they guide and
assist the workers of how to conduct business operations in a hassle free manner. Evan Speigel is
CEO and Co-founder of Snap Inc and Bobby Murphy is co-founder and chief technology officer.
Furthermore, Imran khan is chief strategy officer and Mary Ritti takes care of communication
activities in the competitive market3. By using Snapcodes, friends have been able to add via their
usernames and photo contracts. The organizational structure of the firm is detailed below.
3 Bibian, Ogbuji., and Papazafeiropoulou Anastasia (2016) "Social Media Strategies for
Companies: A Comprehensive Framework." Conference on e-Business, e-Services and e-Society.
Springer, Cham.
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