Snap Inc: An Overview of Organisation and Management

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Organisation and Management
Snap Inc: An Overview

Organisation and management 1
Table of Contents
Introduction...........................................................................................................................................2
Hierarchy level of organisation:............................................................................................................2
Concept of modern management approach:...........................................................................................4
Theory 1: Situational Analysis..........................................................................................................5
Benefits:........................................................................................................................................5
Drawbacks:....................................................................................................................................5
Theory 2: Management Science Approach........................................................................................5
Benefits:........................................................................................................................................5
Drawbacks:....................................................................................................................................6
Objectives..............................................................................................................................................7
Financial Objectives......................................................................................................................8
Customer objectives......................................................................................................................8
Strategy of cost leadership:............................................................................................................9
Strategy of differentiation:...........................................................................................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12
Figure 1: Organisation structure OF Snap Inc...........................................................................4
Figure 2: Culture story...............................................................................................................7
Figure 3: Porter's Generic strategies..........................................................................................9

Organisation and management 2
Introduction
Snap Inc. is rated as a high tech social media company which is having its roots in America.
The company came into existence on 16th September 2011 by conjoint efforts of Bobby
Murphy together with Evan Spiegel. The company is headquartered in Venice city which is
also recognised as “Silicon Beach”. Moreover, it is a public company which forms the
categorisation under the broad framework of Hardware Social Media commerce. It has
worldwide framework with around 3069 employees with the net generated value of
US$824.95 million as per the figures of 2017. Approximately it has a marketplace
capitalisation of 19.47B approximately (Snap Inc., 2018).
The work carried out by the company consists of creating and maintaining the procedure of
image sharing with the help of various mobile applications. It allows people to upload
pictures and edit in it. Also, the company focused on developing and manufacturing of its
secondary product line i.e. spectacles. The product features along the camera lens which is
capable enough to store videos, harmonise it with relative account of online user through
smartphones. Additionally, a personalised application of its subsidiaries such as Bit strips
which activates the functioning of Bitmoji was put into practice in July, 2016 (Worley and
Doolen, 2016).
This report highlights the brief portrayal about Snap Inc. organisation and its relevant
organisation structure. It also takes into account the methodologies of modern management
approaches and later decides on the objectives which can be reframed to withhold in diverse
market. The relationship between functional management, strategic objectives and respective
business environment is also deeply recognised.
Hierarchy level of organisation:
The concept of organisation structure was initiated in the middle phase of 20th century
formerly. There were primarily two categorisation formed: vertical and horizontal in nature.
To ensure that the stream of information goes from top to bottom the management of Snap
Inc. need to implement the vertical dimensions of hierarchy. The top regulators frame the
policies which further governs the working of the companies operation. Thereafter, the
information passes onto the middle level management so that they can select between the
alternatives available by analysing the quantum of profit to be earned is maximum and cost of

Organisation and management 3
resource deployed is limited. Lately, the assessed information is surpassed to area of
functional level and required training is imparted for proper execution (Gureva, 2016).
The organisation assembly of Snap Inc. is described in detail below with various hierarchy
levels. The picture attached below depicts the corporate structure of Snap Inc. which also
shapes the stages of authority, responsibility and accountability. The vertical flow start from
the top executive level i.e. co-founders, to its secondary level i.e. directors along with last
stage of functional team members such as managers (Joseph, Klingebiel and Wilson, 2016).