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Management and Organization assignment : Snap Inc

   

Added on  2021-04-21

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Management and OrganizationS n a p I n c .

MANAGEMENT AND ORGANIZATION1Table of ContentsIntroduction................................................................................................................................2Task 1.........................................................................................................................................2Overview of Snap Inc.............................................................................................................2Organizational Structure of Snap Inc.....................................................................................3Task 2.........................................................................................................................................3System Approach...................................................................................................................3Benefits of System Approach.............................................................................................4Drawbacks of System Approach........................................................................................4Narrative Input Chart Story....................................................................................................5Task 3.........................................................................................................................................7Michael Porter’s Five Forces Framework..............................................................................7Threats of New Entrants.....................................................................................................7Bargaining Power of Suppliers..........................................................................................8Bargaining Power of Buyers..............................................................................................8Threats of Substitute Services or Products.........................................................................8Rivalry among the Existing Competitors...........................................................................8Conclusion..................................................................................................................................9References................................................................................................................................10Appendix..................................................................................................................................12Appendix 1...........................................................................................................................12

MANAGEMENT AND ORGANIZATION2IntroductionThe organization can be defined as a set-up where people from various backgrounds, variedinterests, and educational qualifications come together in order to work for achieving acommon objective (Management Study Guide, 2018). “An act or process of organizing or ofbeing organized is known as Organization”- Merriam Webster. Organization managementhelps in bringing out best from every employee in order to complete the task in the giventimeframe. This report is being prepared in order to identify how an organization manages itsfunctions to survive in the competitive market. To identify this Snap Inc. Company has beenselected. The report involves three tasks which will help in identifying the managementapproaches and management objectives of the company. Task 1Overview of Snap Inc.Snap Inc. is a social media company of America which was established in 2011 withheadquarter in California. In 2017, the market value of the company was US$ 824.949million. The founder of the company is Bobby Murphy and Evan Spiegel (Nasdaq, 2018).The company offers 4 products i.e. Zenly, Spectacles, Snapchat, and Bitmoji. It was initiallycalled as Snapchat Inc. upon its inception, but in 2016 it was renamed as Snap Inc. so thatSpectacles products can be included under a single company. The company operates as acamera company in the U.S. The Snapchat product of the company is a camera applicationwhich helps individual to interact with images and short videos. It also offers Camera, whichis a tool used to add and personalize context to the Snaps (Reuters, 2018). It involves aFriends Page that allows making and watching stories, making voice, chatting, and videocalls and interacting with a wide range of related stickers and Bitmojis (Bloomberg, 2017).

MANAGEMENT AND ORGANIZATION3Besides this the scope and scale of the company can be explained by the data which reflectsthat the whole world is not using the products of Snap Inc. yet but approx. 100 million peopleuse it daily, and worldwide there are approx. 200 million active users (Newberry, 2018). Thenumber of the user of Snap Inc. products is increasing, therefore it can be said that there ishuge scope for company to grow and increase the worldwide users. Organizational Structure of Snap Inc.From last six years, the organizational structure of the company has an important role in itslong-term strategies. The company began at the time when Evan Speigel CEO of Snap, cametogether with his classmates, Bobby Murphy, who is now the Chief Technology Officer ofthe company, also the co-founder of Snapchat app. Still, the company is being handled by thetwo founders with 5 executive officers. As per the information the company had 1,859employees in December 2016. For achieving diversification and growth an organizationalculture has been built which is diverse yet inclusive. The company's main aim of going publicis to retain and attract highly talented people, including product managers, softwareengineers, and designers. They compete for talent by developing a culture of functioning hardto make great experiences and products and permitting employees to have a contribution tothe exciting and new projects (Matthies and Parvin, 2018). The team and talent oriented structure of Snaps has always supported company to besuccessful in its mission of developing and expanding. Every feature of the operation of thecompany from the development of the product, to its legal obligations and financial aspects,are structured with extremely experienced and skilled officers’ who help in making gooddecisions. The company’s organizational structure has been fruitful; however, it has to dealwith some criticism because of its inclusive nature and heavy structure. (

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