Globalisation in Business Projects

TITLE: “To identify the impact of creating and marketing new summer shoe in order to compete with big multinational brands in London fashion week.” A study on Hotter. Therefore, in order to meet the growing competition, the local company of UK that is Steyn Hotter is emphasising on creating and marketing the new summer shoe so that they can compete with big global brands in London fashion week. RESEARCH AIM “To identify the impact of creating and marketing new summer shoe in order to compete with big multinational