Managing a Successful Business Project

This project investigates the impact of globalization on the marketing function of Jaguar Land Rover, analyzing the economic, cultural, and ethical challenges faced by the company in a global market. It includes a project management plan, research methodology, data analysis, and recommendations for managing ethical issues in global marketing.

MANAGING A SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
P1 Devising project aims and objectives for the selected scenario.............................................1
Background.................................................................................................................................1
P2 Producing project management plan which includes each aspect of cost, scope, time,
quality, communication, risk and resources................................................................................2
P3 Producing Work break down structure and Gantt chart to give time frames and stages for
completion...................................................................................................................................4
ACTIVITY 2....................................................................................................................................6
P4 Conducting different research methods appropriate for attaining project aim and objectives
.....................................................................................................................................................6
P5 Data analysis from using appropriate tools and techniques.................................................9
P6 and M3 Communication conclusion of the research and providing appropriate
recommendation for the research outcomes..............................................................................20
ACTIVITY 3..................................................................................................................................22
P7 Reflecting value of undertaking research to state objectives and learning performance.....22
QUESTIONNAIRE.......................................................................................................................24
REFERENCES..............................................................................................................................27

INTRODUCTION
Project management plan is considered as formal, approved document which elaborates
about execution of project along with monitored and controlled. It might be replicated as
summary or detailed document and comprises baselines, management plans, subsidiary along
with other planning documents. The present report is about Jaguar which is in Automotive
industry as it is based on globalisation with positive economic, cultural and ethical impacts on
marketing function within organization. It will give project aims, objective and time frames
along with cost, scope, quality, time, risk, communication and resources along with work break
down and Gantt Chart. Moreover, there will be conduct a small scale research, information
generating knowledge for supporting the project. Apart from this, it will reflect recommendations
on basis of meaningful conclusions with findings and analysis along with reflection.
ACTIVITY 1
P1 Devising project aims and objectives for the selected scenario
Aim: To investigate economic, cultural and ethical impact of globalisation on marketing function
of automotive industry – A study on Jaguar Land rover Limited.
Objectives
 To investigate the current trends and concept of globalisation associated to automotive
industry.
 To identify economic growth of globalisation on marketing function of Jaguar.
 To determine the challenges faced by jaguar due to cultural differences in global market.
 To provide recommendation for handling ethical issues within marketing function of
Jaguar with reference to global business environment.
Background
Globalization could be evaluated as process through which business or other company
develop international impact or to initiating on international scale. Generally, it is impacting each
aspect of world trough combination of cultures, beliefs, ideas and people together in the present
era. It is prominent feature related to global interaction during 1980, various alteration had
undertaken within social, global political and economic spheres which has outcome in
judiciously interdependent world as compared to past generation (The World jaguar land Rover
Ltd, 2018). Furthermore, impact of globalisation offered to the world as positive impact which
1

expanded the influences from one to other country. It is known as process of international
integration arose through interchange of world views, ideas, products and other aspects of
culture.
Jaguar land Rover Limited develops, designs, markets, manufactures and sells different
automotive vehicles in United Kingdom, China, United State, rest of Europe and internationally.
This is renowned brand in automotive industry and had attained different awards as best
Executive car and this lays special emphasis on its heritage, performance and to create long
lasting experience for its customers. It offers luxury saloons, specialists sports cars, four wheel
drive off-road vehicles and related services and components. The products are been sold via
retailers and online store as this was incorporated in year 1982 and based in Coventry, United
Kingdom (Kyle O'Brien, 2019). Luxury car segment is very competitive, companies such as
Audi, Mercedes, and BMW which are major competitors and struggling hard for gaining high
market share. With application of technological advancement, sleek design and customer
oriented approach which enables for breaking past sales record.
In the present scenario, jaguar land Rover had made major restructures to its sales,
marketing, service and PR functions to attain the changes needs of its global customers. As per
the organization, the restructuring up brings key functions in collaborative manner and making
the organization as fit for the future and enables to delight customers, defining outstanding
products, strengthening brands and to drive success. However, adjustments to the aspect of
business would perform better for facing external issues but it seize innovative opportunities and
over-proportionally invest on new technologies and products (Eryılmaz, 2017). This is driven
through one objective of creating experience for loving life.
P2 Producing project management plan which includes each aspect of cost, scope, time, quality,
communication, risk and resources
In the present scenario, project management is very essential part of every industry as this
lays emphasis on project management. The automotive manufacturers could not attain success
with absence of best project managers. Generally, they use organizational structure which is mix
of project team along with functional areas. This is known as matrix organization as workers end
up by reporting within organization (Simon, VAn Den DriesT. and Wilms, 2016). The
appropriate balance of power among various sides of organization which changes over the time
and creates confusion in workers. This is the reason the effective managers are essential to
2

reduce across organizational boundaries and delivering successful automotive projects to
customers. The key components for jaguar Land Rover Ltd are stated below: Cost: It is replicated as element which is practice of predicting the price of entire project
with defined scope. In this study, there are numerous types of estimation of cost which
comprises fixed, direct, variable and indirect estimation of cost. The direct cost is
attributable for working on this project and it consists the salaries paid to the resources
with their billing rate and hardware and software cost implied for building this website.
The indirect cost are referred as spread with various projects and could not be associated
to one project. It consist of incurred in shared services such as cost of office space, taxed
paid through company and numerous other services (Johansson, 2018). The variable cost
with alteration in proportion to amount of material and time which are spent on generated
in the project. Moreover, in this study there will be less cost on data analysis, as there is
minimal use of statistical tool rather than Microsoft Excel. Scope: It is considered as fundamental responsibility for knowing and maintaining
boundaries of project as this will lead for foundation of project and it will be built with
reference to objectives of project into clear and manageable deliverables. This study will
lead to help in coming future for attaining economic growth in terms of revenue and sale.
Apart from this, it will also help for gaining unique competitive positioning within the
industry with effective marketing strategies. Time: The most important component for any of project is time taken for completion of
project along with end requirement for purpose of implementation. The detailed analysis
of every stage and time taken for this project is outlined upfront along with their
milestones (Steenkamp, 2017). This project will undertake approx 1 month and 9 days
and for accuracy, it must follow the set plan and must do 1 task at specified duration. Quality: In case project generates a deliverables, there will be presence of quality
standards as there are different aspects of quality management. There will be
identification of quality standards and then strategy would be developed for meeting
standard for assurance of quality and to measure quality with quality control. In this
study, there will be implication for effective management of project is very critical for
attaining success as there will be evaluation of potential areas for plan and failure for
avoiding the organizational change. Apart from this, there will be use of Idea parking lot
3

matrix as minimising distraction along with unrelated disruptions during meeting and
then use of enterprise project management. Communication: The biggest sources of issues of project directly tend to be the scope of
the project scope, deadlines and budget. However, poor communication leads to worsen
the conditions and lack of communication is replicates as main reason of arising issues.
That is the reason communication is known as very important aspect of our project
management plan (Samiee, 2019). The stakeholders must be contacted when issue arise
with concern about interest in project as ignoring the bad news leads to arise problems in
the future. Thus, it is the very vital type of communication and it is not specific aspect,
which could not be entered into the particular project management plan of jaguar Land
Rover Ltd. Risk: This is known as very vital component of project management plan and takes
decision about approach along with plan for risk management in the project. In case, risk
is not identified appropriately then it will mismanage the resources and project and there
will be measuring of probability along with impact of risk and to estimate objectives of
project. Moreover, risk could be mitigated with use of risk register as it signifies listing of
important risks for completion of project along with development of risk management
plan.
 Resources: It comprises of identifying resources such as people, materials, equipments
etc. and the quantities important for carrying activities of project, development of cost
approximation of required resources for purpose of completing project and cost
budgeting along with allocation of overall estimation of cost for separate work packages
(MacRury, 2018).
P3 Producing Work break down structure and Gantt chart to give time frames and stages for
completion
4

Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Drafting research proposal 3 days Tue 28-05-19 Thu 30-05-19
Auto
Scheduled
Articulating aims and
objective 3 days Fri 31-05-19 Tue 04-06-19 1
Auto
Scheduled
Estimation of cost, time,
scope, quality, risk and
resources
2 days Wed 05-06-19 Thu 06-06-19 2
Auto
Scheduled
Selecting research
methodologies 6 days Wed 05-06-19 Wed 12-06-19 2
Auto
Scheduled Gathering data 8 days Thu 13-06-19 Mon 24-06-19 3,4
Auto
Scheduled Analysing data 5 days Tue 25-06-19 Mon 01-07-19 5
Auto
Scheduled Interpretation of data 4 days Tue 02-07-19 Fri 05-07-19 6
Auto
Scheduled Conclusion and finding 3 days Tue 02-07-19 Thu 04-07-19 3,6
Auto
Scheduled Recommendation 2 days Mon 08-07-19 Tue 09-07-19 7,8
Auto
Scheduled Plan execution 2 days Wed 10-07-19 Thu 11-07-19 9
Auto
Scheduled Submission 1 day Fri 12-07-19 Fri 12-07-19 10

ACTIVITY 2
P4 Conducting different research methods appropriate for attaining project aim and objectives
Research method is considered as systematic plan with conducting research as it is used
for gathering information and data with objective of making business decisions. It is referred as
summary of key concepts with context to scientific research along with attempt for erasing
mutual misconceptions. The selection of method of research is highly censorious for drawing

conclusions and to make about phenomenon. This gives direct impact on cause and factors
influence the phenomenon and very vital for choosing method within limits the researcher could
perform. Thus, money, time, ethics, availability and feasibility for measuring the theme in
appropriate manner are major instances of issues constraining the research.
Research type: Research is most widely used tool for brushing up and raising stock of
knowledge about someone or thing. This research is highly relied on verbal narrative such as
written or spoken data and even it implies statistical or qualitative observations for reaching
conclusions (Dixit and Sotiriadis, 2015). It gives insights and understanding of setting problem
as this study highly complex phenomena which is not possible for elucidating with quantitative
research. The type of research could be classified in two types as qualitative and quantitative
research. The qualitative research is known as exploratory research and implied for getting
understanding of different underlying motivations, reasons and opinions. It offers insight into the
issue and even helps for developing hypothesis or ideas for potential qualitative research. On the
other hand, quantitative research refers to method which is been used for quantifying problem by
generating the numerical data which could be transformed into the usable statistics. This method
quantifies the attitudes, behaviour, opinion and the other variables resulting for generalize the
results from the larger population.
With reference to this study, scholar will be using both qualitative and the quantitative technique
for assessing both qualitative and the quantifiable elements associated relating to impact of
globalisation on the marketing strategies of automotive industry in context of the external
factors. Majorly, it is used for uncovering trends in opinions along with thought and to focus into
the problem. Apart from this, it is also implied for gaining in-depth understanding of experience,
human behaviour, motivation, intentions and attitudes with context to observations and
interpretation as well. Generally, this is known as form of research where high weight is
provided to view of participants and in this study as well.
Research philosophy and approaches: it is replicated as belief about the mode in which
data related to particular theme could be collected, used and analysed as well. The philosophy
helps in improving critical thinking skills as they are of majorly two types as interpretivism and
positivism research philosophy. Interpretive philosophy engages for interpreting elements of
study and this integrates human interest into a study. It is linked to philosophical position of
idealism and used for gathering diverse approaches which comprises the objectivist view that

resides within world independently of consciousness. However, positivism philosophy is the
theory which states that the knowledge is been developed on the basis of the natural phenomenon
, relations and the properties. Positivism theory is applied based on the empiricism under which
the verified data are been received from senses.
As per this research, it is very significant for appreciating differences among people
(Christopher, 2016). Usually, this lays emphasis on meaning and employing various methods for
reflecting various aspects of problem. In this study, for analysing the impact of globalisation in
automotive industry there will be use of both the philosophy, interpretivism and positivism as
with use of interviews and observation of managers of Jaguar land Rover Ltd and also with
appropriate facts and the knowledge.
Apart from this, there are two types of research approach as inductive and deductive
approach. Moreover, our study is based on qualitative as well as quantitative research as in this
order, there will be application of inductive approach which initiates with theories and
observations proposed for end of procedure of research as outcome of its observations. Usually,
it involves search for pattern through observation and developments of explanation and theories
for pattern and via a series of hypothesis. Along with this approach, deductive approach will also
be used which provides for development of the hypothesis on the basis of an existing theory and
thereafter designing the research strategy for testing hypothesis. It also refers to reasoning from
specific to general. Thus, these approaches will initiate with particular topic of globalisation and
then developing the empirical generalisations and identifying preliminary relationship with
progresses through research.
Data collection: This is known as the systematic approach for measuring and gathering
information through varietal sources and for getting entire and accurate view of area of interests.
In the present scenario, data is analysed with use of both type of qualitative research because this
provides valuable data for application of designing a product which comprises about needs of
users, pattern of behaviour and use cases. Here data is collected with both primary and secondary
resources as in primary, questionnaire has been passed to the sales and marketing managers of
Jaguar Land Rover Ltd (Radwan, 2018). The questions are directly associated to marketing
function of organization and increment in improvement in sales and economic growth in
automotive sector.

Apart from this, the data will be collected with use of secondary research as well as it
comprises summary, collation and synthesising of existing research. It is contrasted with initially
research as it is already compiled and organized as this consists reports and studies through
government agencies, trade associations or other business within particular industry. It consists
of combination of both qualitative and quantitative data for purpose of attaining research
objective in efficient and effective manner.
Data analysis: This is considered as procedure to inspect, transform, modelling and
cleanse data with objective to discover useful information, informing the conclusions and to offer
support to decision making. Data could be analysed by using two major tools that the includes
SPSS and thematic analysis. SPSS refers to the software package that is been used for analysing
the statistical data and reflects its real use towards the field of the social sciences and its use has
been expanded into the other market. On the other side, thematic analysis is the technique where
various themes are been created relating to the globalisation which helps in developing
meaningful findings. In this study, the data would be analysed with use of thematic presentation
of every outcome or response of questionnaire. On the contrary, it will also be includes
application of SPSS software for representing tabular format of numericals of respondent's
responses.
Sampling: It is the practice that is been used in the statistical analysis within which the
pre-determined no. of the observations are been taken from the larger population. Specifically
there are two major techniques that could be used by an investigator for selecting a sample are
purposive and random sampling. Purposive sampling referred as the non-probabilistic tool within
which the sample is been chosen on the basis of the features of population and also an objective
of study. However, random sampling is the process under which the sample from the population
is selected based on the chance and all each and every element has been given an equal chance of
getting chosen as the sample.
In accordance with this report, an investigator will be using purposive sampling as it
allows the scholar in describing major impact that their findings have resulted on population. It is
the most popular method that will help the researcher in conducting the study in a cost effective
manner in comparison to the other sampling tool.

P5 Data analysis from using appropriate tools and techniques
Data analysis: Under the project is related with interpreting the data which have been
collected through both primary and secondary resources. The data so gathered is analysed to
reach an effective outcome over the topic of investigation. For the present plan both qualitative
and quantitative methods have been so for analysis and evaluation of the data thematic, tabular
and graphical representation have been used (Samiee, 2019). With using all this techniques an
effective results over the economic, cultural and ethical impact of globalisation over the
marketing function of the Jaguar. For this responses are interpreted which are taken through
filling in questioners by 20 of the sales and marketing managers of the company Jaguar.
Theme 1: Relationship between marketing of the products sold by Jaguars and
globalisation.
Reposes Number of respondents Percentage
A. Yes, to great extent 10 50.00%
B. Yes, to moderate level, 7 35.00%
C. Yes, to lower level 2 10.00%
D. Not really. 1 5.00%
Total 20 100.00%
10
7
2
1
Yes, to great extent
Yes, to moderate level,
Yes, to lower level
Not really

Interpretation:
The above tabular dan graphical representation depicts the relation between globalisation
and the marketing function of Jaguar. The responses are taken form the sales and marketing
mangers of Jaguar over their view on the effect of globalisation on marking function of the
company. 50% of the sales and marketing managers are of the view that with operating in global
markets the marking for each of the product sold by Jaguar gets effects to great extent . This
effects is due to the changing needs, demand and preferences of consumers at global level. With
geographical and demographic changes in the physical location of the business the demand and
taste of consumers do changes and according to the marking department of Jaguar is required to
plan the marketing strategies with changing factors (Marković, Rakita and Filipović, 2016). 35%
of the mangers have presented the opinion that the impact is there but to a moderate level as
Jaguar needs to change its marketing policies for its goods and products on regular basis but not
frequently. 10% were of a opinion that antiglobalisation have a lower level of impact on the
marking policies and strategies of Jaguar. 5% did not agree to the relationship at all with
having a perception that globalisation do not have impact on marketing on products of Jaguar.
Theme 2: The economic growth of globalisation driving the need for changing the
marketing strategies of Jaguar.
Reposes Number of respondents Percentage
Yes, to great extent 12 60.00%
Yes, to moderate level 6 30.00%
Yes, to lower level 1 5.00%
Not really 1 5.00%
Total 20 100.00%

12
6
1
1
60.00%
30.00%
5.00%5.00%
Yes, to great extent
Yes, to moderate level
Yes, to lower level
Not really
Interpretation:
The table and graph above reflects the impact of globalisation as a driving agent for
making changes in the marketing strategies of Jaguar. 60 % of the mangers of Jaguar presented
the views that globalisation is an driver that requires the organisation to change its marketing
policies and strategies. This is sue to the fact that under the global market the different
environmental factors such as cultural economical and ethical effects the organisations highly
and have a direct impact on sales both in positive and negative way (Samiee and Chirapanda,
2019). For adapting these changes effectively in positive manner Jaguar needs to adapt the
changes through its marketing strategies. 30% of the managers are of view that the essence of
the change is required to a moderate level only. While 5% each have given a response that the
effect is at lower lever or not at all.
Theme 3: Operating in global market and its effects on the promotion and marking
approaches in different countries.
Reposes Number of respondents Percentage
Yes for each country a
different strategies is required.
9 45.00%
Yes, marketing approaches 8 40.00%

are followed as per the needs
of global market
No, same marketing
approaches of the organisation
is followed in all nations
2 10.00%
No there is no changes in the
marketing approaches
1 5.00%
Total 20 100.00%
9
8
2
1
Yes for each country a
different strategies is required.
Yes, marketing approaches
are followed as per the needs
of global market
No, same marketing
approaches of the organisation
is followed in all nations
No there is no changes in
the marketing approaches
Interpretation:
Form the above tabular and graphical representation the effects on promotion and
marking approaches in different countries is identifies in context of operating in global market. 9
of the managers have given a response that for each different nation a separate marketing
strategy is required. Rather 8 of them stated that marketing approaches are followed as per the
needs of global market (Pereira and Malik, 2018). This can be stated that the with operating in
the global market the marketing department of Jaguar is needed to formulates its marketing

activities while considering the essence of global market as well as approaches of different
nations. 2 stated that for all nations same approach of marketing is used while 1 have a opinion
that there is no changes in the marketing approaches due to globalisation.
Theme 4: Direct effect on the marketing and promotion of Jaguar operating in different
nation due to the cultural of various nation.
Reposes Number of respondents Percentage
Yes, highly 10 50.00%
Yes, moderately 5 25.00%
Yes, less moderately 4 20.00%
Not at all 1 5.00%
Total 20 100.00%
Yes, highly Yes, moderately Yes, less moderately Not at all
0
1
2
3
4
5
6
7
8
9
10
10
5
4
1
50.00% 25.00% 20.00% 5.00%
Interpretation:
From the above table it can be interpreted that culture of different nations have a direct
impact on marketing and promotion of Jaguar and 50% of managers are on the view that there is
high impact. This can be stated that the culture of each nation different and the promotion of

products must be done in accordance with the nation's cultural values. 25% stated that this
relation is 20% and 5% that there is no connection at all.
Theme 5: Relation of the marketing and advertisement of products by Jaguar and
sentiments of the people of a particular nation.
Reposes Number of respondents Percentage
Yes, in the positive manner 7 35.00%
Yes in negative manner 7 35.00%
Both the above 4 20.00%
No relation between marketing
ans sentiments
2 10.00%
Total 20 100.00%
Yes in negative manner
Both the above
No relation between marketing ans sentiments
0
1
2
3
4
5
6
7
35.00% 20.00% 10.00%
Interpretation:
With interpreting above table relation of marketing and advertisement with sentiment of
people is depicted. 35% -35% of the mangers have stated that there is a positive and negative
impact respectively. While 20% are of the view that the effect is mutual (Durand, 2018). This

can be stated that advertisements and promotion by Jaguar can effect the emotions and sentiment
of its consumer around the world in both positive and negative way.
Theme 6: Different ethical approaches of each nation and its effect on the marketing
strategies of Jaguar.
Reposes Number of respondents Percentage
Yes, to great extent 12 60.00%
Yes, to moderate level 7 35.00%
Yes, to lower level 1 5.00%
Not really 0 0.00%
Total 20 100.00%
Yes, to great extent Yes, to moderate level Yes, to lower level Not really
0
2
4
6
8
10
12
12
7
1
0
60.00% 35.00% 5.00% 0.00%
Interpretation:
The above graph shows that ethical approach of different nation have a effect on
marketing of Jaguar and 60% of managers agree with this to great extent. Rather 35% stated that
the effect is of moderate level and 5% have a opinion that the impact is of lower level. With this

it can be stated that the ethical norms of a nations drives the formulation of marketing strategies
of Jaguar.
Theme 7: Challenges faced by a manager of the Jaguar company in formulating the
marketing and promotion strategies while operating in global market.
Reposes Number of respondents Percentage
Yes, as global environmental
factors changes frequently and
changes are required to made
at faster pace
7 35.00%
Yes, due to cultural
differences of each nations
6 30.00%
Yes to ethical aspect of each
nation the strategies are
required to be formed
accordingly,
6 30.00%
There is no effect 1 5.00%
Total 20 100.00%

Yes, as global environmental
factors changes frequently and
changes are required to made
at faster pace
Yes, due to cultural
differences of each nations
Yes to ethical aspect of each
nation the strategies are
required to be formed
accordingly,
There is no effect
Interpretation:
The above graph shows the fact that challenges faces by the marketing and sales
managers while operating in the global market. 35% of the managers is that that ned to keep a
faster pace with changing global environmental factors while formulating the marketing
strategies. 30% of managers described the challenge as cultural differences of each nations.
While 30% of stated that the effect is due to the ethical aspect of different nation. Only 1% had
a view that managers face any challenges due to operating in the global market.
Theme 8: Impact on sales due to change in marketing functions under global business
environment.
Reposes Number of respondents Percentage
Yes, with operating in global
environment sales are
enhanced,
7 35.00%
Yes, sales gets effected in
negative way due to frequent
changes in the global business
6 30.00%

environmental factors
Yes, sales gets fluctuated
due to change in the economy
of a nation
5 25.00%
No there is no impact 2 10.00%
Total 20 100.00%
0
1
2
3
4
5
6
7
Interpretation:
The changes in the rates of foreign exchange have a effect on sales of Jaguar and this is
depicted in the above graph and table. 35% of the managers stated that with globalisation sales
are increased as the market segment get enhanced. 30% managers were of the view that sales
gets negatively effected that is a decrease or increase with slower pace n sales is seen (Rao-
Nicholson and Khan, 2015). This is due to the changing business environment factors that is
cultural, economy and ethics in global market. 25% managers stated that sales figures fluctuate
due to changing economy of each nation.
Theme 9: The effect of economic factor of different foreign exchange rates on the cash flow
pertaining to the marketing department of Jaguar.

Reposes Number of respondents Percentage
Yes, rate of foreign exchange
lead in deciding the marking
budgets
7 35.00%
Yes changing foreign
exchange rates sometimes
lower the budgets of marketing
department .
6 30.00%
Yes with fluctuation in foreign
exchange rates the marking
strategies are changes to
enhances the sales.
7 35.00%
Total 20 100.00%
Yes, rate of foreign exchange
lead in deciding the marking
budgets
Yes changing foreign
exchange rates sometimes
lower the budgets of marketing
department .
Yes with fluctuation in foreign
exchange rates the marking
strategies are changes to
enhances the sales.
Interpretation:

For each nation the rate if currency exchange is different and this have a impact on the
budgets and finance of marketing department of Jaguar (Steenkamp, 2017). With a fluctuation in
rate of foreign exchange the budget of this department reduces and this is agreed by 35%
managers while 30% stated that the fluctuation may lower the budget but this not the same every
time. 35% stated that with this changing rate of foreign exchange the marketing strategies are
changed to enhance the sales of Jaguar.
Theme 10: Restructuring of marking and PR function and it impact on attainment of
changing needs of global consumer.
Reposes Number of respondents Percentage
Yes, to great extent 6 30.00%
Yes, to moderate level, 7 35.00%
Yes, to lower level 4 20.00%
Not really 3 15.00%
Total 20 100.00%
6
7
4
Yes, to great extent
Yes, to moderate level,
Yes, to lower level

Interpretation:
The above graph represent the fact of satisfaction of consumer needs under global
market with restructuring of marketing and PR function of Jaguar. 30% agreed to this fact to
great extent while 35 % stated the satisfaction level of consumer is of moderate level by
restructuring of PR and marketing strategies. 20% that the attainment is of lower level while 15%
said that this fact is not really achieved by Jaguar.
P6 and M3 Communication conclusion of the research and providing appropriate
recommendation for the research outcomes
CONCLUSION
The above project is regarding a managing a successful research project where by the
effect of globalisation in regards to economic, cultural and ethical factors have been investigated
over Jaguar and its marketing function. In this context research aims and objectives have been
formulated over the topic and a research methodology has been presented. For this project is it
both qualitative and quantitative research design has been followed with following the
interpretivism philosophy for the project. The data has been collected from both primary and
secondary resources. The data so gathered have been analyses with following both thematic as
well as graphical and tabular representation methods.
With interpreting the data over the research topic of investigating the effects of cultural,
economical and ethical factors of globalisation over the marketing function of Jaguar different
aspected have been analysed. It has been interpreted that globalisation and is factors directly
effect the markrtnig strategies of Jaguar as it operates in different nations. All the nations have
distinct cultural values and advertisement and promotion in respective nation must be designed
according. This is required because it is also identifies that advertisement and promotion of
product by Jaguar effects the sentiment of people in both negative and positive manner.
Moreover it has been articulated in the above project that with restructuring of the PR and
marketing strategies of Jaguar the satisfaction level of global consumers have been enhanced
Also, the changes in the rate of foreign exchanges directly effects the budget and funds
allocated to the marketing department of Jaguar. In this regards the challenges faced by
managers are also outlined which are related with formulating the marting strategies and
policies. The challenges are related with ethical, cultural and global business environment. With
it can be stated that Jaguar is a global company with having it operating in many countries and its

marketing functions have been determined to get effect of by the economic, cultural and ethical
factors.
RECOMMENDATIONS
The recommendation have been provided to the management of Jaguar over handling the
ethical issues in marketing function of Jaguar with reference to global business environment.
The organisation is operating in a global market and it faces many challenges regarding the
ethical concept while formulating the marketing strategies and polices.
 The first recommendation is related with considering the ethical norms and values of
each nation separately. With this Jaguar is required to formulate and base its marketing,
and advertisement polices without hurting sentiments of any of the nations in which it
operates.
 The second recommendation to the management of Jaguar is to handle the ethical
dilemmas smarty. In this the organisation must determined the key important ethical
values and morals of a different countries and the one which can offend the national
values. After this it must try to operate within the ambit this ethical circumferences which
will not effect its long term marketing strategies and policies.
ACTIVITY 3
P7 Reflecting value of undertaking research to state objectives and learning performance
 For the preparation of this project related to positive economic, cultural and
ethical impact of globalisation of its marketing function within organization. While
analysing the study, I have undertaken its objectives on basis of stated theme which is
actual task for completion of project management plan. With reference to study, I learnt
about recent trends in automotive industry especially luxury segment along with
globalisation impact as well. Apart from this, I gained knowledge related to steps of
project management plan which had covered the important steps of cost, time, scope,
quality, risks, communication and resources as their aggregate will help in attaining
objectives (Thite and et.al., 2016). In the similar aspect, I have evaluated different
approaches of research methodologies and there appropriate application to our study.
 Furthermore, there is gathering of data with both secondary and primary research
but high importance is given to qualitative, primary and quantitative research. I have

undergone with appropriate market research in which I have collected responses from
sales and marketing manager from jaguar Land Rover Ltd on basis of globalisation
(BEZRUKOVA and SVICHKAR, 2016). During analysis of relationship among
marketing and products sold through organization was majority of respondents which
leads to improve marketing strategy for generating more sales or it could be elaborated as
positive economic growth. Simultaneously, with context to operations in global market
along with impact on promotion and marketing approaches in various locations is
mandatory. I have gained understanding about foreign exchange translation amount
impact of organization's cash inflow along with relationship with marketing and
advertisement to personal sentiments of people.
 In this aspect, I have concluded this project to manage successful research project
by investigating effects of economical, ethical and cultural factors of globalisation has
been analysed. I have articulated from this study that combination of marketing and
public relation strategies fulfil the current need of global consumer. Thus, I have
recommended that each marketing approach must be evaluated in proper manner so it
will not lead to violate the rules and regulations of marketing function at each location
and it will lead to gain competitive advantage.

QUESTIONNAIRE
1. Does marketing of the products sold by Jaguars gets affected due to globalisation.
A. Yes, to great extent
B. Yes, to moderate level,
C. Yes, to lower level
D. Not really.
2. Does the economic growth of globalisation drives the need to change marketing strategies
of Jaguar.
A. Yes, to great extent
B. Yes, to moderate level,
C. Yes, to lower level
D. Not really.
3. Do you think that operating in global market effects the promotion and marking
approaches in different countries.
A. Yes for each country a different strategies is required
B. Yes, marking approaches are followed as per the needs of global market
C. No, same marketing approaches of the organisation is followed in all nations
D. No there is no changes in the marketing approaches
4. Do the different cultural of various nation in which Jaguar operates directly effect the
marketing and promotion in respective nation.
A. Yes, highly
B. Yes, moderately
C. yes, less moderately
D. Not at all
5. Do you think that marketing and advertisement of products by Jaguar can effect the
sentiments of the people of a particular nation.
A. Yes, in the positive manner
B Yes in negative manner
C. Both the above
D. No relation between marketing ans sentiments

6. The ethical approaches are different in each nations and can that effect the marketing
strategies of Jaguar.
A. Yes, to great extent
B. Yes, to moderate level,
C. Yes, to lower level
D. Not really.
7. As a manager of the Jaguar company do you face challenges in formulating the
marketing and promotion strategies due to operating in global market.
A. Yes, as global environmental factors changes frequently and changes are required to made at
faster pace
B, Yes, due to cultural differences of each nations
C. Yes to ethical aspect of each nation the strategies are required to be formed accordingly,
D. There is no effect
8. Does the sales are impacted due to changes in marketing functions under global business
environment.
A. Yes, with operating in global environment sales are enhanced,
B Yes, sales gets effected in negative way due to frequent changes in the global business
environmental factors
C. Yes, sales gets
D. No there is no impact
9. Does the economic factor of different foreign exchange rates effects the cash flow
pertaining to the marketing department of Jaguar.
A. Yes, rate of foreign exchange lead in deciding the marking budgets
B. Yes changing foreign exchange rates sometimes lower the budgets of marketing department .
C. Yes with fluctuation in foreign exchange rates the marking strategies are changes to
enhances the sales.
10 Does the restructuring of marking and PR function lead to attain changing needs of
global consumer.
A. Yes, to great extent
B. Yes, to moderate level,
C. Yes, to lower level

D. Not really.

REFERENCES
Books and Journals
BEZRUKOVA, D. N. and SVICHKAR, V., 2016. Price Aspects of Brand Positioning in the
Marketing Activities of Transnational Corporations. GLOBAL MANAGEMENT, p.101.
Christopher, M., 2016. Marketing: an introductory text. Macmillan International Higher
Education.
Dixit, S. K. and Sotiriadis, M., 2015. Strategic Alliances in the Hospitality Industry as an
Expansion Strategy: An Indian Perspective. Collaboration in Tourism Businesses and
Destinations: A Handbook, p.77.
Durand, A., 2018. Marketing and Globalization. Routledge.
Eryılmaz, M., 2017. Alternative Strategies for Global Operations of Organizations. In Global
Business Strategies in Crisis (pp. 77-88). Springer, Cham.
Johansson, U , 2018. Country of ownership change in the premium segment: consequences for
brand image. Journal of Product & Brand Management. 27(7). pp.871-883.
MacRury, I., 2018. What is an advertising agency in the twenty-first century?. In The
Advertising Handbook (pp. 16-38). Routledge.
Marković, D., Rakita, B. and Filipović, D., 2016. Strategic Importance of Cross-Border
Acquisitions for Emerging Market Multinationals. In Neostrategic Management (pp. 189-
201). Springer, Cham.
Pereira, V. and Malik, A., 2018. Identities in transition: the case of emerging market
multinational corporations and its response to glocalisation. Social Identities. 24(5). pp.533-
547.
Radwan, M., 2018. The impact of leadership on Employees’ Productivity in Jaguar Land Rover
Saudi Arabia service center.
Rao-Nicholson, R. and Khan, Z., 2017. Standardization versus adaptation of global marketing
strategies in emerging market cross-border acquisitions. International Marketing Review.
34(1). pp.138-158
Samiee, S. and Chirapanda, S., 2019. International Marketing Strategy in Emerging-Market
Exporting Firms. Journal of International Marketing. 27(1). pp.20-37.
Samiee, S., 2019. Reflections on global brands, global consumer culture and
globalization. International Marketing Review.

Samiee, S., 2019. Reflections on global brands, global consumer culture and
globalization. International Marketing Review.
Simon, M., VAn Den DriesT, F. and Wilms, T., 2016. Driving Customer-Centric Growth: A
Practical Roadmap: The Pivotal Role of Insights and Analytics In the Customer-Centric
Organization. Journal of Advertising Research. 56(2). pp.159-168.
Steenkamp, J. B., 2017. Global brand strategy: World-wise marketing in the age of branding.
Springer.
Steenkamp, J. B., 2017. Global Marketing Mix Decisions: Global Integration, Not
Standardization. In Global Brand Strategy (pp. 75-109). Palgrave Macmillan, London.
Thite, M and et.al.., 2016. Internationalization of emerging Indian multinationals: Linkage,
leverage and learning (LLL) perspective. International Business Review. 25(1). pp.435-
443.
Online
Kyle O'Brien. 2019. Jaguar Land Rover to overhaul marketing, PR and sales functions. [Online].
Available through <https://www.thedrum.com/news/2018/05/25/jaguar-land-rover-
overhaul-marketing-pr-and-sales-functions>.
The World jaguar land Rover Ltd. 2018. [Online].Available through
<https://www.jaguarlandrover.com/>.