Managing Successful Business Project Assignment - Jaguar
Added on 2020-12-10
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FinanceLeadership ManagementProfessional DevelopmentData Science and Big DataPhilosophyStatistics and Probability
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MANAGING A SUCCESSFULBUSINESS PROJECT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1ACTIVITY 1....................................................................................................................................1P1 Devising project aims and objectives for the selected scenario.............................................1Background.................................................................................................................................1P2 Producing project management plan which includes each aspect of cost, scope, time,quality, communication, risk and resources................................................................................2P3 Producing Work break down structure and Gantt chart to give time frames and stages forcompletion...................................................................................................................................4ACTIVITY 2....................................................................................................................................6P4 Conducting different research methods appropriate for attaining project aim and objectives.....................................................................................................................................................6P5 Data analysis from using appropriate tools and techniques.................................................9P6 and M3 Communication conclusion of the research and providing appropriaterecommendation for the research outcomes..............................................................................20ACTIVITY 3..................................................................................................................................22P7 Reflecting value of undertaking research to state objectives and learning performance.....22QUESTIONNAIRE.......................................................................................................................24REFERENCES..............................................................................................................................27
INTRODUCTIONProject management plan is considered as formal, approved document which elaboratesabout execution of project along with monitored and controlled. It might be replicated assummary or detailed document and comprises baselines, management plans, subsidiary alongwith other planning documents. The present report is about Jaguar which is in Automotiveindustry as it is based on globalisation with positive economic, cultural and ethical impacts onmarketing function within organization. It will give project aims, objective and time framesalong with cost, scope, quality, time, risk, communication and resources along with work breakdown and Gantt Chart. Moreover, there will be conduct a small scale research, informationgenerating knowledge for supporting the project. Apart from this, it will reflect recommendationson basis of meaningful conclusions with findings and analysis along with reflection. ACTIVITY 1P1 Devising project aims and objectives for the selected scenarioAim: To investigate economic, cultural and ethical impact of globalisation on marketing functionof automotive industry – A study on Jaguar Land rover Limited.ObjectivesTo investigate the current trends and concept of globalisation associated to automotiveindustry.To identify economic growth of globalisation on marketing function of Jaguar.To determine the challenges faced by jaguar due to cultural differences in global market.To provide recommendation for handling ethical issues within marketing function ofJaguar with reference to global business environment. BackgroundGlobalization could be evaluated as process through which business or other companydevelop international impact or to initiating on international scale. Generally, it is impacting eachaspect of world trough combination of cultures, beliefs, ideas and people together in the presentera. It is prominent feature related to global interaction during 1980, various alteration hadundertaken within social, global political and economic spheres which has outcome injudiciously interdependent world as compared to past generation (The World jaguar land RoverLtd, 2018). Furthermore, impact of globalisation offered to the world as positive impact which1
expanded the influences from one to other country. It is known as process of internationalintegration arose through interchange of world views, ideas, products and other aspects ofculture.Jaguar land Rover Limited develops, designs, markets, manufactures and sells differentautomotive vehicles in United Kingdom, China, United State, rest of Europe and internationally.This is renowned brand in automotive industry and had attained different awards as bestExecutive car and this lays special emphasis on its heritage, performance and to create longlasting experience for its customers. It offers luxury saloons, specialists sports cars, four wheeldrive off-road vehicles and related services and components. The products are been sold viaretailers and online store as this was incorporated in year 1982 and based in Coventry, UnitedKingdom (Kyle O'Brien, 2019). Luxury car segment is very competitive, companies such asAudi, Mercedes, and BMW which are major competitors and struggling hard for gaining highmarket share. With application of technological advancement, sleek design and customeroriented approach which enables for breaking past sales record.In the present scenario, jaguar land Rover had made major restructures to its sales,marketing, service and PR functions to attain the changes needs of its global customers. As perthe organization, the restructuring up brings key functions in collaborative manner and makingthe organization as fit for the future and enables to delight customers, defining outstandingproducts, strengthening brands and to drive success. However, adjustments to the aspect ofbusiness would perform better for facing external issues but it seize innovative opportunities andover-proportionally invest on new technologies and products (Eryılmaz, 2017). This is driventhrough one objective of creating experience for loving life.P2 Producing project management plan which includes each aspect of cost, scope, time, quality,communication, risk and resourcesIn the present scenario, project management is very essential part of every industry as thislays emphasis on project management. The automotive manufacturers could not attain successwith absence of best project managers. Generally, they use organizational structure which is mixof project team along with functional areas. This is known as matrix organization as workers endup by reporting within organization (Simon, VAn Den DriesT. and Wilms, 2016). Theappropriate balance of power among various sides of organization which changes over the timeand creates confusion in workers. This is the reason the effective managers are essential to2
reduce across organizational boundaries and delivering successful automotive projects tocustomers. The key components for jaguar Land Rover Ltd are stated below:Cost: It is replicated as element which is practice of predicting the price of entire projectwith defined scope. In this study, there are numerous types of estimation of cost whichcomprises fixed, direct, variable and indirect estimation of cost. The direct cost isattributable for working on this project and it consists the salaries paid to the resourceswith their billing rate and hardware and software cost implied for building this website.The indirect cost are referred as spread with various projects and could not be associatedto one project. It consist of incurred in shared services such as cost of office space, taxedpaid through company and numerous other services (Johansson, 2018). The variable costwith alteration in proportion to amount of material and time which are spent on generatedin the project. Moreover, in this study there will be less cost on data analysis, as there isminimal use of statistical tool rather than Microsoft Excel.Scope: It is considered as fundamental responsibility for knowing and maintainingboundaries of project as this will lead for foundation of project and it will be built withreference to objectives of project into clear and manageable deliverables. This study willlead to help in coming future for attaining economic growth in terms of revenue and sale.Apart from this, it will also help for gaining unique competitive positioning within theindustry with effective marketing strategies.Time: The most important component for any of project is time taken for completion ofproject along with end requirement for purpose of implementation. The detailed analysisof every stage and time taken for this project is outlined upfront along with theirmilestones (Steenkamp, 2017). This project will undertake approx 1 month and 9 daysand for accuracy, it must follow the set plan and must do 1 task at specified duration.Quality: In case project generates a deliverables, there will be presence of qualitystandards as there are different aspects of quality management. There will beidentification of quality standards and then strategy would be developed for meetingstandard for assurance of quality and to measure quality with quality control. In thisstudy, there will be implication for effective management of project is very critical forattaining success as there will be evaluation of potential areas for plan and failure foravoiding the organizational change. Apart from this, there will be use of Idea parking lot3
matrix as minimising distraction along with unrelated disruptions during meeting andthen use of enterprise project management.Communication: The biggest sources of issues of project directly tend to be the scope ofthe project scope, deadlines and budget. However, poor communication leads to worsenthe conditions and lack of communication is replicates as main reason of arising issues.That is the reason communication is known as very important aspect of our projectmanagement plan (Samiee, 2019). The stakeholders must be contacted when issue arisewith concern about interest in project as ignoring the bad news leads to arise problems inthe future. Thus, it is the very vital type of communication and it is not specific aspect,which could not be entered into the particular project management plan of jaguar LandRover Ltd.Risk: This is known as very vital component of project management plan and takesdecision about approach along with plan for risk management in the project. In case, riskis not identified appropriately then it will mismanage the resources and project and therewill be measuring of probability along with impact of risk and to estimate objectives ofproject. Moreover, risk could be mitigated with use of risk register as it signifies listing ofimportant risks for completion of project along with development of risk managementplan.Resources: It comprises of identifying resources such as people, materials, equipmentsetc. and the quantities important for carrying activities of project, development of costapproximation of required resources for purpose of completing project and costbudgeting along with allocation of overall estimation of cost for separate work packages(MacRury, 2018).P3 Producing Work break down structure and Gantt chart to give time frames and stages forcompletion4
Task ModeTask NameDurationStartFinishPredecessorsAutoScheduledDrafting research proposal3 daysTue 28-05-19Thu 30-05-19AutoScheduledArticulating aims andobjective3 daysFri 31-05-19Tue 04-06-191AutoScheduledEstimation of cost, time,scope, quality, risk andresources2 daysWed 05-06-19Thu 06-06-192AutoScheduledSelecting researchmethodologies6 daysWed 05-06-19Wed 12-06-192AutoScheduledGathering data8 daysThu 13-06-19Mon 24-06-193,4AutoScheduledAnalysing data5 daysTue 25-06-19Mon 01-07-195AutoScheduledInterpretation of data4 daysTue 02-07-19Fri 05-07-196AutoScheduledConclusion and finding3 daysTue 02-07-19Thu 04-07-193,6AutoScheduledRecommendation2 daysMon 08-07-19Tue 09-07-197,8AutoScheduledPlan execution2 daysWed 10-07-19Thu 11-07-199AutoScheduledSubmission1 dayFri 12-07-19Fri 12-07-1910
ACTIVITY 2P4 Conducting different research methods appropriate for attaining project aim and objectivesResearch method is considered as systematic plan with conducting research as it is usedfor gathering information and data with objective of making business decisions. It is referred assummary of key concepts with context to scientific research along with attempt for erasingmutual misconceptions. The selection of method of research is highly censorious for drawing
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