This presentation focuses on managing a successful business project. It covers the aims and objectives, literature review, research methodology, data analysis, recommendations, and conclusion. The case study is on Burberry Group PLC, specifically reviewing the concept of equality and diversity and its impact on employee activity.
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Managing a Successful Business Project
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Table of content Introduction Aims and objectives Literature review Research methodology Data analysis Recommendation Conclusion References
Introduction To ensures a long term success and maintain the balance with dynamic market and business trends it is vital for a business firm to conduct and lead regular market research. In today's business environment the role and importance of equality and diversity is increasing that leaving significant impact on activity and operation level of employees as well as their performances.
Aims and objectives Aim: “To review about the concept of equality and diversity along with determining the impact of company policies made on equality and diversity on employee's day to day activity”. A case study on Burberry Group PLC. Objectives: •To review about the phenomena of diverseness and equality at workplace of an organization. •To evaluate how the company policies of Burberry made on equality and diversity translate and create impact on employee's day to day activity. •To determine better ways which could be adopted by Burberry to lead an inclusive and fair workplace environment.
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Literature review To review about the phenomena of diverseness and equality at workplace of an organization. According to the views of Lynne Callister. 2019, diversity and equality at workplace is a wide concept which reflects upon the practices going on the firm in relation with equal opportunities being provided to all personnel according to their skills and position and how they are being treated by management and other colleagues.
Research methodology Research can be performed in two ways either by Qualitative measure or through Quantitative tools (Paschek and et. al., 2018). •Qualitative Research-This is a research method in which data or information collected by researchers are in theoretical form and through open- ended opinions of respondents are gathered or form other existing sources. •Quantitative Research-This is a research form in which the investigator collects data in statistical by using number and figures such as graphs and tables.
Data analysis Theme 1:Perception regarding the conception of diverseness and equality Q1)Areyouhavingperceptionregardingtheconceptionof diverseness and equality at place of work? Frequency a) Yes30 b) No1 c) Neutral perception4
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Continue….. Theme 2: Need and importance of equality and diversity Q2) What opinion do you have about the need and importance of equality and diversity at place of work? Frequency a) Strongly agreed11 b) Agreed9 c) Undecided5 d) Disagreed6 e) Strongly disagreed4
Continue….. Theme 3: Significant company policies based on equality and diversity Q3) Is Burberry is having significant company policies based on equality and diversity? Frequency a) Yes32 b) No2 c) No idea1
Recommendation Implication of Effective communication is highly recommended for Burberry as it leads and ensures enhanced interaction among employees which reduces the chances of chaos and conflicts and brings higher bonding and connection between them,. Thus, ensures a more positive workplace to manage equality and diversity along with leading positive translation in day to day activity of employees.
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Conclusion From discussion conducted above in the report it is summarized that companies becomes successful and grow eventually with development and implementation of specific strategies that are beneficial for achieving goals and aims. The report considers the topic of diversity and equality in workplace indicating towards its importance for the company to learn and develop creative ways of working and staycompetitiveinthemarketplacebyaligningoperationswithmodern workplaces practices and inducing motivation level of people.
References Porter, M. E. and Kramer, M. R., 2019. Creating shared value. In Managing sustainable business (pp. 323-346). Springer, Dordrecht. Schönherr, N. and Martinuzzi, A. eds., 2019. Business and the Sustainable Development Goals: Measuring and Managing Corporate Impacts. Springer. Shuen, A., 2018. Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. O'Reilly Media.