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Project on Corporate Social Responsibility of Marriott hotel

   

Added on  2020-06-04

18 Pages4030 Words76 Views
Managing aSuccessfulBusiness Project

Table of ContentsINTRODUCTION...........................................................................................................................1Part 1................................................................................................................................................1P1 Aims and objectives for project.............................................................................................1P2 Project management plan.......................................................................................................3P3 Breakdown structure and Gantt chart....................................................................................4Part 2................................................................................................................................................6P4 Application of quantitative and qualitative research methods...............................................6Part 3................................................................................................................................................8P5 Analysis of research and data by using appropriate techniques...........................................8P6 Recommendations to draw meaningful conclusions............................................................14P7 Value of undertake research to meet objectives of research................................................15CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................15

INTRODUCTIONCorporate social responsibility (CSR) is a concept which is used by businessesto execute its commercial operations as per the ethical standards and national norms ofa country. Offer more facilities and services to society is one of the main objective ofthis. It ensure sustainability and growth of organisation (Blyth and Worthington, 2010).With the help of this an enterprise can get competitive advantage. Government ofcountry also made some rules regarding this concept in order to get offer effectiveservices to citizens. Effective implementation of CSR increase goodwill of firm andcreate a positive image of enterprise in mind of its customers. Marriott hotel whichprovide luxury services to its customers is taken under this report for study. Being in aservice industry it become more important for firm to implement CSR. Importance of thisconcept and its impact on the image of an organisation is also mentioned in this. Alongwith this, application of various qualitative and quantitative methods is also detailed inthis report. Part 1P1 Aims and objectives for projectImplementation of activities cover under the concept of CSR is very essential foran enterprise to build and maintain positive image of company in mind of its customers.One of the main advantage of this is that it attract large number of individuals towardsthe firm. Sometimes this concept is used by organisation as a tool of promotion.Effective execution of this positively impact on enterprise and the society as well.Marriott hotel is one of the luxury hotel in which more than 200 employees are working.Firm provide various facilities to individuals who are in need in order to solve theirproblems (Law, Chen and Wu, 2010). Organisation is doing many efforts in order tocontribute a lot in social development and to offer various benefits to society. Topic: Implementing CSR activities within organisations to meet sustainable objectives.Background of project: Sustainable objectives are those objectives which develop by an enterprise toreduce the number of issues and problems faced by society. With the help of corporatesocial responsibility an enterprise can easily meet with the set objectives. Due to lack ofparticipation in CSR activities by Marriott hotel firm is responsible to take part in this in1

order to achieve success. By doing this firm can remove unnecessary barriers which arecoming in path of its success. As Marriott hotel is a popular one that's why its customersalso want organisation to take part in this. There are so many rivals of firm whichaggressively take part in this and with the help of this they are attract large number ofcustomers and capture large market share (Czinkota, Ronkainen and Moffett, 2011).Analysis is done by company to understand importance of corporate socialresponsibility and to develop competitive advantage. Further, it is very important forenterprise to offer effective services and help its customers because this is the only waythrough which enterprise can be famous and can be recognised by its customers.Government also provide its support to organisations which offer facilities for upliftmentof society and its citizens. All these are the main reason which make the concept ofCSR more important. In order to maintain its current market share and to capture alarger market share it is more essential for Marriott hotel to plan CSR. Without this firmwill loose its market share. Aim: To implement various CSR activities in enterprise to achieve sustainable objective.Case study of Marriott hotel. Objectives: To evaluate positive impact of CSR activities on Marriott hotel.To analyse the importance of corporate social responsibility in achievesustainable objectives. To identify the relation of CSR activity on Marriott hotel to get competitiveadvantage. To evaluate various methods which can be used by Marriott hotel for implementvarious activities of CSR. Research questions: What is a relationship between CSR activities on Marriott hotel to get competitiveadvantage ?How CSR is important in achieve sustainable objective of firm ?What are the positive impact of CSR on Marriott hotel ?What are the various methods which can be used Marriott hotel to getcompetitive advantage ? 2

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