Research on Globalisation and Marketing Function

The assignment involves researching the positive impact of globalisation on the marketing function of an organisation, with a focus on Jaguar as a case study. The research project is expected to be completed within six weeks, with tasks including formulating aims and objectives, conducting research, and drafting methodology. A performance review template is provided for self-reflection and evaluation.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

INTRODUCTION
Globalisation refers to the activity which is used in respect of integration and interaction
among the people, organisation and also the government of the different nations and regions and
also the process of the globalisation driven by the international trade business and has been invested
and added in relation to information technology. Globalisation on the marketing functions refers to
the synergetic term which combine the selling and promotion of the products and services in the
increasingly interdependent and also integrated to the global economy of the organisation. It is
beneficial for the international companies because now the global companies facilitate and reach
across the world. It has been described the process of the societies, economies and cultures which
has been integrated to the global network of the marketing functions (Gnizy and Shoham, 2018).
Globalisation leads to increasing and raising the competition in the marketing. This
competition has been related to the product and services, prices and cost, target market and also the
adoption of the technology, quick response and also the quick production and manufacturing of the
products with the less expensive and also its sales criteria are cheaper. It is liable to increase the
share price of the market. The economic impact of the globalisation provides the net benefits to the
individuals’ economies around the world by easily making the markets more effectively and
efficiently. It increases the competition in the market, it limits the military conflicts an problems
and it spread the good working environment in the organisation (Parvatiyar, Donthu and Gruen,
2018).
Research background
The cultural aspect of the globalisation in the marketing function of the organisation is a
way for ideas and spreading theories from one place to another. Globalisation plays a vital role in
the marketing function of the. This process has been marked as the common consumption of the
cultures which has been diffused by the culture of the organisation which affect the marketing
function.
Ethical aspect of the globalisation in the marketing function is it involves the descriptive
aspects which relates to the describable and measurable characteristics of the diversity.
Globalisation is a phenomenon which led to the integration and it is important to deal with the
issues of the ethical in the cross-cultural settings. The term of the business ethics has been
understanding the angles of the globalisation. Ethical aspects are important in the globalisation of
the business where it attempts the good and bad aspects.
There are so many positive impacts on the marketing of the globalisation which easily
generated so many benefits for the activities of the marketing by the process of the globalisation. It
generates important economic scale by standardisation of the operational marketing and also launch
the product in the market. It speeds up the market to the globalised organisation for making the plan

and organise it in the introductions of the new products. There causes of the globalisation in the
marketing is it refers to so many breakdown barriers and also integrate and exchanges the finances.
There are so many things which refers to the globalisation to the marketing function which helps in
increasing the sales by covering all over the market such as it adopts the technology advancement,
global communication, consideration and capital mobility.
Research background
The background of the research has brief outlining the most important parts of the
globalisation for the marketing functions in the organisations. It involves all the brief discussion of
the major theories and also the review of the areas which brings the research, current information
surrounding the problems and also the relevant history of the problems. This research has been
analysed the cultural affect positively the globalisation of the marketing function and it also
examines the negative aspects of globalisation on the marketing principles of the organisation.
Background of the company
The present reach is basically based on the Jaguar company which is a one of luxury brand in
vehicle of the Jaguar Land Rover, which are to be the multinational car manufacturing company. It
is that company that is managed for the manufacturing and operating in cars untill the operations are
fully merged with the Land Rover. Jaguars is the spun off from the British Leyland and listed in the
London stock exchange market, it manufactures the cars and deliver it globally. It also holds the
royal warrants and Jaguar are merged with the Land Rover to implement the new Jaguar Land
Rover are limited edition as only the single and unique design, manufacturing, sales company and
also the brand image for both the Jaguar and Land Rover vehicles.
Rationale
The reasons of choosing the topic of in relation to economic, culture and environmental aspects
in context of globalisation which has been undertaken the operations of the globalisation. It has
been introduced the strategies of the globalisation for the marketing function of the company. The
framework of the globalisation is getting the new competitive advantages in the market and also the
company operates the nation by facing the challenges and opportunities in managing the marketing
function through globally. Furthermore, the level of the globalisation in the organisation is very
important for undertaking the effective functions of the marketing policies which meet the
international requirements and competitive benefits.
AIM & OBJECTIVES
Aim:
“To study the positive impact of economic, cultural and ethical aspects of globalisation on
the marketing function of an organisation.” A study on Jaguar.

Objectives:
 To identify the economic impact of globalisation on the marketing function of Jaguar.
 To analyse the Cultural factors of globalisation that will positively impact the marketing
function of company.
 To evaluate ethical impact of globalisation on the marketing function of Jaguar.
 To recommend the ways through which company can improve its marketing function by
adapting cultural, economic and ethical factors of globalisation.
Research Questions
 What are the ways to identify the economic impact of globalisation on the marketing
function of Jaguar?
 How to analyse the cultural factors of globalisation hat will positively impact the marketing
function of company?
 How ethical factors globalisation will impact the marketing function of Jaguar?
 What are the ways through which company can improve its marketing function by adapting
cultural, economic and ethical factors of globalisation?
Project management plan
A Planning in relation to project management refers to formal plan which is approved
through document that refers to the project is respect of executing, controlling and monitored. It is
the summary of the detailed document which include the baselines, management plans, subsidiaries
and also other planning documents. Researcher has been created the planning for project
management and also impose following input from the key stakeholders of the projects and from
the projects.
Scope
The study of the research and utility of the projects is basically known as the scope of the
researcher. The scope of the study has been undertaken the guidelines for defining the explicitly of
the research and also researcher will understand the scope of the study. The scope of the research is
on both the levels such as the academic and corporate sector. This research is very much helpful and
useful for the Jaguar for seeking the better in the business functions to earn the competitive
advantages and also to meet the world requirement of the business and in respect of other matters,
the research is very useful in the various field sector for the studying the related matters like
globalisation, marketing functions and many more.
Cost Factors

This factor plays the vital role in respect of completion of the project. It is also one of most
important factors for the researcher to analyse and examine the budget before executing the projects
and allocating of require cost for day to day activity. In this activity, research will require 6000 cost.
The researcher must prepare a Gantt chart and assign cost to each activity in order to smoothly carry
out the project.
Communication procedure
In this planning regarding the project management, communication is very important
because the duty of the researcher for communicating each and every little thing to all the
employees and people who directly participate in the research. It has been defining the translating
and interpreting the complex research findings into the languages. Effective communication can be
maintained while carrying out research project. This can be done with the help of various
communication channels or platforms such as telephones, emails, social media platforms,
messengers and circulars which is to be used to overcome from the gap which arises in respect of
communication gap between the researcher and different people.
Risk
Risk is not particular as it is uncertain, it is essential for the scholar to observe and analyse
all the things which has the potential for arising the risk in this research method. It considered to be
different types of the risk which has been adapted at the time of conducting the research such as the
physical discomfort, physical risk procedure, diseases, injuries and fever at time of conducting the
research activity. The risk of losses resulting such as data infringement, theft of the information or
any other type of risk which is to be arises at any time. So, it’s better to overcome of those risk for
avoiding the interruptions. The risk of the project management can be controlled by preparing the
risk register in order to evaluate the level of risk underlying with the activities of the project.
Risk register
ID Risk Risk
description
Likelihoo
d
Impac
t
Mitigation
action
Impact of mitigation
action
1 Time
limit
The time limit
of completing
the project
affect its
performance
and
interpretation
of the data in
Low High It can be
overcome
by
assigning
the time for
the
different
activities
By overcoming the time
limit risk researcher can
conduct its researcher
with effective results. It
also helps to gather the
information regarding the
impact of globalization
on Jaguar.

better manner. by time
frame such
as gantt
chart.
2 Cost The limited
cost of
conducting
research
project affect
the
productivity of
research by
compromising
with the
resources.
high High It can be
overcome
by
assigning
cost for the
different
activities
via the
gantt chart.
By overcoming the cost
factor researcher can get
the more accurate data by
investing in advance
tools.
3 Limited
resources
The limited
resources
create problem
while
conducting the
research. It
reduces the
efficiency of
results because
researcher has
to compromise
with the
limited
resource.
Low High It can be
overcome
by
preparing
the required
list of
resources
and review
the cost and
time
structure to
invest in
more
resources.
The investment in more
resources help the
researcher to analyse the
positive impact of
globalisation on Jaguar.
Resources
For completing the researcher, resources are very much important for having the order to
reach the end of the conclusion. There are so many resources have been used while conducting the
research such as the laptops, human resources, equipment, funding, facilities, stationery, items these

resources are required for conducting this research. Properly analysing the activities and
determining the resources needed to carry out such activity helps in analysing the positive impact of
economic, cultural and ethical aspects of globalisation on the marketing function of an organisation.
Time
Time element is much more element for the aspects regarding the planning of project
management where it is considered to be the equal important study which in respect to be
completed and done on the time which is to be assigned. In this research it usually initiated with
less time so that he/she plans their interviews in respect of the surveys as 169 days research to be
completed with any matter what so ever. The researcher should make proper timeline and Gantt
chart in order to properly schedule the activities of the project on a timely and systematic manner.
Work-break down structure, Gantt Chart and Time line
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Research proposal 45 days Mon 09-09-19 Fri 08-11-19
Auto
Scheduled Aims and objectives 15 days Mon 11-11-19 Fri 29-11-19 1
Auto
Scheduled Research methodologies 15 days Mon 11-11-19 Fri 29-11-19 1
Auto
Scheduled Data collection 14 days Mon 02-12-19 Thu 19-12-19 2
Auto
Scheduled Data analysis 30 days Mon 02-12-19 Fri 10-01-20 2,3
Auto
Scheduled Data interpretation 10 days Mon 02-12-19 Fri 13-12-19 3
Auto
Scheduled Finding and conclusion 28 days Fri 20-12-19 Tue 28-01-20 4,6
Auto
Scheduled Recommendations 10 days Wed 29-01-20 Tue 11-02-20 4,5,7
Auto
Scheduled
Conclusion and
Submission 2 days Wed 12-02-20 Thu 13-02-20 8

RESEARCH METHODOLOGY
Research Methods
Mainly research methods includes two types namely; qualitative method and quantitative
method through which study can be conducted wherein, qualitative research method means
Qualitative research I provide insights and information of the hassle solving. However, it's miles an
unorganized, exploratory research approach that research complicated theories which can be not
possible to explain with the quantitative research (Alvesson and Sköldberg,2017). Though, it

develops opinion or conception for quantitative research. On the other hand, Quantitative research
is a method that relies at the methods of natural phenomena, which produces numerical information
and tough facts. However, it targets at setting up cause and effect relationship among two variables
via using numerical, computational and statistical strategies. Further, the research is likewise called
as empirical studies as it may be accurately and exactly measured. Moreover, the records
accumulated by using the researcher can be divided into classes or positioned into rank, or it can be
measured in phrases of measurement. However, Graphs and tables of raw data may be built with the
assist quantitative studies, making it convenient for the researcher to examine the outcomes.
Furthermore, the researcher will adopt qualitative research to conduct study because this
method is used to advantage an in-depth information of human conduct, experience, cognition,
purpose, and motivations, on the idea of statement and interpretation, to discover the way human
beings assume and feel.
Research approach
There are three types of approaches which is inclusive of inductive, deductive and abductive
where in inductive approach means Inductive approach, additionally recognized as inductive
method is used in findings and planning through hypothesis towards the observations which is
raised in their approach. However, inductive study entails the look for sample from observation and
the improvement of factors, theories, for those styles through collection of hypotheses. Further, no
explanation could apply in inductive research at the start of the research and the researcher will be
free in terms of fixing the direction for the take a look at after the studies process had begun
(Baker,2016.).
On the other hand, deductive approach means reasoning from the specific to the overall.
Nevertheless, if a causal hyperlink appears to be implied via a selected idea or case instance, it
might be actual in lots of cases. Therefore, a deductive layout would possibly take a look at if this
link did acquire on more preferred instances. Moreover, abductive research approach eliminates the
weaknesses that are associated with the deductive and inductive approach. Furthermore, the
researcher will adopt inductive approach to conduct study because this method helps to generate
meanings from the information set accrued in order to discover patterns and relationships to frame a
principle. This helps researcher in identifying the economic impact of globalisation on the
marketing function.
Research Philosophy
Research philosophy mainly includes two methods namely; Positivism method and
Interpretivism method wherein Positivism means the view that only genuine knowledge gained via
observation, together with size. However, in positivism research the function of the researcher is
limited to information series and representation in subjective way. On the other hand, Interpretivism

is related to the philosophic view of theory, and is used to combine together diverse strategies,
inclusive of social movements, doctrine and divinity; strategies that evaluate the objectivist view
which means is living within the international independently of state of mind.
Furthermore, the researcher will adopt the Interpretitvism approach because, this method
studies awareness on meaning and can employ more than one method in order to reflect exceptional
components of the problem (Bresler and Stake,2017).
Research Design
There are two types of research design namely; Experimental and descriptive method
wherein, Experimental design is the approach used to analyse causal relationships between the
research and to study and analyse the critical relationship between one variable and any other.
Further, this is a conventional sort of studies as it includes the methods which are quantitative.
Thus, researchers make certain strategy of experimental aspects to examine one or more
corporations on one or greater activity. On the other hand, Descriptive research layout is a
systematic method which involves perceptive and defining the conduct of a topic without
influencing it in any manner. Further, many scientific studies, especially social, technological
know-how and psychology, use this method to achieve a standard overview of the content.
The researcher will use descriptive research design because with the help of this method
they can observe the issue by considering natural settings and surroundings that will assist to reach
effective conclusion. Moreover, it will also help researcher in analysing the cultural factors of
globalisation that will positively impact the marketing function of company.
Sampling
There are two types of sampling methods through which research can be conducted namely;
Probabilistic and non-probabilistic methods wherein, Probabilistic sampling is a method in which
distribution from a bigger group are selected the usage of a way primarily based at the principle of
possibility. However, for a respondent to be taken into consideration as a possibility sample, they
ought to be selected the use of a random choice. Further, probabilistic make use of statistical
hypothesis to pick out randomly, a small institution of people from a present huge population and
then are expecting that each one their responses together will fit the general population.
According to other aspects, sampling which are related to non-probabilistic is a technique
wherein the odds of any person being decided on for a sample cannot be measured. However, it’s
the alternative of probabilistic sampling, in which they could calculate the percentages.
Furthermore, probabilistic sampling entails random choice making, whilst non probabilistic
sampling is predicated at the subjective opinion of the observer. Random sampling method is cost
effective and less time consuming wherein larger number of sample can be observed. Every
individual has equal probability of getting selected from large population.

Moreover, the researcher will use random sampling method where 25 managers of Jaguar
company were selected in order to gain the positive impact of economic, cultural and ethical aspects
of globalisation on the marketing function of an organisation.
Data collection
Mainly it includes two types of data collection namely; primary data and secondary data
wherein primary method mean the records which are accumulated from some sources i.e., a supply
of primary data in which the statistics generate. However, these are assembled for the first time
through a researcher or an organisation for any statistical evaluation. Therefore, information which
might be accumulated at first for a certain motive are called primary information.
While secondary data refers to the information that are accrued from a few secondary supply
i.e. the origin of reserve holding in which the facts are collected via one man or woman and utilized
by different organisation. However, these are gathered as primary facts and utilized by different as
secondary statistics. Therefore, the facts which might be used in a research, but that have been
amassed at the beginning with the aid of someone else for some other reason are known as
secondary facts (Chernev,2018).
Moreover, the researcher will use both primary as well as secondary method wherein
primary method refers to the researcher to use questionnaire method and the secondary research
method is adopted by them for developing literature review on the subject matter.
Data Analysis
Data analysis consist of two methods namely; qualitative method and quantitative methods
wherein, Qualitative data analysis is the range of planning a method which is used in research and
the researcher will apply this method to analyse various facts and information at the time of analysis
such data. On the other hand, quantitative is a scientific technique to investigations throughout
which numerical data is collected and the researcher transforms what's gathered or located into
numerical facts. Further, it regularly describes a condition or event, respondent the 'what' and 'what
number of' questions they can have approximately something. Further, this is studies which entails
measuring conception. Furthermore, the researcher will adopt qualitative data analysis methods in
which they will use thematic analysis which will be based on graphs, charts, tables etc. Moreover,
the researcher will apply the questionnaire method to conduct qualitative research.
DATA ANALYSIS
Theme 1: For around 10 to 15 years the marketing managers have been working within the
company.
PARTICULARS MANAGERS
0-5 years 4

5-10 years 5
10-15 years 10
15 years and above 6
INTERPRETATION: From the respective survey conducted from 25 managers of Jaguar
company it has been located that there are 4 managers have been working from 0-5 years within the
company, further, there are 5 managers who are working for company from 5 to 10 years and there
are 6 managers who are working from 15 years and above. There are 10 managers who have been
working for company from about 10 to 15 years. This states that the managers of the company have
immense knowledge about Jaguar which in turn results in strategic decision making and higher
productivity for the company.
Theme 2: Maximum numbers of marketing managers belong to the age group of 30 to 35 years.
PARTICULARS MANAGERS
20-25 years 3
25-30 years 5
30-35 years 12
40 years and above 5
0-5 years 5-10 years 10-15 years 15 years and above
0
1
2
3
4
5
6
7
8
9
10
MANAGERS

INTERPRETATION: From the respective study which is conducted from 25 mangers of
Jaguar company it has been identified that are 3 marketing managers who belong to the age group
of 20-25 years, further, there are 5 managers who occurs in the age group of 25-30 years, moreover
and there are only 5 marketing managers who belong to the age group of 40 years and above. There
are 12 marketing managers who come in the age group of 30-35 years which states that the mangers
are quite experienced and know their company well in order to take various marketing decision.
Theme 3: Creating demand for products is the main objective of being a marketing manager to
cope up with globalisation trends
PARTICULARS MANAGERS
Creating demand for products 12
customer satisfaction 5
market share 4
generating profitability 4
INTERPRETATION: From the above study, conducted from 25 mangers of Jaguar
company it has been identified there are 12 marketing managers who says that creating demand for
company's products is the main objective of marketing manager in order to cope up with the trends
of globalisation. This helps in increasing the customer base and market share of the company which
in turn results in higher profitability. Further, there are 5 marketing manager who says that customer
satisfaction is the major objective of being a marketing manager, moreover, there are 4 managers
20-25 years
25-30 years
30-35 years
40 years and above
0 2 4 6 8 10 12
MANAGERS

who says that capturing large market share is the major objective of marketing manager of company
and there are 4 marketing manager who says that generating profitability is the major objective of
marketing manager of company. Thus, in accordance with the review it can be said that there is an
economic impact of globalisation on the marketing function of Jaguar
Theme 4: Maximum number of marketing managers are aware about the recent trends of
globalisation?
PARTICULARS MANAGERS
Yes 16
No 5
Not Sure 4
INTERPRETATION: From the above study it is conducted from 25 mangers of Jaguar
company it has been identified that, there are 16 marketing managers who are aware about the
recent trends of globalisation. It helps in implementing recent trends in the company in order to
attain desired goals and objective of the company. It also useful in maintaining competitive edge in
the market for higher profitability. Further, there are 5 managers who are not aware about the latest
trends in relation to globalisation and there are only 4 managers who are not sure of the recent
trends of globalisation. Thus, it can be articulated that marketing managers are aware about the
recent trends of globalisation to minimize ethical impact on marketing function.
Creating demand for products
customer satisfaction
market share
generating profitability

Theme 5: Web and social media is the most powerful advertising tools to cope up with the
globalisation.
PARTICULARS MANAGERS
Printing 2
Television and radio 2
telemarketing 10
Web and social media 12
INTERPRETATION: From the respective study conducted from 25 mangers of Jaguar
company it has been identified that there are only 2 marketing managers who says that printing is
the most powerful tool to cope up with the impact of globalisation, further, there are 2 marketing
mangers who says that television and radio is powerful marketing tool, moreover, there are 10
marketing managers who depicted that telemarketing is the powerful advertising tool and there are
12 marketing managers who says that social media is the powerful advertising tool to cope up with
the impact of globalisation. Social media marketing is very useful as it helps in attracting large
number of customers from across the globe. Social media marketing is useful in attracting right
Yes No Not Sure
0
2
4
6
8
10
12
14
16
MANAGERS

customer for higher productivity and profitability of the company. Ethical impact of globalisation is
experienced by Jaguar during Web and social media marketing
Theme 6: search engine optimization is the marketing strategies that have implemented by
maximum number of managers in company during globalisation.
PARTICULARS MANAGERS
Creating video tutorials 3
blogging 4
search engine optimization 10
E-mail marketing 8
INTERPRETATION: From the latest survey conducted from 25 mangers of Jaguar
company it has been identified that there are 3 marketing managers who will adopt creating video
tutorials as a marketing strategy during globalisation, there are 4 marketing managers who will use
blogging as marketing strategy during the globalisation and there are 8 marketing managers who
will use e-mail marketing as a marketing strategy during the globalisation. Further, there are 10
marketing managers will adapt search engine optimization as a marketing strategy during
globalization. Search engine optimization is useful in improving the experience and usability of the
website. It is very useful in easier navigation, faster and friendly access to the site.
Printing
Television and radio
telemarketing
Web and social media

Theme 7: Demand creation is the major marketing benefit the company have received from
marketing strategies.
PARTICULARS MANAGERS
Building of company's image 4
demand creation 16
enhancement of profitability 5
INTERPRETATION: From the above study it is conducted from 25 mangers of Jaguar company
it has been identified there are 4 marketing managers who says that building company's image is the
major benefit of marketing strategies, further, there are 16 marketing managers who says that
demand creation is the primary benefit the company will receive from marketing strategy and there
are 5 managers who depicted that enhancement of profitability is the major benefit the company
will receive form marketing strategies.
Creating video tutorials
blogging
search engine optimization
E-mail marketing
0 1 2 3 4 5 6 7 8 9 10
MANAGERS

Theme 8: Taking feedback from customers is the method through which the marketing
manager will improve their products to fulfil the needs and wants of customers.
PARTICULARS MANAGERS
Taking feedbacks from the customers 16
Producing new products 4
Implementing marketing strategies 5
INTERPRETATION: From the above report it is conducted from 25 mangers of Jaguar company it
has been identified that there are 16 marketing managers who will take feedback from customers to
improve their products and fulfil the needs and wants of customers. Taking feedback helps in
improving the quality of idea and products by mitigating the needs of the customer. It helps in
providing those products which are needed y the customers. Further, there are 4 marketing
managers who will prefer to produce new products to improve their products and service and there
are 5 marketing managers who will implement marketing strategies to improve their products and
satisfy the customer's wants.
Building of company's image
demand creation
enhancement of profitability
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MANAGERS

Theme 9: Maximum number of marketing manager says that globalisation have impacted your
marketing strategies of company.
PARTICULARS MANAGERS
Yes 18
No 5
Not sure 2
INTERPRETATION: From the above research conducted from 25 mangers of Jaguar company it
has been identified that there are 18 marketing managers who says that globalisation have impact
their marketing strategies. Large number of rivalry competitors which in turn affects the
productivity and performance of the company. There are 5 marketing managers who says that there
are 5 marketing managers who depicted tat globalisation have not impacted the marketing strategies
of company and there are only 2 marketing managers who are not about the impact of globalisation
on the company.
Taking feedbacks from the customers
Producing new products
Implementing marketing strategies
0% 20% 40% 60% 80% 100%
MANAGERS

Theme 10: Through phone call most of the marketing manager will respond to customer's queries.
PARTICULARS MANAGERS
Through chats 5
Phone calls 12
E-mails 5
Face to face interaction 3
INTERPRETATION: From the above research conducted from 25 mangers of Jaguar
company it has been identified that there are 5 marketing managers who will prefer chats to respond
to the customer queries, further, there are 12 marketing mangers who will prefer phone calls to
solve the queries of the customers. It is one of the easiest method to reach customers and resolve
their grievance. and there are 5 marketing managers who will follow e-mails through which they
will respond to the customer's queries and there are only 3 marketing managers who will prefer face
to face interaction to respond to customers queries.
Yes
No
Not sure

Theme 11: Facebook is the social media platform they use ofently for promotion of products
during the recent trends of globalisation.
PARTICULARS MANAGERS
Instagram 5
Facebook 15
Twitter 3
Pinterest 2
INTERPRETATION: From the above research conducted from 25 mangers of Jaguar
company it has been identified that there are 5 marketing managers who use Instagram most often
to promote their products during globalisation. This is one of the most effective tool which helps in
attracting large number of customers from across the globe. Further, there are 15 marketing
managers who will use Facebook frequently as the social media platform to promote products and
services during the recent trends of globalisation.
Through chats Phone calls E-mails Face to face interaction
0
2
4
6
8
10
12
MANAGERS

Theme 12: Budget planning is the challenge the company faces while marketing of product
during the trend of globalisation.
PARTICULARS MANAGERS
Budget planning 12
Managing of website traffic 2
Technological advancement 5
Training and development 6
INTERPRETATION: From the above research conducted from 25 mangers of Jaguar company it
has been identified that there are 12 marketing managers who says that budget planning is the major
challenge the company will face while marketing their products during the recent trends of
globalisation. There are various activities which a company perform at the time of marketing of
various products and services. This in turn makes it vary challenging for the company to assign cost
to each activity for smooth functioning of the business. Further, there are only 2 marketing
managers who says that managing of website traffic is the major challenge company will face
during the marketing of products, there are 5 marketing managers who says that technological
advancement is the major challenge the company will face and there are 6 marketing manager who
says that training and development is the major challenge company will face during globalisation.
Instagram Facebook Twitter Pinterest
0
2
4
6
8
10
12
14
16
MANAGERS

Theme 13: Cultural factor have influenced the company to make changes in technology.
PARTICULARS MANAGERS
Cultural 16
Economical 5
Political 2
Ethical 2
INTERPRETATION: From the above research conducted from 25 mangers of Jaguar
company it has been identified that there are 16 marketing manager who says that culture factor has
influenced the company to make changes in technology, further, there are 5 marketing manager who
says that economical factor have influenced the company to make changes in technology and there
are 2 marketing manager who says that political is the factor that have influenced the company to
make changes in technology.
Budget planning
Managing of website traffic
Technological advancement
Training and development

Theme 14: Due to ethical component the company have to make changes in rules and
regulations during the scope of globalisation.
PARTICULARS MANAGERS
Political 1
Ethical 18
Economic 2
Culture 3
INTERPRETATION: From the above research conducted from 25 mangers of Jaguar
company it has been identified that there are 18 marketing managers to says that due to ethical
component the company have to make changes in rules and regulations during the globalisation.
Every country has different culture, rules and regulation within which a company must comply for
smooth functioning of business. There are only 2 marketing managers who says the economic is the
factor due to which the company have to make changes in rules and regulations.
Cultural
Economical
Political
Ethical
0 2 4 6 8 10 12 14 16
MANAGERS

RECOMMENDATIONS
From the above study and research, it has been analysis and researcher evaluated the various
ideas which is beneficial for the organisation. thus, scholar has providing some recommendations to
the firm for the better marketing globally within the organisation follow. Jaguar has focused on
aligning the marketing policies with the globalisation so it meets up the requirements of the
organisation and which can be fulfilled. Jaguar has invested on the functions of the marketing from
which it could aware about the current trends of marketing and also economic, culture and
environmental aspects of the globalisation on the marketing fictions. It uses the advance's
technology for better marketing and bring innovation according to the latest trends which increases
the competition in the market.
Organisation in relation to providing the training session for the better performance and also
making the skilled employees for marketing the cars and vehicles of the company. It has been
focused on the effective strategies of the marketing and also the actions which gain the awareness of
the new competitors in the market. There are so many strategies which has been adapted by the
company for better global market and which does not affect the culture, economic and
environmental aspects of the country and organisation as well.
There are so many ideas from which it marketing their products in the market such as the
advertising, offers an d discount which has been offered by the company which attract the
customers and from which it increases the sales and production. Marketing globally refers to the
actions which helps in marketing the organisation as well as the brand. It measures and monitoring
the functions of the marketing from which is increases the sales and affect the market competitors.
Form the above research projects, it has been analysed that sometimes globalisation may
have the crucial impact in relation to marketing which is in respect of both negative and positive
Political
Ethical
Economic
Culture
0 2 4 6 8 10 12 14 16 18
MANAGERS

ways such as the positive impact is it increase the sales and raise the competition in the market and
on the other hand the negative aspect is it difficult to adopt the new technology advancements.
There are so many functions which determine the economic, culture and ethical aspects of the
globalisation for the marketing functions is its necessary to understand the demand and wants of the
customers and also keep in mind the cultural aspects both the organisation and country. It has been
observed that the economy of the organisation has depended upon the aspects of the nations and
also the organisation as well.
REFLECTION
From the research and study, I learned so many things and innovate new ideas which is very
helpful for my future and careers. I have learned the deep knowledge about the globalisation of the
marketing function which is important for the work of my job. I feel very pleasure in conducting
this research. I formulated the aims and objectives from which I feel complexity because I have to
narrow down the aims so I can reach the end of the conclusion of the research and study. After all
that I have prepared the project management plan which is one of the important task in conducting
the research very systematically and accordingly which has been involve the scope, cost, time,
resources, communication and risk at the time of conducting the research. In addition to this, it has
been evaluated the various research techniques for collecting the data and make the research study
realisable and valid. Further, the most amazing thing and experience is data collection through
marketing as I have interacted to the new peoples of the Jaguar and also I have learned the
importance of aligning the marketing functions with the globalisation. After conducting the
marketing research on various products and services, I have identified the recommendations of the
Jaguar which is also the best part of this research and study. At the end, I want to conclude that the
research makes me very confident that could more studies in the future.
CONCLUSION
Globalisation is the process for developing the international influences for operating the
business on the international scale. Globalisation of the marketing function has combining form of
selling and promotion of the products and services from it increases the sales interdepartmentally
and also integrated in the global economy. It makes the company stateless, without walls and
integral marketing and also the cultural tool. This report will conclude the aims and objectives of
the globalisation of the marketing functions in the organisation and also the effectiveness of
marketing globally through so many functions and strategies. The above report comes to the
conclusion that the globalisation of the marketing functions has been undertaken the firm with the
regards for meeting the international objectives and availability of the resources requirements and
also getting the competitive edges in the host country that is important for the organisation.

The impact of the globalisation on the marketing principles are that the organisation has
directly affect the process of manufacturing and also the sales of the products and services. The
impact of the marketing functions playing the vital role for gaining the competitive benefits in the
market. Further, company operates in the other nations facing various benefits and challenges in
managing the functions of the marketing because every nation has their own criteria of marketing
their products and services globally. There are so many functions that marketing the products and
services for increasing the sales and productivity.
It will conclude the project management plan from that it identify the scope, cost, time, risk
and communication required for marketing the products and services. There are some ways which
affect the marketing through the globalisation. Globalisation of marketing functions has increases
the competition in the market and gives a competitive advantage to the organisation.

REFERENCES
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music education.
In Critical Essays in Music Education (pp. 113-128). Routledge.
Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
Fletcher, A.J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South Western
Cengage.
Villeneuve, J.P. and Pasquier, M., 2017. Marketing management and communications in the
public sector. Routledge.

APPENDIX
QUESTIONNAIRE
For how long you have been working in this company?
 0-5 years
 5-10 years
 10-15 years
 15 years and above
What age group you belong to ?
 20-25 years
 25-30 years
 30-35 years
 40 years and above
What are your main objective of being a marketing manager to cope up with globalisation
trends?
 Creating demand for products
 customer satisfaction
 market share
 generating profitability
Are you aware about the recent trends of globalisation?
 Yes
 No
 Not sure
Which is the most powerful advertising tools to cope up with the globalisation?
 Printing
 Television and radio
 telemarketing
 Web and social media
What are marketing strategies you have implemented in your company during globalisation?
 Creating video tutorials
 blogging

 search engine optimization
 E-mail marketing
What are the major benefits company have received from marketing strategies?
 Building of company's image
 demand creation
 enhancement of profitability
How would to improve your products to fulfil the needs and wants of customers?
 Taking feedbacks from the customers
 producing new products
 implementing marketing strategies
Does globalisation have impacted your marketing strategies of company?
 Yes
 No
 Not really
How you respond to customer's queries?
 Through chats
 Phone calls
 E-mails
 Face to face interaction
Which social media platform you use ofently for promotion of products during the recent trends
of globalisation?
 Instagram
 Facebook
 Twitter
 Pinterest
What are the challenges you face while marketing of product during the trend of globalisation?
 Budget planning
 managing of website
 technological advancement
 training and development
Which factor have influenced the company to make changes in technology?
 Cultural
 Economical
 Political

 Ethical
Due to which component company have to make changes in rules and regulations during the
scope of globalisation?
 Political
 Ethical
 Economic
 Culture


APPENDIX I

Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation:
Name of the learner:
Project Title:
Update of weekly research/ tasks achieved (Account for a minimum of six weeks with dates)
 What have you completed?
Research on the positive impact of economic, cultural and ethical aspects of globalisation
on the marketing function of an organisation
 Did you fulfil Task requirements?
Yes
 Are you on track and within deadlines set?
Yes
 Did you need to make any changes to your project management plan?
No
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of skills required for undertaking research tasks?
Analysing and interpreting data
 Did you identify any additional risks/issues that have an impact on the project management plan?
No
Problems encountered
 What barriers did you face?
Analysing collected data
 How did you overcome them?
I tried to compare and contrast views of sampled participants
New Ideas and change of project direction

Gaining in-depth understanding from secondary information
What Have I learnt about myself this week?
 How did I feel when I had to deal with tasks/problems?
I was nervous was excited to learn something new
 Did I find it useful to complete the tasks?
Yes
 How well have I performed? What did I contribute?
I completed research on time. I contributed my logical reasoning skills
 What can I improve on next week?
Critical writing
 How might this learning apply in the future?
Critical analysis of primary collected information which will support justification
Tasks planned for next week
 Which tasks are priority?
Drafting research methodology
 Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:

APPENDIX II
Template for Performance Review to be attached with the report by the learner:
1. What was the Project supposed to accomplish?
“To study the positive impact of economic, cultural and ethical aspects of globalisation on the marketing function
of an organisation.” A study on Jaguar.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any evaluation and
assessment undertaken.
Yes.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g initial inception,
project activities and project outcomes) from a range of perspectives.
Formulation of aims and objectives and questionnaire.
4. What problems emerged during the project and how were they tackled? Was there timely identification of
issues and resolution during the project process?
Budget planning and time constraints
5. What did you learn from undertaking the project?
positive impact of economic, cultural and ethical aspects of globalisation on the marketing function of an
organisation
6. How would you rate your performance as a management consultant leading the project?
Good
7. What strengths and weakness of your performance did you identify?
Strengths:
Team work-break
effective communications
Weakness:
Time management

8. How will this inform and support your continuous professional development?
Helps in future investigation.