Managing a Successful Business Project

This assignment is a detailed project management template for business students, focusing on the topic 'Managing a Successful Business Project'. It covers various aspects of project management, including initial inception, project activities, and outcomes. The template includes a log book, performance review, and a summary of the project's aims and objectives. It also highlights the importance of reliability and viability of data in research and provides a self-assessment of the student's performance as a project manager.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Research Background..................................................................................................................1
LO.1.................................................................................................................................................1
P.1 Aims and Objectives.............................................................................................................1
Rationale ....................................................................................................................................2
P.2 Project Management Plan.....................................................................................................3
P.3 Work Breakdown structure and Gantt Chart to provide time frame.....................................4
..........................................................................................................................................................5
LO.2.................................................................................................................................................7
P.4 Research Methodology.........................................................................................................7
Introduction:................................................................................................................................7
Research Methods.......................................................................................................................7
Research Design..........................................................................................................................7
Research Approach.....................................................................................................................8
Sampling.....................................................................................................................................8
Data Collection............................................................................................................................8
Data Analysis..............................................................................................................................9
Ethical Consideration..................................................................................................................9
LO.3...............................................................................................................................................10
P.5 Data Analyse and Interpretation.........................................................................................10
P.6 Recommendation................................................................................................................21
LO.4 ..............................................................................................................................................23
P.7 Reflection............................................................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................26
APPENDIX....................................................................................................................................27
Log Book ..................................................................................................................................29
Performance Review Template.................................................................................................30

TOPIC
What are the positive economic, cultural and ethical impact of globalisation on different
business functions within an organisation.
INTRODUCTION
Research Background
The word globalisation is utilized to depict the growing interdependence of the world's
economies, cultures and population, bought by cross-border trade in goods and services,
technology, flow of investment, people and information. It is process of autonomous motion of
goods, services and people across the world in a broadloom and united way. After the
globalisation, world is becoming highly interconnected as a result of massively increased trade
and cultural exchange. Organisation different functions like Human resources, marketing,
accounting, operation are greatly benefited with the development of technology, growth in FDI,
liberal trade policies and many others that aids to bring improvement in economic output by
making process more effective and efficient (Crane and Matten, 2016). Globalisation has also
increases the emergence of global brands that has positively impact on the businesses as they
have gain highly competitive advantage by adopting highly advance technologies, system and
process such as digital marketing, social media marketing etc. are also developed after
globalisation.
In this present research, John Lewis is being chosen for study. It is a chain of department
stores working throughout the United Kingdom. John Lewis is a public limited organization
founded in 1864 by John Lewis and London is the headquarter of this company. There are about
51 stores across the England, Wales and Scotland. There are various brands in John Lewis which
are called as featured brands are Samsonite, Nike, Adidas, NordicTrack, Antler, Under Armours
and many others.
Thus, research will apply tools and techniques to ascertain the positive effect of
globalisation on the marketing functions of John Lewis company. Scholar will determine how
the globalisation has positively influenced the marketing functions and its operations and how it
is increasing the profitability of the company.
LO.1
P.1 Aims and Objectives
Aim:

“To determine the positive impact of globalisation on marketing functions of the
businesses within organisation in retail industry with the emergence of global brands. A study on
John Lewis”.
Objectives:
 To determine the increasing global trends in retail marketing functions after globalisation.
 To identify the positive impact of globalisation on marketing functions of the business
within organisation in retail industry.
 To extract the challenges faced by marketing department of the organisation with the
growth of global brands.
 To provide recommendations for making the marketing functions competitive in the
global business environment.
Research Questions:
1. What are the increasing global trends in retail marketing functions after globalisation.
2. What are the positive impact of globalisation on marketing functions of the business
within organisation in retail industry.
3. What are the challenges faced by marketing department of the organisation with the
growth of global brands.
4. What are the recommendations for making the marketing functions competitive in the
global business environment.
Rationale
On this present topic of globalisation, there have been extensive researches have been
done to study the impact of globalisation on the businesses or economy. The reason behind
choosing this topic is that it is the actual issue in the business surroundings as with the outgrowth
of the global brands, marketing functions are become highly competitive and advance (DeCenzo,
Robbins and Verhulst, 2016). So, by carrying this research, researcher has gained the
understanding and knowledge of the globalisation and its positive impact on globalisation. Apart
from this, some other reason for choosing this topic is the researcher personal interest as scholar
is personally interested in understanding the deep insight of globalisation and its impact on the
marketing functions within organisation. Further, this research is also very useful for reader to
gain the information about how the globalisation has positively impact on the businesses.

P.2 Project Management Plan
Project Management is a plan is a formal plan that is approved document which helps in
defining the execution, controlling and monitoring of the project. It is the summary of elaborated
document that consider the baseline, subsidiaries, management programs as well as all the
documents of planning (Kerzner and Kerzner, 2017). Scholar has formulated the project
management plan for the pursuing input from the fundamental stakeholders of the project. Here
are the key components of project management plan which are as follows-
Scope: Scope is the utility and the study of the research. The scope of this curret research
is both at academic and corporate sector. As this investigation will be very helpful for John
Lewis and other retail sector organisation for seeking better marketing functions in order to gain
competitive advantages and also helps in meeting the internation requirements. On the other
hand, this research also help in academic sector for studying the subjects related to globalisation
and its implication in the business functions (Larson and Gray, 2017).
Cost: The most important part of the research project is cost allocation it is because
without allocation of the cost it is not possible to evaluate the outcomes of the study. Before
starting the research, it is very important to prepare the budget and researcher has formulated the
budget in a designated manner. In this present report, researcher will acquire £7000 cost.
Time: Time management is a skill that essentially requires in conducting the entire
research. Research have to plan schedule that which task will take how much time to complete
the research. If study will take extra time or delay it affects the outcomes of the study. So,
research have to properly ensure that the study will be completed on time. Further, researcher
can also not able to maintain the viability and reliability of the research if time is not properly
manage.
Risk: Risk have high degree of uncertainty and it is very important for researcher to
identify and analyse the risk that have probability to occur during the research. In conducting the
research, there are number of risk factors associated with the research such as physical injury of
the researcher, theft of data, loss of data and some others (Heagney, 2016). The occurrence of
these risks may affect the outcomes of the study so it is very important to evaluate the occurrence
of risk which are included in the research.
Communication: While formulating project management plan, communication plays a
vital role. It is because during the research, there are various things that needs to be inform to all

the stakeholders which are directly or indirectly concerted to the research study. In this present
research, researcher will use emails, telephones, circulars, emails that has been used to overcome
the communication gap between stakeholders and researcher (Turner, 2016).
Resources: When it comes to carried out the investigation, it is all-important to have
adequate resources required to complete the study. There are many resources which are required
for conducting the research such as financial resources and human resources. Further, scholar
also requires laptops, stationery etc. If resources are not allocated in a proper way it will
definitely affect the outcomes of the study which is not good for the researcher.
Quality: To maintain the viability and reliability of the research, it is very important to
maintain the quality of research (Reed and Card, 2016). Researcher has to ensure that all the
information or data collected through research must be from authentic sources and information
must be free from personal bias and interest.
P.3 Work Breakdown structure and Gantt Chart to provide time frame.
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Research proposal 1 day Mon 01-04-19 Mon 01-04-19
Auto
Scheduled Aims and objectives 2 days Tue 02-04-19 Wed 03-04-19 1
Auto
Scheduled Research methodologies 2 days Thu 04-04-19 Fri 05-04-19 1,2
Auto
Scheduled Data collection 10 days Thu 04-04-19 Wed 17-04-19 1,2
Auto
Scheduled Data analysis 20 days Thu 18-04-19 Wed 15-05-19 2,4
Auto
Scheduled Data interpretation 5 days Thu 16-05-19 Wed 22-05-19 5
Auto
Scheduled Finding and conclusion 5 days Thu 23-05-19 Wed 29-05-19 5,6
Auto
Scheduled Recommendations 1 day Thu 30-05-19 Thu 30-05-19 7
Auto
Scheduled
Conclusion and
Submission 1 day Thu 30-05-19 Thu 30-05-19 7

Illustration 1: WBS

LO.2
P.4 Research Methodology
Introduction:
Research methodology is said to be the most crucial portion of the investigation project.
Without research methodologies it is not possible to complete the study and to reach end
conclusion of the research (Cope, 2015). Research methodology is the systematic and logical
procedure which is used to gather information for the aim of making decisions for business. In
common words, it is scientific plan for conducting the research study.
Research Methods
Research methods are the instrument for carried out the research in a systematic and
logical manner. Research methods are the fundamental part of the research that helps in
collecting and analysing the data. Qualitative and Quantitative are two methods that by which
study can be carried out. Qualitative methods are those which are away from numerical and
quantifiable data. It provides the deep information of the hassle solving. Even so, the qualitative
research are unorganized and unstructured (Caillaud, Rose and Goepp, 2016). Apart from this,
quantitative methods are those wherein the study in carried out by using quantifiable and
numerical data and it creates cause and effect relationship between the variables by using statical
tools and techniques. Further, the chances of arousing the question is very less than compare to
qualitative methods. Moreover, research worker has adopted qualitative and quantitative methods
for carrying the research, it is because these methods include more-depth information of human
behaviour and it also identifies the feeling and views of humans.
Research Design
To make the research presentable, research plays a cardinal role. It is the set of methods
and techniques that is used in collecting and analysing the problems specified in the research
issue or questions. Research design are classified into two which are experimental and
descriptive. Descriptive research design are those that includes perceptive as well as defining the
topic without affecting it any way. Apart from this, Experimental research design is the form of
research design that establishes cause and effect relationship by using statistical tools. It mainly

includes the numerical figures and quantifiable data (Gabriel, 2015). In this present report,
researcher has applied descriptive research design as this method best when research is carried
out through qualitative methods and techniques. Thus, with the application of descriptive
research design, researcher has identified that the positive impact of globalisation on marketing
functions of the businesses within organisation in retail industry with the emergence of global
brands.
Research Approach
Once the methods for research are chosen, scholar have to look for the selecting the
research approaches. Research approaches are the plan and procedure to collect, analyse and
interpret the data in a logical and reasoning manner. Inductive and Deductive are two main types
of the techniques that is used by the researcher to study. Inductive reasoning, begins with the
findings and hypothesis are planned toward the ending point of the studies' procedure due to
observations. Whereas, deductive research approaches are those in which hypothesis is
developed through existing theories and after that research strategy to test the hypothesis.
Researcher has applied deductive as well as inductive research approach as it is most suitable
approach when research is qualitative and quantitative in this present research(Denzin, 2017).
Therefore, with the utilization of deductive and inductive research approach, researcher has
effectively determined the positive influence of globalisation on marketing functions of the
businesses within organisation in retail industry with the outgrowth of global brands.
Sampling
During the research, when researcher have to collect the data, it is very important for
researcher to look for selection of sample size so that information could be gathered. Sampling is
the small part of the population. It is very important for scholar for the examination the huge
population due to insufficiency of time and resource, so researcher use to divide the huge
population into small part. Two main types of sampling are Probabilistic and Non-Probabilistic.
The type of sampling method in which representatives posses equal chances of being selected in
the sample is called as Probabilistic sampling. On the other hand, Non-probabilistic sampling are
the technique in which respondents do not have equal chances of being selected in the sample.
Scholar has selected 30 marketing managers of John Lewis company in this present research on
the basis of purposing sampling method (Davies and Francis, 2018). The reason for choosing the

marketing manager is that the research is focussing on particular marketing functions within
organization. The
Data Collection
Once the selection of sample size is completed, scholar have to look for collection of data
as it is vital portion of the study. The process to collect the data from all the relevant sources to
find the answer of research questions is called as data collection test the hypothesis and evaluate
the outcomes. Primary and Secondary are two methods to collect the data for the research. When
researcher collect the data from their own efforts such as through survey, questionnaire, force
group etc. is called as primary data. On the other hand, when researcher collect the information
from any other sources such as books, journals, government publications, internet articles etc.
than it is called as secondary data. In this present research, researcher has collected the data from
primary sources through survey via questionnaire. Researcher has distributes the questionnaire
among the marketing managers of John Lewis to make the questionnaire filled.
Data Analysis
Once the researcher collects the data or information from the selected sources, then
researcher have to look for the evaluation of data. Data analysis is the process or technique to
clean, mould, transform the data in a meaningful information as the data gathered is raw and it is
not useful for the research. Qualitative and Quantitative are two techniques for data analysis used
in the research to measure or evaluate the research outcomes. The method in which data is
evaluated by the range of strategies and plan of action used at the qualitative information which
have been gathered to transform them into some form of rationalization, information or
representation of the people and circumstances which might be being analysed (Kamil and et.al.,
2016). The qualitative research can be done by case study, focused group interview, personal
interview, questionnaire, telephonic interview etc. On the other hand, the information or data
which is analysed by using statistical tools like SPPS, Spread Sheet is called as data analysed
through quantitative analysis. Researcher has opted qualitative as well as quantitative data
analysis method for data evaluation. In qualitative data analysis researcher prepare the different
themes on the basis of the questionnaire and present them in form of tables and graphs. Some
questions are prepared on the basis of qualitative data while some questions are prepared on the
basis of quantitative data. In quantitative data they present the information in different tables.
Quantitative data helps the researcher to get the information regarding the positive impact of

globalization on different marketing function in specific manner while qualitative data helps to
get in-depth knowledge about the subject area. Both method helps the researcher to improve their
knowledge and skills by proving in-depth information.
Ethical Consideration
Key part of the study is called as Ethical consideration. Ethics are the norms and
standards that makes difference in what is right and what is wrong. It is very important for the
researcher to follow all the laws and ethics which are mentioned to conduct the research (Cope,
2015). If scholar ignored the ethics to considered during the study, it directly influences the
reliability and viability of the investigation. Scholar has follows the following norms and
standards which are as follows-
 All the participants are adults.
 All the consent are informed and forceful participation is avoided by the research.
 All the information are collected from valid sources.
 Sensitive topic are fully ignored like caste, religion, race etc.
 All the responders are allowed to leave the research whenever they want.
LO.3
P.5 Data Analyse and Interpretation.
Theme 1: Maximum numbers of manager working 4 to 5 years in John lewis.
PARTICULARS MARKETING MANAGER
2 to 3 years 7
3 to 4 years 8
4 to 5 years 10
6 to 8 years 5

Interpretation: The preceding surveys carried from 30 managers of the John Lewis and
the outcomes has been determined that the huge number of responders are employed with the
organisation from last 4 to 5 years. 7 managers are working since 2 to 3 years whereas 8 were
employed back 5 to 8 years. At last, 10 are on the job since 4 to 5 years as they are senior
managers. Therefore, it is clearly understood that respondents selected are eligible for answering
the question correctly as all are connected wit the company for more than 5 years.
Theme 2: Maximum numbers of age groups belong to 25-30 years in John lewis
PARTICULARS MARKETING MANAGERS
20-25 years 6
25-30 years 8
40 years above 5
2 to 3 years 3 to 4 years 4 to 5 years 6 to 8 years
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MARKETING MANAGER

Interpretation: From preceding survey carried from 30 managers of John Lewis and it is
identified that maximum respondents are satisfied working for the company. They said that the
maximum numbers of age groups belong in the company. There are 8 managers who are
extremely satisfied working for the organisation as they said that there are organisation have
well-defined structure and high transparency which motive them to work and there are 6
managers who are working in the age group of 20-25 years and rest of the 5 mangers are 40
years above.
Theme 3: Yes maximum managers are aware about the increasing trend of globalisation and
its impact on the operations of organisation.
PARTICULARS MARKETING MANAGERS
Yes 8
no 5
may be 4
20-25 years
25-30 years
40 years above
0% 20% 40% 60% 80% 100%
MARKETING MANAGERS

Interpretation: From the preceding survey conducted from 30 employees of John Lewis and the
outcomes is that maximum numbers of the mangers are aware about the increasing trends of the
globalisation and impact the marketing operations of the organisations. There are 8 managers
who are completely know about the positive impact of the globalisation and 5 managers not
know about the impact and rest of the 4 managers is note sure about the study aware about the
increasing trends of the globalisation and impact the marketing operations of the organisations.
Theme 4: Maximum number of managers have been satisfied and happy working with the
John Lewis
PARTICULARS MARKETING MANAGERS
Satisfied 6
Extremely Satisfied 10
Dissatisfied 3
Yes no may be
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MARKETING MANAGERS

Extremely Dissatisfied 2
Interpretation: From the preceding survey conducted from 30 employees of John Lewis and the
outcomes is that maximum numbers of the mangers have been satisfied and happy with the John
Lewis working environment. there are 6 managers who are satisfied and there are 10 managers
who are extremely satisfied with the working environment of the John Lewis and on the other
hand there are 3 managers who are dissatisfied with their work and workplace and rest of the 2
mangers are extremely dissatisfied with their work and working environment and those mangers
are newly recruited in the company.
Theme 5: Yes Maximum number of managers knows the marketing function positively affect
the organisation.
PARTICULARS MARKETING MANAGERS
Yes 5
Satisfied
Extremely Satisfied
Dissatisfied
Extremely Dissatisfied
0 1 2 3 4 5 6 7 8 9 10
MARKETING MANAGERS

No 2
Not sure 3
Interpretation: From the preceding survey conducted from 30 employees of John Lewis and the
outcomes is that maximum numbers of the mangers knows about the marketing functions are
positively affect the organisation. There are 5 managers who are properly know about the
marketing functions positive effects and on the other hand there are only 2 mangers who have
not the proper knowledge of the marketing department positive effect and rest of the 3 managers
are not sure about the effectiveness of the marketing function in the organisation.
Theme 6:Yes Maximum number of managers think positive impact of the globalisation on the
marketing function.
PARTICULARS MARKETING MANAGERS
Positive 8
Negative 5
neutral 3
Yes
No
Not sure

Interpretation: From the preceding survey conducted from 30 employees of John Lewis and the
outcomes is that maximum numbers of the mangers have know that the positive impact of the
globalisation on the marketing function. There are 8 managers who positively know about the
impact of the globalisation on the marketing function and there are 5 employees who not know
the impact and rest of the 3 mangers are neutral about that situations.
Theme 7:Yes Maximum number of managers opinion about increasing the global trends in
the retail market
PARTICULARS MARKETING MANAGERS
Positive 9
negative 5
neutral 5

Interpretation: From the preceding survey conducted from 30 employees of John Lewis and the
outcomes is that maximum numbers of the mangers opinion about the increasing about the global
trends in the retail market where 9 positive managers gives their opinion about the increasing the
global trends in the retail market and there are 5 mangers who negatively review there opinion
about the situation and there are 5 mangers who gives the answer in both the negative an positive
aspects about the the increasing about the global trends in the retail market.
Theme 8:Yes Maximum number of managers to improve your products to fulfil the needs and
wants of customers?
PARTICULARS MARKETING MANAGERS
Taking feedback from the customers 9
producing new products 5
implementing marketing strategies 6
Positive negative neutral
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MARKETING MANAGERS

Interpretation: From the preceding survey conducted from 30 employees of John Lewis and the
outcomes is that maximum numbers of the mangers to improve your products to fulfil the needs
and wants of customers. There are 9 mangers who are taking the feedbacks from the customers
fro providing the better facility to the customers and also there are 5 mangers who producing the
new products according to the needs and wants of the customers and rest of the 6 mangers
implementation on the strategies of improving the products for fulfilling the needs and wants of
the customers.
Theme 9: Yes Maximum number of managers agree that marketing department faces
challenges due to the globalisation
PARTICULARS MARKETING MANAGERS
Agree 8
Highly Agree 10
Disagree 6
Highly Disagree 4
Taking feedback from the
customers
producing new products
implementing marketing
strategies

Interpretation: From the preceding survey conducted from 30 employees of John Lewis and the
outcomes is that maximum numbers of the mangers agreed that the marketing department has
facing so many challenges in the current trends and according to the preferences of the
customers. There are 8 mangers who are aware about the challenges and there are 8 managers are
agreed about the challenges which has been faced by the marketing department and there are 10
mangers who are 10 mangers who are highly agree about the challenges which has been faced by
the marketing department due to the globalisation and there are 6 mangers who are disagree and
rest of the 4 managers are highly disagree about this statement.
Theme 10: Yes Maximum number of managers the positive benefits of globalisation to the
marketing department are enjoying.
PARTICULARS MARKETING MANAGERS
Skilled And Knowledge Workforce 9
Current Trends And Advertisement 6
Agree
Highly Agree
Disagree
Highly Disagree
0 1 2 3 4 5 6 7 8 9 10
MARKETING MANAGERS

Technological Advancement 10
Effective training and development 7
Interpretation: From the preceding survey conducted from 30 employees of John Lewis and the
outcomes is that maximum numbers of the mangers know about the positive benefits of the
globalisation to the marketing department are enjoying in the organisation. there are 9 mangers
who are skilled and have Knowledge Workforce which helps them for taking knowledge about
the statement and there are 6 mangers who are working with the Current Trends And
Advertisement for promoting the products and services. There are 10 employees who are
working on the technology advancement from that they easily adopt the new technology and rest
of the 7 mangers are providing effective training and development session to the new employees
and also to the existing employees.
Theme 11: Yes Maximum number of managers challenges faced by businesses marketing
function with the emergence of global brands
PARTICULARS MARKETING MANAGERS
Skilled And Knowledge Workforce
Current Trends And Advertisement
Technological Advancement
Effective training and development
0 1 2 3 4 5 6 7 8 9 10
MARKETING MANAGERS

High Competition 6
Compliance with laws and Regulation 5
Threats of Cyber Breach 8
Others 3
Interpretation: From the preceding survey conducted from 30 employees of John Lewis and
the outcomes is that maximum numbers of the mangers know about the competition in the
market of the new emerging business in the market. There are 6 mangers who analyse the high
competition in the market and there are 5 mangers who are compliance with the laws and
regulation from which it secure the company from problems and there are 8 mangers who
identifies the threats from the cyber breach which affect the organisation marketing function and
rest of the 8 are not doing anything in the company.
Theme 12: Yes Maximum number of managers the benefits company has revived from
marketing strategies.
PARTICULARS MARKETING MANAGERS
High Competition
Compliance with laws and
Regulation
Threats of Cyber Breach
Others

Building the company image 6
demand creation 9
enhancement of profitability 3
Interpretation: From the preceding survey conducted from 30 employees of John Lewis and the
outcomes is that maximum numbers of the mangers that there are 6 mangers who are building
the image of the company and there are 9 mangers who are creating the demand of the products
and services in the company rest of the employees are working fro the enhancement of the
profitability on the company for increasing the sales an de,and of the company.
P.6 Recommendation
From the above study and analyses researcher has been evaluated so many things which
is helpful and beneficial for the organisation in conducting the research. Researcher will
critically define the suggestions regarding the best course of action in the certain situations and it
has been providing some recommendations to the organisation for improving and better
Building the company image
demand creation
enhancement of profitability
0 1 2 3 4 5 6 7 8 9
MARKETING MANAGERS

marketing functions which has been followed by the John Lewis. From the above study it has
been recommend-ate that it has been determined the positive impact of the globalisation on the
marketing functions the businesses within organisation in retail industry with the emergence of
global brands from which the above study has been recognised that the companies are intending
for creating the global brands through the research and the impact of emerging brands on the
marketing function globally.
It also focuses on the aligning the marketing functions with the emerging business and
from positive impact it fulfils the requirements of the organisation. John Lewis has invested on
the research and development for the analysing the current trends on the marketing. The above
study has been summarised that the John Lewis is totally focused on the marketing operations
where this research has been described the positive impact of the marketing functions globally.
Organisation should provide the training session and training classes for better
performance and also for better marketing and it also skilled the employees for generating new
ideas for marketing of the products and services. This research has been focused on the effective
strategies and there are so many actions which gaining the information for the marketing of the
products and services. The above study identify the positive impact of the globalisation on the
marketing functions of the business within organisation in retail industry and also the challenges
and opportunities faced by the organisation through the functions of marketing. There are several
aspects of the marketing function which advertise and promote the products and services in the
market.
The above study summarise that there are so many strategies which has been
implemented by the company for better marketing globally and which does not affect the culture,
economic and ethical aspects of the country and organisation as well. The marketing function
also offers the discount ad offers to their customers which attract the customers and also retain
them.
Form the above research it has been analysed and summarised that sometimes
globalisation may impact the marketing functions in both positive and negative ways like
positive impact is it increase the sales and raise the competition in the market and on the other
hand the negative aspect is it difficult to adopt the new technology advancements. There are so
many functions which determine the economic, culture and ethical aspects of the globalisation
for the marketing functions is its necessary to understand the demand and wants of the customers

and also keep in mind the cultural aspects both the organisation and country. It has been
observed that the economy of the organisation has depended upon the aspects of the nations and
also the organisation as well.
The above study analysed that there are so many advance technologies which has been
accepted by the John Lewis which helps in identifying the current trends from which it conduct
research on the basis of different marketing functions and also marketing of the products and
services. The emerging of the new business in the market positively impact the John Lewis
because from which it knows about the latest trends of fashion and technologies. From new
emergence of the global brands it impacts positively because it gives a tough competition from
which it increases the productivity and sales. It also fulfils the global needs and intend to
understand the market and research about the new market.
LO.4
P.7 Reflection
From this research I have learned so many things which is helpful for may future and
careers. I have learned so many things about the marketing functions that positively impact the
globalisation and organisation which is important for my work and job because now a days it
takes a hug place in the competitive business and the main objective of conducting this research
is to increase the sales of the organisation.
Over, the time I have been impressed from more complex and deeper to understand the
practices of the experience from which the process are enables. I feel very pleasure to conduct
this research. I have the learned the marketing function roles and responsibility in the
organisation which helps in increasing the sales and productivity of the company that raise the
profitability and revenues of the company. I also learned that the impact of marketing functions
on that, I formulated the aims and objectives I have some complexity because I have narrow
down my aims so that I can reach the end of the conclusion of the research.
After that I make the project management plan from which the research has been
conducted according to the task and systematic as well because it is one of the most important
part of the conducting this research where it includes the scope of the research where I identified
the benefits for conducting this research, cost play a vital role which help me in completion of
this project then I prepare a budget for implementing the plan of the project which requires huge
cost then I come to next step which is time it takes a lot time for completing this research and I

face so many challenges to complete but still I do it on times and there are so many resources
which I have been used in this research and after so many difficulties I collected the resources
which is helpful for me in conducting this research, communication to others for participating in
the research of others and risk arises at the time of conducting the research. In addition to this, I
have evaluated the various research techniques for collecting the information and data for the
research where I conduct the research methods, research approach, research philosophy,
sampling of the data and I also address the issues and problems of how critical reflection of the
reflexivity which may incorporated in the research design in descriptive ways.
So I could find different database that would entail more broad overview of the research
about marketing functions. From this it makes the research more valid and realisable. Further,
the most amazing thing and experience about conducting this research is to data collection
through marketing as I have interacted to so many new people and also I have learned that
aligning the marketing functions with the positively impact of the globalisation. Therefore, the
next step I took was to look on the collection of data and then analyse and observe it. After
conducting the overview and research of the marketing functions with the positive perspectives I
found some recommendation of the John Lewis which is one of the best part of conducting this
research.
I feel I was fairly very lucky that as I conclude the research which feels me very
confident and potential to do this research. I also learned so many things which gives me
experience for conducting this research.
CONCLUSION
Globalisation is process of emerging in the new market and also synergistic term that
involve the promotion and selling of the products and services of the marketing functions. It
increase the global trends and also integrated in the global economy. Globalisation positively
impact the marketing function of different businesses within the company. This report will
conclude the competition of the related market of products and services also the cost and price
and also target the market from adaptation of the technology.
This report will conclude the aims and objectives of the globalisation of the marketing
functions in the organisation and also the effectiveness and efficiently of the marketing globally
through different functions and strategies. The above report comes to the conclusion that the
globalisation of the marketing functions with the emergence of global brands has been undertake

the organisation with the regards for meeting the international requirements and also getting the
competitive edges in the host country that is important for the organisation.
The impact of the globalisation on the marketing functions with the new emerging of the market
within the organisation directly affect the process of manufacturing and production as well as
the sales of the products and services. The impact of the marketing functions playing the vital
role for gaining the competitive benefits in the market.
Further, company operates in the other nations facing various benefits and challenges in
managing the functions of the marketing because every nation has their own criteria of marketing
their products and services globally. There are so many functions that marketing the products
and services for increasing the sales and productivity. It will conclude the challenges and
opportunities faced by marketing department of the organisation with the emergence of global
brands.

REFERENCES
Books and Journals:
Caillaud, E., Rose, B. and Goepp, V., 2016. Research methodology for systems engineering:
some recommendations. IFAC-PapersOnLine, 49(12), pp.1567-1572.
Cope, D.G., 2015, November. Case study research methodology in nursing research.
In Oncology nursing forum(Vol. 42, No. 6, pp. 681-682). Oncology Nursing Society.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Davies, P. and Francis, P., 2018. Doing criminological research. SAGE Publications Limited.
DeCenzo, D.A., Robbins, S.P. and Verhulst, S.L., 2016. Fundamentals of Human Resource
Management, Binder Ready Version. John Wiley & Sons.
Denzin, N.K., 2017. The research act: A theoretical introduction to sociological methods.
Routledge.
Gabriel, Y., 2015. Reflexivity and beyond–a plea for imagination in qualitative research
methodology. Qualitative Research in Organizations and Management: An International
Journal, 10(4), pp.332-336.
Heagney, J., 2016. Fundamentals of project management. Amacom.
Kamil, M.L., Mosenthal, P.B., Pearson, P.D. and Barr, R., 2016. Handbook of reading research,
Volume III. Routledge.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Larson, E.W. and Gray, C.F., 2017. Project management: The managerial process. McGraw-
Hill Education.
Reed, J.E. and Card, A.J., 2016. The problem with plan-do-study-act cycles. BMJ Qual
Saf, 25(3), pp.147-152.
Turner, R., 2016. Gower handbook of project management. Routledge.

APPENDIX
Questionnaire
QUESTIONNAIRE
1.For How long you are working with the John Lewis ?
 2 to 3 years
 3 to 4 years
 4 to 5 years
 6 to 8 years
2.what the age group you are belong to ?
 20-25 years
 25-30 years
 40 years above
3. Are you aware about the increasing trend of globalisation and its impact on the operations of
organisation?
 Yes
 no
 may be
4.How much you have been satisfied and happy working with the John Lewis ?
 Satisfied
 Extremely Satisfied
 Dissatisfied
 Extremely Dissatisfied
5.Do you think the marketing function positively affect the organisation?
 Yes
 No
 Not sure
6.what do you think the positive impact of the globalisation on the marketing function?
 Positive
 Negative
 Neutral

7.what is your opinion about increasing the global trends in the retail market ?
 Positive
 negative
 neutral
8.According to you what is the How would to improve your products to fulfil the needs and
wants of customers?
 Taking feedbacks from the customers
 producing new products
 implementing marketing strategies
9.are you agree that marketing department faces challenges due to the globalisation?
 Agree
 Highly Agree
 Disagree
 Highly Disagree
10.what are the positive benefits of globalisation to the marketing department are enjoying?
 Skilled And Knowledge Workforce
 Current Trends And Advertisement
 Technological Advancement
 Effective training and development
11.What are the challenges faced by businesses marketing function with the emergence of
global brands?
 High Competition
 Compliance with laws and Regulation
 Threats of Cyber Breach
 Others
12.what are the benefits company has revived from marketing strategies?
 Building the company image
 demand creation
 enhancement of profitability

Log Book
Name:
Project title: Managing a successful business project
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
Research study
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
No
Did you identify any additional risks/issues that have an impact on the project management plan?
No
Problems encountered
Points to consider:
What barriers did
you face?
No any Barriers
How did you
overcome them?
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the tasks?
Yes, I feel useful.
How well have I performed? What did I contribute? What can I improve on next week?
I have performed wee and I will improve Yes
How might this learning apply in the future?
In terms of research
Tasks planned for next week
Points to consider:
Which tasks are priority?
Data Collection
Have you set aside sufficient time for completion?
Yes
Project plan status
to date (on, ahead,

behind)
Supervisor comments to address
Performance Review Template
Performance Review
 What was the project supposed to accomplish?
 Research aims and Objectives.
 “To determine the positive impact of globalisation on marketing functions of the businesses
within organisation in retail industry with the emergence of global brands. A study on John Lewis”.
 Did the project succeed in its aims? How do you know? Specifically, please outline any evaluation
and assessment undertaken.
 Yes. Through its deadline.
 What things do you think worked well and why? Evaluate all aspects of the project (e.g. initial inception,
project activities and project outcomes) from a range of perspectives.
 Selection of Research methodologies is done well.
 What problems emerged during the project and how were they tackled? Was there timely identification of
issues and resolution during the project process?
 No any problems.
 What did you learn from undertaking the project?
 Reliability and viability of data in research.
 How would you rate your performance as Project Manager?
 10/7.5
 What strengths and weaknesses of your performance did you identify?
 Strength- Communication skills
 Weaknesses- Panic
 How will this inform and support your continuous professional development?
 Email.