Managing a Successful Business Project in Burbury

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
LO 1.................................................................................................................................................1
P 1. Background defining aims and objectives............................................................................1
P 2. Project Management Plan.....................................................................................................2
P 3. Work breakdown structure & Gantt chart............................................................................3
M1. Producing project management plan for completing objectives of project..........................5
LO 2.................................................................................................................................................6
P 4. Research Methodology.........................................................................................................6
M2. Assessing accuracy & reliability of research methods used.................................................8
LO 3.................................................................................................................................................8
P 5. Analysis of Data...................................................................................................................8
P 6. Conclusion & Recommendations.......................................................................................14
M3. Evaluating tools and techniques of selection for accuracy and authenticity......................15
LO 4...............................................................................................................................................15
P 7. Reflection............................................................................................................................15
M4. Evaluating project management process value..................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................19

Topic – How globalization has created impact on introduction of new summer shoe in the
international market.
INTRODUCTION
With the introduction of term globalization, it has created a significant impact on many
business organization by providing them ease and access to international market. Economy of
country is able to develop and grow by using various globalized means and factors. If a business
wants to enter into the international and global market, it has to formulate sound and effective
business strategies and plans in line with its business objectives and plans. Also, by assessing
and identifying business concepts, strategies and standards followed and adopted by profit
making and best performing company, it will provide benefits in improving business
performance as well.
MAIN BODY
LO 1
P 1. Background defining aims and objectives.
Globalisation can be referred as a process of expansion of the business in order to start
operating a company on an international scale. This research will create a complete
understanding about the development of a new product within the international market. This
study will provide a clear aims and objectives along with a short Project management plan in
order to provide a basic plan about the cost of developing new product as well as cost of project,
scope of research as well as launch of a show, risk involved, quality communication and
resources required to carry out the research (Khajavi and et.al., 2015). In addition, it will also
provide the Gantt chart to divide the task into further actions or activities along with a specified
time period.
Aims & Objectives
Aims -
To evaluate the impact of Globalization during introduction of a new summer shoe in
international market: Research on Burberry
1

Objectives -
 To evaluate impact of Globalization on launching of a new product in London fashion
week.
 To examine the growth of Burberry for launching its product in the international market.
 To articulate any risk involved in introducing summer shoe within the international
market.
 To recommend factors for overcoming challenges as faced by Burberry.
P 2. Project Management Plan
It is defined as practice or concept with the help of which a researcher can easily define
every phase or activities as undertaken in completion of this project report.
Cost
Researcher has been incurring nominal amount of cost viz. $1200 for completing the whole
research project. The process of data collection having relevant and appropriate data, reliability
feature is considered by researcher (Kumar, 2019). Also, research will be based on non-
numerical data thus not much amount has been spend for its completion as compared to
quantitative research.
Scope
The aim of undertaking this study is to identify factors which can impact the launching and
introduction of new summer shoe of Burberry in the global market. By conducting such project,
it provide assistance to other business scholars and researcher in successful completion of own
research project. Furthermore, time frame in which company will be able to establish itself in the
current and new market place can be determined.
Time
In successful completion of this research study, 11 weeks time period will be required.
This time frame is essential for making best project management plan which will provide base
and defined target period in which project has to be completed.
Quality
Researcher is undertaking Qualitative research because of lack of statistical and financial
information. Ethical norms was followed and no copy paste is done by researcher. With use of
database management system, software tool such as cloud computing etc. secrecy of data has
2

been maintained. Also, it is ensured that data is always password protected for protecting from
disruption and damages (Flick, 2015).
Communication
One of the most important part of research is Communication. It helps in defining and
communicating all the research goals and objectives to other users as well for better
understanding. By using different communication means such as mail, messages, notice, articles
plans, strategies framed related to important business projects can be communicated for
successful implementation.
Risk
Lack of resources, rise cost expenses, non availability of time can sometime impact on
business plans and goals as defined. By evaluating such risk factors password protected business
and resource loss can be mitigate. This can be done by designing proper and effective risk
management plan and implementing it.
Resources
By using available resources properly, researcher can successful complete research project.
Plans should be made for making correct and accurate allocation of limited available business
resources so as to gain maximum benefit out of it. By using Benchmarking tool, Hilton can
assess current market threats, opportunities. Also, it helps in determining competitors market
plans and strategies which is helping them in gaining competitive edge and benefits in the
current marketplace.
P 3. Work breakdown structure & Gantt chart.
Work breakdown structure – Is a structure or framework under which the research work needs
to be segregated so that it can be completed within given time frame and resources.
3

Gantt chart – It states minimum time period within which research study can be completed by
researcher by making use of effective planing tools, philosophy and concepts.
4

M1. Producing project management plan for completing objectives of project.
Particulars Time period Monitoring process
1. Selection of topic 3 days – 1 week Matching of selected topic with the
project assigned for determining its
effectiveness.
2. Aims and Objectives
formulation
Within 2 week from topic
selection
Checking aims designed is not
broad as it will not help in
evaluating specific outcomes. Thus,
aims and objectives is required to
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be on narrow side.
3. Selection of Research
Methodology
In 3 weeks after designing
of aims and objectives is
done (Silverman, 2016).
Monitoring reliability and
suitability of each method related to
study and selection by researcher
for completing study thereafter.
4. Collection of data 2 weeks from selection of
research methodology.
It ensures authenticity and validity
of data is maintained for making it
proper analysis.
5. Analysis of data 3 weeks from collection of
data.
Cross-checking the result arises
from analysis done.
LO 2
P 4. Research Methodology
Is a strategy on the basis of which research study has been conducted. Basically it is
process which defines manner under which information as well as data related to the research
subject matter has been collected so as to complete it in successful manner. Research
methodology consists of different parts such as research philosophy, research approach, data
collection, data analysis and sampling etc. which are necessary for completing a research project.
Research Philosophy
Is standard as per which researcher perform activities related to gathering, collecting,
analysing and evaluating data as are relevant in completion of study. It has two types
Interpretivism and Positivism. Interpretivism is concerned with humanistic analysis done on the
basis of qualitative methods (Bresler and Stake, 2017). Positivism is related with scientific part
of research having its main emphasis on surveys, questionnaire etc. Interpretivism Research
philosophy as it will help in providing deep insight related to thoughts and understanding of
respondents
Research Approach
6

A procedure which provide number of assumptions focusing on detailed form of process
related to collecting, analysing and interpretation of data. It has mainly two types i.e. Inductive &
Deductive. Deductive approach aims at formulation of hypothesis required for conducting
quantitative research. Inductive on the other hand emphasizes on making effective observation
with theoretical aspects about the subject matter. Inductive approach is best as it emphasis on
generation of new theoretical framework through observation.
Research Type
Research type is associated with study done for solving issues related with research
program as followed by researcher for formulating the best quality research project. It has types
viz. Qualitative is related with ideas, hypothesis and data collection made by using open-ended
communication. Quantitative research on the other hand deals with numerical as well as
statistical figures, data and its analysis. Qualitative research is followed as provides ideas,
hypothesis and concepts.
Data Collection
Gathering correct information is important in successful completion of research study.
There as are two main sources viz. primary and secondary from where data can be collected. The
Primary sources is related with gathering of data for first time and it includes survey,
observation, interview etc. Secondary data is one already collected from published sources such
as books, annual reports etc. Both sources are used for preparing questionnaire and collection of
data from 15 managers of Burberry.
Sampling
Sampling is defined as a process having its focus on process of data collection. It can be
done with particular sample which is selected from large population. Sampling has been done
because of impossibility of researcher to gather data from individual basis. Probabilistic and non-
probabilistic are two types. In probabilistic, individual out of population is having equal change
to be selected for sample (Quinlan and et.al., 2019). On the other hand in non probabilistic one
researcher selects sample on its own. Purposive sampling technique has been used and 15
managers of Burberry selected for conducting survey required to complete qualitative research in
an effective manner.
Data Analysis
7

Step to be undertaken by researcher after collection of data is related to making accurate
and correct analysis of the data and information gathered. By evaluating such data, interpretation
can be made which will provide better understanding related to subject matter. Thematic analysis
tool has been used as this study is of Qualitative type. Different themes have been prepared
related to subject matter for better interpretation.
Ethical consideration
All ethical norms and standards as required to be followed while performing research
study. Researcher has collected data from different respondents by taking their consent in written
form. Willing participation has been there and no compulsion is made for taking participation .
No data or information collected by the researcher has been used as it is in research project.
Also, different sources and websites has been used for collecting data and is used after
rephrasing it totally. Furthermore, no copy and paste done in completing research project by the
researcher.
Accessibility Issues
During preparation of research project, number of issues has been faced by researcher
related to data and information accessing which has become issues for researcher. Accessing data
has become problem for researcher because of private account denying public access as these are
generally password protected which mostly required subscription. As a result many keywords
such as globalization, launching of new product in the international market etc. has been used for
completing it (Fletcher, 2017).
M2. Assessing accuracy & reliability of research methods used.
For researcher proper accuracy and care is mandatory while working with the process of
data gathering and interpretation for successful completion of research project. By having
reliability and relevancy it can be useful in completion of other research project as well. No
changes has been done in responses as provided by respondents in the data gathered and thus its
reliability and accuracy is maintained which has helped in developing quality research project.
LO 3
P 5. Analysis of Data.
QUESTIONNAIRE
8

Question 1. Which factors of globalization influences the launching process of new product in
the International market ?
 Legal and political aspects
 Technological advancement
 Market demand
 Economic condition
Question 2. What market strategy should be adopted by Burberry to gain competitive advantage
in the International market ?
 Sales campaigns
 Cost leadership
 Differentiation
 Low pricing
Question 3. What type of risks are associated with introduction of summer shoe of the Burberry
in the context of global marketplace ?
 Low customer demand
 High competition
 Lack of support by distributor and suppliers
 All the above
Question 4. Does Burberry have made compliance of all norms and standards as required at the
time of launching of new business product in the International market.
 YES
 NO
Question 5. Does any remedial or preventive measures has been taken by Burberry for
overcoming risk and challenges.
 YES
 NO
9

Question 6. Any recommendation for making successful introduction of new summer shoe of
Burberry company in the international market. ____________________
Question 7. Specifying changes as required in the process of launching of new
product.__________
DATA ANALYSIS
Theme 1. Economic condition creates influencing impact on launching process of new product
in the International market.
Particulars Respondent %
Legal & political 3 20
Technological 2 13
Market demand 3 20
Economic condition 7 47
Total 15 100
Interpretation – From the above data it can be concluded that economic condition of
every economy can highly impact launching process of new product in the global market as per
10
Legal & political Technological Market demand Economic condition
0
5
10
15
20
25
30
35
40
45
50
20
13
20
47

47% respondent. Other factors have minimal but strong effect as well as per opinion of
remaining respondents.
Theme 2. By adopting product differentiation strategy, Burberry can seek competitive advantage
at the global market level.
Particulars Respondent %
Sales campaigns 3 20
Cost leadership 2 13
Differentiation 6 40
Low pricing 4 27
Total 15 100
Interpretation – Out of 15 respondents, 6 believes that by coming up with product
differentiation feature, Burberry can become able to gain competitive advantage at the global
market level. And remaining respondent viz. 3 states sales campaigns will help, 2 have thoughts
that cost leadership strategy will work & 4 respondents states that by adopting low pricing, it will
provide benefits to Burberry.
11
Sales campaigns Cost leadership Differentiation Low pricing
0
5
10
15
20
25
30
35
40
45
20
13
40
27

Theme 3. High competition can become risk for Burberry new summer shoe product in the
global marketplace.
Particulars Respondent %
Low customer demand 4 27
High competition 8 53
Lack of support 1 7
All the above 2 13
Total 15 100
Interpretation – It can be interpreted that high competition in the market can become risk
for Burberry new summer shoe product as per 53% review of respondents. 27% are with low
customer demand, 7% lack of support and 13% prefer all are risky factors.
Theme 4. Burberry has made compliance of all norms and standards required for launching
new product in the International market.
12
Low customer demandHigh competition Lack of support All the above
0
10
20
30
40
50
60
27
53
7
13

Particulars Respondents %
Yes 9 60
No 6 40
Total 15 100
Interpretation – It has been observed that majority of respondent are with statement that
Burberry has made compliance of all norms and standards important for introducing new product
while 40% disagree with this aspect.
Theme 5. Burberry has taken preventive measures for overcoming associated risk and
challenges.
Particular Respondents %
Yes 8 53
No 7 47
Total 15 100
13
Yes No
0
10
20
30
40
50
60
70
60
40
Column M

Interpretation – 8 out of 15 respondents believes in taking preventive measures for
overcoming associated risk and challenges at the time of launching of new product whereas 47%
disagree with it.
P 6. Conclusion & Recommendations
It can be summarised that due to high market competition Burberry has to face challenges
at the time of launching of new product. Before entering in international market, it is required on
part of Burberry to have deep insight about economic condition of that country. By using product
differentiation strategy, it can gain competitive edge in the global market world as well.
For the benefit of Burberry, following are the recommendation provided:
1. Before entering into international market, thorough and deep understanding of prevailing
and current market forces can help Burberry in formulating its own business strategies
and plans (Marion and et.al., 2015).
14
Yes No
44
45
46
47
48
49
50
51
52
53
54
53
47

2. One should first identify the need, demand and requirement of the product to be launched
on earlier basis so as to minimise any loss or risk. Also, it will help Burberry in making
changes in its own business plans and strategies related to launching process.
M3. Evaluating tools and techniques of selection for accuracy and authenticity.
Thematic analysis tool used by researcher for conducting study as it provides better
understanding & provides clear interpretation of data collected. It is done with the help of
formulation different types of themes. Thus, by conducting qualitative research, it has assisted
researcher in its data gathering process along with designing of different themes and bar graphs
in line with objectives of researcher and maintaining authenticity for further use.
LO 4
P 7. Reflection
I have observed that new product launching is one of the important and crucial business
aspect for every business organization. By having better and proper understanding of current
market trends and knowledge of customer preference, Burberry can make plans as well as
strategies accordingly. Adopting strong and effective marketing strategy such as product
differentiation, low pricing and cost leadership can provide advantage to Burberry in context of
seeking competitive edge. I had understood that with the globalized economy, any company can
conduct its business operations across the globe and can make more profit margin, increase its
market share and improves its customer base as well as performance level.
M4. Evaluating project management process value.
By using project management process in an effective manner, researcher can get
assistance thereby identifying period in which research activities will be completed. Also, it
helps researcher in successful completion of project by having quality information in it
(Barringer, 2015). With the help of this process, researcher can manage all its activities by
defining time period in which the set defined research activities needs to be completed
effectively.
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CONCLUSION
It can be summarized from above research project that for gaining and entering
international market, it is essential for every business to have proper and effective business as
well as financial plans and strategies. Burberry is in thought process of coming up with the
introduction of new summer shoe in the global market by mitigating and minimizing all the
business risk associated with it. Also, survey has been conducted by the researcher by making
use of questionnaire as prepared for the purpose of collecting relevant data from 15 managers of
Burberry company.
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REFERENCES
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APPENDIX
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