Solved Managing a Successful Business Project - Marks and Spencer Assignment

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Brief introduction about the project..................................................................................3
P2: Project management plan that covers various aspects including cost, scope, time, quality,
communication and resources................................................................................................4
P3: Work breakdown structure and a Gantt chart to provide time frames and stages............6
TASK 2............................................................................................................................................9
P4: Small-scale research by applying qualitative and quantitative research methods...........9
TASK 3..........................................................................................................................................11
P5: Research and data using an appropriate tools and techniques.......................................11
P6 Recommendations that arises from doing this research proposals and data analysis.....20
TASK 4..........................................................................................................................................21
P7: Value of undertaking the research to meet stated objectives.........................................21
CONCLUSION..............................................................................................................................21
REFERENCES:.............................................................................................................................22

INTRODUCTION
There are numerous organisations of UK operated at global level in order to capture huge
market share and brand image in other nations It always get supported from the government of
different nations due to having their maximum contribution towards the growth of their economy
in terms of generating huge job opportunities, payment of huge taxes, enhances standard of
living of people. To identify the role and impact of multinational organisations towards the
business environment of operated nations with a clear evidence, the project manager need to
analyse all aspects through conducting an appropriate research. The present assignment is based
on Marks and Spencer (M&S) who is a client of business consultancy firm “McKinsey &
Company” wants to determine the impact of multinational organisation on the business
environment of hosted nations. The project includes mission, vision and objectives of company,
project management plan, Gantt chart and Break-down structure, small-scale research by
adopting qualitative and quantitative methods, data analysis and interpret and an appropriate
recommendations at the end of research.
TASK 1
P1 Brief introduction about the project.
Going global is stated as the process through which the company increases its exports or
global sourcing, it is the way through which the company wants to occupy a modest international
presence which would grow into a multinational organisation and would ultimately evolve as a
big global brand. It is the integration of various resources of the company that combines together
so theta they are able to come together so that it can become successful in global context. By
going global the company has the opportunity to use different factors in the global context
through which they will be able to achieve the overall objective of the organisation. It is
associated with the change that the business have to adopt through entering into different
countries so that it generates maximum profits (Adzic,2011).
Background of research project:
In the global context every organisation has the opportunity to expand and capture the
market share of the industry in which it deals. The term globalisation means coming of different
countries in the world together so that they can lead to the better place for the business enterprise
to trade their business. As it will help the country and the company both to enhance its

technology, services, trade practices, ethnology etc. M&S is a UK based company that deals in
retail industry. It was founded in the year 1884 and is headquartered in London, UK. The
company is well reputed company and is trading their business globally. Company wants to
globalise their business so that they can get the advantage of first mover in the countries in which
there are no retail fashion brand operates. As the company wants to expand their business in the
global market they have to take care of the different functions and tools of globalisation which
would encourage their expansion smoothly. Various factors that relates to globalisation has to be
taken care while taking their company to global.
Title:
“How do multinational companies impact the business environment of the host
destination. a county, region, city?
Aim : To identify the impact of MNC upon local business of destination.
Objectives:
 To identify the concept of business environment
 To investigate the impact of Marks & Spencer on business environment within the United
Kingdom.
 To analysis the influence of MNCs on the local business in the mind set of globalisation.
 To examine the relationship between impact of M&S (multinational organisation) and
business environment of United Kingdom (Host country)(Ariely, 2012) .
Questions
 What are the concept of business environment?
 What are the impact of Marks & Spencer on business environment within the United
Kingdom?
 How MNCs impact on the local businesses in the midst of globalisation.
 What are the relationship between impact of M&S (multinational organisation) and
business environment of United Kingdom (Host country).
P2: Project management plan that covers various aspects including cost, scope, time, quality,
communication and resources
Project management plan is a approved document which is essential to prepare in order to
execute business project activities in more effective and efficient manner. It defines the actions,
prepare, integrate and coordinate the pre-determined planned activities so as to ensure that at the

end of the research, a valid outcome or conclusion can be drawn which help clients of
“McKinsey & Company” to provides the answer to their clients about their topic. Before
preparing such plan, various aspects need to be considered on the basis of which research
activities can be properly executed. Explanation of such aspects are determined as under:
Cost: Execution of each research activity requires an amount to incur so as to complete
the allotted task on time with desired result. For this, the project manager need to ensure their
employees about having sufficient amount of funds so as to build confidence among them to
perform without facing any hurdles relating to shortage of funds. It can be arranged through
reserved funds or raising from investors or banks. 50000 pound has been estimated as total
expenses of conducting research. For example, to achieve competitive advantage, MNC need to
invest cost in adoption of advanced technologies in their business operations so as to facilitate
huge amount of customers with quality products and services. For example, 200000 pound has
estimated to spend on preparing marketing budget in order to promote their products and services
in other nations.
Scope: The present research is based on the identification of the impact of multinational
organisation on the business environment of hosted nations due to which the consultancy firm
has conducted research at global level for their clients. Therefore, the scope of research is much
wider.
Time: There are lots of competitive opportunities available in business environment
which need to be achieved by organisations with their effective plans and strategies. Therefore,
the project manager is held responsible to set time period for conducting research in order to
bring valid outcome to their clients so that they can took further actions and decisions regarding
their expansion. Allotting time period to employees to complete their task brings motivation
among them to focus on their work without engaging in any irrelevant activities. It has been
estimated 6 months as a time period to bring out valid conclusion after conducting an appropriate
research.
Quality: It is determined as crucial aspect which supports the progress of execution of
research activities in desired manner. The quality of project is very much based on the methods
used to conduct research activities. For example, selecting primary data brings more reliable and
accurate result related with the topic of research. While globalising the business, training and

learning programs shall be conducted for their staff to enhance their skills and knowledge so that
they can serve new customers in better way.
Communication: It is an essential aspect which plays an essential role in guiding and
motivating employees to perform in right and ethical way. For this, the project manager needed
to bring transparency in communication which facilitate workers to directly communicate with
their project manager while facing any issues or problems. While globalizing business, it must
required to create a better relations with the new customers through interacting with them on
using various platforms such as social media where lots of customers are active on daily basis.
Risk: Lack of time, shortage of funds, outdated technologies etc. are some risk related
factors which can interrupt the research activities. Therefore, it is the responsibility of project
manager to deal with such risk factors through preparing its staff with sufficient amount of
resources so that the execution of work will be continue without any interruptions. While
operating business in other nations, lots of competitors already exist in home nations which
brings lots of risk to the new companies due to which it becomes more difficult to achieve huge
sustainability.
Resources: It includes human capital, funds, techniques and tools etc. without which the
research activities cannot be executed properly within allotted time period. For this, the project
manager need to ensure about availability of abundant resources after determining the
requirements of resources so that their workers cannot faces any problems regarding shortage of
resources (Coker, 2014). While globalising business, funds is the main resources which need to
be invested in adoption of various marketing tools and techniques and hiring of new skilled
employees so as to achieve huge sustainability.
P3: Work breakdown structure and a Gantt chart to provide time frames and stages
Work breakdown structure: In context with project management, Work breakdown
structure is considered as the deliverable oriented break down of the project into the smaller
components. In this project, the WBS is a key project deliverable which organizes the team
working into the various manageable section. In the other words, it is the hierarchical
decomposition of an entire work scope to be carried out by the team aligned for the projects for
accomplishing the well-defined project objectives and create the deliverables. A work
breakdown structure consists of an elements such as products, data, manpower regulation,
service etc. Along with this, WBS provides the necessary frameworks for as estimation of

detailed cost and control along with proper guidance for schedule development and control. In
context with this project. The work breakdown structure allows the estimating the cost of
materials, cost and value of the entire project etc. For effective completion of this project, a well-
designed WBS make it easy for assigned project activity to one and only one elements of the
WBS. Apart from this. WBS is also helpful in structuring the complete map from one project
level to another. This structure would provide the complete structure and body for completion of
the project into the smaller units or goals to be achieved along with cost saving and effective
time management with entire work plan during the project.
Gantt chart: It is considered as the graphical representation of the time table which is
useful in doing the complete planning and facilitating the completion of an entire projects. It is
the complete outline in which the arrangements are identified onto the horizontal lines that scope
of the completed work within the completed time period. This type of chart gives objectives to
an employee with the task to allot the activities into the fixed frame of time. In context with this
project, this Gantt chart will show the researcher about that how much and time required to
complete this above research project out of the given phase of time. This chart will show gap
between the time & duration decided and how much span of time has been taken to complete the
research projects. Gantt chart will also considered the resources required and needful to complete
the defined project in decided period of time (Fisher, 2011).

In this research project, main emphasis has been lies on time management along with the
proper work accountability and task aligning with complete project regulation to complete the
entire work or project on available point of time and structure. This will also tells about the
expected result to be discussed after the completion of the project and tasks. This chart will be
structured by the help of defined budget and financial planning.

TASK 2
P4: Small-scale research by applying qualitative and quantitative research methods
QUESTIONNAIRE
Name:
Age:
Gender:
Contact No.-
Address:
Q1) Are you aware about the concept of business environment?
a) Yes
b) No
Q2) Are you satisfied about product and services offered by the M&S?
a) Satisfy
b) Highly satisfy
c) Dissatisfy
d) Highly dissatisfy
Q3) Is Marks & Spencer impact on business environment within the United Kingdom?
a) Yes
b) No
Q4) How MNCs impact on the local businesses in the midst of globalisation.
a) Positively
b) Negatively

Q5) What are the relationship between impact of M&S (multinational organisation) and
business environment of United Kingdom (Host country).
a) Negative
b) Positive
Q6) How multinational organisation contributes towards growth of economy of hosted
nation?
a) By generating employment opportunities
b) Payment of taxes
Q7) What are the ways used by the company to enhance their brand image at global level?
a) By providing quality products
b) Using different types of promotional channels
Q8) Which of the factors of business environment effected most to multinational
organisation ?
a) Internal factor
b) External factor
Q9) What are the beneficial outcomes receive by multinational company while operating
under business environment of different nations?
a) Maximisation of customer base
b) Increasing sales and revenues
c) Enhancement of brand image
Q10) What are the potential risk faced by multinational company while operating their
business in different nations.
a) Political instability
b) Economical fluctuation
c) Technological advancement
Q10) Recommend suitable suggestions to multinational organisation towards
accomplishment of competitive advantages.

TASK 3
P5: Research and data using an appropriate tools and techniques
Researcher can draw a valid conclusion only if the gathered data has been interpreted in
understandable manner. Therefore, it is important to make analysis of data by interpreting into
meaningful and understandable way (Furlong, 2013). Below are the proper analysis of data
collected by researcher while carrying out their research:
THEME 1: Concept of Business environment
Q1) Are you aware about the concept of
business environment?
Frequency
Yes 28
No 12
Yes No
0
5
10
15
20
25
30
28
12 Frequency
Interpretation: from the above report, it is clearly defined that the most of respondents
gave their views on the awareness of the globalisation. 28 out of 40 says that they have a
knowledge about the concept of business environment. 12 respondents gave negative response
that, they don't know about the concept.

THEME 2: Product and service offered by the M&S
Q2) Are you satisfied about product and
services offered by the M&S?
Frequency
a) Satisfy 15
b) Highly satisfy 12
c) Dissatisfy 8
d) Highly dissatisfy 5
a) Satisfy
b) Highly satisfy
c) Dissatisfy
d) Highly dissatisfy
0
2
4
6
8
10
12
14
16 15
12
8
5 Frequency
Interpretation: from the above chart, it is defined that customers are satisfied from
products and services of M&S. 15 out of 40 are satisfied with the products 12 gave their views
on highly satisfied 8 are dissatisfied and remaining 5 are highly dissatisfied with the products
and services of M&S
THEME 3: Impact on business environment of M&S

Q3) Is Marks & Spencer impact on business
environment within the United Kingdom?
Frequency
a) Yes 29
b) No 11
a) Yes b) No
0
5
10
15
20
25
30
29
11 Frequency
Interpretation: It has been clearly identified that M&S has a huge impact on the business
environment of UK. Out of 40, 29 gave their views in the favour of organisation whereas, 11
says that there is no impact of the M&S in the business environment of UK (Intriligator, 2017).
THEME 4:MNCs impact on the local businesses
Q4) How MNCs impact on the local
businesses in the midst of globalisation.
Frequency
a) Positively 27
b) Negatively 13

a) Positively b) Negatively
0
5
10
15
20
25
30 27
13 Frequency
Interpretation: It has been analysed from the above graph that 27 out of 40 gave their
views in positive way on the other hand 13 says, there is no impact of MNC's on the local
businesses (Zajda,2015).
THEME 5: relationship between MNC and business environment of UK
Q5) What are the relationship between
impact of M&S (multinational organisation)
and business environment of United
Kingdom (Host country).
Frequency
a) Negative 15
b) Positive 25

a) Negative b) Positive
0
5
10
15
20
25
15
25
Frequency
Interpretation: It has been identified from the above chart that there is a relationship
between M&S and business environment of UK. Out of 40, 15 gave negative response of the
questionnaire whereas, 25 gave positive response.
THEME 6: contribution of MNC in the growth of nation.
Q6) How multinational organisation
contributes towards growth of economy of
hosted nation?
Frequency
a) By generating employment opportunities 22
b) Payment of taxes 18

a) By generating employment opportunities
b) Payment of taxes
0
5
10
15
20
25 22
18
Frequency
Interpretation: It has been analysed from the above graph that, MNCs providing their
contribution in the growth of the nation. 22 out of 40 says that employment opportunities are
contributing more in the growth of employees whereas 18 gave their views on payment of taxes.
THEME 7: Ways which are used by the company in enhancing the brand image of
organisation
Q7) What are the ways used by the
company to enhance their brand image at
global level?
Frequency
a) By providing quality products 26
b) Using different types of promotional
channels
14

a) By providing quality products
b) Using different types of promotional channels
0
5
10
15
20
25
30 26
14
Frequency
Interpretation: It has been analysed from the above graph that 26 gave their views on
providing quality services and remaining 14 says that effective channels are also used in
increasing the brand image of organisation.
THEME 8: Factors of Business environment to MNC
Q8) Which of the factors of business
environment effected most to multinational
organisation?
Frequency
a) Internal factor 22
b) External factor 28

a) Internal factor b) External factor
0
5
10
15
20
25
30
22
28
Frequency
Interpretation: It has been analysed from the above graph that factors which affects the
operational activities of M&S. 22 out of 40 gave their views on internal factors and remain 28
gave their suggestions on external factors for the questionnaire.
THEME 9: Beneficial outcome received by M&S
Q9) What are the beneficial outcomes
receive by multinational company while
operating under business environment of
different nations.
Frequency
a) Maximisation of customer base 13
b) Increasing sales and revenues 15
c) Enhancement of brand image 12

a) Maximisation of customer base
c) Enhancement of brand image
0
2
4
6
8
10
12
14
16
13
15
12
Frequency
Interpretation: it has been identified from the above graph, that MNC take profits or not
in the prospect of performing their business activities in other countries. 13 out of 40 gave their
views on maximisation of customer base. 15 gave their views on increasing sales and remaining
12 says that enhancement of brand image is the essential benefit which is earned by the MNC
THEME 8: Challenges faced by Unilever Plc during globalisation.
Q10) What are the potential risk faced by
multinational company while operating
their business in different nations.
Frequency
a) Political instability 10
b) Economical fluctuation 15
c) Technological advancement 15

a) Political instability
b) Economical fluctuation
c) Technological advancement
0
2
4
6
8
10
12
14
16
10
15 15
Frequency
Interpretation: From the above graph, it has been analysed that various factors that
influences M&S while they performing in other countries. 10 out of 40 gave their views on
political instability 15 says that economical fluctuation and another 15 gave their views on
technological advancement.
P6 Recommendations that arises from doing this research proposals and data analysis.
By doing the above research it has been discovered that various tools has been considered
that will help the company to conduct their business in a way that they can go global. Through
analysing the views and opinions of respondents of different areas, it has been identified that
MNC makes huge impact on the business environment in other operated nations It is discovered
that the cost of operating their business in the global sense is considered to be heavy and the time
that it will take is less. Management of M&S has to develop new products according to the
demand of the new customers and the trends that are followed by that country. The management
should work on innovating new products as there are already different rivals that are operating to
give them a tough competition. They have to keep them updated about the political and the legal
scenario that is followed in the country while establishing their operations (Pekuri,2014). They
have to manage the resources that are available to them so that they can achieve their pre set
goals and objectives easily. Therefore, it has been recommended to small business owners to
reach their business at global level so as to achieve competitive advantage and huge profitability.

TASK 4
P7: Value of undertaking the research to meet stated objectives
The present report discusses the overall impact of multinational companies on the
business environment of the host destination. a county, region, city. To analyse such impact, I
selected 40 respondents as a sample of population whose opinions are determined as view of
entrie population. It help me to draw a valid outcome which assist an organisation to make an
effective decisions and suitable plans so as to achieve its desired goals and objectives. In the
present research, I faced various issues related with lack of resources such as funds,
technologies, time etc. Due to having lack of time, I opt both primary as well as secondary
methods of data collection which is suitable for the topic of research. While gathering of primary
data, I faced difficulties while dealing with the people having different cultures and backgrounds
(Nicholas,2017). As they hesitate to give their opinions and views related with the topic of
research due to having their security issues. For this, I bring confidence among them while
communicating with them in an effective and efficient manner and ensure them to maintain their
privacy. Apart from this, I found problem in my communication while dealing with people of
different nations due to having no knowledge of multiple languages. Thus, I need to learnt many
languages by participating in learning and training sessions which help me a lot to conduct
further research.
CONCLUSION
It has been summarised from the above report that every organisations who are operating
its business in different nations are required to determine their impact on business environment
of particular nations. To identify such impact, research has been conducted in market in which
the views and opinions of different people are undertaken. At the end of research, it has been
identified that multinational companies makes huge impact on the business environment of
operated nations. It generates huge employment opportunities and payment of huge taxes due to
which it get maximum support by government of different nations to operate their business in
their nations.

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