Managing a Successful Business Project

This research will apply different tools and techniques in order to determine the positive impact of globalization on marketing function of business and mention different challenges faced by buy the department as well as recommend the strategies to overcome these challenges and increase the company's profitability. LO 1 1 P1 Aims and Objectives Aim: “To determine the positive impact of globalization on marketing function of business- A Study on Tesco Plc” Objectives: To determine the changing trends in marketing function after globalization.