Creating a Brand Image in the London City and Achieving Market Share

The goal is to create a brand image in the mind of customers and achieve a market share of 40% by establishing around 20 branches in London, delivering standard quality products, and generating an annual turnover of approximately £50 million. To achieve this, effective communication systems are adopted within the organization to ensure flexibility in message transformation at each level. Staff workers must develop plans for each activity within the organization.

Managing business Activities
and Achieve results

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Evaluating interrelationships among process as well as function of ABC company.......3
1.2 Justification of the methodologies which are used in ABC company to map process of the
firm's goals and objectives.....................................................................................................4
1.3 Evaluation of the processes which require of improve quality of products.....................5
TASK 2............................................................................................................................................5
2.1Design plans which promote goals and objectives for own area of responsibility...........5
2.2 SMART Objectives..........................................................................................................6
2.3Implement appropriate system to attain objectives in the most effective way..................6
TASK 3............................................................................................................................................7
3.1Design system to manage and monitor quality standards specified by the organisation. .7
3.2 Demonstrate a quality culture to ensure continuous monitoring, evaluation and
development of the process....................................................................................................8
3.3Recommend improvement which align with the organisation’s objectives and goals and
which result in improvements................................................................................................8
3.4Report on the wider implication of proposed changes within the organisation................9
TASK 4..........................................................................................................................................10
4.1 Risk Assessments By Different Requirements...............................................................10
4.2 Health & Safety Regulations and Legislation................................................................10
4.3 Systematic Review of Organizational Health & Safety.................................................11
4.4 Practical Application of Health & Safety.......................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Management plays an integral and important role in each and every business entity which
helps to make plan, organise, control and direct business process. With the support of effectual
management entrepreneur able to make the firm more efficient as well as productive within the
sector at where it operates. On the basis of appropriate management the firm able to manage
different activities of business. Further, objectives, goals and purposes can be achieved easily
and adequately. The current study is on basis of ABC Limited company which is a recruitment
firm and faces several issues. The present report focuses on business process which is highly
significant for ABC limited in order to meet with the agreed goals as well as objectives. In the
second part, various kinds of systems as well as activities are to be describes which helps to the
operational plan and meet with the agreed objectives. Beside this all, it represents appropriate
and suitable systems or approaches by which the management able to improve performance of
the ABC limited. At the last part, the study looks upon managing health and safety of the
employees and workers within the working environment.
TASK 1
1.1 Evaluating interrelationships among process as well as function of ABC company
In every business and company there are several kinds of process and structures are to be
adopted which are interrelated with different functions. Without the organisational functions the
business is not able to run various processes in effectual way. At the workplace of ABC limited
the company has different processes such as recruitment, selection and many more. Apart from
this when the management uses any kind of organisation structure then several functions plays an
integral role (Breja and Banwet, 2016). When talking about the functions of an organisation then
there are many more departments are there which are like as marketing, finance, human
resources, information technology, research and development etc. In the ABC limited business
when the firm take interviews and arrange online tests and exams etc. For that it highly requires
support of the information technology department and internet which provide services to operate
computer and take tests.
In addition to this, the staffs who arrange and take interviews then the ABC has to provide
and give salary to them. Apart from this, for purchasing the computers, pay electricity bills, rent
on the property etc. the management needs money which is allowed and provided by finance
function. Without the finance department it is not possible to pay such kinds of expenses along

with the salary to the potential staff. In this case, there is finance function play highly important
and significant role in the overall business process of ABC limited. In this context for producing
and providing highly effectual services then it needs to recruit highly qualified staff which takes
more amount of salary which is also given by the finance function (Grant, 2016). Further, in the
advertising and marketing process there is human resources and finance both are highly
important. Such this ways the business process and its functions both are interrelated at
workplace of ABC limited.
1.2 Justification of the methodologies which are used in ABC company to map process of the
firm's goals and objectives
There are several methods and techniques which show that company is up to which extent
and level able to meet with the objectives and goals. Among various there is balanced scorecard
is the method which shows performance of ABC limited in terms of achieving goals and meet
with the results. Balanced scorecard has mainly four kinds of approaches and perspectives which
are like as financial, internal business process, learning and growth as well as customer. These all
are described as below:
1. Financial perspective: Finance is one of the most important part of the organisation
which shows that firm is in which direction performing in terms of generating profit
(Medrano and Medrano, 2016). In this perspective the business always seeks towards the
shareholders that they will put and invest more amount of money.
2. Customer perspective: As per customers perspective the management of ABC limited
thinks analyse that customers are up to which extent satisfy with its services. Apart from
this here the management thinks that the ABC entity able to meet with the expectations
and wants of the consumers. According to this the firm can determine that they are how
much loyal towards the business.
3. Internal business process perspective: At this perspective of balanced scorecard there are
several approaches are analysed and on the basis of these all it assess performance of
ABC limited (Shu and Zhou, 2016). Further, such criteria are like as quality of products,
efficiency and productivity etc.
4. Learning and growth perspective: Moreover, in the learning and growth perspective the
ABC limited able to analyse about the training and development of the existing and new

employees within workplace. Further, it recruits and selects staff and employees related
to the quality department for improve quality of the services which are offered by it
(Ward and Peppard, 2016).
1.3 Evaluation of the processes which require of improve quality of products
When a business operates in any industry then always seeks towards improving and
enhancing quality of the products and services provided up to consumers. In reference to this
there are several methods which helps to evaluate and enhance quality of services provide by
ABC limited. Such methods are like as six sigma, innovative and new techniques and
technologies, total quality management, just-in-time approach, effectual training and
development programs etc. When the ABC limited will provide better training and development
programs to the staff and employees then it can provide higher quality of services to the
consumers and those firms who use its services (Turner, 2016). In context to this, by using
innovative techniques it can take better and qualified interviews which helps to recruit highly
talented and skilled employees and candidates within the workplace. When ABC limited provide
skilled as well as talented candidates to the firms for recruitment then ultimately its services
improve. In accordance to improving quality just in time is also one of the best option which
helps to deliver services in appropriate manner within given time.
TASK 2
2.1Design plans which promote goals and objectives for own area of responsibility
ABC Company is going to make plan to enhance their business into growth areas to
capture a biggest market share. For this reason the firm are now many focused on London City as
it is fastest city to increase sale and earn more profits. Thus, organisation conducting a market
research in the London city to obtain the actual information about the customer perception and
market trends. It assists them to effectively understand enhance market share in that particular
areas (Breja and Banwet, 2016 ). Therefore, the organisation has a majorly two forms regard to
sales are the business and consumers. They prepare the plan and these are in following steps.
In first, the organisation determine the objective while establish new target market. The
main goal of the ABC Company is to capture a market share in London city. Apart from this,
each department within the cited Company have a mission and it have a various types of goals

that are involved in the plan. The department of marketing and service are mainly responsible to
develop the market. The department of accounting are mainly responsible for the calculation and
financial control. The main objective regard to this is that to make sure that responsibility are to
achieve and divide the financial plan that amount is £5000.
2.2 SMART Objectives
ABC Company makes a SMART Objectives in which there is a first step that is specific in
which the goals that are step up by them assist them to develop quickly and also ensure the
optimum usage of resources. Thus, in that firm specify where they really want to reach in the
future time period. Furthermore, there is a second criteria in that it will be presenting what firms
will have a recently that includes are the number of agents and revenue. Thereafter, there is a
assignable in which firms exchange objects for the purpose of performing.
The realistic objectives of a Company in that the goals can be achievable and reliable. The
another criteria a time based in that there is a time frame in which Company attain their goals.
ABC Company has main two goals is to become a leading firm under its industry in the London
city and create brand image in the mind of customers ((Breja and Banwet, 2016). ). Achieve the
40% market share in the target market by develop a number of branches about 20 and deliver the
standard quality of products. Thus, to generate the annual turnover that is about is 50 million.
The time bound set by the them is about 20,10,5 years and recently Company implementing the
strategies to attain the goals.
2.3Implement appropriate system to attain objectives in the most effective way
There are various type of strategies which are mainly implement by the ABC Company to
achieve the goals that includes are the enhance communication system, deliver planning regard
to standard at each level within the firm. Therefore, Company firstly adopts the effective
communication system as it makes sure that there is flexibility in the transformation of message
at each level within the organisation. It adopts the software internal departments for the purpose
of transferring the message in effective manner. The Company staff workers are needed to makes
a plan that are for each activities within the organisation.
The plans are needed to be more balanced and objective cost, quality and time etc. Thus, if
there any fluctuation in factors the outcomes will also be changed and accurate balance of factors
that assist firm to make effective plans ((Grant, 2016)). Thereafter, finally the ABC Company
deliver the standardisation that plays a vital role for coordinating the work activities at the

operational level. In this working process firm will applying the standardised parts in the
production process as per the company common standards that make sure the firm’s products are
deliver to its customer at high quality.
TASK 3
3.1Design system to manage and monitor quality standards specified by the organisation
ABC Company designs the system for the purpose of maintaining and managing the
standards that are specified by the firm. Thus, there are various parts are include in the system
that are required by the company to manage the work quality for the purpose of identifying those
areas where the defects occur. Thus, to investigate the problems the vital things which is that all
the quality standards meeting the specific requirement in the contract. There are various clauses
that are under the condition of contract which mainly influencing in that manner to carry out the
business with high quality. The ABC Company adopts the contract for its work in which there is
a rules and regulation that ensure that the objectives are to be attained at highest quality and
standard. Furthermore, the quality management systems are adopt by the company in which it
understand the customer, business and their needs.
It mainly focus on the removing the errors rather than detecting the omission as well as
defects that are present within the organisation. Therefore, this system assists the Company to
finding out all the areas that are marketing, tendering, product design, production, finance and
administration etc. Thus, it makes sure that the only high quality of standards include in the
product or services that conforms to reach at the customers in effective manner (Turner, 2016)..
The main objective of quality management system is that it improves the business performance is
that it help the Company to understand the requirement and satisfy by them in effective manner.
Thus, it also helps the ABC Company in that they understand how to control and manage the
business to reduce the errors as well as defects. Furthermore, the advantages from the total
quality management system is that it effectively satisfying the customers and retain loyal
customers by deliver them a high quality of products or services that are on the base of their
requirements. Thus, the another benefits is that it will minimize the operating cost as well as
wastage of resource are eliminated that leads to enhance efficiency of the business. It also
enhanced the competitiveness due to which its increase the profitability by minimizing the
operating cost. Furthermore, it will also enhance the employee morale by establishing the better

understanding about the firms and able to work in effective manner that leads to managing the
work environment.
3.2 Demonstrate a quality culture to ensure continuous monitoring, evaluation and development
of the process
The ABC Company develops a quality plans that are as follows-
 Working procedure and methods
 Standards for deliverables, supervision and review
 Involve users
The quality plan is made is to enhance the quality of products that make sure that there is an
increase in the sales. These are as described below-
 Setting objectives- The company setting out where they want to achieve and ensure that
there is a high quality of standards in the products.
 Assessment- Determining the objectives that are described above needs to be assessed in
that it conform that how the needs can be achieved. The objectives must be SMART that
are specific, measurable, reliable and time bound.
 Quality plan- The quality plan needs to be implement within the workplace that assures
that that procedure can able the company to achieve the desire results and for evidence
they do test (Breja and Banwet, 2016). The quality plan should be demonstrating that
results meets the objectives in neutral way
 Implementation- The plans that are taken place within the organisation it said that what
is to be done, when and by whom.
 Evaluation- In this stage, there is a need to review the performance after setting out the
quality plan that are relating the company’s objectives. Thus, if there is no any impact
positively then there is a need to revise the things.
3.3Recommend improvement which align with the organisation’s objectives and goals and which
result in improvements
The ABC Company should make some improvement that aligning with the firm’s goals
and objectives that resulting into improvements which are described as follows-
Material testing- There are various material that are used by production department to
manufacturing the products so there will be developing of high quality standards product. Thus,
material testing assist are used by the Company that are compliance with the British standards or

put the needed specification(Medrano and Medrano, 2016). It also identifying the risk factor that
are present in the material and takes remedial action to improve it.
Online testing- Material can also be tested through online on the website or samples are
need to be taken for the purpose of testing the material in the laboratory. Thus, it makes sure that
there will be developing of high quality standards product. Furthermore, . It also enhanced the
competitiveness due to which its increase the profitability by minimizing the operating cost.
Furthermore, it will also enhance the employee morale by establishing the better understanding
about the firms and able to work in effective manner that leads to managing the work
environment.
3.4Report on the wider implication of proposed changes within the organisation
The ABC Company applied quality designed that , it makes sure that the only high quality of
standards include in the product or services that conforms to reach at the customers in effective
manner. The main objective of quality management system is that it improves the business
performance is that it help the Company to understand the requirement and satisfy by them in
effective manner. Thus, it also helps the ABC Company in that they understand how to control
and manage the business to reduce the errors as well as defects. Furthermore, the advantages
from the total quality management system is that it effectively satisfying the customers and retain
loyal customers by deliver them a high quality of products or services that are on the base of
their requirements.
. It mainly focused on the removing the errors rather than detecting the omission as well as
defects that are present within the organisation. Therefore, this system assists the Company to
finding out all the areas that are marketing, tendering, product design, production, finance and
administration etc. Thus, it makes sure that the only high quality of standards include in the
product or services that conforms to reach at the customers in effective manner. The main
objective of quality management system is that it improves the business performance is that it
help the Company to understand the requirement and satisfy by them in effective manner.

TASK 4
4.1 Risk Assessments By Different Requirements
Risk assessments can be understood as the assessments of workplace risk and Health and
Safety of persons and business as well. Assessing and ensuring that risk is minimized and the
factors which harm the working and life of people at workplace should be taken due care of and
should be minimized upto an Extent(Stelloo and et.al, 2016). There are different functions given
by regulatory bodies and some laws have been made plus at organizational level also various
measures have been adopted to make sure that the risk prevailing should be assessed and
removed as soon as possible. Thus various elements from which risk can be assessed are:
By Legislation Requirements: As per law a risk assessment should be suitable and sufficient
which should show that, a proper check is being made at the workplace, questions should be
asked who is affected, dealing with obvious risks is the key, precautions should be taken and
involving the workers and their representatives in the process will make a transparency in the
organization.
By Regulation Requirements: There were different regulations have been established in order
to build different set of risk assessment criteria's from late 90's to till date. Among which some
are: Manual handling operations, Health & Safety Regulations, Control of Asbestos at the work,
Personal protective equipment at the workforce, Management of Health and safety at work,
etc(Liu and et.al, 2015).
By organizational Requirements: An organization also delivers a different set of practices
which is followed at the workplace in order to assess the risk. Assessing the risk make them
more cautious towards their objective achievement and the authorities try to minimize the risk
and harm(Bachler, von Goetz and Hungerbuhler, 2015). Practices that are followed at the
organizations is a five step process which includes Identify the hazards, decide who is harmed
and in Which manner, Evaluation of risk, Record your findings and Review assessment.
4.2 Health & Safety Regulations and Legislation
Risk assessment requirements can addressed in just five steps but certain principles rules
and regulations govern the rights of the workers working at the workplace which says that
workers should not be harmed due to the risk at the workplace and if they are then equal set of
compensation has to be paid by the organization(Hundt and et.al, 2013). Thus there are various

regulations which covers the risk assessing techniques or tools or steps which can cure the risk
factor at the workplace and they are: Management of health and safety at work, manual handling
regulations, Personal protective equipment work, health and safety regulations 1992, Noise at
work regulations 1989, Control of substances hazardous to health regulations 1999, and control
of lead at work regulations 1998. They does not cover regulations dealing with highly
specialized risks such as major hazards, ionising radiation and genetic manipulation, etc.
These all regulations and legislations are different from each other they all require a
manger to perform certain things and take certain decisions so that they can prevent the risk
factor from the workplace and know people is harmed. but the first regulation which is
provisions of management regulations are inclusive of the matter related to employers and self-
employed people to assess the risks create by their undertaking so as to identify the measures
they are in need of(Hundt and et.al, 2013). The provisions of this regulations are imposed over
all other workplace. This makes us understand that the provisions of the management regulations
are very wide ranging and all are followed effectively.
4.3 Systematic Review of Organizational Health & Safety
It is not essential only to implement the practices at the workplace in order to remove the
risk from the organizations, it is also the duty of the manager or the person who is in the
authority of it should have a routine checkup policy of how the things are going on, is there any
significant changes after the risk reduction activities, if yes what are they. There are few
workplaces which remains the same(Kalsi and et.al, 2015). In future if any organization brings in
the new equipments and substances and procedures which changes the way the organization
works then it is a risk situation because workers don't have an idea of how to deal with new
technologies in turn their work will get affected and thus overall work of the organization gets
affected. So it makes sense to review your work and know various things which can again build
the risk and the traits are looking at the improvements you still need to make, is workers are
capable of spotting the problem and have the organization have learnt from the accidents and
near mishaps(Hundt and et.al, 2013). Making sure that companies risk assessment is up to date
with every day is the key in managing the firm competitively grow as well as making the
organization risk free.

4.4 Practical Application of Health & Safety
There are five general principles which can be practically implemented in order to assess
the risk at any organization and they are:
1. Identify the Hazards: In knowing the hazard an organization needs to understand the
main difference between a hazard and the risk. A hazard is something which has the trait
to cause the harm to others. Hazards can be identified by walking round the workplace
and asking the employees for it.
2. Decide Who might be harmed and how: As the consequences of the hazard an
organizations needs to make decisions on who might will be harmed and how will they
be as per the particular hazard which has been found(Johnson and et.al, 2015).
3. Evaluation of the Risks: The third step is making sure that the people who is likely to get
harm should not face the consequences of hazards and it should make sure that proper
evaluation of risks should be done.
4. Record your Findings: Findings should be written down on a piece of paper so that in
future if anything likely happens a reference a can be taken from that piece of paper.
5. Review your assessment: Reviewing the assessment is important ant he last step because
here new hazards can be figured out. So keeping a proper check is the key(Hundt and
et.al, 2013).
CONCLUSION
Summing up the whole report it has been concluded that ABC Company has main two
goals is to become a leading firm under its industry in the London city and create brand image in
the mind of customers. Achieve the 40% market share in the target market by develop a number
of branches about 20 and deliver the standard quality of products. Thus, to generate the annual
turnover that is about is 50 million. Furthermore, it has been also analysed that Company adopts
the effective communication system as it makes sure that there is flexibility in the transformation
of message at each level within the organisation. It adopts the software internal departments for
the purpose of transferring the message in effective manner. The Company staff workers are
needed to makes a plan that are for each activities within the organisation.

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