Product Lifecycle Management and Strategy

This assignment delves into the concept of Product Lifecycle Management (PLM), examining its phases, strategies, and impact on organizations. It analyzes a fictional company, ABC, illustrating how PLM integrates with strategic planning, organizational structure, and process mapping. The assignment uses case studies, theoretical frameworks, and practical examples to demonstrate the significance of PLM in contemporary business.

Managing Business Activities
to
Achieve results

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Evaluation the interrelationships between the different process and functions of the
company .....................................................................................................................................4
1.2 Justification of methodology to be used to map processes of goals and objectives with a
process map ................................................................................................................................5
1.3 Evaluation of output of the process and the elements required to build a quality gateway. .6
2.1 A plan to promote goals and objectives for own are of responsibility for ABC Company. .7
2.2 SMART objectives and recommendations relating to the alignment of people and other
resources, in an effective and efficient way................................................................................8
2.3 Implementation of appropriate systems to achieve business objectives in the most efficient
way, on time, to budget...............................................................................................................8
2.4 Work activities meeting the operational plan through effective monitoring and control.....9
TASK 2..........................................................................................................................................10
3.1 Systems to manage and monitor quality standards specified for the company...................10
3.2 Demonstration of a quality culture to ensure continuous monitoring, evaluation and
development of the process ......................................................................................................11
3.3 Recommendations for improvements align with the organisation’s objectives and goals 11
3.4 A report on the wider implications of proposed changes within ABC Company...............12
4.1 Risk assessments as required by legislation, regulation and organisational requirements
ensuring appropriate action is taken..........................................................................................12
4.2 Demonstration of health and safety regulations and legislation applicable in specific work
situations are correctly and effectively applied.........................................................................13

4.3 A systematic review of organisational health and safety policies and procedures in order to
ensure they are effective and compliant....................................................................................13
4.4 Application of health and safety policies and procedures in the workplace for ABC
Company...................................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................15
INTRODUCTION
Objectives of a business can be attainable by managing business activities by a proper
and appropriate management in the business entity so it is essential is an essential element for the
company to manage their people with the skills and capabilities for a position (Campbell and
Reyes-Picknell, 2015). Collective efforts of the managers and employees can support to the
organisation to achieve business objectives. Management of the business activities can be based
on the situations, needs of the organisations so it is essential for the company to make a proper
management in the business activities by which they can make an improvement in the profit,
revenues and customer satisfaction. Management and leadership is having significant role in
organisation to manage their employees and as well as to make better working policies. The
present report is based on the ABC company which is a recruitment company working in the
UK, they are having different types of management problems which is affecting on their business
and revenues also. So they have to make a proper management in the organisation and as well as
they have to make a process map which help to them to analyse improvements in their process.
The below presented report is having focus on the organisational structure and improvements in
it, SMART objectives and monitoring of the activities to ensure the quality standards has mate.
TASK 1
1.1 Evaluation the interrelationships between the different process and
functions of the company
The ABC company is a recruitment company which using a flat
structure of management which divert all the responsibilities of leadership
and management on the owner which creates a pressure on them (Zott,
Amit and Massa, 2011). As they are having management problems so it is

essential for them to manage their business activities and employees in a
proper way. Organisational structure chart is presented under here which
gives a detail of the different types of management level;
Sources; Organisational structure of ABC, 2017.
Managing director of the company is having the top position in the company
which are having a responsibility to make better working policies and make
better decision for the organisation, after it they are director and
operational & recruitment manager which are liability to manage their
employees according to the working policies (Welch and et. al., 2011). At
the last they are having different departments which are having their own
responsibilities and objectives.
As the company is working the recruitment and selection process so
they are having different departments which are having their own roles and
responsibilities e.g. receptionist, data/ talent unit, documentation, secretary
and recruitment co-ordinators so these all are connected with each other
and they have to work with the proper co-ordination, currently they are not
working properly which creating an impact on the business revenues and
effectiveness to provide results to the customers. The above level
management is not having proper control on them so it is essential for them
to make a proper communication to resolve their issues and problems in
between them.
Illustration 1: Organisational structure of ABC, 2017.

1.2 Justification of methodology to be used to map processes of goals and
objectives with a process map
As the ABC company is working to provide employment to those
candidates which are having abilities to perform in the corporates so it is
essential for the company to manage their employees in an appropriate
manner which can help them to provide better customers assistance and
satisfaction to their clients (Ward and Peppard, 2016). It is essential for the
company to provide better job opportunities to those candidates which has
applied to get a job in corporate sector. So they have to make an
appropriate process of working which can help to them to make a proper
analysis of the applicants, by which they can get a knowledge of them about
their qualification, skills and interest. So they have to make a proper
process starting from when they get an application or resume of a candidate
till to end to provide a job to them. So they have to make a proper process
which can help to the candidates to get a job by them.
In the first, receptionist has to collect resume and fill up a form by the
candidate to get their basic information, details about them and after it they
have to send them to data department when they collect this data in the
computer system to make a proper record and give them a special
identification code (Wahab, Al-Momani and Noor, 2015). In the further
process, the next step would be documentation in which employees has to
check original document of the applicants to ensure the authenticity of the
applicant. At the last last they have to take an interview of the candidate by
the recruitment officer to know their personal interest in a particular sector
and about their skills. So this rigorous recruitment and selection process
can help to the company to attain business objectives. A process map is
here of the ABC company;

Sources: Process map, 2017.
1.3 Evaluation of output of the process and the elements required to build a
quality gateway
As the organisation is working in the recruitment and selection
process to provide better jobs to those candidates which are registered
under them and as well as they are having a liability to provide better
employees to those companies which are having a contract with them
(Wach, 2015). As the ABC company is having different department which
are having their own responsibilities, so it is essential for those department
to give better results to the company as per their expectations. According to
the process, they are having different round of the interviews and aptitude
test which help to them to analyse the potentials of the applicants and as
well as to analyse the skills of them to perform in the corporates. Most of
the candidates are working in the big structured company and they are
performing as per their skills and qualification which proves that company
is using an effective process which is capable to deliver better results.
Illustration 2: Process map, 2017.

As they are having management and leadership problems in the
organisation so it is essential for the company to make a proper
management in between the different departments. As well as they have to
make a proper communication in between the departments and as well as in
to the different level of management which can help to them to make a
proper process and reduce the consuming time in this process.
These all element can help to the company to make a quality gateway
to provide better results as per the expectations of the applicants and
companies which are having a contract with the ABC recruitment.
2.1 A plan to promote goals and objectives for own are of responsibility for
ABC Company
Goals and objectives of ABC Company to create better leadership for the company are as
follows:
 Management: There should be better management and the management should not take
everything for granted and should listen to the problems of employees and try to give
suggestions and make a fair judgement (Turner, 2016.).
 Leadership: ABC Company should have better leadership towards their employees and
they should control in positive way so that the employees doesn't feel demotivated.
 Policies: Policies of the company should with reference to [positive impact in future so
that the work in the company goes systematically and objectives could be achieved
easily.
 Operations: The operations of the company should be of long-term that will help the
company to achieve their goals as soon as possible that will help the employees and top
management to work effectively and efficiently.
 Services and Facilities: services and facilities of the company should be given to the
employees that will help them to fulfil employees needs and wants.
 Environment: Environment are the main issue in every company so ABC company
should have better working environment so that employees can do their work with full
dedication and enthusiasm (Trevino and Nelson, 2010).

 Coordination: There should be better coordination and cooperation between the
employees and top management so that the work flows in a systematic way and
objectives could be achieved easily.
 Profitability: The company should create a better strategy to
increase 10% profit within a year to survive in market.
2.2 SMART objectives and recommendations relating to the alignment of
people and other resources, in an effective and efficient way
It is essential for the company to make SMART objectives which can
help to them to make better performance, as they are having leadership and
management problems so it is essential for the company to establish a
proper management in the organisation by which they can convert their
deficits in to the profits (Stark, 2015). Some of the SMART objectives are
here which can help to them to improve their performance according to
them;
Specific; It is essential for the team which are working in the organisation
to make their own targets which can help to them to improve their
performance. They have to make a proper internal management by
establishing and improving their own personal communication which can
help to them to provide better results and as well as it can help to them to
increase their revenues by 10% in a year.
Measurable: Objectives which can easily measurable can help to the
company to evaluate them self so they have to make measurable objectives
so they have to increase their number of clients by 30% which can help to
improve their profits.
Attainable: They have top set their targets which can be attainable by their
team so they have to make short targets which can help to attain their
different department's collective efforts (Snell, Morris and Bohlander,
2015). So they have to make a target to increase their market share by 20%
in the six months.

Relevant: It is essential for the company to make a relevant targets for
each of the departments and as well as for the company. So they have to
increase their number of customers by short term targets.
Time bound: Time limitations are having a strength to built up a pressure
on the employees and managers to make better performance as per the
needs to fulfil objectives. So as they are having a target to increase their
market share in 6 months so it can help to them to make adjustment in their
business activities acco0rding to the remaining time period.
2.3 Implementation of appropriate systems to achieve business objectives in
the most efficient way, on time, to budget
Appropriate systems to achieve objectives in most efficient ways are as follows:
 Human Resources System: Human Resources are the backbone of every organization to
control and also solves the problem of each and every employee that they are facing in
the company. By human resources there will be proper motivation,training that are given
to employees so that employees work with full dedication for the company. According to
case study ABC Company was going through the problem of management and employees
were not happy with the top management (Smith, Binns and Tushman, 2010).
Human Resources are the only one aspect that can help the employees and make the
management more appropriate and better way so that there is better relationship between
top management and employees.
 Financial System: The financial system of the ABC company was poor as they were
doing more investments that created a huge loss for the company and hence they were not
able to survive in market (Shenhar, 2015). For this the finance of the company should
be controlled and investments should be done only when required that will help in the
growth of the company and the top management should know that where to invest the
money that will help in the up-gradation in the business and the company can use in some
or other aspect that will create a better and profit in company for buying machines and
other equipments that are required by the operations in that particular business.
 Time Management: Time management is the most important aspect
of every business and if every organization and individual does work
by managing the time it will create a great impact in the growth of the

company. Time management helps in making the work most efficient
and systematic in nature that will create a huge benefits to the
company as well as the employees working there.
2.4 Work activities meeting the operational plan through effective
monitoring and control
Business activities can be arranged by the proper monitoring of the
managers on their subordinates, as they are having a need to increase their
performance and as well as they have to improve their management in the
organisation by which they can manage their employees and departments in
better way (Shaharudin and et.al., 2015). So they have to make proper
management in the organisation which can help to them to attain their
organisational objectives and as well as to convert their deficits in to the
profits. So they have to make proper planning and monitoring to improve
work efficiency of the employees. Moreover, manager have to increase the
use of time management in their subordinates to accomplish their targets
with in the time limits. So their managers have to implement their plan on
these level which are given under here;
Strategic level; The top management has to use proper planning for the
company and as well as they have to make proper business policy which can
help to them to manage their business activities as per their target.
Tactical level: At this level managers has to make their focus on the day by
day activities of the employees which can help to the organisation to
improve their work quality as per the standards (Rosemann and vom
Brocke, 2015).
Operational level: This is the lower level management on which all of the
department are working so it is essential for the company to manage their
work and as well as they have to make proper coordination which can be
possible by the help of the managers.

TASK 2
3.1 Systems to manage and monitor quality standards specified for the company
Systems to manage and monitor quality standards with reference to ABC Company are as
follows:
 Standards by Seniors: According to this the standards that are provided by the seniors
plays an important role as the seniors are known about the standards of the company and
seniors tell the present situation in which the company have to work to be in high
standards and that standard can be made only when the employee have full dedication
towards the work and wants to work according to guidelines then it will easy for the
company to achieve higher standards (Riasi, 2015). If there will be a standard of the
company then the work flow of that particular company will grow and hence there will be
huge growth in the company and individual person as well and it will help in the creating
a brand image of the company.
 Self standards: Self standards are also made in which an individual person is placed in
that type of job where he or she feels comfortable so that they could work effectively and
efficiently to achieve the individual as well as company goal. Self standards are created
to judge the capability of self that will help in creating proper functions towards their
work (Rey-Martí, Porcar and Mas-Tur, 2015). Self standard creates an
advantage for the employee and also creates possible outcome in their working style so
that the work of the employee goes smooth and they can achieve the goal of the
organization on time.
3.2 Demonstration of a quality culture to ensure continuous monitoring, evaluation and
development of the process
Quality is an essential element for the organisation to provide a better service for the
customers so managers have to make their focus to built up a quality culture in the company. It is
related to the values and ethics in the business activities which can improve their standard in the
services which they are providing to their clients. So it is essential for the managers to ensure
that their employees are working with the full efficiency and as well as they have to make their
focus on each of the employees which can help to them to generate better work from them. So
they have to make their focus from the starting to till to end to provide a job opportunity to an
applicant (Pohl, 2010). As they are having a deficit in their annual revenues so they have to

manage their business activities and as well as they have to increase quality work in the
organisation so they have to evaluate their working and improve on the loophole, they have to
take more better data collection techniques and as well as they have to improve their standards
in to the interviews and aptitude tests which can help to them to provide better options and job
offers to the applicants.
3.3 Recommendations for improvements align with the organisation’s objectives and goals
Improvements which align with the organization's objectives and goals which results in
improvement are as follows:
 Delighting customers: There should be better quality of products as customers wants
branded products that will help ABC company to generate profit and the services should
be provided to customers so that there is increase in demand and hence the work flow of
the company goes smoothly (Pettit, Fiksel and Croxton, 2010).
 Outside thinking: What the customers think about the company that is most important
for every organization and hence the quality that the company is proving that also effects
the company to generate profit.
 Leadership: According to the case there was the main problem of leadership and if the
company would have better leadership in the company then they doesn't have to face
losses (Nieto, Santamaria and Fernandez, 2015). The management of the
company should be proper and there should be open communication between top
management and employees so that the work flow is smooth and goals could be achieved
easily.
3.4 A report on the wider implications of proposed changes within ABC Company
Changes are the essential elements for the organisation to develop their management and
improve the services, as the ABC is having different types of management problems so it is
essential for the company to manage their business activities which can be possible by the use of
management strategies on their loophole (Neubauer and Lank, 2016). Administration in
the organisation is having huge need of the development which can help to them to make further
improvement to manage their employees in a better way. According to the recommended
changes they are making change in the leadership which can help to them to improve their rules
and regulation in the organisation. It can help to the company to make a quality culture in the
company. Change in the business process can help to the company to provide better customers

satisfaction by their acts. Change in the business process can support to the company to improve
their workings and as well as it can help to them to provide better assistance and results.
4.1 Risk assessments as required by legislation, regulation and organisational requirements
ensuring appropriate action is taken
Risk assessment can be help full for the ABC company to provide a better working
conditions to the employees which can help to the company to improve their workings and as
well as their standards in to their business activities (Monczka and et.al., 2015). Many
types of risks are available in the company which can hamper on their work so it is essential
element for the company. As employees which are working in the IT department are having risk
for the electric shock so it is essential for the company to ensure that their employees can work
freely. So they have to make a proper assessment of the risks which are available in to the work
place of the company;
Identification of the causes: Managers which are having an authority to provide better working
environment have to make a proper analysis of the work place and identify on those points which
can be cause of risk and accident.
Analysis of the risks:It is essential for the managers to make a proper analysis of the identified
risks and also analyse their impact on the employees (Luning and et.al., 2015). It can help
to the company to make precautions in it.
Effective implementation of solutions: At the last they have to make effective implementation
of the problems and risk which can be help full the company to provide better work place.
4.2 Demonstration of health and safety regulations and legislation applicable in specific work
situations are correctly and effectively applied
Health and safety regulations and legislations that are applicable in specific work
situations would be that the employees working in company should get medical benefits so that
the work in the company doesn't get affected and by health and safety it will create more benefits
to rise in the objectives of the company and the employees of ABC company will be benefited if
some accidents happens with them (Kobersy and et.al., 2015). Health and safety are the
main aspect for each and every employee that in the company they are working and they want
their safety so that employees feels that the company is providing the facilities and hence by this
the working style of employee will change because of these benefits. In every organization
before joining the organization they see that health and safety are provided by the company or

not. Health and safety creates improvement the working condition of employees as well.
Companies provide health and safety insurance to the employees so that if any accident occurs
then the company can take quick action to solve that particular problem.
4.3 A systematic review of organisational health and safety policies and procedures in order to
ensure they are effective and compliant
As the organisation as a recruitment company so it is essential for the company to
provide better working environment to the employees and as well as they have to apply all the
legal healths and safety precautions in the company to ensure the well being and benefits to the
employees (Ibrahim, 2015). So it is essential for the managers to make a communication with
the employees to know their basic problems which are related to the health and safety. Managers
have to mark on the issues which can be cause in the health and safety issues. As well as they
have renew employees medical insurance yearly which can help to them to minimising risks and
providing benefits to the customers as per the guidelines of the government. They have to make
proper analysis of the factors which can reduce their effectiveness on the health and safety
issues.
4.4 Application of health and safety policies and procedures in the workplace for ABC Company
Application of the health and safety procedures can help to the organisation to provide
better working environment to the organisation so they have to provide better working
environment via making communication with the employees (Goi, 2015). So in the first ABC
company has to make proper analysis of the employees and their health and safety needs in the
organisation. After it they have to provide medical insurance to all of the employees to ensure
that company will provide all the help and support to them when they have a need
(Gharajedaghi, 2011). After it they have to provide better trainings by which their
employees can act in the accidental situations. To beware these situations they have to
implement all the safety checks in the organisation.
CONCLUSION
The above presented report has been concluded about the management in the ABC company
which can help to the company to improve their business activities which an help to them to
make increase their profits. As the company is having management and administration problems
so it is essential for the company to execute management techniques on their management

structure and improve their process by Six sigma strategies. Six sigma can help to the company
to improve their process as per the needs of the customers.

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