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Information Systems and Communication Culture

   

Added on  2020-01-07

18 Pages5048 Words321 Views
Professional DevelopmentDesign and Creativity
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Managing CommunicationKnowledge and Information1
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................31.1 Major decisions taken by the management at each level.......................................................31.2 Information and knowledge to ensure effective decision taking...........................................41.3 Internal and external sources of information for decision making........................................51.4 Recommendation for improvement.......................................................................................5TASK 2............................................................................................................................................62.1 Key stakeholders for decision making process......................................................................62.2 Contact with those identified and develop business relationships (180)...............................72.3 Involve those identified stakeholder in the decision making ................................................82.4 Strategies for improvement ...................................................................................................8TASK 3............................................................................................................................................93.1 Existing communication process in an organization ............................................................93.2 & 3.3 Design ways to improve appropriateness & Implement improvement to ensuregreater integration of systems of communication .......................................................................93.4 Personal plan to improve own communication skills .........................................................10TASK 4..........................................................................................................................................104.1 Existing approaches to the collection, formatting, storage, disseminating information andknowledge .................................................................................................................................104.2 Changes to improve the collection, formatting, storage, disseminating information andknowledge..................................................................................................................................114.3 Implement strategy to improve access to systems of information and knowledge to others ....................................................................................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................132
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INTRODUCTIONIn order to survive in highly competitive market, it is essential for the firm to manage theinformation and communication within the workplace so that they may take effective decisionthat enhance the overall performance of the organization. For the present study, selectedorganization is Tesco PLC as they need to access market information, needs and wants of thecustomers so that it will be effective for them to take decisions. The company is considered asthe leading global brand that renders wide range of grocery items to the customers. The present study basically understands the different range of decisions that Tescomanagement may take to accomplish the objectives of their different stakeholders. However, thestudy will also focus on how communication, knowledge and information must be amended anddeveloped so that management can easily improve the systems within the organization. TASK 11.1 Major decisions taken by the management at each levelDecision is defined as choice or selection of an appropriate option from the two or moreavailable alternatives (Jain, 2008). However, it is also termed as procedure under which Tescomanagement selects the proper action so that it may be beneficial for each and everymanagement level of Tesco PLC. There are different people who are involved in the decisionmaking process. They take effective decision at all the managerial levels namely top, middle andlower level. There are different ranges of decisions that are taken within the Tesco PLC so that itmay support the organization in accomplishing their objectives. The range of decisions includes:Strategic decisions: These are kind of decisions that are mainly taken by the topauthorities and senior management. They devise long term policy and strategic decisionsfor Tesco PLC and assist them to sustain in the long run (Hargie and Tourish, 2009). Tactical decisions: Another range of decisions include tactical decisions that are oftentaken by the middle level management that is manager. They often take decisionsregarding how to easily accomplish the policy and strategy within the Tesco PLC. Operational decisions: Another range of decision includes day-to-day operationaldecisions that are taken by workers or employees in the Tesco. This enables them to3
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easily perform their routine tasks and activities in an effective manner (Turban and et.al.,2008).Decision typeExampleStrategicdecisions 1. Framing long term policies for organization. 2. Decision regarding setting up of newsupermarket chain in UK. Tacticaldecisions 1. Tactical decisions related with recruitment ofemployees.2. Decision regarding promoting and advertising ofwide range of products. Operationaldecisions 1. Improving communication skills.2. Decisions regarding arranging the stock withinsupermarket. 1.2 Information and knowledge to ensure effective decision takingData is termed as raw facts that are of no value as because the data is unprocessed innature. Knowledge is defined as the ability or quality that individual possess so that by using thatthey may access and process the data and take effective decision for the organization. In additionto this, information is defined as processed data that convey some meaning to the individual sothat they can take proper decision. However, with that information and knowledge of anindividual, Tesco management can easily take decision that would support the organization inaccomplishing the objectives and goals (Shockley-Zalabak, 2011). At different level ofmanagement, employees at Tesco PLC are required to collect different type of informationdetailed as follows: Strategic information: The strategic information are required by the top level authoritiesthat may include directors, board of directors who take corporate decisions for the TescoPLC so that they may survive in retail industry for the longer time period. Strategicinformation includes assessing reliable and detailed information regarding thecompetitor’s strategy and decision so that they may take effective decision for the TescoPLC. 4
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