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Communication Knowledge and Information INTRODUCTION

   

Added on  2020-07-22

20 Pages6094 Words182 Views
Leadership ManagementProfessional Development
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Managing CommunicationKnowledge and Information
Communication Knowledge and Information INTRODUCTION_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1.1 Range of decisions to be taken.......................................................................................1P1.2 Information and knowledge needed to ensure effective decision making.....................2P1.3 Internal and external sources of information..................................................................3P1.4 Recommendations for improvement..............................................................................4TASK 2............................................................................................................................................5P2.1 Stakeholders...................................................................................................................5P2.2 Relationship development..............................................................................................6P2.3 Involving stakeholders...................................................................................................7P2.4 Strategies for stakeholders.............................................................................................7TASK 3............................................................................................................................................8P3.1 Report on existing processes of communication in the agency.....................................8P3.2 Ways to improve appropriateness of communication systems......................................9P3.3 Improvements to ensure greater integration of systems of communication in company10P3.4 Create a personal plan to improve own communication skills, that will feed into theproject...................................................................................................................................11TASK 4..........................................................................................................................................12P4.1 Approaches to collection, formatting, storage and dissemination of information andknowledge.............................................................................................................................12P4.2 Appropriate changes to improve the collection, formatting, storage and dissemination13P4.3 A strategy to improve access to systems of information and knowledge....................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16
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INTRODUCTION"Management is required in every business activity whether it is communicating,managing knowledge or information." ASUS is a big manufacturer of software and hardwaresolutions in which there is a requirement for marketing of these products. It has stores aroundworld where communication, knowledge and information plays a significant role.Communication is required when a company operates for transferring information to itscustomers and stakeholders. Effective communication knowledge leads to fluency in distributionof products of company. In present state of market where there is a presence of high competitionmarket, information for decision making is vital for ASUS. Making customer aware of itsproducts requires communication of same in most approachable manner. This document consistsof justification regarding management of communication knowledge and information for ASUSin order to promote its product by appointing J. Walter Thompson (JWT) famous marketingagency in S.A. TASK 1P1.1 Range of decisions to be takenJ. Walter Thompson (JWT) is a marketing agency in S.A. which has been working forproduct promotion of its various clients. ASUS is one of the company which has appointed thismarketing agency to promote its product. A company has to be flexible because it operates in ahuge environment which keeps on changing. Sustaining in that market is only possible when acompany has flexible decision making for every change which may occur in external and internalenvironment. These decisions which marketing supporter have to take for its operations are in a1
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big range in which they are diversified (Agterberg, 2010). Decisions in an organisation which isoperating globally has to be taken on various levels which are classified as under: Hence, as amarketing firm the decisions which are to be equipped are specified as follows:Strategic Decisions: These decisions are taken for strategic choice of a company toimplement in long term on which a company will work. A direction to organisation isprovided by strategic decisions.Tactical Decisions: Implementation of strategy regarding decisions are taken under thiswhich are medium termed. For instance- implementation of marketing strategy etc.Operational Decisions: These are taken at operational lever or for workforce toimplement tactics and are classified as short term decisions.Programmed Decisions: It provides a base for making decisions which can be used bypeople in company to come up with appropriate decisions. There are specified standardswhich are set for them.Non-programmed Decisions: They do not consist any standard or route to make decisionthey come out as required at a point of situation.They are range of decisions which need to be taken by JWT in order to help ASUS forpromoting at several levels of a company depending on their specifications.P1.2 Information and knowledge needed to ensure effective decision makingIn modern world information and knowledge play an important role in everyorganisation. High level of knowledge is required to deal with complex situations which mayoccur. In current dynamic environment it is essential to have ability to solve, interpret andrespond to these complexities for which information and knowledge are key factors. Every levelof organisation requires knowledge and information to take various decisions for action of2
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