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managing communication knowledge and information assignment | Report

   

Added on  2020-01-28

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MANAGINGCOMMUNICATION,KNOWLEDGE ANDINFORMATION
managing communication knowledge and information assignment | Report_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Range of decisions to be taken.........................................................................................11.2 Knowledge and information required to ensure effective decision taking.......................21.3 Assess the internal and external sources of information and understanding....................21.4 Recommendation for improvement..................................................................................32.1 Stakeholders for a decision making process.....................................................................32.2 Methods that can be used to develop the business relationship with stakeholders..........42.3 Plan to involve the identified people in the decision making process..............................42.4 Strategies for improvement..............................................................................................4TASK 2............................................................................................................................................53.1, 3.2 Existing process of communication and different communication processes availableto a small voluntary organisation...........................................................................................53.3 Implement to ensure greater integrating of system of communication in the organisation................................................................................................................................................63.4 Personal plan to improve own communication skills.......................................................74.1 Existing approach for collection, formatting, storage and dissemination of information and................................................................................................................................................7Knowledge..............................................................................................................................74.2 Appropriate changes to improve collection, formatting, storage and dissemination of...8Information and Knowledge...................................................................................................84.3 Implement a strategy to improve access to system of information and knowledge.........8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
managing communication knowledge and information assignment | Report_2

INTRODUCTION Communication management is the process of planning, monitoring, reviewing andimplementing all the channels that are operated within and outside the organisation. In otherswords, it can be said as a two way process through which company not only be able to createmutual understanding among the employees in order to share information and ideas but also helpthe company to create and share meaning of information and idea generated (Brandes and Darai,2014). In this report, different ranges of decisions are analyses in order to examine theinformation and knowledge that is required by an organisation to take effective decisions. Inaddition to this, stakeholders are identified who are required to implement the decision makingprocess. Besides this, report has been prepared on the existing process of organisation in order tobring improvement in the integration of communication system. At last, appropriate changeswhich company should consider with an aim to improve the collection, formatting anddissemination of the information and knowledge collected have been presented.TASK 11.1 Range of decisions to be taken Decision making is the procedure of selecting the one best alternative from variousoptions by planning and organizing all the activities in order to achieve the desired objective.Some of the decisions that need to be taken at different levels are as follows:Strategic: - The individual present at this level are highly responsible for achieving thedesired objectives of organisation. In order to take various decisions for achieving the desiredorganisational goals, individual are required to invest large sum of money. Employees at thislevel are required to take various decisions related to investment and development of thecompany (Coombs, 2014).Tactical:- This is the second level of the organisational hierarchy where an individualmakes efforts to implement the strategic decisions by developing different types of plans,structure, distribution channels, workflows and allocate the available resources properly. Andmost importantly, they take care of the allocation of funds in each and every section so thatcondition of deficit and surplus does not occur. Operational level: - This is the last level of hierarchy. Person available at this level isresponsible for making day-to-day decisions. These are based on the general facts and extrabusiness opinions required. 1
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Therefore, all the three levels are interrelated with each other in order to take variousnecessary decisions for the betterment of the society. 1.2 Knowledge and information required to ensure effective decision takingIn order to ensure effective decision taking, organisation is required to take intoconsideration the following information. Complete knowledge about these factors will help thecompany to move towards high growth rate:Firstly, company should make efforts to collect up to date information on regular basisbecause of constantly changing market position. Even a single change can create a huge impacton the functioning of the company (Cornelissen, 2014).Secondly, an organisation should try to collect information about the market andcustomers in order to identify their requirements. Offering what they want will assist thecompany to increase profit and to take various important decisions.Thirdly, Company should make an attempt to collect as much information as they canabout their competitors. The information collected will prove to be very beneficial for thecompany. The information collected will help the company to beat its competitors more easily byserving much better things as compared to its rival. 1.3 Assess the internal and external sources of information and understandingDifferent internal and external sources of information and understanding required by aretail firm are as follows:-Internal sources Financial: - Finance controller within an organisation is responsible for managing all theactivities related to the finance, cost and profit. The individual present at this level areresponsible for examining that no condition for shortfall occurred. Marketing: - This is one of the important departments working for the development of thecompany. If marketing of the product in retail industry is not done properly, then an organisationcannot flourish. By undertaking sales promotion methods, company will be able to know thelikes and dislikes of the potential customers (Dow, 2014). This in turn will help the firm topromote and improve the sales of its products. External sources Government: - This is the legal authority that provides information to the organisation onvarious business dealing. 2
managing communication knowledge and information assignment | Report_4

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