Communication Processes in Posh Nosh Limited

This assignment delves into the communication strategies employed by Posh Nosh Limited, a restaurant. It scrutinizes their current methods for collecting, formatting, storing, and disseminating information, identifying areas for improvement. The analysis highlights the importance of effective communication for decision-making, product delivery, and customer satisfaction. Recommendations are provided to enhance the organization's information management systems, emphasizing the need for secure storage, efficient retrieval, and targeted communication with stakeholders.

Managing Communications,Managing Communications,
Knowledge and InformationKnowledge and Information

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Range of decisions to be taken..............................................................................................1
1.2 Needed information to take effective decisions....................................................................1
1.3 Internal and external sources of information........................................................................2
1.4 Recommendations for improvements...................................................................................2
TASK 2............................................................................................................................................3
2.1 Identification of stakeholders for decision making...............................................................3
2.2 Establishment of business relationship.................................................................................3
2.3 Involvement of identified stakeholders in decision making process....................................3
2.4 Strategy for improvement.....................................................................................................4
TASK 3............................................................................................................................................4
3.1 Existing process of communication......................................................................................4
3.2 Ways to improve communication process............................................................................5
3.3 Implementation of improvements by integration of communication systems......................5
3.4 Personal plan to improve communication skills...................................................................5
TASK 4............................................................................................................................................6
4.1 Existing approach for collection, formatting, storage and dissemination.............................6
4.2 Changes in collection, formatting, storage and dissemination..............................................6
4.3 Implementation of strategy to improve access of information systems................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
..........................................................................................................................................................8

INTRODUCTION
Exchange of informations is essential for an individual to express their feelings to others,
a company is also consider as a livelihood person so it is essential also for in organisational
structure to make a proper internal and external communication. This repaort is based on the
Posh Nosh Limited which is a retail food restaurant (Coombs., 2014). This report is based on the
initial decision which are taken by an individual to start his business in retail sector. It will
provide list of sources where by information can be can get. It will provide different decision
making process and methods to set business relationships with stakeholders. It will provide
communication process which can be used by in organisation. Also gives details collection,
formatting, storage and dissemination approaches of information which can help to a company to
use data and information in a better way for long time.
TASK 1
1.1 Range of decisions to be taken
Effective decisions can determine the success of a business so it is essential for an
entrepreneur to take a better decision before starting his business in a new market. As Posh Nosh
is working in the food industry which is having a huge scope to generate profits (Argenti.,
2015). Now it is essential for them to take effective decisions by which they can ensure their
success in new market. Some of the important factors are here on which they have to make
decisions;
Target market: They have to select a target which has a potential to deliver them appropriate
profits against their investment so they have to use their informations to analyse different
markets and select a best suitable market.
Investment: It is an another big issue or point on which they have to make a proper investigation
by using their sources to invest sufficient finance and human resources to deliver their services
for targetted customers.
1.2 Needed information to take effective decisions
It is essential for the entrepreneur and an organisation that they use an authentic
information to take decision either they can take a negative decision against to their needs.
Examination can be based on the needs of starting business (Crane. and Matten., 2007). As Posh
Nosh wants to start their business in a new geo graphical market so it is essential for them to use
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effective information which can help to them to make a successful implementation of business in
the starting. Technological change is leading in all sectors so it is essential for the organisation
that they have to use latest technology in food making and delivering by which they can make a
better placement of services in their targeted market. So they have to gather informations which
are related to technological changes and betterment in this field to implement these in to new
business openings, so these type of informations can help to them to take a effective decisions in
implementation.
1.3 Internal and external sources of information
It is essential for the organisation to use both type of informations which are related to
internal and external environmental (Dodd., 2007). As Posh Nosh Limited is having an
experience of this sector so it is essential for them to use their internal informations in a better
way, some of the internal sources are here;
Accounts: By this they can get purchase related information which can help to them to
determine how much they have to spent monthly for a particular targeted return of profits. Also
they can get many types of financial information regarding to investment.
External sources of information:
Government synthesis: By this they can get information about population density in their
particular targeted area by which they can invest enough finance and human resource to provide
a better service to their targeted customers.
Websites: Many websites are available on internet by which they can get information which can
help to them to develop a better business strategy against to those organisation which are
working in the same market in that particular targeted market.
1.4 Recommendations for improvements
It is essential for the organisation to make a proper analysis ion decisions making by
which they can make a better implementation of business in actual conditions. Analysis of
information before starting business can help to them to formulate a better business strategy
which can help to them to successfully implement business in the targeted market (Du.,
Bhattacharya and Sen., 2010). They have to use more relevant informations from their internal
sources, informations from external sources can be fake which can derive them to take a wrong
decisions. Another thing is that company has to analyse all informations on the basis of realistic
data by which they can implement a better change in their decisions making.
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TASK 2
2.1 Identification of stakeholders for decision making
As Posh Nosh Wants to open their new restaurant in a new market so it is essential for
them to identify their stakeholders which can help to them to develop their business and deliver
better services to their customers. Some of their stakeholder are here:
01. Internal stakeholder: Employees are the key stakeholder which helps them a lot to deliver
services, managers are the key factor in this which can help to them to deliver best services top
their targeted customers.
02. External Stakeholder: Most of the individuals and firms on which business having a huge
dependency can be consider in this (Eisenberg., Goodall Jr. and Trethewey., 2013). Customers,
supplier of raw material and investors which can help to them to implement their business in
actual market conditions. Customers are the main element in this and organisation has to deliver
their services according to need of customers which can help to them to be successful in their
targeted market.
2.2 Establishment of business relationship
To be successful in targeted market it is essential for the business to establish an
appropriate relationship with stakeholder by using different mediums of communication.
Customers are the key stakeholders and it is essential for them to make a proper communication
with them by which they can inform to them about their prices and services. They have to use
appropriate option of advertisement which can help to them to make an appropriate
communication. Print media, electronic and social media are the available medium by which
they can connect with their customers to advertise their business in new market. To make a
connection with suppliers, investors and employees they have to use e mails which can help to
them to be authentic in communication process. Appropriate use of medium can be help to
determine the success of business.
2.3 Involvement of identified stakeholders in decision making process
Success can be based on the effective decisions so it is essential fop Posh Nosh to use all
stakeholders in decision making process by which they can take effective decisions (Forsgren.
and Johanson., 2014). Effective price determination can set the success of the organisation in the
target market so it is essential for them to analyse customers purchasing power and expenses
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capabilities on food items. After it they have to consult with their suppliers to determine their
pricing of raw materials. At the end of this process they have discuss both things with their
investors to allot them appropriate funds. This process can help to them to take an effective
decision on price setting of different products which will be delivered by them to their targeted
customers. By using this they can be able to deliver products in their expected prices.
2.4 Strategy for improvement
It is essential for them to use their stakeholders appropriately in business implementation
so they have to make a proper communication with them on different points which can help to
them to take effective decisions (Gailloux. And et. al., 2012). Here is strategy for improvements
in business implementation:
Customers: They have to make a proper communication with their customers by which they can
get information about their expectation on which they can set their workings, pricing and
services. This one can help to them to provide appropriate customized services to their targeted
customers.
Employees: They are having a huge importance in business because food services are based on
their expertise in making food and delivery of food. So it is essential for the organisation to
provide appropriate training to their employees which can help to them to deliver better services
against to their customers expectations.
TASK 3
3.1 Existing process of communication
As Posh Nosh is working in the food sector so they are using a process of communication
with their customers. They are using written communication to know their customers
expectations and inform about their products and prices. They are using untargeted e mails which
is less impactive to get informations so it is essential for them to make a proper change in their
communication process with their customers.
They are using verbal and non verbal communication process in the organisation process
their orders in the restaurant which can help to them to make orders of their customers
(Gharajedaghi., 2011). Non verbal communication can be misinterpret by the receivers so it is
essential for them change this process in internal order processing. As they are establishing a
new business in a new market so they have to use more technology in it.
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3.2 Ways to improve communication process
They have to make a proper communication with their targeted customers so they have to
use an appropriate way to communicate with them. It is essential to complete a two way
communication from both parties so they have to use a process by which they can deliver
informations to their customers and they take revert. So they have to make interesting
communication. So they have to use horizontal communication process in which they have to use
direct targeted communication with the customer (Krishnamurthy., 2008). Two way
communication makes a successful communication by this they can get expected revert from
their targeted customers on asked questions. For internal communication they have to use
internal order processing which can help to them to interpret the exact meaning which sender
wants to share with receivers.
3.3 Implementation of improvements by integration of communication systems
Perfect communication can be made by using communication system like telephones,
computer systems and e mails etc. so they have to use effectively which can help to them to
make a perfect communication with their stakeholders. They have to use internal communication
system which can help to them to make a successful communication of orders from reception
area to pantry which can help to them to give an appropriate and fast delivery of foods. Internal
order processing of system can give them a fast path to communicate with different departments
which can help to them to make a better change in to the organisation. They have to establish
telephonic communication to their targeted customers which can help to them to make an easy
two way communication with their targeted customers.
3.4 Personal plan to improve communication skills
It is essential for me to make a proper planing for personal communication while working
in to work place and personal life also. Steps are here for personal communication plan;
Listening; I have to be good listener to understand what the speaker wants to say, it is essential
to understand the core part of the communication which can help to me make a better reply.
Way of communication: I have to make an effective communication by using appropriate way
of communication (O'Hair., Friedrich. and Dixon., 2007). Different ways are available like
formal and informal so I have to use appropriate way of communication format which can help
to me deliver better reply to others.
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Positive attitude: I have to make a positive attitude during to communication process which can
help to me to show me more confident in communication process. It help to to be more impactive
in front of others.
TASK 4
4.1 Existing approach for collection, formatting, storage and dissemination
Existing approaches are here used Posh Nosh in their organisation collecting, formatting,
storage and dissemination;
Collection: They are using written communication to get information from external sources,
through making communication with e mails (Schaper and et. al., 2010). All of these
informations are stored in to e mail server which can be lost from external error.
Formatting: For those information which which are useful for them are saved in a written
format. It makes a pressure on them of paper work which is not appropriate according to current
working style.
Storage: All of these data and informations are stored in store room which is not safe. These
formats are having based on tabular formats.
Dissemination: They has stored these data in to racks according to date which helps to them find
out data from table and racks.
4.2 Changes in collection, formatting, storage and dissemination
It is essential for them to make change in these approaches which can help to them to
retain these informations for a long time of period.
Collection: as they are using e mails to commyun8icate with their customers so they have to
collect these data from authentic sources by which they can make a better decisions. They have
to focus to take data from authentic sources in this process.
Formatting: As they are using tabular formats in papers so they have to convert these in to excel
sheets which can help to these data for a long time of period (Trevino. and Nelson., 2010).
Storage: They have to make a strong server in the organisation to store their data information
from a long time of period.
Dissemination: they have to save these all information in computer hard disks in folders which
can help to them to use any time easily.
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4.3 Implementation of strategy to improve access of information systems
It is essential for the organisation to implement strategy in a better way which can help to
them to make a better change in the organisation. They have to make a two way communication
with their targeted customers so they to use targeted communication with their customers which
can help to them to collect authentic data from their customers which can help top them to make
better decisions. So they have to take permission from customers to communicate with them and
they have to communicate with in appropriate timing.
They have to use an internal communication system which can help to them an
appropriate and fast communication with in reception area and pantry area (Van Der Riet.,
2007). They have to use an application to communicate and order processing for fast and
accurate delivery of products.
CONCLUSION
The above presented report is based on the communication process of Posh Nosh Limited
and they internal and external stakeholders are having huge importance in decision making so it
is essential for the restaurant to consider them in decision making in pricing and other things.
Communication process creates an impact on delivery of products and services so it is essential
for it to be easy and fast.
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REFERENCES
Books and Journals
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