Managing Conference and Events

This document provides an overview of managing conferences and events. It examines the different categories and dimensions of events, discusses the features and trends influencing the event sector, explores the management roles within the event industry, and reviews the required skills and attributes for working in the events industry.

Managing Conference
and Events

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Examination of various categories and dimension related with events by using specific
example...................................................................................................................................3
P2 Categories, features and trends that influence business sector of event industry.............5
TASK 2............................................................................................................................................6
Covered in PPT.......................................................................................................................6
TASK 3............................................................................................................................................6
P5 Management roles it an event industry and its reference current job opportunities in market
................................................................................................................................................6
P6 Review of management skills and personal attribute that are required in event industry.7
TASK 4..........................................................................................................................................10
P7 Measures for completing the business at a safe and secure venue..................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The term event management can be defined as the process that is used for executing an
organised set of activities which leads organisation to complete an event in a successful manner.
Parties, meetings, trade show, conference and many more events are designed by organisation to
generate and implement right plan of action which is used in planning, organising, controlling
and managing all events in a successful manner. An event consists of various activities such as
decide of location, management of food and formulating right schedule for each activity of event
(Tricker and Tricker, 2014). This report is written from perspective of Kuoni destination
management that fulfils the demand of creative and complex projects with more passion through
providing specialised services in meeting and event industry. Moreover, the report highlights on
different categories of event using specific example and features and trends of event sector.
Event layout for make design for a conference room and additional services which is required in
conference environment. In the last, management roles within an event industry will also be
focused in the report.
TASK 1
Examine the different categories and dimensions of events, using specific examples to illustrate
the differences
Event industry refers to provides accumulate of all individuals and groups that are prepared
for accomplish of particular purpose. For conducting each event in an organised manner
management of organisation evaluate as well as numerous dimension and categories of event. It
helps the business to keep all customer more satisfied manner which also influence and attract all
clients in future. Moreover, events are divided into three different categories that are explain as
follow:
 Private events- The private events are organised at small level in which friends, families
and relatives are included (Theorin and et. al., 2017). Along with this private events are
managed for satisfying to fulfil needs of customers with specific reasons such as birthday,
marriage, official meeting etc. are managed under category of private events to make an
event more successful.

 Charity events- With the organise of charity events the organisation such as Kuoni
destination management, NGO and other charity companies are able to fulfil all needs of
society to provide better welfare opportunities for all society individuals. All the revenue
which is generated through managing charity event leads are invested for welfare of
society. Example of a charity event is to sale precious products by way of auction.
 Professional/corporate events- With the develop of corporate event it is analysed by
management of Kuoni destination management that business and entrepreneurs
requirements to manage an event is different from other categories of event (Otto,
Abraham and Schlosser, 2014). Suppliers, investors, manager and director are most
important aspect of a professional event. Further, the purpose of corporate event is to
develop positive relations among all stakeholders, to resolve management issue,
promotion of brand etc. through conducting formal meetings for all individuals.
With understand of all three categories of events it is identified that management is able to gain
better results in the event industry by doing an imperative study about each category of event.
Kuoni destination management is focused to gain more market share within international market
so it is compulsory for organisation to understand all types of event for making a business more
successful. Some dimension related with events are mention as follow:
 To make anticipation- According to this dimension Kuoni destination management
arrange and organise the events that provides high level of excitement among all
individuals to increase willingness among individuals for completing an event
successfully.
 Arrange of arrival- In an event industry it is identified Kuoni destination management
provides safe and sound place for the arrival of guest and participants in order to offer
them right and accurate that satisfies needs of customers properly.
 Environment- This is essential to analyse and forecast market environment in which
organisation operates their business in successful manner (Noh, 2015). With these it is
easy for organisation to manage and organise all perspective for selecting right location.
Example- if forecasted environment is bad than it is location must be cover and shelter.
 Appetite- With the selection of right appetite that is used for right selection help to
decide right meal or food items which is prepared as per budget.

 Activity- Under or as per activity dimension choices as well as selection are developed as
per making recreational options through which all activities are performed to fulfil
entertainment purpose.
 Amenities- With the end of event, Kuoni destination management focus for making
tangible benefits that ease with increasing comfort level for individuals to increase their
satisfaction level by adding more valuable products in organisation.
In the end, with all above dimension it is identified that effective planning provides better
experience to its clients and guest (Lošťák and et. al., 2015). This also helps management to
provide more customer area which increases number of opportunities to organise international
event.
Specific examples of different categories of events discuss the features and current trends
influencing the events sector
Event sector face and monitor different changes that take place in industry due to different
needs and demands of customers. Along with this various categories of events which is related
with Kuoni destination management provides preference and needs for individual for adopting
changes in the event industry. Some of the features and trends that influence on event sector
within future are mention as follow:
Security concern- It is regarded as one of the most beneficial factor that are taken by
Kuoni destination management and its German agency which provides better possibilities for
making changes in organisation that leads to adopt security concern for management. With
appropriate figures it is also identifies by management that safety and security arrange trends for
all customers that pertain better results through performing all work in order to make positive
perception of organisation among customers. With the significant feature of security it is
identified that charity event activities must poses right action for organisation in order to
maintain security and funds for individuals. For example- in context of arrangement for sport
function it is identified that no individuals must be harmed at time of performing events.
Employment or workforce related issue- With the workforce or employee issue it is
identified that there are various challenges faced by management due to which it is complex for
work as per current market conditions (Lever and Evans, 2017). Along with this the demands of
customers is different with in small period of time due to which employees skills and capabilities
is directly impacted. It is also a certain issue that is impacting on business organisation due to

which task and performance generates problems for organisation to manage all task and
operations in properly. Along with this business houses require regular meetings to perform their
work in an effective manner. Therefore, at time of managing professional meetings conflicts
between employees generates issue for organisation.
Advancement in event profession- With the threat of getting declined by customers it is
monitored that argue with individuals generates problems at time of performing and managing
individual role. The scope for organisation is increasing with rapid speed due to which it is
essential that innovation must be adopted by organisation to perform their business in
international industry. It also results that satisfaction level of customers is increased through
fulfilling needs and wants of customers properly.
Analyse of current event trends that explain how events are adopting technique to stay innovative
by using specific example of different category for event
The event industry is one of the most growing sector due to which more number of
investors are attracted towards organisation. There are various emerging trends present in market
which is directly impacts on event companies for performing their work as per requirements of
customers (Kaufman, 2019). According to this there are various trends related with corporation
event, making presentation and use of information technology trends are implemented by
organisation to gain better position in market. In context of private event, trend related with
business are photo-shoot, event theme and dress etc. to engage more individuals in private event.
Moreover, in the charity types event promotion of activities through social media and
engagement of celebrity are major trends that helps to attract more number of customers for
earning more revenue from event that fulfil social needs in minimum time period.
TASK 2
Covered in PPT.
TASK 3
Explore the different management roles within the event industry, with reference to current job
opportunities in the sector
The term event sector is regarded as one of the evolving and competitive business sector
that across all over the globe (Hoye and et. al., 2015). It is providing large numerous
opportunities to all individuals that are working in an organisation for improving their career

options that helps to earn more amount of revenue and esteem within future. Some of the roles
that held by management in event sector for better position are mention as below:
 To develop positive relation with parties- Event manager are responsible for
transferring all information among employees, suppliers and vendor in order to manage
work as per customer requirements. Along with industry provides large number of
opportunity for all individuals engage in function of Kuion destination management for
such as enrich individual personality to perform work in an effective manner with help of
skilled and motivated employees. Moreover, with motivated employees and positive
relations of employees conflicts are also not faced in organisation.
 To plan and organise event activities- The another most important role for organisation
is to make right plans for each event. With the decided and organised steps it is easy for
management to perform all activities in an effective manner that also helps individuals
for assigning each activity to right individual (Chkanikova and Lehner, 2015). It also
results for resolving issue within organisation by utilising employees skill and
capabilities in proper manner.
 Optimal use of management and workforce- With the context of event manager and its
role it is identified that it is mandatory for organisation to ensure better results for all
individuals. With the management of all individuals it is identified that organisation such
as Kuion destination management generates better collaboration among all employees.
Moreover, it is also important in event industry to manage all employee efforts together
in order to perform all task in an appropriate manner. With this it also identified by
management to delegate right role and responsibility along right authority so all task are
completed in an appropriate manner.
All the trends which are present in market leads organisation to perform all work in an effective
manner through completing task. This is also identified by management for completion of work
as per current level situations which is offering their work as per current analysis of industry so
more number of existing jobs are accomplish by organisation. The main use of understanding
management role is to match with current opportunities of market.

Review the management skills and personal attributes required to work within the events
industry and meet stakeholder needs and expectations
With understand of current requirements from perspective of clients it is identified that event
confines better possibility for organisation (Castka and Corbett, 2016). Trends which inflates
scope provides substitution as per concerned industry in order to deal with customers and event
management organisation properly. To deal with this management also provides better combat
aspects to overcome from all challenges associated with needs and demands of customers. Some
skills that are essential to describe in an event industry is as below:
Management skills
Flexibility- Event sector is performing there functions and operations at global level that
provide various opportunities to perform work at a large level. With this aspects it is also
identified that Kuion destination management also analyse various opportunities and threats to
complete their work with minimise issue in order to accomplish organisational goals and
objectives in decided time period. It also results that management provides better satisfaction to
all employees to gain longer results (Burch and et. al., 2016).
Monitoring and observation- One of the most crucial aspect for event management is to
monitor and observe all activities which is performed by employees. So it is easy for
organisation to complete work as per desired activities. Example- to manage employee efforts
towards organisation goals by guiding employees to manage its work in proper manner. Along
with this through observing work it is also easy to implement right practice for completion of
work in proper manner. In the last, observing all details and features management focus on those
action that are executed by management in a systematic manner for matching employees efforts
with organisation goals.
Management of team- This is one of the significant area for event management that helps
to supervise and guide all individuals efforts properly for managing its operations. The
management of team phase is adopted by Kuion destination management to carry out all
operations with implement of current knowledge that match with needs and requirements of
customers (Bosselmann, 2016). Along with this it is also used by management to provide high
satisfaction values services to all individuals.
Personal attribute

Interpersonal skill and ability- It is required by all event manager and management for
performing their work with coordination approach that provides better possibilities to employees
in order to make and vent more successful. Along with this it is also required by individuals for
completing work through listening and considering better results for employees in order to
provide right guidance that match with needs and requirements of customers. Moreover, in
service and event industry communication and soft skill are more beneficial for improving
overall personality of employees.
Innovation- With the increasing competition among industry it is identified that
innovation and creativity are most important tool that leads organisation to perform work by
developing competitive edge in market (Bui and et. al., 2019). Innovation also helps Kuion
destination management to enhance its business size into other market areas. Along with this
innovation techniques also helps in performing all work with more efficiency and effectiveness.
Evaluation of management skill for creating an event more successful for satisfying stakeholder
needs and expectations
Skills, capabilities and attributes are the key for executing all activities of an event in
proper manner. On the other side, event management team of Kuion destination management
also provides better skills and attributes such as flexibility, keen observation, interpersonal
abilities and innovation methods for organising an event more successful. Moreover, to manage
an event more successful it is essential that respective organisation perform its task that match
with expectation and needs of all stakeholders. So its results that diverse set of stakeholders helps
in managing and organising an event with more success to retain in market for longer period.

TASK 4

Specify and explain the appropriate measures required to provide a secure and safe event
venue, a safe environment for guests and a safe working environment for events staff,
providing specific examples
Health, Safety and risk issue
This is essential for organisation to make an event more successful by driving all aspects
that leads to decide a specific venue which is safe for participants and individuals that are
engage in organisational work. In the present scenario, needs of customers are changing with
come up of new trend in market. In the previous years, red tape works as an effective
technique that is used for managing stress for organisation. There are different example are
present in market which concern about safety of individuals and leads event industry to
manage work with undertaking safety measure issue in organisation for securing better
position in such a competitive market. The first case relates with UK multi stage festival that
is raised due to loophole in safety of security operations and it is happened because of
shortage of staff. The major drawback for this aspects relates demonstrate at various place
there is a shortfall of security. It results in increase of crime during the event. Due to the lack
of trust between organiser, police and security and crowd management and it is used in
managing registration through which participants face challenge because at last time
individuals not participate in event. Example- In local football event of UK the clubs which
register themselves after due date are not accepted. This demonstrates importance of
registration to hold event in safe venue with help of registration.
Another case study relates with organising a global recognised PLC that display their
fashion clothes in courthouse among media and distinguish guest. This is celebrated in the
month of September and the show is run by management for more than one week. The
location which is decided to manage the event consists of five different floors. So in this
event organiser face the major issue of risk to related with safety of clothes and also for
model safety. Therefore, to manage between all individuals management consider that with
used of producing fire safety strategy, proper check of entry and exit points helps
management for completion of work with a full simultaneous evaluation of techniques that
ensure all participants and there resources are safe which makes a multi-day event more
successful. The measurement of event is evaluated by organisational efficiency through
deciding company benchmark that leads to manage event results and also ensure individuals

perform their role in an efficient manner. The third case study is related with organising of
sport event that take place with in UK and all European union participate in this to represent
their country more powerful. Sport events are filled with energy and large number of
supporters are present to enhance morale of their country representative. Along with this
events are organised at open place so crowd management plan is adopted which is also
beneficial to forecast the weather and make conditions as per demographic areas to provide
better customer experience for all persons.
With the specify of organisation and its technology related with health and safety concern
about accomplishment of successful event relates with adopt and implement of crowd
management plan, as it ensure better possibilities for completion of all work with a safe
approach. Along with this possibilities related with implement of crowd using management
techniques which offer right and effective techniques as compare to check point and identity
check because it ensure safety of large number of individuals along with forecast of weather
that makes an event more successful.
CONCLUSION
With the all above report it is identified that event management is one of most growing
industry that is increasing its business area at global level. From perspective of industry the
another most important event is to conduce better conference possibility that provides
opportunities to make an event more successful. This is also determine and acknowledge with
planning of event that make comprises of different dimension related with arrival, appetite,
atmosphere and amenities for accomplishing work possibilities. Along with this there are various
trends are also identified that make availability of technological advancement and many more.
Wi-fi facility, project presentation and air conditioning of work to provide better base for
customers for satisfying customer need properly.

REFERENCES
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