Managing Conference and Events

Managing Conference
and Events

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Examination of various categories and dimension related with events by using specific
example...................................................................................................................................3
P2 Categories, features and trends that influence business sector of event industry.............5
TASK 2............................................................................................................................................6
Covered in PPT.......................................................................................................................6
TASK 3............................................................................................................................................6
P5 Management roles it an event industry and its reference current job opportunities in market
................................................................................................................................................6
P6 Review of management skills and personal attribute that are required in event industry.7
TASK 4..........................................................................................................................................10
P7 Measures for completing the business at a safe and secure venue..................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The term event management can be defined as the process that is used for executing an
organised set of activities which leads organisation to complete an event in a successful manner.
Parties, meetings, trade show, conference and many more events are designed by organisation to
generate and implement right plan of action which is used in planning, organising, controlling
and managing all events in a successful manner. An event consists of various activities such as
decide of location, management of food and formulating right schedule for each activity of event
(Tricker and Tricker, 2014). This report is written from perspective of Kuoni destination
management that fulfils the demand of creative and complex projects with more passion through
providing specialised services in meeting and event industry. Moreover, the report highlights on
different categories of event using specific example and features and trends of event sector.
Event layout for make design for a conference room and additional services which is required in
conference environment. In the last, management roles within an event industry will also be
focused in the report.
TASK 1
Examine the different categories and dimensions of events, using specific examples to illustrate
the differences
Event industry refers to provides accumulate of all individuals and groups that are prepared
for accomplish of particular purpose. For conducting each event in an organised manner
management of organisation evaluate as well as numerous dimension and categories of event. It
helps the business to keep all customer more satisfied manner which also influence and attract all
clients in future. Moreover, events are divided into three different categories that are explain as
follow:
 Private events- The private events are organised at small level in which friends, families
and relatives are included (Theorin and et. al., 2017). Along with this private events are
managed for satisfying to fulfil needs of customers with specific reasons such as birthday,
marriage, official meeting etc. are managed under category of private events to make an
event more successful.

 Charity events- With the organise of charity events the organisation such as Kuoni
destination management, NGO and other charity companies are able to fulfil all needs of
society to provide better welfare opportunities for all society individuals. All the revenue
which is generated through managing charity event leads are invested for welfare of
society. Example of a charity event is to sale precious products by way of auction.
 Professional/corporate events- With the develop of corporate event it is analysed by
management of Kuoni destination management that business and entrepreneurs
requirements to manage an event is different from other categories of event (Otto,
Abraham and Schlosser, 2014). Suppliers, investors, manager and director are most
important aspect of a professional event. Further, the purpose of corporate event is to
develop positive relations among all stakeholders, to resolve management issue,
promotion of brand etc. through conducting formal meetings for all individuals.
With understand of all three categories of events it is identified that management is able to gain
better results in the event industry by doing an imperative study about each category of event.
Kuoni destination management is focused to gain more market share within international market
so it is compulsory for organisation to understand all types of event for making a business more
successful. Some dimension related with events are mention as follow:
 To make anticipation- According to this dimension Kuoni destination management
arrange and organise the events that provides high level of excitement among all
individuals to increase willingness among individuals for completing an event
successfully.
 Arrange of arrival- In an event industry it is identified Kuoni destination management
provides safe and sound place for the arrival of guest and participants in order to offer
them right and accurate that satisfies needs of customers properly.
 Environment- This is essential to analyse and forecast market environment in which
organisation operates their business in successful manner (Noh, 2015). With these it is
easy for organisation to manage and organise all perspective for selecting right location.
Example- if forecasted environment is bad than it is location must be cover and shelter.
 Appetite- With the selection of right appetite that is used for right selection help to
decide right meal or food items which is prepared as per budget.