Managing Conference Events: Categories, Dimensions, and Additional Services

MANAGING
CONFERENCE AND
EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Different categories and dimensions of events ...........................................................................3
Specific example of different categories of events .....................................................................4
LO2..................................................................................................................................................5
Conference Event layout .............................................................................................................5
Additional services in conference event ....................................................................................7
LO3..................................................................................................................................................7
Different management role in event industry..............................................................................8
Impact of management skill for successful event .......................................................................9
LO4................................................................................................................................................10
Measures to organise safe event ....................................................................................10
Comparison and contrast the security and safety provision of event.........................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
The management of conference are the activities related to management process within
the company. Conference is also involve task of planning, organising, leading and controlling,
for conducting these activities it take period of time (Draper, Young Thomas and Fenich, 2018).
The event management is a method to conduct variety of functions so that event can execute
different kinds of events. The event can be conducted in the form of conference, concerts, trading
shows, ceremonies. Rosewood London is five star hotel providing quality of services to its
customers. The hotel is attracting its existing and new customers by organising events. This
report will evaluate the different categories and its dimensions of the event and discussion of
feature and trends who are influencing the event sector. This will also assess the event layout to
layout an conference and the services that are available in the conference to create value. Further
it will show different management skills required to work in event. Moreover report will
determine the measures required for manage a safe event.
LO1
Different categories and dimensions of events
There are different events which are being organised by the Rosewood hotel (Tama and
Comuzzi, 2019). Event can be classified according to Size, type and the context as the event in
hospitality industry include weddings, dinners, different kind of business meeting. The event are
usually corporate, charity and private. The corporate event include conference, seminars
meetings and different kinds of ceremonies. charity events are those in like competition, kind of
concert, sports event etc. private events are basic gathering of family and limited to the member
of family. Events have different type of dimensions which assist to show the difference in
events. The event are generally of three type the industry can organised any one of them.
Corporate Charity Private
This events are uses when an
organisation is trying to
promote its brand with its
products. The activities and
task which are being
On the other hand charity
event are mainly organise to
accumulated the fund from the
society people. In this the
society balls, and sports event
These events are organised by
the company for particular
people. This events are
organised occupationally as
wedding birthday parties and

undertaken are the conference,
seminars and meeting. The
dimension of this event are
usually small as people who
are involve in this are
relatively less.
or any auctions are organised.
This are organised because in
this any one come in front and
able to give fund for the
charity.
kind of festival gathering come
under his. This is on the behalf
of an individual who want to
invite particular people.
Current trends for events: The trends in the event are ever changing that directly impact on
taste and preference of individual such as now a days people are demanding live streaming and
more personalised services (Bouoiyour and et. al., 2019). As in the time of pandemic situation
many company have change their events style as now after pandemic situation companies are
taking use of virtual events. The company either prefers to provide important and helpful content
or they just do live preferring of their events. The artificial intelligence is also used in the events
in that chatbots are used in this, face recognition is also used when the event registration.
Therefore the companies can use all these trend for better event management.
Development of events: With the time the events and its activities are also developed and being
modified accordingly in the event industries (Moroni and et. al., 2018). Their are different kind
of event which are being developed as earlier the event goal are very small but with phase of
time now the event are conducted with bigger goal and objectives. Now the event planner also
pre-plan the activities which are to be conducted in the event. The team is all organise in advance
with an proper budget so that activities can be effectively performed within a given time frame.
Specific example of different categories of events
From the above study it can be illustrated that there are different categories of events.
Wedding events: The “private event” involve wedding, parties or businesses gathering etc. the
wedding event have various features as the people who will come in this kind of events are
basically family member and relatives (Tjaden And et. al., 2018). The event have stationary
which reflect the lifestyle of individual. The wedding events are organised at a peaceful and
perfect venue so that the guest who have came there can enjoy the day. The wedding event also
involve a beautiful dress for the couple.