Managing Conference and Events

MANAGING
CONFERENCE AND
EVENTS

Table of Contentsa
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Different categories and dimensions of events............................................................................3
Specific example of different categories of events......................................................................4
LO2..................................................................................................................................................5
Conference Event layout...........................................................................................................5
Additional services in conference event......................................................................................7
LO3..................................................................................................................................................7
Exploration of management role in the event industry................................................................7
LO4..................................................................................................................................................9
Safety measures required to create safe environment for a product launch event.......................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The management of conference are the activities related to management process within
the company. Conference is also involve task of planning, organising, leading and controlling,
for conducting these activities it take period of time (Draper, Young Thomas and Fenich, 2018).
The event management is a method to conduct variety of functions so that event can execute
different kinds of events. The event can be conducted in the form of conference, concerts, trading
shows, ceremonies. Rosewood London is five star hotel providing quality of services to its
customers. The hotel is attracting its existing and new customers by organising events. This
report will evaluate the different categories and its dimensions of the event and discussion of
feature and trends who are influencing the event sector. This will also assess the event layout to
layout an conference and the services that are available in the conference to create value. Further
it will show different management skills required to work in event. Moreover report will
determine the measures required for manage a safe event.
LO1
Different categories and dimensions of events
There are different events which are being organised by the Rosewood hotel (Tama and
Comuzzi, 2019). Event can be classified according to Size, type and the context as the event in
hospitality industry include weddings, dinners, different kind of business meeting. The event are
usually corporate, charity and private. The corporate event include conference, seminars
meetings and different kinds of ceremonies. charity events are those in like competition, kind of
concert, sports event etc. private events are basic gathering of family and limited to the member
of family. Events have different type of dimensions which assist to show the difference in
events. The event are generally of three type the industry can organised any one of them.
Corporate Charity Private
This events are uses when an
organisation is trying to
promote its brand with its
products. The activities and
task which are being
undertaken are the conference,
seminars and meeting. The
dimension of this event are
usually small as people who
are involve in this are
relatively less.
On the other hand charity
event are mainly organise to
accumulate the fund from the
society people. In this the
society balls, and sports event
or any auctions are organised.
This are organised because in
this any one come in front and
able to give fund for the
charity.
These events are organised by
the company for particular
people. This events are
organised occupationally as
wedding birthday parties and
kind of festival gathering come
under his. This is on the behalf
of an individual who want to
invite particular people.
Current trends for events: The trends in the event are ever changing that directly impact on
taste and preference of individual such as now a days people are demanding live streaming and
more personalised services (Bouoiyour and et. al., 2019). As in the time of pandemic situation
many company have change their events style as now after pandemic situation companies are
taking use of virtual events. The company either prefers to provide important and helpful content
or they just do live preferring of their events. The artificial intelligence is also used in the events
in that chatbots are used in this, face recognition is also used when the event registration.
Therefore the companies can use all these trend for better event management.

Development of events: With the time the events and its activities are also developed and being
modified accordingly in the event industries (Moroni and et. al., 2018). Their are different kind
of event which are being developed as earlier the event goal are very small but with phase of
time now the event are conducted with bigger goal and objectives. Now the event planner also
pre-plan the activities which are to be conducted in the event. The team is all organise in advance
with an proper budget so that activities can be effectively performed within a given time frame.
Specific example of different categories of events
From the above study it can be illustrated that there are different categories of events.
Wedding events: The “private event” involve wedding, parties or businesses gathering etc. the
wedding event have various features as the people who will come in this kind of events are
basically family member and relatives (Tjaden And et. al., 2018). The event have stationary
which reflect the lifestyle of individual. The wedding events are organised at a peaceful and
perfect venue so that the guest who have came there can enjoy the day. The wedding event also
involve a beautiful dress for the couple.
Product launching event: This is kind of “corporative event”also involve businesses
conference, meetings, seminars or kind of product lunch (Guo and et. al., 2018). The product
launching event have different features like the invited people are those who are customers of the
products. The venue to organise this is also specific. The product launching also have a relevant
content that is spoke by senior member of the company. The audience is also kept in mind while
conducting this event and the company also have to develop an inspirational theme that is related
to the brands awareness.
Economic significance:
Sporting events are associated with productivity gains in a country it helps in having greater
optimism. There is huge success that is achieved by attracting visitors and investors in sporting
activities. It leads to making an area more attractive for them. Sport events have many benefits
for communities it helps in increasing the community visibility and enhancing community image
and positive psychic income. The economic impact is defined as the net change in economy that
results from different sport events. There is a cultural exchange that takes place because of
activities involved in acquisition, development, operations and radius sports facilities. It
generates international visitors, employment opportunities, taxation, revenue for government and
public spending across country.
Sports event: This type of event are come under “charity event” there are various features of
conducting a sports event as this is it indicate that people are in an community (Feng and Zhu,
2019). The event are basically in safe space so that people who are attending this can enjoy in
maximised way. This sport allows the people to inexperience the success in their life.
Economic significance:
New product launches have much economic significance as it helps in having additional value
for the overall gross domestic product in a country. There are more employment opportunities