Managing Conference and Events

MANAGING
CONFERENCE AND
EVENTS

Table of Contents

INTRODUCTION
Conferences are those events which are organised by the event manager with the purpose
of business. Events include the formal and informal activities such as birthday party, festivals,
concerts, business meetings, convention and many more. It advert to the accumulation of group
in order to talk about the objectives, goals and outcomes and responsibility of event manager is
to organise these events (Greenwell, Danzey-Bussell and Shonk, 2019). Those events which are
conducted at big level are known as global events and for this, event administrator required to be
conscious about the uncertainties which is connected to the events. Moreover, the event manager
should examine the risk components which is useful in order to conduct harmless events. This
report is based on the Brown's hotel which is a luxury hotel in London and founded in 1837.
Hotel organise various events which helps in its promotion or spread out the company across
London. This assignment is going to focus on the different categories and dimensions of events
which discuss the current trends and features who influence this sector. Moreover, an event
layout is designed and importance of events and services are also described. It is also described
the various roles and skills which are required in order to meet the needs of stakeholders.
TASK 1
P1.
Society plays a significant role in bid to organise and manage the events as these are the
factors which helps in achieving the development and fame for it. The event department of
Brown's hotel does not consider the size and scope while organising the event as it enhances their
profitability and productivity. Different types and attributes are mentioned as below:
Private events: These are planned occasions which are organised with the purpose of
achieving the individual objectives. Here, limited guests are invited in the hotel and they also
have the list for inviting their guests which carry the name of few guests (Leinemann and
Baikaltseva, 2017). In this event, other people who are not mentioned in guest list are not
allowed and it take lot of time to conduct these events because they should include different
elements such as catering, menu, list of their guests etc. Generally, these events are termed as
indoor events and in these events, Brown's hotel also conduct private parties which is suitable
and profit earning mode for them and also useful in improving their reputation. These events
include birthday parties, wedding and many more.