Managing Conference and Events

Managing Conference
and Events

Contents
INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Dimensions of events...................................................................................................................3
P2 Evaluate examples of different categories of event......................................................................4
TASK2..................................................................................................................................................6
P3 Event layout design to set up conference room to achieve client requirements............................6
P4 Determine additional services available within conference environment.....................................7
TASK 3.................................................................................................................................................8
P5 Examine various management roles for event industry................................................................8
P6 Review Management skills and personal attributes that are required to work in events industry. 9
TASK4................................................................................................................................................10
P7 Explain suitable measures to provide safe venue for guests.......................................................10
CONCLUSION...................................................................................................................................11
REFERENCES....................................................................................................................................13

INTRODUCTION
Event management is evaluated as beneficial tool of project management that consist
of various stages as preparation, categorizing, coordinating and implementation of the overall
business event. Event can be classified into different form as conferences, weeding, sports
activity, anniversary part etc. The present report is based on Landmark hotel located in
London. It is determined as well known organisation provide wide variety of services to its
customer in order to satisfy them. (Brandt and Reynolds, 2016). The present project
composes of dimensions & category of project within hospitality sector. In addition to this it
gives description of various administrative skills that is helpful in organising events. At the
last discussion is carried out related with measures for organising safe event for all guest and
staff members.
TASK 1
P1 Dimensions of events
Event is described as social get together of people where large number of people is
collected for the desired time duration and desired venue. The main aim behind organising
business event is related with reunion, entertainment, sponsorship programme etc. In relation
with Landmark hotel Leaders are focusing on organising different type of event for their
potential clients according to the requirement. The different categories of event are evaluated
below as:
Private: - These events are mainly planned for family functions where large gathering
develop ideas for celebrating event with their close relatives. In this event the main organiser
provides list of their people joining event to Managers and only those embers whose name is
mentioned will be allowed to join the event. Example: Birthday party organised for 250 guest
in which host give the name of their guest to managers, festival get together, school event etc.
Corporate: - The Corporate events main objective is to develop healthy professional
relationship with people associated with some organisation or business (Brown and et. al.,
2019). The main example of this event is dinner party, conferences, launching of new
product, seminars, lunch etc.
Charity/Fundraising:- The event & social welfare programmes are organised by
NGO in the form of society ball, sponsorship, charitable auction etc. The amount of fund

gathered from this event is mainly used for social welfare of people so that overall society
can also be developed in effective manner.
There are different dimensions which are also taken into consideration by the
Manager of Landmark hotel which are described underneath as:
 Anticipation:-Leaders plans to give invitation to their entire potential client with
positive message so they will be motivated to attend the event.
 Arrival:- It is the main duty of the planner to ensure that place which is selected for
the event should be organized before the entrance of guest for providing them positive
experience.
 Atmosphere:- The Event designer of Premier Inn should mainly focused on selecting
the site by bearing in mind comfort zone of clients and atmospheric environment.
 Activity:- In this aspect Leaders of selected Hotel focuses on development of their
decisions in relation to the organised event keeping in mind need of customers. The
main decisions are made on recreational options, choice of entertainment so that event
will be memorable for people.
 Amenities:- These are the most important part of an event. It consists of tangible
factors which have contribution towards making positive customer experiences.
Managers of Premier Inn confirm that amenities of selected Hotel are secured by
considering comfort level of their clients (Chan and Ding, 2018). This is valuable in
attracting customers for the future events.
From the above analysis it is concluded that Effective organisation of all these event will
help in developing positive experience for their clients so they can be satisfied at the highest
frequency level.
P2 Evaluate examples of different categories of event