Managing Events Successfully

This document discusses the process of managing events successfully. It covers topics such as outlining the event sector, explaining the latest trends in the event industry, range of management roles, event layout, safety and security measures, and more. It provides valuable insights and study material for anyone interested in event management.

Managing Events
Successfully

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Outlining the event sector.......................................................................................................1
Explaining the latest trends in the event sector......................................................................2
ACTIVITY 2....................................................................................................................................3
Explaining the range of management roles in the event industry..........................................3
Describing the management skills needed to meet stakeholder needs...................................4
ACTIVITY 3 ...................................................................................................................................5
Event layout............................................................................................................................5
Additional Services ...............................................................................................................6
ACTIVITY 4....................................................................................................................................6
Safety And Security Of The Conference...............................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Managing event planning is a most creative or on the same side very stressful process.
Event management companies should be more trendy and creative to gain the interest of the
audience. Present study also discusses the same topic further in the whole project where they will
outline some important aspect of the events like distinct types of event dimension, what are the
current trend in the event sector etc. For that, report has been taken Dream Sales Machine which
is situated in London. Report aim to summarise the range of management roles in the event
industry. For that, it will explains the skills of management which highly essential to meet the
client needs. Also, study will presenting the event layout for an event which also examine the
additional services. Also it evaluates the quality of design as well.
ACTIVITY 1
Outlining the event sector
Event industry is like to celebrate, enjoying, marketing a particular purpose or goal.
Different events has their own different concept, theme and nature (Cleden, 2017). There are
given some following event dimensions.
Three Different categories which events go under :
Private Corporate Charity/Fundraising
Private events is held by some
individuals which is going to
celebrate for some specific
purpose like wedding,
wedding receptions, birthday
celebrations and festival
gatherings (Croft, 2017).
Another difference of private
events is such events are held
for some specific purpose
rather than public. Such kinds
of events might be held on
small as well as large basis it
Corporate events are generally
used for some corporate
purposes in other words for
business purpose. Corporate
events industry is not a diverse
event due to events being
aimed at business. Corporate
events are generally based on
formal basis. Such events are
generally helps to increasing
company morale and grow the
business purposes (Getz and
Page, 2016). Corporate events
Charity fundraising events are
based on social causes which
aimed to eliminate poverty,
social issues and human
barriers. Social charity events
can be organize in the form of
charitable auctions, sports
events and society balls. Such
events majorly sponsored by
companies, government to
support the funds and
resources. Organisations also
sponsored social events
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just depends on the investment
process.
can be used by businesses of
all sizes to solicit new
business. Such company
events helps to build company
brand value. Such kinds of
corporate events are Seminars,
Meetings, Product launches,
conferences, business dinners.
because they wants to build-up
the image in the market to earn
the trust of clients.
Explaining the latest trends in the event sector
Event industry is rapidly growing and innovative area which always looking for the new
creativity. There are given some new trends that serves the best services to the clients.
Use Alternative venue is increasing
This is the foremost trendy demand by most of the parties who rapidly looking for a
unique destination or place for their events (Kendrick, 2015). Most of the planners looking after
on the different layouts and visiting different properties to choose their venue. Basically, venue is
the most attractive thing which attracts audience and satisfy the client demand. For example :
Wedding event is the most precious project for the companies. For this planners has to make sure
the client needs weather they want any historical places like fort or some trendy places near the
beach. So as per the client location matters most for a successful event.
Disruptive Technologies
Advanced technologies like social experiences, digital tools all such creates unique
experience for clients which is more required for a successful event. This trend provides more
opportunities for attendees who are participating virtually (Müller, 2015). For example : E-
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Sports events such events are highly based on technologies as per the Sixty five percent gamers
they have been stated that, E-Sport is the best experienced event.
Safety and Security
Due to high risk of terrorism it creates more question to event companies that how much
they prepared to handle such uncertain situations. So for that, it is highly required for Event
companies to have some unique plan for maintaining the high security precautions.
Additionally, Privacy and security are the top concern for planner going into 2019 (Olteanu,
Vieweg and Castillo, 2015). Security issues must be eliminated by the hand event planning to
ensure the effective success of the event. Also, company should need to adopt some more
unique styles of security measures to make the audience or participants safe and secure.
High Services and Support
Proper services and supportive team should be there in the event which is also somehow
very positive in terms of audience. Reason behind that is to provide additional services to client
in case of any disturbances. Such additional services is the another reason of successful event.
Also, it provides the best support to the company to generate more lead and new business
opportunities. For example : For public event event planning company insert some special kind
of security measures to protect uncertain events and harmful misshapenness.
ACTIVITY 2
Explaining the range of management roles in the event industry.
Management skill is just to handle the all activities of event like planning, organizing,
execution and monitoring (Rogers and Davidson, 2015). All such activities must be in proper
format to get achieve the project aim. For that, It is required in event manager to have some
specific management skills which has to be there in some particular roles:
Different roles within the Event Industry
Event Video Grapher
Nowadays, the role of video Grapher is been increasing because of the new trendy way
they capture the whole lime light of the any event which makes more successful and unique. This
role should have skill of digital resources which essentially to meet the needs of this role.
Customer Experience Manager
Customer service which is the main aim of every event. The role of customer experience
manager is to ensure the satisfaction level of the customers and clients. To accomplish the aim of
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the event project. Event company should have to hire manager with having top tier services and
skills. Manager have some skills to make their clients happy and satisfied.
Manager of Event Security
Security and safety is on the top priority of each event which now becoming the most
important for event planners. Responsibility of this role is to ensure about the security of staff
and guests from potential threats (Sajid, 2016).
Current Job Opportunities In Event Industry
In current business scenario employment in event industry is been increasing. Event
industry is the fast growing sector which is also very beneficial for the people who wants to see
themselves as in event manager, Security manager, etc. So yes the answer is yes Event industry
has many job options for those individuals who having skills of management, creative thoughts,
planning etc.
Describing the management skills needed to meet stakeholder needs.
Management Skills required to meet Stakeholder Needs
Communication Skills : Communication skill is must be require to communicate the
information to the team members. Otherwise, miscommunication can might impact the event
outcomes which is not good for the stakeholder satisfaction.
Relationship Skills : Relationship skill enable to maintained the client satisfaction and
networking which is very useful in Event industry. Such skills will be very useful in uncertain
activities.
Conflict Managing Skills : Conflict management skills helps to reduce the issues facing
by the stakeholders and also ensure them to have a good experience (Sajid, 2016).
Time management Skills : Time management skill is very essential that helps event to
cover the time cost. It also helps in proper planning as well.
Stakeholders in Event Industry
Stakeholders Descriptions
Sponsors Host organisation and event sponsors has in mutual relationship which goes
beyond the aspects of money. Without having sponsor event will not get
enough funds and resources as much required (Cleden, 2017). Without
having proper sponsors it might impact the event ROI by considering their
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role in networking.
Media Media is very important sponsor which might affect the event in either
positive or negative way. Media circulate the company image and present
the event topic throughout the city or area. Media can be news channels,
journalist etc.
Volunteers Volunteers are the individuals who support event by performing and
ensuring the event activities (Getz and Page, 2016). They should have a
proper way to select volunteers for event.
Spectators Foremost stakeholders that is viewer and audience which identify weather
event is good or bad. So this is the priority responsibility of event manager
to make sure the audience interest to get the success (Kendrick, 2015).
ACTIVITY 3
Event layout
Dream sales machines London ltd. Were appointed in organizing the conference and that
woo in the conference hall. The company also have to arrange all the amenities which are
required during the conference which will also help the members to be comfortable while sitting
for several hours. The conference is scheduled in London and there are 25 executives which are
arriving from different countries to attend the conference in London. There are many factors
which dream sales London had to analyze in setting the conference. The client of the event
company also must be satisfied in the arrangement made so that they can also increase the sales
of the company by recommending it to other organization who need to organize the event in
London.
Interior Design
Dream sales machine London Ltd. Have to analyze the right interior for the conference
which can match with the nature of the conference. The conference will also include many
articles which will help the conference to increase the comfortable environment of the
executives. The use of painting and posters about the topic will also motivate the executive to
learn from the conference.(Weick and Sutcliffe, 2015)
Table and Chair
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The sitting arrangement should be made in such a way that every person in the
conference room can listen and understand to the trainer. The seat and tables should also be
comfortable for the executives. There should be 25 chairs and proportionate tables with the extra
chairs for the trainers and the helpers. The tables should be round so that all the executives can
sit around it.
Venue
The conference also have to be helped at the location where all the executive can easily
reach and leave for the airport. The venue of the conference should also have the market nearby
so that they can easily access the market to increase the experience of visiting the country. And
the information of the venue will be sent in the form mail.
Stage
The stage will be made at such place where all the executives can easily understand to the
trainer and learn from him.(Jokinen, 2015) The stage will not be high it has to be elevated from
the ground so that every person in the conference can see properly without any problem.
Additional Services
Transportation
Dream sales ltd. Also, have to provide the cab services for the traveling of the executives
as they are also going to travel for the travel and also want to go to the market for the discovery
of the new culture. The company will also provide all the executive the opera music which will
increase the experiences. (Herring and et.al., 2016)
Food services
The conference timings are from 7 am and before that there will be breakfast buffet
system in the restaurant which will provide energy to the executives. The re will also be the
refreshments during the conference and after the conferences there will be lunch and dinner by
the company.
Internet services.
The dream sales machine pvt. Ltd will also ensure that all the executive have the free
access to the internet while they are in the conference as it may hep them to discuss all their data
which will also increase the productivity of the conference.
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ACTIVITY 4
Safety And Security Of The Conference
Dream sales machine London ltd. Need to analyze all the safety measure which will be
used to provide safety to all the executives for the conference (Garg and Navalekar Parallel
Wireless Inc, 2019). The factors which can will be considered in the safety and security are.
Safety measures
The event managers have to analyze the safety of all the executives as they have to ensure
the fire exit and also all the fire accident equipment in the conference room. The event company
also have to ensure that the venue is having the proper ventilation of air or not as It can affect the
health of the executives. All the organizers should also be aware of all the safety measures which
can be taken in any condition.
Risk assessment
The risk assessment should be conducted before the conference begins to ensure the
safety of the executives. The event organizers also have to see that the venue id having proper
surveillance camera in case of theft or criminal activity. (Chapple and et.al ., 2015) If there is any
attack the organizers also have to make sure all the gates and doors and securely closed and are
made of solid material which can stop the problems. The venue should also be near to the
hospital in any emergency it will be feasible. If the conference is big and the executives are
famous then the organizers also have to ensure that all the executive are kept from exposure and
provided with the security guards.
Medical support
The organizer also have to ensure health of the executives in the conference room is
excellent, and they also have to analyze all the medical problems the executives have to avoid all
the issues and provide a safe environment for the conference.(Cabañas and et.al., 2015) The
venue must also have a proper staff which is trained in the medical examination so that they can
ensure the healthy and safety of the executives in the conference. The event planners also have to
make sure that there is enough space in the room so that it does not suffocate and make the
executives ill.
Assessment of all the staff
The event planner s also have to analyses that all the staff of the venue are professionals
and also have a proper training in their job. They also should have a proper knowledge about all
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the procedure of the venue, and they also should have proper information about all the roots and
exits in case of any emergency. The staff of the venue should also have the proper skills to
understand the situation and also have to skill to use the technology like CCTV to ensure all the
behavior around the conference room so that they can also keep and eye on the movements of the
people around them. (Brown and et.al, 2015).
CONCLUSION
From the above discuss report, it has been concluded that how Event organizers can earn
profit and success in their projects. Study based on managing event successfully. For which,
study outlined some necessary elements which is required to make event unique. Report
concluded some examples of public event, e-Sports events, Wedding events to describe the
categories of different range of events. Also study has been explained about the management
roles in the event industry which is again very essential to meet the stakeholder needs. So
eventually, it has been concluded that to make event successful there are some points which has
to be considered by the event planning company.
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REFERENCES
Books & Journals
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department adult intubations. Annals of emergency medicine. 65(4). pp.363-370.
Cabañas, J.G and et.al., 2015. Double sequential external defibrillation in out-of-hospital
refractory ventricular fibrillation: a report of ten cases. Prehospital Emergency
Care. 19(1). pp.126-130.
Chapple I.L and et.al ., 2015. Primary prevention of periodontitis: managing gingivitis. Journal
of clinical periodontology. 42. pp.S71-S76.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Croft, W., 2017. The structure of events and the structure of language. In The new psychology of
language (pp. 67-92). Routledge.
Garg S. and Navalekar A., Parallel Wireless Inc, 2019. Parameter optimization and event
prediction based on cell heuristics. U.S. Patent 10.420,170.
Getz, D. and Page, S., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Herring, S.C and et.al., 2016. Explaining extreme events of 2015 from a climate
perspective. Bulletin of the American Meteorological Society. 97(12). pp.S1-S145.
Jokinen J.P., 2015. Emotional user experience: Traits, events, and states .☆ International Journal
of Human-Computer Studies. 76. pp.67-77.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-proofing
your project. Amacom.
Müller, M., 2015. What makes an event a mega-event? Definitions and sizes. Leisure
Studies, 34(6), pp.627-642.
Olteanu, A., Vieweg, S. and Castillo, C., 2015, February. What to expect when the unexpected
happens: Social media communications across crises. In Proceedings of the 18th ACM
conference on computer supported cooperative work & social computing (pp. 994-1009).
ACM.
Rogers, T. and Davidson, R., 2015. Marketing destinations and venues for conferences,
conventions and business events. Routledge.
Sajid, S. I., 2016. Social media and its role in marketing.
Weick K.E. and Sutcliffe K.M., 2015. Managing the unexpected: sustained performance in a
complex world. John Wiley & Sons.
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