Managing Events Successfully

Managing Events
Successfully

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Outlining the event sector.......................................................................................................1
Explaining the latest trends in the event sector......................................................................2
ACTIVITY 2....................................................................................................................................3
Explaining the range of management roles in the event industry..........................................3
Describing the management skills needed to meet stakeholder needs...................................4
ACTIVITY 3 ...................................................................................................................................5
Event layout............................................................................................................................5
Additional Services ...............................................................................................................6
ACTIVITY 4....................................................................................................................................6
Safety And Security Of The Conference...............................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Managing event planning is a most creative or on the same side very stressful process.
Event management companies should be more trendy and creative to gain the interest of the
audience. Present study also discusses the same topic further in the whole project where they will
outline some important aspect of the events like distinct types of event dimension, what are the
current trend in the event sector etc. For that, report has been taken Dream Sales Machine which
is situated in London. Report aim to summarise the range of management roles in the event
industry. For that, it will explains the skills of management which highly essential to meet the
client needs. Also, study will presenting the event layout for an event which also examine the
additional services. Also it evaluates the quality of design as well.
ACTIVITY 1
Outlining the event sector
Event industry is like to celebrate, enjoying, marketing a particular purpose or goal.
Different events has their own different concept, theme and nature (Cleden, 2017). There are
given some following event dimensions.
Three Different categories which events go under :
Private Corporate Charity/Fundraising
Private events is held by some
individuals which is going to
celebrate for some specific
purpose like wedding,
wedding receptions, birthday
celebrations and festival
gatherings (Croft, 2017).
Another difference of private
events is such events are held
for some specific purpose
rather than public. Such kinds
of events might be held on
small as well as large basis it
Corporate events are generally
used for some corporate
purposes in other words for
business purpose. Corporate
events industry is not a diverse
event due to events being
aimed at business. Corporate
events are generally based on
formal basis. Such events are
generally helps to increasing
company morale and grow the
business purposes (Getz and
Page, 2016). Corporate events
Charity fundraising events are
based on social causes which
aimed to eliminate poverty,
social issues and human
barriers. Social charity events
can be organize in the form of
charitable auctions, sports
events and society balls. Such
events majorly sponsored by
companies, government to
support the funds and
resources. Organisations also
sponsored social events
1

just depends on the investment
process.
can be used by businesses of
all sizes to solicit new
business. Such company
events helps to build company
brand value. Such kinds of
corporate events are Seminars,
Meetings, Product launches,
conferences, business dinners.
because they wants to build-up
the image in the market to earn
the trust of clients.
Explaining the latest trends in the event sector
Event industry is rapidly growing and innovative area which always looking for the new
creativity. There are given some new trends that serves the best services to the clients.
Use Alternative venue is increasing
This is the foremost trendy demand by most of the parties who rapidly looking for a
unique destination or place for their events (Kendrick, 2015). Most of the planners looking after
on the different layouts and visiting different properties to choose their venue. Basically, venue is
the most attractive thing which attracts audience and satisfy the client demand. For example :
Wedding event is the most precious project for the companies. For this planners has to make sure
the client needs weather they want any historical places like fort or some trendy places near the
beach. So as per the client location matters most for a successful event.
Disruptive Technologies
Advanced technologies like social experiences, digital tools all such creates unique
experience for clients which is more required for a successful event. This trend provides more
opportunities for attendees who are participating virtually (Müller, 2015). For example : E-
2