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Food and Beverage Operations: Customer Motivations, Behaviour and Digital Technology

   

Added on  2021-02-20

15 Pages4012 Words292 Views
MANAGING FOOD ANDBEVERAGEOPERATION

Table of ContentsINTRODUCTION...........................................................................................................................1Activity 1- Demonstrating F&B Industry knowledge.....................................................................1Activity 2- Analysing Customer Motivations and Behaviour ........................................................3Analysis of Customer Motivation and Behaviour in selecting F& B Outlets..............................3Activity 3. Ways to use Technology................................................................................................5Evaluating the use of digital technology for improving operational efficiency in F&B business.......................................................................................................................................................7Activity 4.........................................................................................................................................9Food Service Skills:.....................................................................................................................9Beverage Service Skills:..............................................................................................................9Equipment Management Skills:.................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12

INTRODUCTIONDerived from agriculture, industry of food and beverage are divided in two segments,first one is production of goods and second one is distribution of goods. There are differenttypes of F&B outlets which offer different products. The study will help to get knowledge abouthow F& B industry will be rated and what are factors on which current and future trends areinfluenced in food and beverage industry. The report will give ideas about how customer'sbehaviour is influenced by different factors and how they can build and retain new and loyalcustomers. The study will also cover evaluation of digital technology in present times forimproving operational efficiency of company. The report also covers a study based on analysisquestionnaire (Kasavan, Mohamed and Halim, 2018).Activity 1- Demonstrating F&B Industry knowledgeThe Modern F& B industryOver present times it is seen that companies are having an emerging trend of outings. An integralpart of every culture is food, which brings families together. In present times students are leavinghome for working outside the cities, as a result fines dines and takeaway business are growing arta very high rate. As investments are growing in countries, dining chains are also attracting them.Food and beverage industries are growing so fast in country along with it is also increasingrestaurant trends. On the verge it is growing, it is important for restaurants to come with newconcepts. Some of the dining concepts which are prevailing in market are like fast casual dining,casual dining, premium casual dining, fine dining, gastro pub and bistro which is the most recentconcept trending in market.Types of business that can be found in food and beverage industryThere are different types of businesses in food and beverage industry it is not limited to just food,there are also others services and business that come under food and beverage industry. Some ofthe businesses that come under food and beverage industry (Chibili, 2017).Restaurants A restaurant can be defined as a place where food is prepared and served to people. Itprovides place for people to have their food at that place. People love to go to restaurants forhaving their meal and enjoyment. Some restaurants also have a chain, where restaurant undersame name and products will be serving at different locations. Today restaurant culture is at a1

peak as every family goes out to have their meals. Today restaurants are the biggest source ofrevenues in the field of Food and beverage industry. And even today they are growing aT veryfast phase. There are different types of restaurants which have developed over time bringing newand creative concepts to attract people. Some of the concepts are quick service restaurants, fullservice restaurants, fine dining restaurants, family restaurants, ethnic restaurant and many more(Goh and Jie, 2019).Catering and BanquetingSeeing the speed at each the food and beverage industry is growing it is emerging manynew businesses for society. One of such business is catering. Catering refers to services providedat off premises while banqueting refers to services provided within the premises. Catering andbanqueting deals with serving food and services to customers such as arranging for necessaryequipments related to serving food and beverages. Making arrangements of staff who will beserving food to customers ate events. It has gained importance as management want to reducetheir work load and responsibilities by outsourcing this services (O'sullivan, 2016). Bars and pubsBars and pubs are kind of restaurants whose main serving are drinks and beverages. Barsand pubs are place where people go for having drinks specifically and for celebrations. They aregenerally for people who want a place for enjoying their drinks. Today bars and pubs can befound everywhere and at every location as they are generating revenues at a very significant rate(Mohan and Sequeira, 2016).Rating system used nationally and internationally in F & B industry. There are three rating systems in food and beverage industry which are based on servicesand amenities and comfort zones provide by them. The general rankings are 3 star, 5 star and 7star. The basis on which 3 star and 5 star hotels are differentiated. 3 StarA hotel or restaurant is classified as 3 star on basis of accommodation and ranked as verygood. Hotel having 3 star ratings have many spacious areas. Facilities provided are of highquality and it offers a increased variety in services. National examples :Hotel ibis HeathrowAirport, Old Parsonage Hotel. International examples : Hotel Hampi international 4 Star2

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