Food and Beverage Industry Analysis

The assignment provides an analysis of the food and beverage industry, highlighting its significance in today's fast-paced world. It emphasizes the need for safety measures and adherence to laws and regulations within this industry. The document also explores various marketing strategies that can be adopted by companies in this sector to attract more customers.

MANAGING FOOD &
BEVERAGES
OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different types of business within food and beverage industry, profiling.............................3
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally.............................................................................................................................5
P3 Discuss the current and future trends affecting food and beverage business........................7
TASK 2............................................................................................................................................8
P4 Demonstrate professional food and beverage management skills within a food and
beverage organisation..................................................................................................................8
P5 Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply....................................................................................................................9
TASK 3..........................................................................................................................................10
P6 Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses.......................................................................10
TASK 4..........................................................................................................................................11
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets........................................................................................................................................11
P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base............................................................................................................................12
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14

INTRODUCTION
Food include wide range of different flavours, styles and cuisines. These are
differentiated by traditions and various geographical locations. On the other hand, beverages
includes alcohols and non alcohols. Food and beverages industry includes various types of
sectors in them like, restaurants, hotels, contract catering and fast food services. In this project
evaluation has been made on different styles of food and beverage service outlets and their rating
systems, different types of business within these industry (Ustjanauskas and et. al., 2014).
Current and future trends which affect these business have also been described here. Legal
requirements that need to be implement by these industry has been mentioned in this report.
Strategies that are used in range of food and beverage outlets to attract consumer base are so
examined in this project.
TASK 1
P1 Different types of business within food and beverage industry
There are different types of sectors present in food and beverage industry that are mentioned
below:
No. Sector Description Advantages Disadvantages Example
Employer
1 Hotels These are commercial
establishment that
provides various
services like meals,
guest services,
banquets and lodging.
All these products and
services are valued by
star rating like 1, 2, 3,
4, 5, 6, and 7.
These are
highly flexible
and are more
convenient for
business
industry. As in
this there are
various career
advancement
prospects and
high pay
scales.
In this sector
there can be
long working
hours and less
learning and
development
of an
individual.
Hotel
Rosewood
London is
located in 252
high Holborn.
HPI Hong
Kong is the
owner of this
hotel. There
website is
http://www.ros
ewoodhotels.c

om/en/london
2 Restaurants It is an establishment
that are engaged in
services like selling
food, beverages and
various other services
according to consumer
needs and wants.
In this sector
there it is high
prestigious
working
environment
and high
package are
also available
in this sector.
(Dasgupta and
et. al., 2016 )
There are lack
of career
development
opportunities
and long
working hours
schedules.
Name of the
employer is
Brett Graham's
and there
website is
info@theledbu
ry.com
3 Contract catering This sector industry
provide food
management services
for various functions
like weddings, parties,
private houses and
banquets.
In this there is
less wastage
of foods as it
only get
prepare when
ordered.
Individual can
get various
opportunities
to broaden
their career.
Contract
catering need
more labour
requirements
and extra
transportation
cost. Also
there is less or
poor pay
packages.
Ginger Jar
Food catering
services is
owned by chef
McNeill's.
There website
is
www.ginger-
jar-food.com
4 Fast Food These are also termed
as quick service
industry. This industry
are mainly engaged in
Fast food
sector have
various
opportunities
There are lack
of promotion
opportunities
available in
Tortilla a fast
food chain of
restaurant is
owned by

retail sale of already
prepared drinks and
food for immediate
consumption. As
consumption of fast
food is becoming
popular many hotels
and service industry
serve this in their menu
(Ronit and Jensen,
2014 ).
to serve in
different kinds
of food and
expand their
business
which aid
them to
generate more
profits. Also it
produce more
career
advancement
sectors.
.
this sector. Brandon and
Jennifer
Stephens.
There website
is
https://www.to
rtilla.co.uk
5 Hospital
catering services
Hospital catering
services mainly deliver
nutritious, good quality
and healthy food to
patient, hospital staff
and rehabilitation
centres.
This sector is
economic and
flexible and it
is highly
prestigious to
work in this
sector.
It is very hard
to expand for
more business
profit. There
may be long
working hours
and less pay in
this sector.
.
Brakes
company
distribute their
food in united
kingdom. It is
owned by
Sysco and
there website
is
www.brake.co.
uk
6 Golf clubs This industry provide
quick food products
which include burger,
There are high
pay packages
and high
There can be
long and
extended hours
London
Scottish is an
golf club.

fries, sandwiches and
more. This sector also
deliver beverages likes
shakes and drinks.
opportunities
to broaden an
individual
career.
of working. Founded by
London
Scottish
Volunteer.
There website
is
www.londonsc
ottishgolfclub.
com
7 Mobile food
services
They sell prepared
food from vehicle. It
prepare snacks and
food for immediate
consumption.
This is highly
flexible
industry. It
can be done
by using food
stands, carts
and food
trucks. There
are sociable
hours of
working in
this sector.
There is lack
of
advancement
opportunities
in individual
career.
Wing Street is
an mobile food
chain. Owner
of this chain is
Yum brands.
Their website
is
www.wingstre
et.com
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally.
Hospitality industry is a name given to a wide group of businesses which aim at
providing services to customers. It is analysed as fastest growing sector in today's fast growing
world. Food and beverages is an area in this sector and comprises of restaurants, fast food chains
and so on.
This sector has various rating and grading systems for assessing quality of food and beverages
explained as under:

Scores on doors: It is a rating technique Use by local food safety officer in UK to check if
hotels are serving as hygiene standards. These scores are calculated based upon National code of
practice (Cho and Yoo, 2015).
Michelin stars: Michelin stars is a quality standard given internationally to chefs for their
excellent skills and knowledge. These star ratings are classified into three categories such as
One star: This is given to restaurants that serves good quality food consistently on a higher
standard receives this star.
Two star: This star is given to restaurant that have excellent cuisine delivered with uniqueness in its
presentation and flavours.
Three star: This is the highest honour in case of Michelin stars and is given to restaurants who are
highly above standards which means it has exceptionally excellent quality to offer.
AA rosettes: It is recognition given by AA inspectors. It is honoured on basis of authenticity
and flavours of food. Rosettes are differentiated from 1 to 5.
Rosette1: Restaurants receiving this award are a standout in their area of food which means their
quality of their ingredients is as per according to standards and food are carefully prepared with
exceptional skills.
Rosette2: It is an award gained by restaurants who have higher standards than above category and
lay emphasis on precision.
Rosette3: This is an exceptional award which aims at giving national recognition to hotels. Chefs
working in these hotels are known for their timing seasoning and flavours (Chung, and Parker,
2010).
Hotel stars: It is an exclusive rating given to hotels on their overall services delivery and all
other key features.
Five-Star: These hotels offer exceptionally excellent services and facilities. Personal services that
are provided by these hotels are of high degree.
Four star: Level of services provided by these hotels are well above average and they also
provide valet parking and restaurant services in hotel itself. These restaurants mainly serve
numerous of cuisines in their cuisines.
Three star: These hotels are way more spacious and offer good amount of facilities such as
nearby shopping areas, restaurants, located near express ways etc.

Two star: These are typically considered to be smaller hotels as compared to above. These are
managed by proprietors and have their own personal atmosphere.
One star: These hotels are individual chain hotels with a good reputation offering good amount
of services and are moderately priced.
P3 Discuss the current and future trends affecting food and beverage business
Street Food: Street food is in trend from some time. Master chefs travel across world to
know and learn various dishes and ingredients used in them. They add new dishes in their menu
by merging those ingredients which were not used by them and will eventually lead to better
taste and more healthy options (Davis and et. al., 2018). Knowledge is gathered depending on
factors which individual consider while dining like which food or drink is liked by them mostly
or what they prefer. Individuals are more health-conscious so food and beverage market should
consider it as top-most priority.
App based services: 36% of food and beverages are sold online. Individuals are busy
with their work so don't prefer to go out and opt for doorstep delivery. Food and beverage
industry try to provide best services within their region.In app based services customer can
customise their products depending on what they need means they can order product based on
ingredients what they need in it.
Uber eats: It is launched by Uber for online food ordering in America. Users can get
home delivery of food which customers order using their smartphone in particular app made by
them or in website. Customers can check status of delivery, can get complete detail of amount to
be paid. Customers can scroll within app check out what they want and tap on it so that it can be
added into customers list. When this is done click on place order. And can check delivery status
of food. It helps customers to satisfy hunger with exceptional time, their preferences and taste.
Robot as waiters: Robots are cheaper with respect to humans and as far technology is
developing cost of robots has decreased (Bayona-Saez and et. al., 2017). Robots never get tired,
and when food and beverage industry have lot of customers, it is geneally hard to make proper
gestures. They are far stronger than humans as humans get affected by various environmental
factors like wind, heat and they never say no to any kind of work. So food and beverage industry
can use concept of robots to attract more number of customers.

TASK 2
P4 Demonstrate professional food and beverage management skills within a food and beverage
organisation
Professional skills are must for an individual to work within food and beverage industry.
Individual should have management skills which are required within respective profession
(Enzing, Pascucci, and Omta, 2011). Some important skills which an individual should possess
within specified market or organisation are depicted below:
Leadership skills: In food and beverages industry several employees work and each
employee is assigned with specific role. Manager within this organisation have to handle distinct
staff depending upon problems and conflict which arises when they have high work load. To
handle these conflicts managers needs to have leadership skills so that they can efficiently handle
problem and help employees to get over those. Cooks should understand their individual role and
should accurately tell other cooks how to cook particular dish so that particular taste can be
achieved. Food and beverage organisation is ablaze about customer services, wines and food,
they should develop new strategies and trends to attract customers. Manager and leader have
high impact on overall working of organisation so they make sure that employees are well
trained as per role they have to perform. Communication has very strong impact when managers
or leaders communicate with employees it gives them a view that they are considered a part of
organisation and are strongest factor in growth of organisation. When employees communicate
with customers they must be polite and sweet as it will leave a impact on them and customers
can think to come over again as they are treated in proper manner.
Organisational skills: Employees within this organisation have great sense of
organisational skills. Food and beverage organisation know that food management, cost, labour,
working hours, cleaning and shipping are most important factors and if these factors are not
managed or organised then it will be difficult to survive in long run (Valta 2015). Good
manager knows how to organise his resources whether its employees or eatables or services
which are meant to be provided.
Customer services: Services offered to customer are on top-most priority of Food and
beverage industry. Managers understand that friendly and gracious nature will help them to grow
within market as by this they can win customers and they will be forced any how to come again.
Manager needs to have good problem solving skills to solve conflicts which arises among

employees which can irritate customers. Within this organisation each individual should have
this skill so that they can provide best services to customer. By implementing strategies like
effective consumer serving techniques managers can enhance their skills and ability to serve
their clients in best way.
P5 Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply
There are various legislation which have to be implemented by food and beverage industry in
their overall process from processing till manufacturing. It is foremost responsibility of
restaurants owner to provide hygienic and safe food. There are some rules and regulations
mentioned below which is essential for food and beverage industry to know and comply:
1. The Food Safety Act 1990. It is act of parliament of united kingdom which have to
complied by food and beverage industry to ensure safety of their products.
2. Regulation 178/2002 is EU legislation that provide basic general principles for food
safety. It includes traceability, product withdrawal and food safety.
3. Licensing of Liquor is very important for industry who are dealing in selling and
supplying of liquor or alcohol.
4. It is necessary for restaurant and food and beverage industry to comply all regulatory
measures relating to food safety regulation of their local government.
Health and Safety regulations: This act is formed in the year 1971 and is an parliament
act of united kingdom. Effective fundamental structure is provided in the year 2011, in order to
encourage health and safety. In this rules and regulations are given for employees and other
members working in organisation (Leabman and et. al., 2015). Health and safety regulations are
created for food and beverage industry to meet their minimum standards. There are wide sector
of rules and regulations which include maintain building and equipments, duties of employees
and individual those who are managing and maintaining them are generalised. With help of this
law is become easier for company board of directors to formulate their organisation legislatures
firmly.

TASK 3
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses
As per given scenario, number of pupils are passionate to start their carrier in hospitality
sector. Food and beverage industries are on of the leading and most operating segment in
business environment (Mattos, and et. al., 2014). There are some challenges which is facing by
them. These challenges generally includes consumers satisfaction, proper hygiene and safety
measure and much more. There are two factors operational and marketing technology that can be
utilise by food and beverage industry to enhance their business. There are some comparison
mentioned below to understand technology more effectively:
Basis Operational
Technology
Marketing technology
Restaurant
Operational technology
benefits company to carry out
their functions more
effectively.
 Payment Technology:
Restaurants are using
various services like
chinese wallets and
different other kinds of
high tech personal
system in order to
provide their guest with
high quality of services
which make check-in ,
booking and check-out
easier
In relation to this, various
technology like websites,
social media and digital
medium are mainly use by
companies in order to promote
and market their products. By
using various marketing
measures like E- brochures,
emails to promote their
services. Restaurants are also
managing effective consumer
relationship with their clients
which help them to retain their
clients.
Fast Foods  Payment Technology:
Fast food chains are
Fast food company are using
various social media sites like,

taking use of mobile
apps to function their
business activities. By
implementing app
based services it will
become easy for
company to take order
and deliver it on
perfect time frame.
bloggers, twitter, Instagram
and YouTube to operate their
marketing functions.
Hotel  Payment Technology:
Hotel are taking
advantages of different
websites to perform
their operations more
efficiently. By using
this measure it will
become easy for hotel
to attract various
costumers worldwide.
Hotel industry are using
different websites E-mails to
promote their business
functions (Valta 2015.)
TASK 4
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets
There are various segments mentioned below which influence influence consumer
decision on food and beverage outlets:
Basis Cafe Nero Costa Starbucks
Marketing This industry This company have Starbucks is using

strategy implemented personal
marketing strategy in
order to promote their
products and services.
implemented premium
pricing strategy in their
marketing strategy
segment.
product differentiation
techniques to attract
large amount of
population.
Availability Products and services
offered by them are of
very affordable price.
They serve eye-catchy
products and services
which are liked by most of
their consumers. This
results in costumer
retention and provide
benefits to them.
This industry serves
high cost products and
services which are not
affordable to every
individual.
Infrastructur
e
They are having pleasant
infrastructure.
They have sound and
attractive infrastructure
which attract large
attention of every age
groups.
This company is
having extra unique
infrastructure which is
very eye-catching and
attract attentions of
individuals.
P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base.
Cafe Nero Costa Starbucks
This company of Food and
beverage industry has a lot of
innovation and usage of new
ideas is required to amuse
customers so that they are
forced to come again due to
their taste buds, internal
satisfaction and customer
friendly prices.
This cafe has adapted strategy of
offers and discounts. Offers
should be given to customers and
it should be made sure that this
offer should not last more than a
year. Like giving 20% off on
particular dish or overall cost,
free deserts or appetizers. Have
happy hours, it will increase sale
According to the strategy of
Starbucks, Appetizers and
drinks are best options
which can be provided
during this time. On festive
eve's some kind of offers
should be given or some
sort of promotions should
be done for this themed

during that period of time when
customer hardly comes.
Eventually this will make
customers as well as organisation
happy (Davis 2018.)
dinner parties can be
organised. Emails or
messages can be sent to
customers on their birthday
to make them feel special
and give them free offer, in
this way have a mark in
their mind on their special
day. Company can also take
advantages of effective
promotion and advertising
techniques in order to build
loyal consumer base. These
are some effective ways to
attract customers.
CONCLUSION
As per above mentioned report, it has been analysed that in today world food and
beverage industry is one of the fastest and leading industry. People generally found these fast
food outlets and restaurants more attractive. Therefore in order to satisfy large consumers it is
necessary for food and beverage industries to implement various safety and health measure.
These industries need to follow laws and regulation to formulate their business functions more
efficiently. As these industries get affected by various street food vendors so in order to attract
more attention of consumers they need to adopt different marketing measures. They can take
advantage of digital technologies to promote their business industry more effectively.

REFRENCES
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Mattos Jr, L., and et. al., 2014. Method for managing orders and dispensing beverages. U.S.
Patent 8,739,840.
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beverage industry. Desalination and Water Treatment. 53(12), pp.3335-3347.\
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Online
Types of Marketing Strategies that Attract Customers. 2018. [Online]. Available
Through:<https://www.cleverism.com/types-marketing-strategies-attract-customers/>.