Business Strategy and Management

This solved assignment delves into the crucial aspects of business strategy and management. It examines topics such as performance dashboards for measuring business success, strategies for managing successful change within organizations, and the importance of systems thinking in navigating complexity. The assignment also touches upon brand management, industrial service offerings, ERP lifecycle management, value creation, ethical considerations in business, and decision-making processes within parallel business models.

MANAGING SUCCESSFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
PROJECT DEFINITION.................................................................................................................3
PROBLEM STATEMENT..............................................................................................................4
PROJECT OBJECTIVES................................................................................................................5
PROJECT SCOPE STATEMENT..................................................................................................6
SUCCESS CRITERIA.....................................................................................................................6
PROJECT ASSUMPTIONS ...........................................................................................................7
PART 2............................................................................................................................................9
IMPLEMENTATIONS PLAN...................................................................................................9
WORK BREAKDOWN STRUCTURE........................................................................................11
PROJECT SCHEDULES .............................................................................................................11
PART 3..........................................................................................................................................12
PROJECT PROCESSES................................................................................................................12
COMMUNICATION PLAN....................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
The successful business are managed by understanding the importance of the organised
work that is needed in the business. It involves realising the importance of communication in
business . The project management is essential for the business to timely complete all the tasks
and to achieve the goal in time. There are various objectives related to project management and
these include the resources, cost of resources, availability of these resources,time, distinctiveness
etc. a project management. For managing a successful business all the projects must be managed
and it will add to the success of the business(De 2016). The projects success are measured by
their starting and completion. This report includes the project management ways of Hilton Hotel,
it is an MNC and deals in grocery and general merchandising products. The report comprises of
project scope, aims, work break down structure, Gantt chart and how the project can be
completed with these tools is described in the present report.
PART 1
PROJECT DEFINITION
Hilton Hotel PLC is a multinational company and they have very vast operatio0nal
structure and comprises of 12 stores and they are functioning in many countries. Hilton Hotel is
not yet implemented CSR activities and they are planning to implement the same and they are
thinking of contributing in these activities by taking the funds from their pre-tax profits. From
this fund they want to donate to charities and wants to work for the benefit of the society(den
Hertog .2010). Corporate social responsibilities are the activities that are done to promote the
society and they want to achieve the reputation that a company gets when they get involved in
CSR activities. CSR activities are the activities that help the business to behave ethically and do
the right deeds for the benefit of the society. It helps in maintaining the reputation in the eyes of
stakeholders(Eckerson 2010). It helps in the sustainable development of the business objective.
Corporate social responsibilities are the ethical standards that all companies should follow and
they should give the benefit to their employees, local community and society at large.
Aim: To kn ow the extent of sustainability that Hilton Hotel can get by implementing CSR
activities.
Objectives of Hilton Hotel :
 To know the role of corporate social responsibility.

 To know the significance of CSR
 To attain sustainable development.
 To know the application of CSR activities,.
 To assess the policies of the CSR activities and to implement themselves
 to select the CSR activity and take measures to solve it
in Hilton Hotel there is a severe problem of food wastage as in its restaurant people left the food
and there is some excess food which is totally wasted. And this is causing them heavy loss in
their operations.
PROBLEM STATEMENT
the problem statement comprises of questions that is useful in conducting research for
implementing the corporate social policies.
 What is the significance of the CSR policies in the restaurant
 How these policies are going to help in these areas
 Ways of implementing CSR activities.
 How much competitive advantage will it give to the Hilton.
Project strategies
the main aim of the Hilton hotel is to achieve sustainable development and for this
various strategies are to be made and followed religiously for achieving that level of success. The
Hilton hotel's management is is in trouble because of the increased wastage of food in their
restaurants. Both the management and the customers are at default and they wanted to save the
food from wastage(Edmonds 2011). They want a proper solution to this problem and they made
the following strategies to resolve the problem.
 The food wastage problem should be the priority and needed to be resolved as soon as
possible so that it can be managed effectively.
 The strategy that is made is required to be funded and they can fund it from their pre tax
profits and it will also help the company to get the tax benefits
 employee participation is very necessary so that they can become the part of the strategy
and contribute more towards it( Jacob,2011).
 The stakeholders should be provided with the information that they are implementing as
they have the best interset in the company and its activities. They can also contribute in
achieving the set target. Say suppose customers are the stakeholoder they can take the

food to the level that they can finish it. They should not take extra food and waste it later
on.
 The staff of the food department must be given proper training and they need to follow
the guidelines and they should know how to use the resources properly so that they are
not wasted and exploited(Kowalkowski Kindström and Brehmer2011).
 Hilton hotel should be made eco friendly as it will give a good impression in the eyes of
the customers.
 The front office manager should be well versed with the knowledge of the csr activities.
He is the person who is in direct contact with the customers. He can take the suggestions
from them and pass it on to their senior managers(Law Chen and 2010). He can interact
woth them and can know the areas where they are facing problems.
PROJECT OBJECTIVES
 get the competitive edge against other hotels
 level of success through CSR activities.
 To make strategies to face the challenges associated with the regulation of the corporate
social responsibilities policies.
These policies can be achieved by making the plan as per the below mentioned guidelines:
specific: the plan must be specific like here in this case there is wastage of food in hilton then the
priority set must be the reduction in food wastage(Mathur Mathurand Kenyon2012).
Measurable: the wastage of food should be measurable, otherwise how come they knopw that
this much food is measurable.
Appropriate: the objectives set must be significant and must contain some value. The project
team has acknowledge the issue and they must be resolved.
Realistic: the plan should be realistic and the minimisation food wastage is a realistic problem
and it should be rectified and controlled immediately(Shattock 2010).
Timely: the wasting of food should be controlled within a specific time period and it should not
be delayed as it affects the efficiency of the hotel.

PROJECT SCOPE STATEMENT
it is the statement made to consider all the relevant and important factors seem to be
important for the plan are included in this factor and the factors that are not relevant and does not
contribute in the plan are excluded here only.
Included scope: here comes all the relevant factors as they contribute in the plan to implement
corporate social responsibility in the Hilton hotels.
 Stakeholders: These are the person whose best interest lies in the company and these are
customers, owners, employees, suppliers etc. they are the people who contribute in the
success of the organisation(SmithBinns and Tushman2010). The hotel is taking the
services of these people and its their responsibility to pay them back in some form or
other to show their gratitude towards them.
 Ethical values: company has to be ethically strong so as to gain success in the market.
The ethical organisation sustain longer in the market. The Hilton hotel must be abide by
the ethical values and the issues are to be resolved. They must earn but by ethical values.
 Laws and policies: The policies should be implemented and they should be followed
diligently and should respect the laws and regulations(Sparrow 2012). The laws and
policies regarding the management of the hotel should be followed.
Excluded scope: for implementing the CSR policies it does not require every person to
be involved there. Though they are stakeholders but they are not required in the activities and
they are excluded from its scope. These stakeholders are competitors and investors. These people
are not interested and is not getting any benefit from it. Investors are interested in market share
and the competitor is not happy in the success and good deeds of the competitor.
SUCCESS CRITERIA
CSR activities are the good deeds of the organisation that brings good reputation and
goodwill among the market and the society. The success of any business could be measured by
these factors:
public relationship: The hotel industry depends upon the public relations, what relation
they have with their clients is the base of their success(Trevino and Nelson2010). Their relations
define their popularity. If the public knows that the Hilton is implementing CSR activities then
they will be more interested in doing business with them.

Stakeholder satisfaction: the stakeholders are satisfied when the services provided by the
hotel is up to the mark and they are happy about the services. The stakeholders satisfaction level
and their loyalty towards the cited organisation measures their success.
Social welfare: The corporate social responsibility earns respect for the organisation and
it makes the firm socially active as it does the welfare of the society.
PROJECT ASSUMPTIONS
Project management is the way to achieve success and to look out that the project is
completed in a timely manner that leads to its success. The part that plays an important role in its
success is effective communication(Veluand Stiles,2013). This is important so as to coordinate
and operate the team members, there are certain risks that are associated with the projects is
determined by following factors like cost, quality, time, raw materials etc.
Determinant Effect
Time The t5ime period of the project is decided and
it should be completed in that time only.
Cost The project cost must not cross the budget and
they should be cost effective and the cost
decided to complete the project of CSR activity
should not exceed.
Quality The work should never compromise on its
quality. The project should be completed in
time but quality should not be compromised.
Risk The risk associated with the projects must be
assessed in advance and their solutions should
be find.
Communication The formal and informal structure of
communication should be implemented so as
to coordinate among the team members.

The plan for the project as to be divided into various tasks and then it will be a lot easier to
achieve the objective.

PART 2
IMPLEMENTATIONS PLAN
For implementation of corporate social responsibilities the following are to be followed-
 FRAMING THE POLICY- Things that are related to the Hilton's policies plans and
procedure goals objective its vision and what all is to be done in the company is to be
framed in this step.
 Preparation And Brief: the kind of preparation needed for the project execution is to be
prepared. Whether the project is cost effective or not according to that budget and all
other important documents are to be prepared.
 Development Design: developing the CSR structure for the HILTON to work on
effectively and efficiently.
 Handover And Close: the project is closed after the completion of the activities stated
and everything is decided now what would be the plans and procedure the aims and
objectives of doing the CSR activities schedule is prepared and thus a overall execution
happens for a particular goal which is to be achieved.
For knowing the opinions and values of the stakeholders to implement the CSR activities
a questionnaire is filled by them.
QUESTIONNAIRE
Name:
Designation:
Place:
1. Do you know about CSR?
a. Yes
b. No
2. What do you think in your opinion that CSR activities do?
a. increase the sales
b. enhance the reputation and goodwill
c contribute in profit.
3. Do you think that CSR activities are required in TESCO?

a. Yes
b. No
4. CSR activities will help Hilton to achieve?
a. enhance goodwill
b. minimise food wastage
c. achieve sustainability
d. all of the above
5. Who is responsible for implementing corporate social responsibility?
a. CEO
b. HR Manager
c. Employees
d. All should do it as a team
Questions Response
Do you know about CSR?
Yes
No
75%
25%
What do you think in your opinion that
CSR activities do?
a. increase the sales
b. enhance the reputation and goodwill
c contribute in profit.
5%
65%
30%
Do you think that CSR activities are
required in Hilton ?
a. Yes
b. No
85%
15%
CSR activities will help Hilton to achieve?
a. enhance goodwill 5%

b. minimise food wastage
c. achieve sustainability
d. all of the above
15%
20%
60%
Who is responsible for implementing
corporate social responsibility?
a. CEO
b. HR Manager
c. Employees
d. All should do it as a team
10%
25%
25%
40%
This survey was done on the stakeholders of Hilton hotel and the responses they gave
was in favour of implementation of the CSR activities. 75% of the stakeholders already know the
concept of CSR. 65% says that the implementation will improve the reputation and goodwill in
the eyes of society. 85% among them think that the Hilton needed it. 60% people said that it will
be needed and it will accomplish all the tasks. Majority of people think that as a team all should
contribute their efforts .
WORK BREAKDOWN STRUCTURE
The work break down structure is the the table that breaks the word into small task and it
is completed in a systematic manner. It helps in monitoring each and every task and they control
the adverse effects in advance.
Activity Resources required Results
Meeting is conducted with the
stakeholders to implement
CSR in Hilton
Pen, paper. Strategies are made for
implementation.
Documentation Papers and pens Legal documentation sis done
Survey Stakeholders Their response is received.
Implementation - CSR is implemeted.

PROJECT SCHEDULES
After the work breakdown structure has been prepared ,now it is scheduled in the various
tasks by the management so that the overall objectives of HILTON should be achieved.
Tasks/ Week 1 2 3 4 5 6 7 8 9 10
Ascertain the aims and objectives
Identifying the problems
Assumptions of the project
Criteria of success
Implementation of the strategies
Meeting arrangements with the top
management of HILTON
PART 3
PROJECT PROCESSES
This process id combining different steps so as to attain the goals and objectives of the
company on time with the most effective cost. Through the step by step process, an individual
will be able to achieve success in the market and along with this an efficiency can be achieved.
These steps are as follows:
 Initiate the project: The project manger is instructed by the top level management to
start the project and define objectives to him.
 Planning: After the objectives are defined, project manager starts planning out activities
and tasks and schedules for the achievement of objectives and al the statistics regarding
resources has been calculated here.
 Implementation: implementation of the task and the procedure all the resources are put
to work and proper action has be initiated.
 Monitor: tasks are checked to assess the performance so that the actual performance can
be compared with the standards(Ward 2016). If there are any leakages in the programs

than they are being fulfilled and rectified according to the need of the situation. Proper
look up is done on the procedures and performance of the project.
 Closing: The beginning and closing of the project should be define and a timely closing
is the indication of successfully followed plan.
COMMUNICATION PLAN
The stakeholders have every right of the information so the projects are to be
communicated to them because they play a very important role in the projects execution. The
stakeholders should be provided information through proper formal meeting. Other mediums of
communication can also be used for this like social media apps, e-mails, etc. A template of
communication plan is:
Type of
communica
tion
Communic
ation
objective
Way of
communica
tion
Frequency Audience Owner Deliverable
Monthly
meeting of
project
status
To report
the status of
the
particular
project to
the
managemen
t or
administrati
on of the
organisation
Direct face
on face
presentation
and
conference
call
Monthly Project
managemen
t office
Manager of
the project
-
Meetings of
project team
To review
project
status with
the team,
and to see
Direct face
on face or
through
conference
calling
As required Team of
project
Manager of
project
Aim and
minutes of
meeting

its
developmen
t according
to the
project
objectives
Status of the
project
report
To report
the status of
the
particular
project that
is being
carried in an
organisation
in inclusion
of its cost,
activities,
issues and
progress
Direct face
to face
communicat
ion or
presentation
or Email
Weekly To the
sponsor of
the project,
team of the
project,
customers
and
stakeholders
Manager of
the project
Status of the
project
report
Kickoff
meeting
To
introduce
project to
the project
team and for
the review
of
approaches
of
managemen
t and project
Direct face
on face
communicat
ion
Once . sponsor of
project
. Team of
project
.Stakeholder
Project
manager
Aim and
meeting
minutes

objectives in
an
organisation
This is the type of communication plan that is used by HILTON and this will help them in
monitoring every task of plan and they should check and if any discrepancies are found they
should be solve there only.
CONCLUSION
The above report state the importance of project management plan that how much it is necessary
for a business. Because it includes all the pans procedure which are to be followed and which can
be useful for a business enterprise to have a successful command over the business. Many
activities are included in the project and they are like, preparation time, research conduction,time
to solve problem issues, allocation of resources, then its implementation and interpretation,
evaluations, closure and recommendations etc. this report have clearly defined stages and
strategies. To study the policy analysis and findings are done to make the task more easier and
simplify the project. And to protect the environment which is being made by the company in its
structure.

REFERENCES
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