CSR Effectiveness and Organizational Sustainability

This assignment explores the relationship between Corporate Social Responsibility (CSR) activities and an organization's ability to achieve sustainable objectives. It examines the impact of CSR on a hypothetical company, Hotel Brooklands, considering factors such as customer attraction, resource protection, and stakeholder engagement. The research involves analyzing data, interpreting findings, and drawing conclusions about the effectiveness of CSR implementation for organizational success.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1) Clear aims and objective of survey..................................................................................1
P2) Project management plan of organization........................................................................2
P3) Work break down structure & Gantt chart for time frames of project.............................4
TASK 2............................................................................................................................................6
P4) Small scale investigation by different methods...............................................................6
TASK 3............................................................................................................................................8
P5 Research analysis by using method and tools...................................................................8
P6 Recommendations for data analysis and investigation...................................................14
P7 Reflection on measure of undertaking the investigation.................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
CSR are one of the vital and essential elements at present era. CSR activities is all those
activities where an organisation avail extra benefits and services to the people of the society. In
market there are large number of problems and issues that take place, hence many companies
take initiatives for this. Improving the level and condition of the society organisation is planning
to introduce new projects of CSR. This is basically a concept here company implement new
activities where society will be benefits along with that corporate also get advantage in market to
compete with others (Achtenhagen, Melin and Naldi, 2013).
Brooklands hotel is a new firm that is been started its business in Weybridge. It is a 4*
hotel, it is having 106 employees who are working in effective and appropriate manner. In this
report company's CSR activities that it is going to introduce will be discussed here along with
this research in market and its analysis will also be understood.
TASK1
P1) Clear aims and objective of survey.
At present scenario, Corporate social responsibility has become an essential part for
every organisation to adapt. It is very vital for company to plan several aspects that are related to
the CSR activities. This will help in adapting new changes of market and will assist in attaining
sustainable growth and aims. This aspect also help organisation in attracting more customers
towards its products and services. This is also considered as the promotional techniques through
which company can be able to promote its products and services (Aghaei Meibodi and
Monavvarian, 2010). As Brooklands Hotel is very new and is into services sector, now it is
planning to implement CSR activities, so that it is able to serve more effectively and
appropriately to its customers.
Topic- “Applying Corporate social responsibility activities inside enterprise to meet sustainable
objectives”.
Research background
Organisation always want to sustain and grow in market hence it become very essential
for them to perform in more appropriate and effective manner. Sustainable objectives are all
those plans and standards which is introduced by firm as to meet long term aims and to reduce
issues and problems that might get faced by them in market. As company is having many
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competitors in market it is planning to introduce corporate social responsibility act so that they
can be able to get competitive benefits in marketplace (Barringer, 2012).
In current scenario it has become very essential to set a standard in market. It is necessary
for a company to create and effective brand image in minds of customers so that they can be able
to provide services in most influencing manner. This can only be attained if company will be
implementing corporate social responsibilities in its operations and functions. Nation's
government is also providing assistance to different organisation who are getting into such
activities as because these are very helpful in developing nation's economy and present
condition. Brooklands Hotel is not doing any kind of CSR operations so it is now willing to
introduce it so that it can become more popular in market and large number of customers could
be served.
Aim- To introduce CSR activities in in firm to attain sustainable objectives
Objectives-
 To analyse importance of corporate social responsibility in Brooklands Hotel.
 To evaluate methods to attain sustainable objectives. To identifying the relationship between Corporate social responsibility action and
sustainable objectives.
Research questions-
1) What is the significance of CSR activities in Brooklands Hotel?
2) What are the methods through which company can be able to attain its sustainable
objectives?
3) How CSR and sustainable objectives are interrelated to each other?
P2) Project management plan of organization
Management plan is very much required in an organisation. As Brooklands Hotel is
implementing CSR activities it become very essential to do a proper planning so that they can be
able to sustain in market and will get competitive advantages as well. With a specific end goal to
actualize a successful venture, appropriate planning is needed which will aid in execution of
venture destinations and points (Crane and Matten, 2016). For better possible management of a
business some of the things are needed which can defined as time, cost, scope, quality and so
forth. These property must be advised with goal that regulation which are made for the business
necessarily get completed. Brooklands Hotel has organized an arrangement for extend keeping in
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mind the end goal to get aware about the distinctive variables like, hazard, scope, time which are
in relationship with venture of CSR exercises.
 Cost- It is one of major factor that has to be considered by company as because wastage
if occurs in firm's operations and functions then chances are there where company ned to
to invest more money that will affect company's budget (Crawford and Nahmias, 2010).
A proper planning has to be done by management of the firm so that cost controlling can
be attained, This is very essential for Hotel Brooklands to view the idea this will lead in
providing effective services to clients and along with this cutting of cost can also be
done.
 Time- This is a another major aspect that are needed by organisation to proceeds in
consideration critically. Time is one of the biggest constraints for a company. It has to be
very carefully managed by teams so that on assigned time limit company will be able to
obtains its sustainable growth and objectives.
 Quality- As company is in service industry, it become very necessary for it to maintain its
quality. This will lead in retaining its existing customers and will also assist in attracting
more people to the services and products which they produce, because of this purpose
company want to do a proper and appropriate design so they can be able to function its
clients in much pleasing manner which will assist customers to get full satisfaction (den
Hertog and at. el, 2010).
 Risk- Different uncertainty are additionally here which are connected with dealing and
planned activities of organisation. It can correspond change of value, unavailability of
rough materials and problem of costs with regard to provide of component. These form of
affecting factors can be decline by settling price ahead of instance with possible
managements.
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P3) Work break down structure & Gantt chart for time frames of project
Brooklands Hotel can manage its CSR project in most effective manner with help of
Gantt charts and work break down structure. These both are very important aspect for
organisation to regard as because these are very helpful in effectively performing the activities of
task.
Work break-down structure
This is a structure it is very useful in breaking down entire activity of projects into
different portions so that company could be able to attain its targets on instance and in effective
and appropriate manner (Eckerson, 2010). This is very essential for organisation as because this
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Network diagram

will assist in knowing what all activity are there that has to be done and who are people who is
acquiring involved in performing all these activities and functions in an appropriate manner. This
will lead in attaining organisations sustainable objectives and aims. Basically WBS is method
through which a project's task can be subdivided into several parts in a hierarchical manner. This
will help in attaining organisations goals as well and standards of new Corporate social
responsibility project. Its a techniques which is used to manage activity so that each and all
aspect of idea can be obtained and tasks could be accomplish. It is very supportive in performing
activities in smooth and effective manner. The break-down structure assist in attaining numerous
benefits in production. It is a responsibility of assisting management team to allocate all
mandatory resources in much appropriate manner, so that proper direction it could be availed to
employees and people which are connected in their tasks (Farndale, Scullion and Sparrow,
2010). It is also very helpful in identifying all those risk aspects that can come across the way at
period of carrying activities of CSR.
Gantt chart
This is an used by an organisations so that they can be able to analyse the aspect of period
of time which is needed in project to accomplish its objectives and goals of a company. Gantt
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chart aid in knowing beginning and ending period of time of each and every task of the project. It
also avail information of activity that has to be performed in different level. What all work has
been done and what more has to be performed is defined in this aspect (Ferreira and at. el, 2013).
Gantt chart are used by Brooklands hotel so that they can be able to introduce the CSR activities
in more effective and appropriate manner. This will lead in obtaining sustainable objectives and
goals.
TASK 2
P4) Small scale investigation by different methods
As company is willing to introduce CSR activities, it is very essential for Brooklands
Hotel to carry out a small market research so that they can be able to know all those aspect that
can influence the new project. This is a strategy by which an association does investigation of a
industry to recognize situating of organization in society among all contenders and whether to
survey that obligations of corporate social are great for organization or not (Keller,
Parameswaran and Jacob, 2011). There are two way through which research can be conducted
quantitative and qualitative. They help in gathering numerical/statistical and also data and
information that are relevant to the study. There are such a variety of techniques for gathering
information, for example, daily papers, web, books, magazines, interviews, polls and in addition
studies. In the wake of gathering points of interest from these sources and after that further
procedure can be done by an organization. This information will be critical for firm since it will
help in presenting CSR exercises.
The two information quantitative and qualitative are useful for any business. A
progression of question that will be replied by buyers can be demonstrated exceptionally
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Gantt chart

accommodating to accomplish insights with respect to the business. As the venture is identifying
with CSR movement and it is essentially identified with clients and welfare of entire society
(Kothari and et. al, 2011). It is exceptionally essential for an organization to solicit the
perspectives and recommendations from individuals from society with the goal that restorative
measures can be taken.
Questionnaire
Questionnaire
Name of person:
Age:
Gender:
1. Do you think CSR activities are carried out in Brooklands Hotel?
 Yes
 No
2. Do you think CSR activities are supporting firm to attains its maintainable objectives?
 Yes
 No
3. As per you views, do Corporate social responsibility activities supporting in getting
competing benefits?
 Strongly agree
 Agree
 Neutral
 Not in favour
 Strongly disagree
4. What all aspect can get covered by CSR activities in Brooklands Hotel?
 Environmental safety and security
 Child labour
 Women empowerment
5. What would be advantages of Corporate social responsibility activities in firm?
 Enhancing the goodwill
 Increasing the customer base
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 Developing reputation in the market
6. In what instance duration corporate social responsibilities will be performed by company?
 In a month
 In every six weeks
 In every 6 months
7. Do you believe government support is given to firm?
a). Yes
b). No
8. Provide some suggestions to firm related to CSR project.
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TASK 3
P5 Research analysis by using method and tools
It is very essential for an organisation to analyse the conducted research in an appropriate
manner. As to analyse all the data it is necessary for Brooklands Hotel to use several techniques
and methods so that it can be able to collect effective and relevant data. This is very necessary to
understand the data that has been collected as because this will help in carrying out the corporate
social responsibility projects in more efficient manner (Matos and Silvestre, 2013). Gathering
information and data is very critical as because this will provide a proper assistance to
management in performing activities and functions in most appropriate manner. There are some
methods that are used by investigators to perform analysis of data-
Research design
Research design is a procedure adapted by analyst to accomplish research study in
appropriate way. It has different sorts of investigation outlines which is been descriptive,
experimental and investigate. In this corporate social responsibility investigation, Synchronic
research configuration have been utilized as part of request to acquire real and legitimate
judgement.
Research Philosophy
It is an advancement of survey, inquire about nature and its familiarities. Fundamentally
there are two sort of investigation rationalities Positivism and Interpretivism. Positivism is a term
in which scientific logics are done whereas in interpretivism mankind perceptions and
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interpretations are are done. In following examination, Interpretivism techniques have been use
with a specific end goal to get effective information and certainties in a quantitative conclusion.
Data Collection
Information gathering is procedure of gathering data identifying with think about (Myers,
2013). Two sorts of information investigate is done – primary data- questionnaires are produced
and surveys are conducted whereas in secondary data- utilizing books, diaries, magazines and so
on. This examination has accepted essential information to get new statics and translated those
information.
Ethical consideration
While performing a research in market it is very essential to have an ethical aspect. It is
must for investigators inculcate legal consideration. This will help in attaining project of CSR
activities in more effective and appropriate manner (Röglinger, Pöppelbuß and Becker, 2012).
Interpretations
Theme1: Implementation of CSR activities in Brooklands Hotels.
1) Do you think CSR activities are carried out in
Brooklands Hotel?
Frequency
 Yes 5
 No 15
9
Yes No
0
2
4
6
8
10
12
14
16
Frequency

In the diagrams it is obvious that 15 out of 20 individuals concurring company's
flightiness toward corporate and social exercises and duty. They are agreeing that company is
carrying out CSR operations.
Theme2: CSR is helpful in obtaining sustainable objectives of firm.
2. Do you think CSR activities are supporting
firm to attain its supportable objectives?
Frequency
 Yes 12
 No 8
We see vast bit of answering concur that corporate social responsibility exercises are
valuable to accomplish manageable goals 12 respondents accepted this aspect. Be that as it may,
2 of them concurring in adjusting such exercises in firm.
Theme3: Competitive advantages are availed through corporate social responsibilities.
3. According to your concern, do CSR activities
supporting in getting competitor benefits?
Frequency
 Strongly 14
 Agree 2
 Neutral 1
 Disagree 2
10
Yes No
0
2
4
6
8
10
12
Frequency

 Strongly disagree 1
In this, reactions most extreme amount of respondent accept unequivocally that Corporate
social responsibility exercises have reinforce organization between contenders and give a
difficult rivalry to different associations.
Theme4: Environment safety and security is major aspect of Brooklands Hotel by
introducing CSR activities.
4. What all aspect can get covered by CSR
activities in Brooklands Hotel?
Frequency
 Environmental safety and security 15
 Women empowerment 3
 Making work from children 2
11
Strongly agree Agree Neutral Disagree Strongly disagree
0
2
4
6
8
10
12
14
Frequency

Outcome demonstrates consideration of association to achieve well-being and safety and
present association with fresh systems.
Theme5: Customers base and brand image are the benefits of implementing CSR activities.
5. What would be the advantages of corporate
social responsibility activities in firm?
Frequency
 Enhancing the profitability ratios 2
 Developing reputation in the market 4
 Increasing the customers base 14
12
Environment safety Women empowerment Child labour
0
2
4
6
8
10
12
14
16
Frequency

Improving goodwill and brand name is interest of organization but primary focus is
consumer satisfaction and influence to social responsibility related action.
Theme6: In 5 month duration company will be performing CSR activity.
6. In what time duration corporate social
responsibilities will be performed by company?
Frequency
 Within a month 5
 In 5 months 13
 In a year 2
13
Enhancing profitability ratio Creating goodwill Customers base
0
2
4
6
8
10
12
14
Frequency

Diagrams presumes that organizations create CSR exercises in at regular intervals as 13
respondent puts stock in result.
Themes7: Government's support is there with Brooklands Hotel in carrying out corporate
social responsibility.
7. Do you believe government support is given
to organisation?
Frequency
 Yes 14
 No 6
14
Yes Np
0
2
4
6
8
10
12
14
Frequency
Within a month In 5 months In a year
0
2
4
6
8
10
12
14
Frequency

To seek after social responsibility action, Authorities share in association is detectable, 14
answering puts stock in governance commitment in such exercises.
P6 Recommendations for data analysis and investigation
With the help of data analysis it can be understood that in Brooklands Hotel CSR
activities will be very beneficial and effective and this will also help in attaining organisation's
sustainable objectives. For effective working it is very necessary for firm to adapt several aspect
for that following are some of the recommendations-
 Concern of organization ought to be on surroundings and environmental aspects.
Organizations who performs CSR exercises must spend money and times for the
protection of natural resources as because they are very limited (Shattock, 2010). It has
been resolved that, association concentrate on reasonable bundling and waste reusing.
 Group and social orders are the primary variables who are influenced by exercises of
association. For the client's advantage, concentrate of organization ought to be on secure
and crisp items which are provided by the company to their clients.
P7 Reflection on measure of undertaking the investigation
The research has been performed to better understand whether implementation of CSR
activities are effective enough to attain organisational sustainable objectives or not. This helped
me in knowing what effectiveness of CSR operation in company and how it will influence an
individual in market (Shehu and Akintoye, 2010). The research that has been carried out has
supported me to understand various aspects that are related to the CSR activities. I come to know
that at present scenario, this activities has very essential role in development of organisation as
well as to attain firm's aims and standards. This research study help me to enhance my
knowledge and information regarding several aspects. I learn how to collect data and its
interpretation as well. Using strategies and plans company can be able to attain competitive
advantages this I come to know through conducting this research study.
This investigation made me understand about the various laws and norms that has to be
introduced by company at time of conducting research (Smith, Binns and Tushman, 2010). I
attained knowledge about organisation's performances that company has to do to survive in
market. With this learned to communication with people in very courteous manner and along
with this I come to know how to interpret them as per the collected information.
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CONCLUSION
From this research report, it had been concluded that if Hotel Brooklands is planning to
introduce CSR so that it can be able to attract much customers towards its services along with
this company can also be able to obtain its sustainable set objectives. In this small research study
has also being conducted so that company can know the responses of people in market. Data
analysis and its interpretation has been concluded. It has been understood that Hotel can
effectively introduce the CSR project as because it will be getting various benefits out of it.
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