Digital Innovation and Business Research

This assignment delves into the world of digital innovation, exploring strategies for implementing technology in various sectors such as education, supply chain management, and business analytics. It provides a comprehensive overview of research methods, including qualitative approaches, and discusses sustainability and corporate social responsibility in supply chains. The assignment also touches upon the importance of digital mental health research and the use of digital technology in primary care. A Gantt chart, network planning, work break-down structure, and other visual aids are included to facilitate understanding of these concepts.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
PART 1 PROJECT MANAGEMENT PLAN ................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Project management plan with incorporate costs, scope, time, quality, communication, risk
and resources...............................................................................................................................2
P3 WBS and Gantt chart ............................................................................................................4
P4 Carry out small scale research with qualitative and quantitative research methods..............6
P5 Research with using appropriate tools and techniques........................................................17
P6 Communication appropriate recommendation.....................................................................19
P7 Reflection ............................................................................................................................19
PART 2 PROJECT LOG BOOK...................................................................................................19
PART 3 PERFORMANCE REVIEW.............................................................................................2
REFERENCES................................................................................................................................4

PART 1 PROJECT MANAGEMENT PLAN
P1 Aims and objectives
Background
With respect to consider digital technology in hospitality industry, it can be stated that
they incorporate their functions and operations to make successful results. In this way, business
able to attract maximum number of customers from different areas of the world easily. Success is
also depends on assessment of risks that increases quantity and quality of goods and services. It
is important element to enhance more desired results (Nápoles, Appelle and Satterfield, 2016).
Computerised activities helps to make easy work and performances that increases positive
outcomes. Along with this, digital technology also provide creative ideas and access to expose
new diverse information.
Rationale
In order to conduct present study, it can be stated that digital technology must be focused
with different elements. As results, it fulfils several goals in creative manner. With this regard,
researcher will able to gain relevant work performance to attain more systematic work
performance in whole research (Fitzgerald, Kruschwitz and Welch, 2014). As per aims and
objectives, they should kept their information to focus and gain successful implementation of
new technology at workplace. New ideas and innovations will help to solve issues which reduce
effectiveness of the enterprise.
Aim: To analysis impact of digital technology on business development and profitability of
hospitality industry – A Case on Hilton Hotel.
Objectives
 To understand concept of digital technology in hospitality industry.
 To analysis factors that included in digital technology of Hilton hotel for development
and profitability.
 To interrelate digital technology and business growth of hospitality industry. To recommend ways through Hilton Hotel get successful results in business.
Research questions
 What do you understand by the concept of digital technology in hospitality industry?
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 What are the factors that included in digital technology of Hilton hotel for development
and profitability?
 How to interrelate digital technology and business growth of hospitality industry?
 What are the recommendation provide to Hilton hotel to make successful results in it?
P2 Project management plan with incorporate costs, scope, time, quality, communication, risk
and resources
In project management plan, there are several elements covers that assists to meet with
desired results and outcomes. With this regard, following elements included to make successful
results at workplace of research:
 Cost: Determining cost function in initial stage of project management plan assists the
firm in managing effective planning. Therefore, in accordance with digital technology
project, the Hilton hotel will invest 4 percent of its total revenue every year in social
media, internet tools, etc. (Fichman, Nambisan and Halpern, 2014). In addition to this,
cost also help to identify appropriate development which helps to focus on maintaining
desired results. On the basis of appropriate alignment of cost, researcher get effective
information.
 Scope: Deriving scope plays an important role as it helps in determining the interest of
firm in changing plans. However, as per aim of project, the restaurant has planned to take
initiatives for implementing digital technology with increasing profits. In order to
determines digital technology, it can be stated that there is wide scope to measure its
effectiveness. It helps to increase profitability and productivity in business in successful
way.
 Time scale: The hospitality industry monitors business plans and procedures regularly in
order to maintain sustainability of functions. However, to set strict measure of in research
project, so that management will modify programmes and policies of enterprise in every
six months. Setting time constrains for management is step which helps organisation in
managing successful business project (Collins and Halverson, 2018). In respect to
accomplish results, 2 and half months have been taken to accomplish project
management plan. It increases effectiveness with using digital technology at workplace of
research.
2

 Quality: Quality is the major aspect of food business and therefore it will ensure
implementation of successful project plans. Further, the enterprise will implement use of
quality check tools like Benchmarking in which the management will be able to evaluate
performance of restaurant according to competitors. In addition, Hilton Hotel will
implement the use of key performance indicator in which entity will quantify
performance on basis of achievement within time constraints (Mohr, Lyon and Schueller,
2017). Every person has major concern towards quality. Therefore, it is important to
collect data that are qualitative and standards also maintained to accomplish aim and
objectives in positive way.
 Communication: Communication plays a prominent role in managing the project and
changes in policies and plans. However, in accordance with Hilton Hotel activities, the
restaurant will modify its communication structure and will turn it into flat instead of
hierarchical communication (Bondy, Moon and Matten, 2012). This will help the
management in interacting with every employee and customers which is the best way to
determine further improvement measures. In order to formulate more effective
functioning, it is essential to maintain appropriate communication among researcher and
respondents. This is because, it increases effectiveness to develop ideas and opinion with
each other in systematic way. On the basis of opinion and ideas, it can be stated that
desired results will be gain successfully.
 Risk: Risk is the common part of project and is uncertain. Therefore, the hospitality
business will make use of risk assessment tool when applying plans and policies of
corporate social responsibility (Bhattacharya, Korschun and Sen, 2017). Further, the tool
will assist in determining risk at initial stage which will aid in setting risk mitigation
strategy like optimum utilisation of resources, minimum consumption of natural
resources like water and energy. In the research, time and money main risk to considered
overall effectiveness. It creates challenging environment in project management plan to
operate functioning in positive way. Consequently, researcher need to focus on
assessment of these risks to attain overall aim and objectives in positive consideration.
 Resources: Resources are the most crucial part of project management plan because it
helps in executing programme for accomplishing goals and objectives. Therefore, the
resources required for implementing digital technology strategies with different activities
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and tools (Kozarovska and Larsson, 2018). There are several resources that assists to
accomplish more desired results. In this context, technical, financial and human resources
undertaken to attain more creativity and effectiveness.
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Task Name 4 days? Fri 5/18/18 Wed 5/23/18
Auto
Schedule
d
Research project 1 day? Fri 5/18/18 Fri 5/18/18
Auto
Schedule
d
Formulation of activities 1 day Fri 5/18/18 Fri 5/18/18
Auto
Schedule
d
Evaluating topic of
project 1 day Mon 5/21/18 Mon 5/21/18 3
Auto
Schedule
d
Determining problem
statement 2 days Tue 5/22/18 Wed 5/23/18 4
Auto
Schedule
d
Evaluating allocation of
resources and time 29 days Fri 5/18/18 Wed 6/27/18
Auto
Schedule
d
Implementation 10 days Thu 5/24/18 Wed 6/6/18 5
Auto
Schedule
d
Drafting Literature review 5 days Thu 6/7/18 Wed 6/13/18 7
Auto
Schedule
d
Analyzing research
methods 4 days Thu 6/14/18 Tue 6/19/18 8
Auto
Schedule
d
Calculation of Cost 10 days Wed 6/20/18 Tue 7/3/18 9
Auto
Schedule
d
Interpretation and
analysis of data 5 days Wed 6/20/18 Tue 6/26/18 9
Auto
Schedule
d
Sorting outcomes and
conclusion 5 days Fri 5/18/18 Thu 5/24/18
4

Auto
Schedule
d
Project closer 2 days Wed 6/27/18 Thu 6/28/18 11
Auto
Schedule
d
Drafting summary and
recommendation 2 days Fri 6/29/18 Mon 7/2/18 13
Auto
Schedule
d
Proper documentation of
outcomes 1 day Tue 7/3/18 Tue 7/3/18 14
Auto
Schedule
d
Submission of report 1 day Wed 7/4/18 Wed 7/4/18 15
P3 WBS and Gantt chart
Work breakdown structure
Illustration 1: Work break down structure
Gantt chart
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Illustration 2: Gantt Chart
Network planning
Illustration 3: Network planning
P4 Carry out small scale research with qualitative and quantitative research methods
With respect to conduct present research, it can be stated that digital technology play very
important role in business success. It assists to focus on qualitative and quantitative both kinds of
information with relevant information and solve issues and problems. In the present research,
questionnaire has been prepared to conduct survey and find more appropriate results in whole
program.
Questionnaire
Name:
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Age:
Gender:
1.Does Hilton hotel has benefit with using digital technology at workplace?
 Yes
 No
 Cannot say
2. Which tool implement by Hilton hotel to increase their significant advantages?
 Social media
 Internet tool
 Any other tool
3. What is main purpose of customers to visit Hilton hotel?
 Meeting with relatives or friends
 Business purpose
 Enjoy
 All the above
4. What things must be included in hotel to increase customer attraction?
 New ideas and innovations
 Clean and tidy rooms
 Catering offers
 Staff members must help their guest
 All the above
5. Do you agree with gaining new knowledge and experience towards customer attraction?
 Yes
 No
 Cannot say
6. Which social media element help to increase customer attraction and perform creative result?
 Facebook
 Twitter
 Instagram
 All the above
7. Who is accompanying to visit Hilton Hotel?
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 Partners
 Family or other relatives
 Friends
 Co-workers
 All the above
8. Does chosen business provide any discount and offers to regular customers?
 Yes
 No
 Cannot say
9. On which element, generally customer focus to visit new place?
 Transportation
 Accommodation
 Restaurant or cafe
 Food
 Entertainment
 Other shopping
 All the above
10. Does expenses incurred according to customers affordability?
 Within planned
 Higher than planned
 Lower than planned
11. How are you satisfied with using digital technology in Hilton Hotel?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
Theme 1 Hilton hotel has benefit with using digital technology at workplace
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Does Hilton hotel has benefit with using
digital technology at workplace?
Respondents
Yes 18
No 1
Cannot say 1
Interpretation: In the present graph, it can be stated that there are 18 respondents said tat Hilton
hotel has several benefits with using digital technology at workplace. It consists more relevant
information and functions that are beneficial to find more systematic outcomes. As per the other
people views, it can be interpreted that Hilton hotel has no benefit of digital technology at
workplace of business. It creates negative impact on performance so that company should
consider less technology implementation.
Theme 2 Social media is important tool that implemented by Hilton to enhance significant
advantages
Which tool implement by Hilton hotel to
increase their significant advantages?
Respondents
Social media 17
Internet tool 2
9
18
1
1
Yes
No
Cannot say

Any other tool 1
Interpretation: In the present graph, it can be stated that there are 17 respondents exist that said
social media is must implement in Hilton hotel that would be beneficial to increase significant
results at workplace. As per other candidates views, it can be interpreted that internet tool must
be consider at workplace of Hilton so that business will able to communicate their outcomes to
increase significant advantages. Remaining person said that any other tools of traditional
marketing assists to develop more systematic work performance at workplace.
Theme 3 All the above are main purpose of customers to visit Hilton hotel
10
17
2
1
Social media
Internet tool
Any other tool
2
2
1
15
Meeting with relatives
or friends
Business purpose
Enjoy
All the above

What is main purpose of customers to visit
Hilton hotel?
Respondents
Meeting with relatives or friends 2
Business purpose 2
Enjoy 1
All the above 15
Interpretation: In order to visit Hilton Hotel, 15 respondents said that their main aim is to meet
with relatives or friends, business purpose and enjoyment. Furthermore, there are 2 people said
that they have main aim is to meet with relatives or friends and visit Hilton hotel. Moreover,
there are 2 people said that business purpose is also accomplished with consider Hilton Hotel
visiting. Remaining 1 person said that enjoyment is most important purpose of the company to
visit Hilton hotel. All over, it can be interpreted that all purposes has been accomplish to attain
more desired outcomes in the business.
Theme 4 All the above things must be included in Hilton hotel to increase their customer
interaction
What things must be included in hotel to
increase customer attraction?
Respondents
New ideas and innovations 1
Clean and tidy rooms 1
Catering offers 1
Staff members must help their guest 1
All the above 16
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Interpretation: In the present graph, it can be stated that there are 16 respondents said that all
the above elements helps to focus and maintain more significant advantages. As results, it would
be beneficial to create new innovations and ideas for increasing its performances.
Theme 5 Employees of Hilton hotel agreed to gain new knowledge and experience towards
more customer attraction
Do you agree with gaining new knowledge
and experience towards customer
attraction?
Respondents
Yes 15
No 3
Cannot say 2
12
11
1
1
16
New ideas and
innovations
Clean and tidy rooms
Catering offers
Staff members must
help their guest
All the above

Interpretation: In the present graph, it can be stated that there are 15 respondents said that they
agreed with gaining new knowledge and experience towards customer attraction. As results, it is
one of the important element which would be beneficial to focus and maintain Hilton hotel
results. There are 3 candidates stated that they are unable to gain new knowledge and
understanding with digital technology.
Theme 6 All the above tools assists to increase customer attraction and perform creative
results
Which social media element help to increase
customer attraction and perform creative
result?
Respondents
Facebook 1
Twitter 1
Instagram 1
All the above 17
13
Yes
No
Cannot say
0 2 4 6 8 10 12 14 16
15
3
2
Respondents

Interpretation: With the help of above graph, it can be stated that there are 18 respondents have
views that Facebook, twitter, Instagram, all these elements helps to implement digital technology
at workplace. Furthermore, remaining people said that it would be beneficial to attain overall
goals and objectives.
Theme 7 All the people accompanying to visit Hilton hotel
Who is accompanying to visit Hilton Hotel? Respondents
Partners 1
Family or other relatives 1
Friends 1
Co-workers 2
All the above 15
14
Facebook
Twitter
Instagram
All the above
0 2 4 6 8 10 12 14 16 18
1
1
1
17
Respondents

Interpretation: In the present graph, it can be interpreted that there are 15 employees of Hilton
hotel said that company must cope up with partners, family, other relatives, friends, etc.
Therefore, they are able to communicate several benefits with large number of audience.
Theme 8 Hilton hotel provide discount and offers to their regular customers
Does chosen business provide any discount
and offers to regular customers?
Respondents
Yes 17
No 2
Cannot say 1
15
1
1
1
2
15
Partners
Family or other relatives
Friends
Co-workers
All the above
17
2
1
Yes
No
Cannot say

Interpretation: In this consideration, it can be stated that there are 17 respondents said that
Hilton hotel must provide discount and offers to their regular customers. This is because, it is
beneficial to focus and maintain more significant advantages at workplace.
Theme 9 All the above elements consider main role to focus and visit new place
On which element, generally customer focus
to visit new place?
Respondents
Transportation 1
Accommodation 1
Restaurant or cafe 1
Food 1
Entertainment 1
Other shopping 1
All the above 14
16
1
1
1
1
1
1
14
Transportation
Accommodation
Restaurant or cafe
Food
Entertainment
Other shopping
All the above

Interpretation: In the present graph, it can be stated that there are around 14 respondents said
that customer visit new place because of transportation, accommodation, restaurant or cafe, food,
entertainment, etc. All these perspective helps to maintain more creative results in the business.
Theme 10 Within planned customers incurred their expenses
Does expenses incurred according to
customers affordability?
Respondents
Within planned 18
Higher than planned 1
Lower than planned 1
Interpretation: In the present graph, it can be interpreted that there are 18 respondents said
customers incurred their expenses according to their planning. As results, it is important to
implement customer affordability with business products and services. Furthermore, there is 1
person said that customers incurred expenses higher than planned.
Theme 11 Employees are highly satisfied with using digital technology in Hilton hotel
How are you satisfied with using digital
technology in Hilton Hotel?
Respondents
Highly satisfied 15
17
18
1
1
Within planned
Higher than planned
Lower than planned

Satisfied 1
Neutral 1
Dissatisfied 2
Highly dissatisfied 1
Interpretation: In the present graph, it can be stated that there are 15 respondents said that they
are highly satisfied with using digital technology in business. It would be beneficial to attain
overall goals and objectives in desired manner. However, remaining people have different views
to perform their functions and operations.
P5 Research with using appropriate tools and techniques
In respect to consider effective results, in the Black Penny, there are different techniques has
been included to find useful results. With this aspect, digital technology activity helps to
maintain success and attain results in proper manner. Hence, following are certain tools consider
that helps to analysis the research:
 Introduction: In this regard, researcher need to focus on the desired outcomes to attain
more profits and revenue. Data collection is the important tool that helps to attain more
profits and revenue in systematic manner (Vaioleti, 2016). It is the best way to attain
more growth and productivity with digital technology in small scale and manage different
activities as well.
18
15
1
1
2
1
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

 Research design: Research design also play important role which assists to develop more
relevant functions at workplace. With this consideration, proper functioning will be
develop with using proper research design. Therefore, significant advantages will be
develop to produce digital technology results in systematic manner. There are different
research design such as exploratory, descriptive, experimental, etc. (Eriksson and
Kovalainen, 2015). From the above, descriptive research design has been selected that
helps to attain more desired results in the business unit.
 Research philosophy: Research philosophy consider systematic process in the
environment to attain desired results at workplace. This tool is the best way to attain more
significant results at Black Penny. There are generally two kinds of research philosophies
consider such as interpretivism and positivism. From the both, researcher choose
interpretivism which helps to find fresh and relevant information in the business
environment (Quarshie, Salmi and Leuschner, 2016).
 Collection of data: Collection of data is also useful element that assists to develop
significant results at workplace. With this consideration, primary and secondary both
kind of data carry that help to attain systematic results. Researcher carries both data to
attain their goals and objectives. It is the best way to increase profits and revenue as well.
Primary data collected with questionnaire and secondary data collected with magazines,
articles, journals, etc. (Hindle and Vidgen, 2017).
 Analysis of data: Analysis of data is also important aspect that assists to find useful
information at workplace. In this way, collected data carry to make sure than aims and
objectives are completed with desired consideration. There are several techniques and
tools to focus on the measurement. For instance, implementation of Z test, Chi square
test, F test, etc. Thematic analysis has been considered by researcher to find useful
information (Venkatesh, Rathi and Patwa, 2015).
 Sampling: In this way, it is essential to focus on the creative results that helps to
maintain effectiveness at workplace. With the help of the outcomes and results, it can be
stated that more profits and revenue will be develop in proper manner. In addition to this,
in Black Penny there are 20 employees selected as sample size to consider effective
functioning. Innovation also helps to focus on desired results attainment.
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 Limitations: In this way, due to lack of time and money researcher unable to collect
more facts. Further, issues also exist with collected data and information that is needed at
workplace (Sahu, 2016).
P6 Communication appropriate recommendation
In order to find useful results, it can be stated that researcher need to consider proper
implementation of digital technology activity at workplace of Black Penny. This is because, it
will help to attain desired results and outcomes with responsibilities and goals as well. Hence,
following recommendation could be taken: Develop digital technology activity with reducing expenses: Digital technology activity
help to focus on maintain effectiveness at business. Therefore, it will help to attain proper
functioning at workplace. From the data analysis, it can be stated that digital technology
consists most important role in business. In this regard, Hilton Hotel should increase
software and tools to develop online information. It helps to reduce expenses and
maintaining different books. As a result, it is important to considered digital technology
in day to day operations. Consider social media tools for digital technology implementation: Social media tool
consider several advantages at workplace. Therefore, it is important to focus on the
consideration of people growth and development with include digital technology. In
respect to analysis primary data, it can be said that there are several ways to consider
digital media. For the present recommendation, Hilton hotel should focus on website,
Facebook, Twitter, etc. All these tools help to increase significant advantages at
workplace.
 Implement digital technology for all people surrounded and exist in the business as
well: Last recommendation could be provided to create benefits for all kind of people that
are existed at workplace. In this way, it is important to focus on the benefits which
created to attain desired results. From the data analysis, it can be stated that digital
technology must be implemented in all activities and tasks of the Hilton hotel. This is
because, it requires to focus on creativity and effectiveness to develop significant
advantages.
20

P7 Reflection
Present research helps to increase my knowledge and understanding in different and
positive consideration. It assists to create advance and productive results in systematic manner.
With this regard, I have understood importance of maintaining tools and software of digital
media. Therefore, it makes creativity to focus on Facebook, Instagram, Twitter, etc. It assists to
gain more knowledge and information to attain desired results in research. Furthermore, different
tools in research methods also implemented to gain appropriate functioning. On the basis of
recommendations, it can be said that Hilton hotel should focus on social media which is most
important and effective medium of promotion.
Digital technology assists to gather information that obtained to find relevant outcomes at
workplace. This research also helps me to increase knowledge to talk with respondents which
would be helpful to gather more creative results at workplace of research study. Along with this,
my learning also develops to conduct research study in appropriate manner to increases
effectiveness in positive consideration. Along with this, my personal learning from this study is
very good so that it impact positively on me. In good way, it is also develop my understanding
level to choose appropriate methodology. This is because, research also assists to carry advance
and creative results to gain more knowledge and information from appropriate methodology. In
positive way, I have implement understanding and research methodology to develop significant
advantages to attain more effective functioning.
In respect to attain more significant results, it can be stated that I had learned so many
things. It assists to focus and maintain creativity with aims and objectives. On the basis of
significant performance, I can ascertain benefits in systematic manner. It assists to develop more
growth and development with using advance results at workplace. As results, it would be
consider social media activities to perform and implement more systematic outcomes. As per
respondents views, it can be stated that Facebook and Instagram are most powerful consideration
that create more advance results. Along with this, I also able to gain knowledge from
methodology to ascertained information which used to carry results.
Apart from this, present research carry different people views so that it will helpful to
gain information for different methods. Hence, present analysis helps to find appropriate tool to
make recommendation regarding digital technology. It is also important to attain more desired
performance that would be beneficial to find relevant results at workplace.
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PART 2 PROJECT LOG BOOK
22

Template for evidence collection to be attached with the report by learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
➢ What have you completed?
➢ Did you fulfil the requirements of tasks?
➢ Are you on track and within deadlines set?
➢ Did you need to make any changes in your
project management plan?
I have completed aims and objectives
Yes
Yes
No changes required
Any risks and / or issues identified?
➢ Did you identify risks/issues with lack of
skills required for undertaking research tasks?
➢ Did you identify any additional risks/issues
that have an impact on the project management
plan?
 Risk is less time to accomplish desired
results in research.
 Additional risk is lack of money to
cooperate creative work performance in
management plan
Problems encountered What barriers did you➢
face?
➢ How did you overcome them?
Due to lack of time barriers encountered in
research. I have overcome it with manage work
performance in systematic manner.
New ideas and change of project direction Yes changes and new ideas prepare to make
project direction
What Have I learnt about myself this week?
➢ How did I feel when I had to deal with
tasks/problems?
➢ Did I find it useful to complete the tasks?
➢ How well have I performed? What did I
I have learned with creative tasks and
performance.
Yes
I perform very well

contribute?
➢ What can I improve on next week? How➢
might this learning apply in the future?
Presentation and communication skills. This
learning can be applied in future if any
difficulty I face in solving problem.
2

Tasks planned for next week
➢ Which tasks are the priority?
Have you set aside sufficient time for➢
completion?
Priority task is conducting survey, collection
and analysis of data.
There is enough time for completing of task.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the supervisor and date:
PART 3 PERFORMANCE REVIEW
Template for Performance Review to be attached with the report by learner
1. What was the Project supposed to accomplish?
Project has been completed on To analysis impact of digital technology on business
development and profitability of hospitality industry – A Case on Hilton Hotel.
2. Did the project succeed in its aim/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
I face issue to prepare questionnaire and take respondents views
4. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
I have face issue to tackle activities on time with resolution
5. What did you learn from undertaking the project?
Different ways could be ascertained to take views and outcomes in project
6. How would you rate your performance as a management consultant leading the
project?
I face some issues at the time of carrying out project, so I rate my performance 4 out of 5.
7. What strengths and weaknesses of your performance did you identify?
3

My strength is that I never get demotivated due to work pressure while my weakness is that I
cannot solve problem on time.
8. How will this inform and support your continuous professional development?
Present research assists to support with CPD plan that helps to develop creative results at
workplace. It would be beneficial to attain more significant results in creative manner.
4