Research Methodology Overview
Added on 2020-01-07
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Managing Successful BusinessProject
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Aims and objectives for project........................................................................................1P2 Project management plan..................................................................................................2P3 Work breakdown structure and Gantt Chart.....................................................................3PART 2............................................................................................................................................5P4 Applying qualitative and quantitative research methods appropriate for meeting projectaims and objectives.................................................................................................................5M2 and D1..............................................................................................................................9LOG BOOK.....................................................................................................................................9REFERENCES..............................................................................................................................12
INTRODUCTIONIn the current era of globalization, CSR and sustainability have been considered as one ofthe main issue being faced by businesses at international level. Thus, in the present scenario, theimpact of CSR and sustainability helps in building effective brand image so that support fromgovernment could be obtained (Brand, Croonen and Welsh, 2016). It is essential for all thebusinesses to identify the challenge and thus recognise CSR activities so that appropriateoutcomes could be attained. In the current study, it is essential to identify the impact of CSRactiveness in regard to meet sustainable objectives in relation to Sainsbury. PART 1P1 Aims and objectives for projectTopic- To assess the implementation of coporate social responsibility activities within businessin regard to achieve the sustainable objectives. Research background- As per the current competitive market, it is significant for organization to obtaincompetitive edge among firms and provide best products and services to clients. Within the UKretail sector, there has been high rivalry being faced among firms. It is due to the main reasonthat they need to retain loyal customers within firm and satisfy their needs. Therefore, in regardto attain such objective it is essential for businesses to undertake corporate social responsibilityand meet sustainable objectives within firm (Veit and et. al., 2014). Here, Sainsbury UK hasbeen selected which is a retail firm and thus undertakes all the concept of CSR activities to meetsustainable objectives. Sainsbury faces tough competition from Tesco, Morrison and Waitroseetc. However, all such firms are effectively performing their CSR activities in regard toundertake competitive edge in market. It is also essential for firm to influence customer attentionand thus retain clients for long term. Therefore, Sainsbury is required to perform CSR activitiesso that sustainability objectives could be met. Aim- To assess the impact of Corporate Social Responsibility in regard to achieve sustainableobjectives- a case reference on Sainsbury.Objectives-To identify the significance of CSR activities for Sainsbury.To assess the impact of CSR activities to meet sustainable objectives.1
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