Managing the Successful Business Project Assignment
Added on 2020-06-06
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Managing successfulBusiness project
Table of ContentsINTRODUCTION...........................................................................................................................1P1 Construct the research aim, objective for the selected scenario............................................1Research Title..................................................................................................................................1P2 Construct the project management plan including cost, scope, time, quality,communication, risk and resource in the Waitrose.....................................................................2P3 Construct the work breakdown structure and Gantt Chart to provide Timeframe................2TASK 2............................................................................................................................................2P4 Application of the qualitative and quantitative research methods appropriate for meetingproject aim and objectives...........................................................................................................2TASK 3............................................................................................................................................2P5 Analysis of the research and data using appropriate tools ad techniques..............................2P6 Communicate effective recommendation as a result of investigation and data analysis todraw valid and meaningful conclusion.......................................................................................2TASK 4............................................................................................................................................2P7 Reflect the value and outcome of undertaking the research to meet objective......................2
INTRODUCTIONIn the present era, organisation requires attaining the high level of success and growth inthe competitive business environment. For achieve extreme growth and success, company focuson the different strategy (Coombs and Holladay, 2011). In this manner, corporate socialresponsibility is one of the strategy which helps to organisation in improving competitiveadvantage, sales position in the marketplace. Corporate social responsibility is one of the practicethrough which company can easily gain customer attraction and enhance its sales. In the currentresearch study, researcher have major aim is to analyse the impact of corporate socialresponsibility on marketing within Waitrose organisation. With help of this investigation, scholarcan easily asses the importance and impact of corporate social responsibility within the Waitrosecompany.P1 Construct the research aim, objective for the selected scenarioResearch TitleThe impact of Corporate Social Responsibility on Marketing within Waitrose companyBackground of the studyIn the present time, there is huge competition in the marketplace among the organisation.As every firm required effective success and growth in the market. For attain this objective,entity develops effective strategies and tactics to compete with rivals. Corporate socialresponsibility is one of the practice through which company can easily gain customer attractionand enhance its sales (Flick, 2015). This aspect is essential part of business unit which ensuresthat organisation conduct their operation ethically. In a simple word it can be said that corporatesocial responsibility is a form of corporate self regulation integrated into business model. Themajor motive of this practice is to encourage corporations to be more aware of the impact of theirbusiness on the rest of society including their own stakeholders and the environment. With helpof corporate social responsibility company can raise competitive advantage and brand awarenessin the market. It aids in developing trust of customer and other stakeholder so that they can loyaltoward organisation (Hopkins, 2012). In the current research study, researcher have major aim isto analyse the impact of corporate social responsibility on marketing within Waitroseorganisation. This organisation is owned by the John Lewis partnership which comprises 88900partners. The company introduced CSR program which is part of John Lewis partnership overall1
strategy. IN the current study, the main aim is to analyse the impact of CSR program on themarketing and sales within the Waitrose.Research AimTo analyse the impact of corporate social responsibility on the Marketing: A case study ofWaitrose organisationObjectiveTo explore the meaning and terminology of corporate social responsibilityTo assess the significance of the corporate social responsibilityTo analyse the impact of corporate social responsibility on the marketingResearch QuestionsWhat is the meaning of corporate social responsibilityWhat is the role of corporate social responsibility on the marketing and sales of thebusinessWhat is the significance of corporates social responsibility in the growth and success ofbusinessP2 Construct the project management plan including cost, scope, time, quality, communication,risk and resource in the WaitroseIn the research study it is very important for investigator is to develop a systematicproject management plan for carry out effective investigation. A project management planshould be very specific and effective through which right outcome can obtain in an effectivemanner. While project manager construct the project management plan then they have to focuson the several elements which are discussed below-Time- In order to conduct the investigation, time of very essential element of projectmanagement plan. It is very important to have sufficient time period for conduct researchin an effective and efficient manner. Due to short time period, it may very difficult toconduct investigation in appropriate manner (Knobe and Nichols, 2013). For overcomeimpact of time on the research study, scholar have used Gantt chart method. By using thistechnique, scholar can organise each activity according to the specific time periodbecause whole activity can divided into small parts.Quality- In order to obtain high level of outcome within study, researcher have tomaintain effective quality in the information which is going to add in the investigation. In2
addition to this, for maintain effective quality in the investigation, all information shouldbe relevant and authentic (Garner and Scott, 2013).Scope of the study- With assistance of this investigation, scholar can easily acknowledgesignificance of corporate social responsibility within organisation. The major advantageof this study is that it provides knowledge about use of CSR activity and its advantagewithin organisation (Leitch, Hill and Harrison, 2010). As corporate social responsibilityis crucial aspect that helps in improving competitive advantage and goodwill in themarket.Communication- For collect information about the corporate social responsibility and itsimpact on marketing within Waitrose company, researcher have conducted survey.Before this activity, researcher have designed systematic questionnaire (Mackey andGass, 2015). It is very important to communicate the purpose of survey to all respondentsin the investigation. Scholar have taken personal email address and sent questionnaire toall respondents so as they can freely share their views and knowledge.3
P3 Construct the work breakdown structure and Gantt Chart to provide Timeframe4
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