Managing a Successful Business Project

RESEARCH PROJECT
Impact of corporate social
responsibility

INTRODUCTION
In the present era, organisation requires attaining the high level of
success and growth in the competitive business environment.
For achieve extreme growth and success, company focus on the
different strategy (Coombs and Holladay, 2011). In this
manner, corporate social responsibility is one of the strategy
which helps to organisation in improving competitive
advantage, sales position in the marketplace. Corporate social
responsibility is one of the practice through which company
can easily gain customer attraction and enhance its sales. In the
current research study, researcher have major aim is to analyse
the impact of corporate social responsibility on marketing
within Waitrose organisation

Theme 1: Manager is working in the Waitrose Company

Theme 2: Manager aware about the terminology of corporate
social responsibility