Introduction
The Cupertino, California-based Apple Inc. is an American multinational technology firm
known for its work in the consumer electronics, software, and internet services
industries. The headquarters of the company is located in the United States. Along
with Online stores, Google, and Facebook. The business divides its operations across
the Americas, Europe, Japan, and the rest of Asia and the Pacific. Products and
amenities offered by Apple comprise the iPhone, Mac, Apple TV, and Watch. In 2007,
Apple introduced the world to its first iPhone, ushering in the age of touch-screen
smartphones (Gleiss et al., 2021). In this research study, I have chosen the Apple
product that is a smart phone. This study covers the internal and external analysis of
the Apple corporation and its local rivals, and marketing mix of Apple product. The
document concludes with several suggestions for Apple's future growth in Foreign
Host Country (Canada), and offers the report's market entrance and worldwide
marketing plan.
Situation Analysis of Smart Phone Product (Canada)
Apple Ansoff Growth Model
Based on the framework of the Ansoff Matrix, Apple employs all four growth methods
concurrently.
Figure 1: Apple Ansoff Matrix
Source: Self-Created
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