MARKET ATTRACTIVENESS MAIN BODY1 MARKET ATTRACTIVENESS 1 Business Idea 1 Market Segment1 Target Audience (Customers) 1 Venture/Product different from others1 Competitors 1 Market Gap 2 PEST Analysis: 2 Unique Selling Price (USP)2 Sales Forecast2 REFERENCES 4 MAIN BODY MARKET ATTRACTIVENESS 1 Business Idea The business idea of Delicio Patisserie which is a Romanian bakery located in London. 4 Venture/Product different from others The venture or product is different from