Market Development Strategies

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question,
objective or hypothesis)
Title: “A study of the importance of different market development strategies employed by businesses to enter into emerging
Market: A Case study of M&S”.
Research objectives (e.g what is the question you want to answer? What do
you want to learn how to do? What do you want to find out?):
Research Questions: What are the the importance of different market development strategies employed by M&S to enter into emerging
Market.
Research Objectives:
 To understand the study of different entry mode strategies.
 To Determine the benefits that are derived by M&S while entering into
emerging markets.
 To ascertain the influence of emerging markets in the growth and
development of business.
 Recommend different ways through which Marks & Spencer can easily
enhance performance at global level.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want to

improve, why the topic is important):
Main reasons behind choosing the research project is to analysis the
importance of different strategies that are employed by businesses to
enter into emerging markets . It is an effective and large topic that
support a researcher to increase knowledge about the different entry
mode and its significance for an organisation. Another reason behind
selecting this research topic is to analysis importance of different
development of market strategies for M&S while enter into emerging
market. Main reason of selecting, M&S organisation for this research
project is it is a multinational retail company across the globe.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective
or hypothesis:
Different entry mode strategies
According to the Michelle Seidel, 2018, Marks & Spencer is a large size company and it conduct its
business operations in many countries. This company wants to expand its business in those countries
where it does not exist. For this, there is a need to this firm to use the different kinds of entry mode
strategies to enter in the market such as partnership, joint venture, strategic alliance etc.
Benefits that are derived by M&S while entering into emerging markets
According to the Porter and Mark Kramer, (2018) globalisation is helpful in developing the better
relationship and conducting business operations in other countries. It can change competitive
marketplace by providing the many benefits for an instance provide goods in minimum cost, target new
market, enhance market share etc.
Influence of emerging markets in the growth and development of business
According to the Cheryl Nakata and K. Sivakumar, (2017), emerging market is country that gas some
characteristics of the developed market but it does not satisfy the standards of developed market.
Emerging market is helpful because it drive the development and growth of business in global economy.
It develop the positive impact on the growth of business of Marks & Spencer in an effective manner.
Different ways through which Marks & Spencer can easily enhance performance at global level
According to Jones, 2018In order to enhance the performance, it is necessary for
company to develop the effective strategies, attracting large number of customers,
provide them better quality of product and services and many others. With the

help of this, firm can enhance its customer base and main its business position at
market place. On the other hand, by considering these all factors. Company can
perform its business activities at global level in a better manner.
 http://www.tradestart.ca/market-entry-strategies
 https://saylordotorg.github.io/text_international-business/s12-03-
international-expansion-entry-.html
 http://www.msi.org/reports/factors-in-emerging-markets-and-their-impact-
on-first-mover-advantages/
 http://gointernationally.com/portfolio-item/performance-improvement/
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
How long this
will take:

Milestone one: __Literature Review _______________
Target date (set by tutor): __________12 Days __________
Milestone two: __Collection of data _____________________
Target date (set by tutor): _____________12 Days _________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use
and why? What your areas of research will cover:
Research approach: There are two type of research approach namely
deductive and inductive. Under deductive approach. It tests the validity of
hypothesis, theories or assumptions. On the other side, inductive
approach, it contributes to the emergence of unique theories and
generalisation. According to the topic, deductive approach is more

suitable because with the help of this researcher can easily identify
themes and create a conceptual framework. It is a more significant and
essential approach that help an investigator to collect accurate amount of
data within given time period.
Source of data : For collecting accurate amount of data, there are two
sources such as primary and secondary. Both are needed by the researcher
to accumulate proper information about the topic (Alvesson and
Sköldberg, 2017). Under, primary source, questionnaire is used whereas in
case of secondary source, books, journals, Magazines etc. are followed to
accumulate relevant data about the field of study. Therefore, primary
research is essential for researcher to gather appropriate amount of
information from the respondents. In this questionnaire is more suitable
and effective method because it help in accumulating relevant amount of
information related to the topic.
Sampling: It is another important part of methodology which is used to
select sample size out of total population. This section mainly divide into
two parts such as random and non-random. Both sampling methods are
useful but as per the research topic non-random sample method is used
because it not require maximum amount of cost of the company.
Convenience sampling is used as a part of non-random sampling (Flick,
2015) . It is more essential and useful for researcher to select sample size
systematically.
Research design: The entire research depends on the design of study which is carried out by
the investigator for identifying the impact or effect. There are essentially three kind of research
design which name is descriptive, exploratory, and experimental. According to the research topic,
descriptive design is used because it will be more suitable for the topic and via this, the conclusion
can be derived effectively.
Data analysis method: In order to analysis data, thematic analysis is consider more effective
method because it help in driving valid conclusion for further study. In this case, different number
of theme are made on each question (Kumar, 2019). It is important for researcher to achieve
better outcomes easily.
Ethical issues: These are the issues which creates and impacts the decision making power of an
organisation. The different kind of principles which are requires to be consider in this process
includes informed consent, anonymity and confidentiality (Mackey and Gass, 2015).
REFERENCES

Alvesson, M. and Sköldberg, K, 2017. Reflexive methodology: New vistas for qualitative research.
Sage.
Flick, U, 2015. Introducing research methodology: A beginner's guide to doing a research project. Sage.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design. Routledge.
Silverman, D. ed, 2016. Qualitative research. Sage.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
Title: To identify the importance of different strategies that are employed by
businesses to enter into emerging markets. A case study on Marks &
Spencer.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Participants will recruited with the help of convenience sampling methods. It is a
part of non-random sampling which is essential for the by saving time as well as
cost also.
Describe the processes you will use to inform participants about what you are
doing:
To inform all participants about the research project, I will use different number
of communication channels such as social media, mobile application etc.
How will you obtain consent from participants? Will this be written? How will it
be made clear to participants that they may withdraw consent to participate at
any time?
With the application of questionnaire techniques I obtain consent from chosen
participants which is written in form.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed.
Yes No

Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This
could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
It is a role of investigator.
During the research:
Researcher
Where will the data be stored?
Data will be stored as well as recorded in computer system.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?

How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may
apply. Ethical concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit
Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to
the Research Proposal when submitting to Turnitin.