Retail Industry to Enter in Emerging Market PDF
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Added on 2020-11-12
Retail Industry to Enter in Emerging Market PDF
Added on 2020-11-12
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Research Proposal FormStudent Name: ______________________ Student ID: ____________Centre Name: _____________________Tutor: ________________ Date: ___________________Unit: ____________________Proposed Title: The different strategies employed by businesses to enter emerging market.Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of a question, objective or hypothesis)To identify different strategies employed by retail industry to enter in emerging market. A study on Arcadia Group. Research objectives (e.g what is the question you want to answer? What do you want to learn how to do? Whatdo you want to find out?):Objectives:To identify different strategies employed by business to enter in emerging market. To determine benefits of different entry modes that Arcadia Group could use to enter into emerging market. To determine the challenges faced by organisation in selecting the suitable entry mode for the business.To provide recommendation for appropriate
entry strategies for Arcadia Group to expand the business in emerging market.Research Questions:What are the different strategies employed bybusiness to enter in emerging market?What are the benefits of different entry modes that Arcadia Group could use to enter into emerging market?What are the challenges faced by organisation in selecting the suitable entry mode for the business? What are the recommendation for appropriate entry strategies for Arcadia Group to expand the business in emerging market? Section Two: Reasons for choosing this research projectThere have been extensive investigations are done around the topic of change different strategies employed by businesses in retail industry. Researcher has chosen this topic becauseof personal interest as scholar will gain knowledge and understanding of this topic by evaluating pros and cons of eachand every entry modes. By studying this topic, researcher will gain the depth knowledge of how emerging market is providing opportunities to the companieswhich are attracting investments within nations. On the other hand another reason for selecting this topic is because it is current topic in the economy because organisations either small or bigare looking for expanding the business inother countries especially emerging nations.Reasons for choosing the project (e.glinks to other subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important):
Section Three: Literature sources searchedUse of key literature sources to support your research question, objective or hypothesis: Ang, Benischke and Doh, (2015) this hasbeen sought to analyse that, businessare changing at a faster pace in this global dynamic environment.Hobdari and et.al., (2017) strived to establish that, direct exporting helps retail industry to sell goods directly to the end customers in an international market across the globe.Rosado-Serrano, Paul and Dikova, (2018) sought to analyse that, joint venture is beneficial for the retail industry to enter into the emerging market as it will have synergy effect on the business and leads to increased competitive advantage and higher operational efficiency and productivity.In contrary with this, Hobdari and et.al., (2017) stated that, franchising is the best strategy for retail industryto grow their business in the new emerging marker as it has higher success rate. Section Four: Activities and timescales
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