Market Entry Strategy and Global Trends for Hello Fresh's Green Chef in Sweden

Introduction to People
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Market Entry Strategy:................................................................................................................3
Global trends and their application in local environment ..........................................................4
Country specific communication................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
International marketing refers to the multinational method that consists of planning and
implementation of several practices of the firm for more then a single nation. With the support of
this method it assist in accomplishing the organisational as well as personal objectives as well as
goal in an effectual and efficient way. In addition to it, international marketing is the way of
promoting the services and products also the supply of those offering in the entire world. Several
practices that are there in the international marketing are pricing, planning, promotion and
buying and selling of the services as well as products of the company. If the management wants
to scale up their business in more than one nation then they need to select this method in
accordance to enhance their brand image as well as their long term success. The following report
is based on the company Hello Fresh which is a globally recognised brand of the Germany. It
was founded in the November, 2011 and it was founded by the Dominik Richter , Jessica Nilsson
and Thomas Griesel. The company is having their headquarters in Berlin, Germany. The
following report will cover about the market entry strategy of the Hello Fresh company.
Moreover to it, this report will cover about the global trends and also country specific
communication (Verma, 2021).
TASK
Market Entry Strategy:
The market entry strategy refers tot the techniques that assist the firm in planning for the
supply of their products and services process. With the support of this process firm can target the
different market segment also target new consumer base. The marketing division of the firm is
obliged for creating several strategies and it also evaluates that where the firm requires to scale
up their organisation in different country. It is very much essential for the organisation to
effectually evaluates all the element like policies of the particular country, dynamic trends of the
country, wants of the consumers and several more. In case of company Hello Fresh, the firm is
introducing the new product “ Green Chef ” in the market area. Below is the marketing
techniques of the firm which is mentioned below briefly. The firm is planning to scale up their
supply of the new product of the firm which is going to follow the given several options in order
to tap into new market area of the Sweden (Soliman, 2021).