Assignment on Market Research 2022

Running head: MARKET RESEARCH
Market Research

MARKET RESEARCH 2
Table of Contents
1. Introduction................................................................................................................ 3
2. The research Process..................................................................................................... 3
2.1. Define the Problem..................................................................................................... 3
2.2. Planning the research design.......................................................................................... 3
2.3. Planning the sample.................................................................................................... 3
2.4 Collecting the data....................................................................................................... 4
2.5 Analysing the Data...................................................................................................... 6
3. Formulating conclusions................................................................................................. 8
References................................................................................................................... 10

MARKET RESEARCH 3
1. Introduction
In current times, real estate developer is facing issues due to transforming requirements of
households and families. It is identified that high amount of people is immigrating as well as,
there is not adequate housing related to providing supply to everyone. Hence, prices are gaining
in real estate sectors. Secondary information would be utilised for collecting information about
family characteristics in the context of Australia.
2. The research Process
2.1. Define the Problem
SKY HIGH Real Estate Developers is making efforts for comprehending the existing structure
regarding households and families with respect to Australia. Therefore, market research is
essential to comprehend the issues. Along with this, real estate developers are emphasizing on
understands the ways for transforming the structure within next 20 years. It would also permit
them to make plan for type of properties that is in demand in current scenarios as well as, in
future (Grant, 2016).
2.2. Planning the research design
In this research, qualitative research design would be executed for addressing the research issue
related to real estate business. The qualitative research design would be executed for increasing
the theoretical information related to research issues. The secondary information could be
captured through relevant sources like family websites and characteristics related to Australian
bureau of statistics. The current publication was developed in the year of 2015 and it was entitled
as 4442.0 family characteristics as well as, transition in the context of Australia (Pemsel, Müller,
and Söderlund, 2016).
2.3. Planning the sample

MARKET RESEARCH 4
Information was collected via families and households associated with Australia. The
information was related to time duration of 2012-13. It is beneficial to capture the authentic
information associated with the research. It is effective for gathering the information regarding
the employment status associated with parents (Rogers, Lee, and Yan, 2015).
2.4 Collecting the data
The provided information was collected through sources of secondary tools. It is depicted as
provided below:
Language, top responses (other
than English)
Australia % 2011 %
Mandarin 596,711 2.5 336,410 1.6
Arabic 321,728 1.4 287,174 1.3
Cantonese 280,943 1.2 263,673 1.2
Vietnamese 277,400 1.2 233,390 1.1
Italian 271,597 1.2 299,833 1.4
English only spoken at home 17,020,417 72.7 16,509,291 76.8
Households where a non
English language is spoken
1,971,011 22.2 1,591,908 20.5
(Sources: ABS, 2019).
Religious affiliation, top
responses
Australia % 2011 %
No Religion, so described 6,933,708 29.6 4,693,162 21.8
Catholic 5,291,834 22.6 5,439,267 25.3
Anglican 3,101,185 13.3 3,679,907 17.1
Not stated 2,238,735 9.6 1,972,252 9.2
Uniting Church 870,183 3.7 1,065,794 5.0
(Sources: ABS, 2019).
Employment - hours worked
Employed people aged 15 years and over
Australia % 2011 %
1-15 hours per week 1,218,823 11.4 1,087,799 10.8
16-24 hours per week 1,079,236 10.1 947,792 9.4
25-34 hours per week 1,193,445 11.2 1,027,379 10.2