Marketing Research Report 2022

Marketing
Research
S k y H i g h R e a l E s t a t e
d e v e l o p e r s
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Marketing Research 1
Contents
1. Introduction.........................................................................................................................2
2. Research process.................................................................................................................3
2.1 Research problem.............................................................................................................3
2.2 Planning the research design............................................................................................3
2.3 Planning the sample.........................................................................................................3
2.4 Collecting the data............................................................................................................3
2.5 Analysing the data............................................................................................................9
3. Formulating conclusions...................................................................................................10
References................................................................................................................................12

Marketing Research 2
1. Introduction
In the present scenario, the structures of Australian families and households and how these
structures will change in the coming 20 years which is becoming the issue of Real Estate
Developers. It has been addressed that with high number of people in the country are
immigrants who affects supply of housing to every people which keeps going up. In this
report, the research problem is considered and data has been collected through secondary data
method related to the family structure as well as its characteristics in the market of Australia.

Marketing Research 3
2. Research process
2.1 Research problem
Sky High Real Estate developers want to comprehend the current structures related to the
families as well as householders in the market of Australia. In the next 20 years, this structure
assists in understanding how the structure would turn. This would make them to form the
plan majorly to meet the growing demand of the household and families in the present as well
as in the near future (Paris, 2017).
2.2 Planning the research design
In this study, the researcher will use the qualitative research design that would be used
majorly for acknowledging the problem of research linked to the real estate developer in the
market of Australia. This research design contributes effectively in gathering the theoretical
information for the research study (Bryman, 2016). The source from which the data has been
gathered include Australian Bureau of Statistics website which provide the details related to
the family characteristics as well as related to the occupation of the people. This helps in
understanding the people who are indulge in occupation of real estate linked with the
characteristics of company (Sekaran and Bougie, 2016).
2.3 Planning the sample
The collection of the data requires sampling which is Australian household as well as their
families. The information is linked to the year 2016 as well as 2012-2013 which helps in
collecting the actual information without any loop hole. The statistics related of the country is
presented which shows the reliable and effective information (Lune and Berg, 2016).