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Market Research Proposal Assignment

   

Added on  2020-06-03

9 Pages2130 Words58 Views
MARKET RESEARCHPROPOSAL

TABLE OF CONTENTSRESEARCH PROPOSAL...............................................................................................................1Background of the study.............................................................................................................1Aims and Objectives...................................................................................................................1Research questions......................................................................................................................2Significance of the study.............................................................................................................2Rationale of the study..................................................................................................................2Literature review.........................................................................................................................2Research project specification.....................................................................................................3Problems faced by scholar..........................................................................................................4Research plan and procedures.....................................................................................................4REFERENCES................................................................................................................................6

RESEARCH PROPOSALBackground of the studySatisfying needs of consumers is one of the main purposes of business units. For that it isessential to identify requirements of users and understand their buying behaviour. It supports inmeeting with their expectation (Jain and Ahuja, 2014). In B2C segmentation is the process inwhich organization makes commercial transactions with other entities. Whereas, B2C firmdirectly sells its products to end users. Overall volume of B2B transactions are quit higher ascompare to B2C transactions. B2B segment tends to be less emotional because it is task oriented.There are many factors that can influence mind of business consumers such as their relationship,quality of the products, cost of the goods and services, Buying process of entity etc. these all areessential elements and can influence the mind of corporate customers to great extent (Pappas,2016).Present research is based on the IHS Global Alliane which designs equipments for hotelsand ventures. It deals with large corporate firms and redesign in-room dining hall, conferencehall etc. Current study will discuss the several factors that can affect buying behaviour in B2Bsegment in IHS Global Alliane. It will describe effectiveness of sources of information that areavailable for corporate consumers (IHS Global Alliance, 2017). Aims and ObjectivesAim:“ To identify factors that affect customer buying behaviour in B2B segment; A study on IHSGlobal Aliance”. Objectives:To understand the concept of buying behaviour in B2B segment and difference betweenB2B and B2C segmentation.To identify sources of information (advantage and disadvantage) that are available forbusiness customers.To investigate the factors that affect customer buying behaviour in B2B segment in theIHS Global Aliance.To suggest ways that can help in influencing buying decisions of business customers ofIHS Global Aliance.1

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