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Marketing activities, research and planning in Organizations

   

Added on  2019-12-28

12 Pages2638 Words186 Views
Marketing activities, research and planningin Organizations

Table of contentINTRODUCTION...............................................................................................................2TASK-1................................................................................................................................3P2 - Describe the limitations and constraints of marketing..........................................4M1 - Compare marketing techniques used in marketing products in two organisations......................................................................................................................................4D1- Evaluation of effectiveness of techniques used in marketing products.................4TASK-2................................................................................................................................5P3- Describe how a selected organisation uses marketing research to contribute tothe development of its marketing plans........................................................................5P4-Use marketing research for marketing planning.....................................................6M2- Explain the limitations of marketing research used to contribute to thedevelopment of a selected organisation’s marketing plans...........................................6ASSIGNMENT 2 Segmentation and Targeting...................................................................8TASK-3................................................................................................................................8ASSIGNMENT 3 MARKETINMG MIX...........................................................................9TASK 4................................................................................................................................9P-6 Describe a process which can be used for a new product or service by a coherentmarketing mix ?............................................................................................................9M3- Develop a coherent marketing mix that is targeted at a defined group ofpotential customers.......................................................................................................9REFERENCES..................................................................................................................11

INTRODUCTIONEffective marketing starts with a considered, well-informed marketing strategy. Agood marketing strategy helps you define your vision, mission and business goals, andoutlines the steps you need to take to achieve these goals.Research is an essential part ofyour marketing strategy. You need to gather information about market such as its size,growth, social trends and demographics (population statistics such as age, gender andfamily type. To meet the goals, managers may develop plans such as a business plan or amarketing plan. In these case Apple and Samsung strategy is discussed.TASK-1Growth StrategyGrowth strategy is when a company invests in companies and sectors that are rapidly expanding than their rivalries. Benefits using growth strategy could be cheaper production costs through the economies of scale and helping business receive high levels of profits (Acker and Saunders, 2017). Apple branding strategyA brand can be a name, logo, slogan or the service. Brand recognition enables thecustomers to notice their products than to other similar products for instance Applesrelies on branding while selling their i phone products this is because the consumer arealready aware of the luxurious product due to the famous apple logo, this entices theconsumers to pay whatever the price may be because the demand for the product will beso high. Samsung branding strategyBranding helps Samsung a well renowned established company and the relation betweenthe consumer and the brand forms because the customers can easily identify what is abrand and could result to continuous sales if they prefer Samsung brand than, android forinstance.

P2 - Describe the limitations and constraints of marketingLimitations and constraints are factors that work as a resource that is currentlyworking at its full capacity. Limitations and constraints restrict an organization fromachieving its potential (Appiah-Adu and Amoako, 2016).The sale of goods act 1979 is a law that protects consumers and ensures goods are asdescribed, and also of satisfactory quality and fit for purpose.This law means any products sold must be fit for purpose. The Consumer Credit Act 1974 regulates consumer credit and covers content andform of credit agreements, method of calculating annual percentage rate (APR),procedures relating to events of default, termination or early settlemen. The DataProtection Act covers data held in electronic formats, and also applies to manual datawhich are held in what the Act calls a relevant filling system. It is the main piece oflegislation that governs the protection of personal data in the UK.M1 - Compare marketing techniques used in marketing products in two organisationsMarketing techniques are relationship marketing, brands, Ansoffs and survivalstrategies.Apple target market is youth market which tries to attract them wit a huge range ofphones, laptops, i-pods. Apple products are high quality, designed with a clear housestyle, simple in their design and practical. As the Apple is the renowned companybranding is not necessary.Whereas Samsung has innovative mobiles, they are not simple. Samsung brand itsproduct through various media and frequently launch addition in existing products.D1- Evaluation of effectiveness of techniques used in marketing productsThe Company's principle activity is to design, manufacture and market personal computers and related software and networking solutions (Mariani, et.al 2016). The

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